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Product Feed Manager For WooCommerce WooCommerce

Big Update! The Revamped Product Feed Manager is Here! [ Simplified Mapping, Advanced Controls, Faster Feed Generation & More]

When it comes to promoting your WooCommerce products on online marketplaces, we understand the challenges you face. 

You probably find it difficult to list products manually or may face product disapproval on the merchant site.

The whole WooCommerce product promotion process can be complex and leave you frustrated.

But don’t worry anymore!

Today, We are thrilled to announce a major transformation of our Product Feed Manager for WooCommerce plugin, designed to revolutionize your marketplace promotion.

Over the past few months, we have listened to your suggestions, feedback, and pain points. Based on that we made a solution that will make your feed generation simpler and more efficient than ever before.

The improved version of the plugin will ensure:

  • Seamless Feed Mapping
  • Enhanced Product Filtering
  • Faster Feed Processing

Let’s dive into the key enhancements you can expect from the latest version of our Product Feed Manager:

Improvement 1: Seamless Feed Mapping In 3 Simple Clicks

Feed mapping is the major part of the product listing. Because this is where you select the attribute values you want to display in your feed.

You might have tried different plugins where you need to go through sequential steps for feed generation.

We wanted to reduce this confusion and make the feed creation easier.
When you open the Add New Feed tab, you will see this page –

WooCommerce feed mapping

With our new user interface, configuring your product feed is now just a few clicks away. 

By selecting your desired merchant, you’ll automatically gain access to all the required attributes. 

For example, if you select Google Shopping, you’ll see the listed attributes below – 

google shopping feed attribute

Now, you don’t need to worry about where to configure the attribute values. As you see, almost everything is pre-configured.

But, if you want to make any changes you can do selecting the action button.

feed attribute edit

Once you’re done configuring the feed, you can just publish it.

We’ve eliminated all the unnecessary additional steps. It ensures a streamlined experience where you’re always in control.

Improvement 2: Enhanced Product Filtering For Better Feed Optimization 

You can now take full control of your feed with our advanced product filtering capabilities. 

In this version, we’ve introduced AND/OR conditions in custom filtering, allowing you to filter your products even more effectively. 

product filtering in the feed

You can set up conditions and decide if all the conditions apply together or any of will be applicable in the feed. 

Let’s say, you want to include only the ‘Gucci’’ branded products.

So, you’ll set this condition – 

Big Update! The Revamped Product Feed Manager is Here! [ Simplified Mapping, Advanced Controls, Faster Feed Generation & More] 1

But a product (id =28) is out of stock, so you want to exclude it.

So, you’ll put another condition if product availability is out of stock exclude.

product feed filtering

Now, this two condition goes together, so you’ll keep it under AND condition.

But if there’s a situation where you have to select any of the condition, you’ll choose OR. 

Now, imagine a different scenario. 

Suppose,have to go for either ‘Clothes’ category or ‘Shoes’ category. 

Then you’ll put OR between these two conditions.

OR condition in feed filtering

See, that’s how easily you can filter your products and get the maximum results out of it.

Improvement 3: Faster Feed Processing For Hassel-Free Feed Management

We’ve listened to your concerns and taken action to ensure seamless feed processing. 

You will now no longer face feed processing stuck issues or data loss, especially when dealing with a large number of products. 

With the implementation of the action scheduler, you can now generate error-free feeds faster than ever before. 

Now there will be no frustrating delays and only efficient, hassle-free feed processing.

What’s Next?

This update is definitely one of the biggest upgrades, but it’s not the last! We have some exciting features lined up for you in the upcoming weeks….

  • Table Rate WooCommerce Shipping Support
  • Display Google Analytics in the feed
  • Facebook API

So, are you ready to take your WooCommerce product promotion to new heights? 

Try out the all-new Product Feed Manager for WooCommerce and experience the difference it can make in your online selling journey.

Get Started Now.

Categories
Guide Product Feed Manager For WooCommerce WooCommerce

How To List WooCommerce Products In Pricerunner DK – Product Feed Guide [2024]

There are many ways you can increase WooCommerce sales. One of the best ways today is to promote your WooCommerce products on large price comparison sites that have a high amount of active users.

If you run a WooCommerce store in Europe and ship your products to Denmark, Sweden, UK, or other nearby EU countries, then you must promote your products on Pricerunner DK.

Pricerunner is currently one of the largest price comparison sites in Europe with over 2 million visits every month. And it is trusted by sellers to increase their online sales by a significant amount.

Right now, it’s easier than ever to list your products on the Pricerunner’s price list. All you need to do is signup as a merchant and upload your products with the right product data.

In this guide, you will learn how you can start promoting on Pricerunner and get step-by-step instructions on generating your WooCommerce product feed to upload products on Pricerunner real quick.

So let’s get started.

1. How To Start Promoting On Pricerunner DK

The first thing to do is to sign up for listing your store products on Pricerunner DK.

FYI, you may list your products on Pricerunner for free and pay on a CPC basis.

However, it’s quite different from other marketplaces. You may increase your CPC amount, i.e. set a higher spending budget to increase your visibility for certain products or products in certain categories, similar to how social media dynamic Ads work.

This means you may choose to spend a bit extra to promote your best sellers so that you can get a higher number of sales without much effort.

Though this makes the marketplace a bit competitive, at the end of the day, this won’t matter too much if you sell quality products.

Once you have registered your store to list products on Pricerunner, the second step is to upload your product data in the right format.

So let us look at the required product attributes that you must submit to list your products on Pricerunner.

2. Mandatory Attributes & Product Feed Specification For PriceRunner DK

Following are the product attributes that you may include in the product feed when trying to list your WooCommerce products on the PriceRunner price list.

Some of them are mandatory to be accepted in the marketplace. Others are optional attributes that you may choose to submit for a better chance of appearing on users’ search results.

**The ones marked in Pink color are required attributes and the ones marked Grey are optional attributes.

Product ID/ SKU (ProductId)

Example Format:

<ProductId>12340-004_1300_34_34</ProductId>

You can use the WooCommerce Product ID or the SKU for this attribute.

Product Name (ProductName)

Example Format:

<ProductName>

<![CDATA[ PriceRunner Tapered Jeans (Navy – W34 / L34) ]]>

</ProductName>

Use the product Title in your WooCommerce store. For variable products, it’s recommended to include the variation term to the tile for each variant.

Product Price (Price)

Example Format:

<Price>549.00 GBP</Price>

Use the current price of the product on your site, i.e., if you have a sale running, then submit the sale price, else submit the regular price.

Shipping Cost (ShippingCost )

Example Format:

<ShippingCost>49.00 GBP</ShippingCost>

The product’s shipping cost. Shipping cost needs to combine all shipping/order costs for the consumer, like for example environmental surcharge, freight surcharge, handling surcharge, packaging fee etc.

Stock Status (StockStatus)

Example Format:

<StockStatus>in stock</StockStatus>

If you manage stock in your WooCommerce store, then you may use the number of products available in stock to submit this attribute.

Delivery Time (LeadTime)

Example Format:

<LeadTime>1-3 days</LeadTime>

This is the promised delivery time from the time of the order in the number of days. It’s important that the delivery time in the feed corresponds to the info on your site.

Brand/ Manufacturer (Brand)

Example Format:

<Brand>PR Jeans</Brand>

If the product is manufactured by a renounced Brand, then you have to include the brand name in the product name as well as under this attribute.

Manufacturer SKU/MPN (Msku)

Example Format:

<Msku>PRjeans1231</Msku>

Manufacturer’s unique article number. Used by us to automatically match many product types.

EAN/GTIN (Ean)

Example Format:

<Ean>4051015130000</Ean>

EAN code. Unique barcode number. Used by us to automatically match many product types and make the products searchable in the barcode scanner in our app.

Product URL (Url)

Example Format:

<Url>https://www.example.com/Product.html</Url>

Submit the product link. For variable products, the URL should be unique for each variant.

Image URL (ImageURL)

Example Format:

<ImageUrl>https://www.example.com/images/Product.jpg</ImageUrl>

URL to the product image. The CMYK format is not supported.

Product Category (Category)

Example Format:

<Category>

<![CDATA[ Clothing > Mens > Pants > Jeans ]]>

</Category>

Use > to separate multiple levels in a category. Also, include a space before and after the > symbol.

Product Description (Description)

Example Format:

<Description>

<![CDATA[ Cotton blend Flex twill – Sleek tapered cut – YKK zip-fly – Jeans-style pockets – Authentic tailored details ]]>

</Description>

Detailed information about the product. PriceRunner’s search engine and filters work using the information in this field. Try to include the keywords you want to be found for.

Adult Content (AdultContent) – optional

Example Format:

<AdultContent>No</AdultContent>

Indicate a product includes sexually suggestive content (yes/no)

Age Group (AgeGroup) – optional

Example Format:

<AgeGroup>Adult</AgeGroup>

The demographic for which your product is intended

Bundled (Bundled) – optional

Example Format:

<Bundled>No</Bundled>

Indicates a product is a merchant-defined custom group of different products featuring one main product (yes/no)

Color (Color) – optional

Example Format:

<Color>Blue</Color>

This is the color of the product

Energy Efficiency Class (EnergyEfficiencyClass) – optional

Example Format:

<EnergyEfficiencyClass>A</EnergyEfficiencyClass>

This is your product’s energy label.

Gender (Gender) – optional

Example Format:

<Gender>Male</Gender>

The gender for which your product is intended

Condition (Condition) – optional

Example Format:

<Condition>New</Condition>

The condition of your product at time of sale e.g. “new”, “used”, “refurbished”, “demo”. PriceRunner only lists and compares new products atm, but we are looking into the possibility to expand this in the future. Until then its important these types of products are tagged correct in your product feed.

GroupId (GroupId) – optional

Example Format:

<GroupId>123</GroupId>

ID for a group of products that come in different versions (variants)

Material (Material) – optional

Example Format:

<Material>Demin</Material>

Your product’s fabric or material

Multipack (Multipack) – optional

Example Format:

<Multipack>No</Multipack>

The number of identical products sold within a merchant-defined multipack (yes/no)

Pattern (Pattern) – optional

Example Format:

<Pattern>Plain</Pattern>

Your product’s pattern or graphic print

Size (Size) – optional

Example Format:

<Size>32W 34L</Size>

Your product’s size

Size System (SizeSystem) – optional

Example Format:

<SizeSystem>UK</SizeSystem>

The country of the size system used by your product

Example Feed Data With Required Attribute

<?xml version="1.0" encoding="UTF-8"?>
<products>
	<product>
		<ProductId>1001</ProductId>
		<ProductName>Hoodie with Logo
		</Product_name>
		<price>45.00 GBP</price>
		<ShippingCost>15.00 GBP</ShippingCost>
		<StockStatus>in stock</StockStatus>
		<LeadTime>1-3 days</LeadTime>
		<Brand>Lacoste</Brand>
		<MSku>woo-hoodie-with-logo</MSku>
		<Ean>012345678900</Ean>
		<Product_URL>https://yourwebsite.com/product/hoodie-with-logo/</Product_URL>
		<Image_URL>https://yourwebsite.com/wp-content/uploads/2022/08/hoodie-with-logo-2.jpg</Image_URL>
		<Description>Grab this incredible hoodie to change your style in to comfort.</Description>
	</product>
</products>

How To Generate PriceRunner Product Feed In WooCommerce

In WooCommerce, you will find an easy-to-use plugin, Product Feed Manager for WooCommerce (PFM), with which you can generate an XML feed in just a few clicks.

This is because the plugin has a pre-built template for PriceRunner with the right XML format and product attributes.

Then, follow the step-by-step instructions below to successfully generate a product feed for Pricerunner DK.

Step 1 – Import PriceRunner Template For Feed Generation

1. On your dashboard, click on Product Feed and then click on Add New Feed option.

Product Feed Manager - Add New Feed

It will take you to the feed creation page.

Add New Feed

Here, on the top you will get an option to give a name to your feed, you can skip it too.

2. Click on the Feed Merchant Dropdown and you will get the list of all the supported merchants.

You can scroll down this merchant dropdown list or you can type PriceRunner in the search box, and you will get the PriceRunner option in the list.

PriceRunner Merchant Option

Select PriceRunner, and all the required attributes of PriceRunner will be loaded below.

PriceRunner Required Attributes

Step 2 – Feed Configuration

Now, you can see three buttons under the Feed Title text box, Troubleshoot, Product Filter, and Settings.

1. If you are having any issues generating feed, click on this Troubleshoot button, it will take you to the Troubleshoot page, it could be helpful for you.

2. If you want to use any filter or condition, you can click on the Product Filter option, and a drawer will slide in from the right side of the window, and there you will get the following filters:

PriceRunner Product Settings Options
  • All Featured Items
  • Custom Filter
  • Category Filter
  • Tag Filter
  • Product Filter (Pro)

You can select any filter option and use them as per your need and click on the Close button when done.

3. Now, to schedule your feed or to choose which type of products will be included in your feed, click on the Settings button, and you will get a list of options to exclude or include products.

PriceRunner Settings Options

Change the options as per your need and click on the Close button when done.

Step 3 – Use The PriceRunner XML Feed Template

1. If you look at the Feed Merchant dropdown button, there you will get another dropdown Feed Type, you can click here to set the type of this feed. You can set different types of feeds depending on what types of feeds this merchant supports or what types of feeds this Product Feed Manager has the support for.

For PriceRunner, keep the Feed Type as XML.

2. Now, in the attributes section, you will see that all the attributes are under the Required Attributes column, and their values are set according to the attributes under the Assigned Values column.

You can change any values to any attributes, simply click on the value dropdown, and select your preferred value.

All the required attributes will appear below. Now, most of the attributes will already be configured but notice that some of these attributes are unassigned.

Step 4 – Assign The Right Values To Unassigned Attributes

1. You will need to assign values for the following:

  • Shipping Cost
  • LeadTime
  • Brand
  • Ean

**For these 4 attributes, WooCommerce doesn’t have default fields in the product data section to assign these values to the products. So the best option here is to add custom fields and save these values there. You may then use those values in the feed.

Watch these videos – Video1 & Video2 – to see how you can get custom fields with PFM.

Step 5 – Publish The Feed And Use The Feed To List Them In the Marketplace

1. Once the attributes are all set, scroll up and click on Publish and the feed will be generated.

2. You will be able to view or download the feed.

That’s it. You have created your required product feed. The next thing to do is upload your products to PriceRunner.

Conclusion

As you saw above, this is how easily you can generate PriceRunner product feed using Product Feed Manager for WooCommerce.

If you want, you can check out the plugin here:
– https://wordpress.org/plugins/best-woocommerce-feed/
– Product Feed Manager for WooCommerce Pro

Initially, test out the free version of the plugin, and once you are sure the plugin does what is required, you can go ahead think about upgrading to Pro.

It’s high time you take advantage of the PriceRunner DK marketplace and start getting more sales on your Danish WooCommerce store.

Categories
Guide Product Feed Manager For WooCommerce WooCommerce

Guide To Sell On Ceneo.pl Using Accurate Ceneo XML Feed – WooCommerce (2024)

The eCommerce industry is growing every day. One of the prime reasons for this growth is the increased popularity of large local online marketplaces. If you run a WooCommerce store in Poland, then you must promote your products on Ceneo, the most popular Polish online marketplace.

With an average of 7.5 Million (avg) monthly traffic, Ceneo helped the worldwide e-Commerce industry grow at least 26%, with approximately 22 billion euros in revenue in 2020.

In fact, most small to medium local online shops in Poland have benefitted by promoting their products on Ceneo.pl, and it’s high time you take advantage of their huge audience.

To promote your products on Ceneo, all you need is to create a Ceneo XML feed in the right format and upload your products to their marketplace.

Now, the main issue most people face is that Ceneo has a unique required format for the XML feed structure, and it’s not possible to prepare manually.

However, if you run a WooCommerce store, then you can easily generate a Ceneo product feed in just a few clicks using a reliable tool.

Today, you will learn how to generate an accurate Ceneo XML feed and promote your products to a huge audience. After reading this guide, you will learn

  • The mandatory attributes to include in the product data
  • The dedicated Ceneo XML feed structure to follow
  • How to generate WooCommerce product feed for Ceneo.pl in just a few clicks

Then, you can go ahead and start getting more sales from this huge local online marketplace.

Let’s get started.

The Right Ceneo XML Feed Format With WooCommerce Product Data

When creating a new feed for Ceneo, you will need to include a few specific data in the right format.

Normally, the feed structure is as follows:

<?xml version="1.0" encoding="utf-8"?>
<offers xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" version="1">
  <o id="1" url="https://www.yourwebsite.pl/your-product-1" price="99.99" avail="1" weight="4" stock="2" basket="1">
    <cat>
      <![CDATA[Komputery/Monitory]]>
    </cat>
    <name>
      <![CDATA[LG 27" 27UK650-W (27UK650W)]]>
    </name>
    <imgs>
      <main url="https://www.yourwebsite.pl/your-product-1/img1.jpg"/>
      <i url="https://www.yourwebsite.pl/your-product-1/img2.jpg"/>
      <i url="https://www.yourwebsite.pl/your-product-1/img3.jpg"/>
      <i url="https://www.yourwebsite.pl/your-product-1/img4.jpg"/>
    </imgs>
    <desc>
      <![CDATA[<strong>Nastała era UHD 4K HDR</strong><br><br>Oglądaj nieskazitelny obraz o
      niespotykanym bogactwie kolorów na monitorze LG UHD 4K HDR.Twórcy pracujący z treścią
      HDR ucieszą się z możliwości odtwarzania jasności i kontrastu dopodglądu i edycji.<br>
      <br><strong>HDR Effect do treści SDR</strong><br><br>Monitor LG UHD 4K HDR może
      przekonwertować standardową treść na format HDR wprost na ekranie. Specjalny algorytm
      poprawia mapowanie tonalne i luminancję treści SDR, zapewniając jakość zbliżoną do HDR.
      <br><br><strong>Prawdziwe kolory i szeroki kąt patrzenia</strong><br><br>Monitor LG IPS
      odznacza się wyjątkową dokładnością odwzorowania kolorów – pokrywa 99% gamy sRGB. 
      Ponadto ma szeroki kąt patrzenia, dzięki czemu łatwiej jest cieszyć się doskonałą 
      jakością kolorów.<br><br><strong>Czystszy i płynniejszy obraz</strong><br><br> 
      Technologia AMD FreeSync™ zapewnia płynną i niczym niezakłóconą rozrywkę w wysokiej 
      rozdzielczości nawet w dynamicznych grach. Całkowicie eliminuje rozrywanie i zacinanie
      obrazu.<br><br><strong>Indywidualne ustawienia dla każdej gry </strong><br><br><strong> 
      Wrogowie nie mają gdzie się ukryć</strong><br><br>Funkcja Black Stabilizer zapewnia
      wyraźny obraz nawet w mrocznych grach. Synchronizuje i rozjaśnia najciemniejsze zakątki, 
      dzięki czemu znajdziesz wrogów czających się w ciemności i zaatakujesz przed nimi.<br> 
      ]]>
    </desc>
    <attrs>
      <a name="Producent">
        <![CDATA[LG]]>
      </a>
      <a name="EAN">
        <![CDATA[8806098110254]]>
      </a>
      <a name="Kod producenta">
        <![CDATA[27UK650W]]>
      </a>
    </attrs>
  </o>

</offers>

Now let us look at the product attributes that you need to include in the feed.

Mandatory Product Data To Include In the Ceneo Product Feed

Following are the product data that you may submit with your products when uploading the XML feed to Ceneo.

*The ones marked green are mandatory attributes. The ones marked blue are optional.

Product ID (id)

You can use the WooCommerce Product ID or the SKU for this attribute.

Price (price)

Use the current price of the product on your site, i.e., if you have a sale running, then submit the sale price, else submit the regular price.

Product URL (url)

Submit the product link. For variable products, the URL should be unique for each variant.

Availability (avail)

You have to mention how soon you can ship out the product or if some other cases apply.

Accecpted values are 1, 3, 7, 14, 90, 99 and 110.

  • 1 – available, the store will send the product within 24 hours
  • 3 – the store will send the product within 3 days
  • 7 – the store will send the product within a week
  • 14 – the store will send the product within 14 days
  • 90 – goods on request
  • 99 – no information about availability – status “check in store”
  • 110 – pre-sale
Category (cat)

You need to submit the exact category your product falls under as per Ceneo’s category list.

Product Name (name)

Use the product Title in your WooCommerce store. For variable products, it’s recommended to include the variation term to the tile for each variant.

Main And Additional Images (imgs)

You must submit at least one image. Use the product’s main image and if you want, you may include extra five additional images as well.

Product Description (desc)

Use a benefit-rich description. You may choose to use the product description or the short description, whichever suits you better.

You may use the following HTML tags for their respective purposes and organize the description into an attractive format:

  • <p> – paragraph
  • <h1> – title
  • <h2> – subtitle
  • <br/> – new line
  • <ol> – a numbered list
  • <ul> – an unnumbered list
  • <i> – list item
  • <i> – italics
  • <b> or <strong> – bold
  • <em> – Highlighted text
Extra Product Attributes (attrs) – recommended + optional

Based on the category, you may be required to submit a few extra attributes for certain products.

Here is a list of attributes that you may submit for the products under their respective categories:

After submitting your feed on Ceneo initially, if you are asked to add more attributes for products in certain categories, then first, list down those categories. Next, visit this attribute list and look for each of these categories to find their available extra attributes that you can submit.

Here, you will see, for each attribute, there is a tag, <iskeyattribute>. Some of them have values False and some of them have values True. Collect the attributes that have the <iskeyattribute> value as True, i.e., <iskeyattribute>True</iskeyattribute>.

These are the attributes that you need to include in the feed for the products in their respective categories.

In WooCommerce, for most of them, you have to save these attributes’ data in Product data via custom fields. Then you can use the values of the custom fields in the feed.

Weight (weight) – optional

You may submit the product weight if you want to.

Simply use the value in kilograms – no need to add the unit of measurement.

Stock (stock) – optional

If you manage stock in your WooCommerce store, then you may use the number of products available in stock to submit this attribute.

Basket (basket) – optional

If you are part of the special Ceneo “Kup Teraz” program, then you may submit a positive value for this attribute.

Accepted values are:

  • 1 – to confirm inclusion of a product to the Kup Terz program.
  • 0 – to indicate that a product is not part of the Kup Terz program.

Now that you have a good idea of the required product data you need to submit on Ceneo, let us look at how you can generate an XML feed of your WooCommerce products in just a few clicks.

7 Steps To Generate Ceneo Product Feed In Your WooCommerce Store

In WooCommerce, you will find a reliable plugin called Product Feed Manager For WooCommerce with which you can generate an XML feed for all of your products in just a few clicks.

In the steps below, I will show you how you can generate a product feed for Ceneo.pl using this plugin in minutes.

Step 1 – Import Ceneo Template For Feed Generation

1. On your dashboard, click on Product Feed and then click on Add New Feed option.

Add New Feed

It will take you to the feed creation page

Add New Feed

Here, on the top you will get an option to give a name to your feed, you can skip it too.

2. Click on the Feed Merchant Dropdown and you will get the list of all the supported merchants.

You can scroll down this merchant dropdown list or you can type Ceneo in the search box, and you will get the Ceneo option in the list.

Ceneo Merchant Option

Select Ceneo, and all the required attributes of Ceneo will be loaded below.

Step 2 – Create A New Product Feed

Now, you can see three buttons under the Feed Title text box, Troubleshoot, Product Filter, and Settings.

1. If you are having any issues generating feed, click on this Troubleshoot button, it will take you to the Troubleshoot page, which could be helpful for you.

2. If you want to use any filter or condition, you can click on the Product Filter option, and a drawer will slide in from the right side of the window, and there you will get the following filters:

  • All Featured Items
  • Custom Filter
  • Category Filter
  • Tag Filter
  • Product Filter (Pro)

You can select any filter option and use them as per your need and click on the Close button when done.

3. Now, to schedule your feed or to choose which type of products will be included in your feed, click on the Settings button, and you will get a list of options to exclude or include products.

Change the options as per your need and click on the Close button when done.

Step 3 – Use The Ceneo Feed Template

1. If you look at the Feed Merchant dropdown button, there you will get another dropdown “Feed Type”, you can click here to set the type of this feed. You can set different types of feeds depending on what types of feeds this merchant supports or what types of feeds this Product Feed Manager has the support for.

For Ceneo, select XML as the Feed Type.

2. Now, in the attributes section, you will see that all the attributes are under the Required Attributes column, and their values are set according to the attributes under the Assigned Values column.

You can change any values to any attributes, simply click on the value dropdown, and select your preferred value.

All the required attributes will appear below. Now, most of the attributes will already be configured but notice that some of these attributes are unassigned.

Step 4 – Assign The Right Values To Unassigned Attributes

  1. You will see that all the required attributes for Ceneo will appear below and it is already configured, except a few.
  1. Update the value for Avail attribute if required.

You can see, the value of avail is by default set to 1. This means you will send out the product for delivery within 24 hours. But if that’s not the case, i.e., let’s say you rather ship out the product within 3 days, then change the value to 3.

Avail attribute

**However, if you require different times to ship out different products, in that case, you need to save the values in a custom field in each of your WooCommerce product data and then use the value of that field here.

Step 5 – Publish The Feed Initially And Set Up Category Mapping

The category attribute is also not configured, but to assign that, you first need to set up a category mapping.

  1. Scroll up and click on Publish, and the feed will be generated.
  1. Go to Product feed > Category Mapping.

    Here, you will find all of your WooCommerce categories listed, with empty fields beside them.
  1. Give a Mapper Name.
  1. Set up the category mapping.

Since Ceneo has its own category list, what you have to do is you need to find out which category in your WooCommerce store matches the category in Ceneo’s marketplace category list.

Simply visit this list and search for categories that match your store’s category. Once you find a suitable one, copy that category path, and paste it in the respective empty field beside it in your Category mapping page in the plugin.

Do the same for all the categories listed here.

  1. Scroll down and Save it.

Now that you have saved a category mapper, it’s time to use it in the feed.

Step 6 – Assign Your Category Mapping List To The Category Attribute

  1. Go to Product feed > All Product Feeds and edit the feed you created earlier.
  1. Here, first, click on the Purge cache button on the right side.
  1. Next, scroll down to the feed configuration section. Click on the value field for Product Category and scroll down to the very bottom to choose the mapper you just created.
  1. Scroll up and click on update.
  1. Your feed will be generated, and you will be able to view or download the feed.

Step 7 – Start Promoting Your Products On Ceneo.pl

Now that you have the feed generated, the next thing to do is to log in to your Ceneo merchant account and submit the feed URL to list your products on Ceneo.

That’s it. That’s how easily you can generate a product feed and start promoting your products in Ceneo.

Conclusion

If you are a local online shop owner in Poland, then it’s high time you start promoting your WooCommerce products on Ceneo and take advantage of its huge audience.

Use Product Feed Manager for WooCommerce to generate the product feed in minutes and start boosting your sales.

Check out the plugin here:
– https://wordpress.org/plugins/best-woocommerce-feed/
– Product Feed Manager for WooCommerce Pro

Initially, test out the free version of the plugin, and once you are sure the plugin does what it claims, you can go ahead and upgrade to Pro.

Go ahead and start getting more sales through Ceneo.pl.

Categories
Guide Product Feed Manager For WooCommerce WooCommerce

Generate WooCommerce Product Feed For Favi Compari & Árukereső To Sell Furniture (2024)

Recently, online sales of furniture and home decor are on the rise in Europe.

In the Czech Republic, online Furniture and appliance sales lead to revenue growth of over 20% on average for eCommerce sites compared to 2020.

If you run a WooCommerce store to sell furniture and home decor in the Czech Republic or Slovakia, then you too can easily boost your sales.

You simply need to promote your products through a local price comparison site that can deliver a high traffic volume.

Favi is one such site that has proven to deliver great results for furniture businesses in the Czech Republic or Slovakia. It is one of the largest price comparison sites in Europe, with over 3 million monthly traffic.

And today, you will learn how you can upload your products on Favi and start getting more sales.

In this guide you will learn:

  • Requirements to join the Favi marketplace
  • The correct format to generate XML product feed
  • Examples of product data and attributes to include in the feed
  • How to generate Favi XML feed in just a few clicks.

And once you learn all these, you will be able to start promoting on Favi and boost your revenue.

So let’s get started.

Joining The Favi Marketplace

Favi currently operates in around 9 European countries that include:

Although it’s pretty popular in all these countries, Favi is more popular in the Czech Republic and Slovakia.

Requirements To Join The Favi Marketplace

To register on Favi, you first need to make sure you meet the following requirements:

  1. Your website is SSL certified.
  2. You must have a valid telephone number and email address, which should be mentioned on your website’s Contact page.
  3. A valid Terms Of Use page should be available.
  4. All rules, validities, and processes related to returns, refunds, or complaints, should be clearly specified on your site.
  5. No fake reviews should be added. (This may be checked for an independent server of the reviewer for verification.)
  6. You must submit an XML feed in the right format, which should be hosted on your site and fully accessible.
  7. It is recommended to have a responsive website.
  8. Having multiple payment methods is a plus.
  9. Make sure the products you submit are in stock.

Once you meet all these requirements, you can then proceed to registration.

After registration, you will be contacted by a Favi account manager and you can then proceed with the campaigns.

FYI:
Favi’s fees follow a CPC policy that varies from category to category.
You may check out the pricing here.

Now, let us learn how you can generate a product feed so that you can upload your WooCommerce products on Favi.

Guide To Generate XML Feed for Favi Compari & Árukereső

Favi accepts feed submission in many formats – feed formats of Google shopping, Zbozi, Ceneo, Comapri, and Árukereső.

In this guide, we will explain the feed generation process for Favi Compari & Árukereső.

First, let us look at the attributes and their example values you need to submit for each product. Then you will learn how you can generate an accurate product feed in the right format using a reliable tool.

Feed Specification For Favi XML Feed With Example Values

When creating a new feed for Favi, you will need to include a few specific data in the right format.

Normally, the feed structure is as follows:

<products>
        <product>
                ---PRODUCT BASIC/REQUIRED ATTRIBUTES AND DATA HERE---
        </product>
</products>

Now, let us look at a list of the required product attributes that you should include on your product feed with example values.

Required Product Attributes For The XML Feed

The following are the mandatory attributes you need to submit for each product.

Product AttributeFormat With Example
1. Identification Number (i.e., Product ID)

This is the unique ID for a product.

Ideally, you should use the Product ID from your WooCommerce store as the value for this attribute.
<Identifier>1031</Identifier>
2. Product Name

Use a proper product name. Do not use a generic name which may lead to confusion of what this product actually is.

For product variants, you may add the variation term to the title.
<Name>Wooden double bed MERIDA, 160×200 cm</Name>
3. Product URL

This should be the URL to the product page on your site. The product page should include the product details you submit here, such as the price and description, and a button to purchase should be there.

Make sure the URL is valid and has no spaces. Also, all special characters should be submitted in HTML form, and there should not be any diacritics in the link.
<Product_url>https://www.yourdomain.cz/products/bed-merida-160×200</Product_url>
4. Price Including VAT

Submit the original product price, including VAT.

Do not use commas or dots to separate thousands. They are only to be used as decimals for fractional charges.
<Price>499.99</Price>
5. Product Main Image URL

You must submit a real image of the product. It should not have any graphics, watermarks, or promotional texts.

The specifications mentioned in the description or via attributes, such as color, should match the product in the image. For example, you can not use an image of a Brown bedsheet when you mentioned it is Red.

Also, there should not be any other objects visible in the image other than the product itself.
The URL should not have any spaces or diacritics, and special characters must be in the HTML format.

The image must be at least 400×400 px.
<Image_url>https://www.yourdomain.cz/bed-merida-img1.png</Image_url>
6. Product Category

Use a specific category under which your product should be listed on Favi.

This should be specific to the category list from Favi themselves.

**Later, we will show you how you can map these categories in the feed without changing the category names within your WooCommerce store.
<Category>Bedroom > Beds</Category>
7. Description

Include a product description that is keyword optimized but specific to the product itself. If it’s a variant of a variable product, the description should only be about that particular variant.

Do not include any external URLs, contact info, or email address in the description.

You may use a handful of HTML tags for formating the description which includes:
– <p> </p>
– <b> </b>
– <strong> </strong>
– <i> </i>
– <em> </em>
– <ul> </ul>
– <ol> </ol>
– <li> </li>
– <br>
No other tags are allowed.
<Description><![CDATA[<p>This beech MERIDA double bed comes from a series of tall beds and features a central partition.<br>
**Supplied without grate and mattress.</p>]]></Description>
8. Delivery Time

This is the time you take to deliver the product since order.

The accepted values for this attribute are 0, 1, 2, and 3.

Use 0 to indicate same-day delivery.
<Delivery_Time>3</Delivery_Time>
9. Product Parent ID

In case you are submitting multiple variants of the same product, then you may use this attribute to indicate that they are variants of the same product.

Ideally, you should use the Parent Product ID. of your variable products as the value for this attribute.
<GroupId>1030</GroupId>

Other Recommended Product Attributes To Include

These are some extra attributes that you may include if you want to but are not mandatory.

AttributeExample
⬥ Manufacturer

You may submit the name of the manufacturer of the product you are selling.
<Manufacturer>Furniture One</Manufacturer>
⬥ Delivery Cost

If you want to indicate free shipping for any particular product, then you may use this attribute to mention that.

Accepted values may include FREE, gratuit, gratis, fara cost, ingyenes, ingyen, or ingyenesen.
<Delivery_Cost>FREE</Delivery_Cost>
⬥ Additional Images

In case you want to submit more images for your product, you can submit up to 8 additional images.

Use the tags Image_url_2, Image_url_3, and so on until Image_url_9.

<Image_url_2>https://www.yourdomain.cz/bed-merida-img2.png</Image_url_2>
<Image_url_3>https://www.yourdomain.cz/bed-merida-img3.png</Image_url_3>
⬥ Extra Product Attributes

You may submit some additional traits or attributes for your products. to increase the possibility of reaching more appropriate prospects.

The most commonly used attributes (depending on the product) are:
– material
– shape
– pattern
– texture
– color
– decor
– style
– dimensions

You may add additional custom attributes if you want to. For example, you may include an attribute “Type” to mention that the bed is a double bed.

We recommend you do not submit more than 5 attributes.
<Attributes>
<Attribute>
<Attribute_name>Material</Attribute_name>
<Attribute_value>solid wood, beech</Attribute_value>
</Attribute>
<Attribute>
<Attribute_name>Type</Attribute_name>
<Attribute_value>double bed</Attribute_value>
</Attribute>
</Attributes>
⬥ EAN

If you have the product EAN available, then it’s best to submit it for better listing performance.
<EAN_code>142654634124</EAN_code>

Example Feed Structure Of Favi Compari & Árukereső XML Feed

<?xml version="1.0" encoding="UTF-8" ?>
<Products>
	<Product>
		<Identifier>1031</Identifier>
		<Name>Wooden double bed MERIDA, 160x200 cm</Name>
		<Product_url>https://www.yourdomain.cz/products/bed-merida-160x200</Product_url>
		<Price>1499.99</Price>
		<Image_url>https://www.yourdomain.cz/bed-merida-img1.png</Image_url>
		<Category><![CDATA[Bedroom > Beds]]</Category>
		<Description>
			<![CDATA[
				<p>This beech MERIDA double bed comes from a series of tall beds.
			 	<br>It features a central partition with a foot.<br>
				**Supplied without grate and mattress.</p>
			]]>
		</Description>
		<Delivery_Time>3</Delivery_Time>
		<Manufacturer>Furniture XYZ</Manufacturer>
		<Attributes>
		   <Attribute>
		       <Attribute_name>Material</Attribute_name>
		       <Attribute_value>solid wood, beech</Attribute_value>
		   </Attribute>
		   <Attribute>
		       <Attribute_name>Type</Attribute_name>
		       <Attribute_value>double bed</Attribute_value>
		   </Attribute>
		</Attributes>
		<EAN_code>142654634124</EAN_code>
		<GroupId>1030</GroupId>
	</Product>
</Products>

Now that you have a good idea about all the required attributes, let us look at a simple tool that can help you generate a proper XML feed for Favi in minutes.

7 Steps To Generate Favi Product Feed In Your WooCommerce Store

Manually creating an XML feed for all of your products is no longer required. You will find several tools out there that you can use to easily generate a product feed for Favi Compari & Árukereső.

In the following simple steps, I will show you how you can generate a product feed for Favi using Product Feed Manager for WooCommerce. It is one of the most efficient plugins to use and you will get a pre-built template to generate Favi XML feed in just a few clicks. 

Follow these 7 quick steps below to use the plugin easily and generate Favi product feed real quick.

Step 1 – Install & Activate Product Feed Manager For WooCommerce

1. First, go to Dashboard > Plugins and click on Add New.

WordPress Dashboard - Add New Plugin

2. On the search box, type “Product Feed Manager” and you will find the plugin with a blue cart icon.

WordPress Dashboard - Search For Plugin

3. Click on the Install Now. Then click on the Activate button to activate the plugin.

Activate Product Feed Manager

Once activated, you will find the Product feed menu on your dashboard menus.

Step 2 – Import Favi Template For Feed Generation

1. On your dashboard, click on Product Feed and then click on Add New Feed option.

Add New Feed

It will take you to the feed creation page.

Add New Feed

Here, on the top you will get an option to give a name to your feed, you can skip it too.

2. Click on the Feed Merchant Dropdown and you will get the list of all the supported merchants.

You can scroll down this merchant dropdown list or you can type Favi in the search box, and you will get the Favi option in the list.

Favi Merchnat Option

Select Favi, and all the required attributes of Favi will be loaded below.

Favi Required Attributes

Step 3 – Create A New Product Feed

Now, you can see three buttons under the Feed Title text box, Troubleshoot, Product Filter, and Settings.

1. If you are having any issues generating feed, click on this Troubleshoot button, it will take you to the Troubleshoot page, which could be helpful for you.

2. If you want to use any filter or condition, you can click on the Product Filter option, and a drawer will slide in from the right side of the window, and there you will get the following filters:

  • All Featured Items
  • Custom Filter
  • Category Filter
  • Tag Filter
  • Product Filter (Pro)

You can select any filter option and use them as per your need and click on the Close button when done.

3. Now, to schedule your feed or to choose which type of products will be included in your feed, click on the Settings button, and you will get a list of options to exclude or include products.

Change the options as per your need and click on the Close button when done.

Step 4 – Use The Favi Compari & Árukereső XML Feed Template

1. If you look at the Feed Merchant dropdown button, there you will get another dropdown “Feed Type”, you can click here to set the type of this feed. You can set different types of feeds depending on what types of feeds this merchant supports or what types of feeds this Product Feed Manager has the support for.

For Favi, XML will be selected by default.

2. Now, in the attributes section, you will see that all the attributes are under the Required Attributes column, and their values are set according to the attributes under the Assigned Values column.

You can change any values to any attributes, simply click on the value dropdown, and select your preferred value.

All the required attributes will appear below. Now, most of the attributes will already be configured but notice that some of these attributes are unassigned.

Step 5 – Assign The Right Values To Unassigned Attributes

You simply need to configure the following:

  • Category
    – You will need to set up Category Mapping for this. So for now leave it as is. You will work on this on the next step.
  • Delivery_Time
    – You may use a static value of 0, 1, 2, or 3 to indicate the delivery time.
    – Or ifyou have different delivery time for different products, then you need to save that value in a custom feed in WooCommerce anduse that value here.
  • Manufacturer
    – If you are the manufacturer or if all the products are manufactured by the same company, then use a Static value here.
    – If different products have different manufacturers, then you can either save them on custom fields within products and use that value, add them as WooCommerce attributes for products and use them as values here, or use the plugin Perfect Brands for WooCommerce to assign the manufacturers to the products and then use that value here.
Configure Static Manufacturer and Delivery Time

Step 6 – Publish & Setup Category Mapping

1. Scroll up and click on Publish.

Product Feed Manager Publish Feed

The feed will be generated, but the category is not configured yet.

2. Now, go to Dashboard > Product Feed > Category Mapping.

Product Feed Manager Category Mappingg

Here, you can see all the categories in your store are listed.

Product Feed Manager Category Mapping - Category List

3. Give a name to this Category Map

Product Feed Manager Category Mapper Name

4. Map these categories according to Favi’s category list.
**To find the accepted category list for your store, click here.
– For every category in your store, search for appropriate category in Favi’s category list.
– Copy that and paste it in the field beside your store’s category. Do this for all the categories there.

5. Then click on the Save button below.

Step 7 – Finalize Feed Generation

1. Go To Product Feed > All Product Feeds and edit the feed you created just now for Favi.

2. Once on the edit mode, on the right side, click on Purge Cache.

3. Now, scroll down to the feed configurations section and click on the Value field for Category.

Choose Category Mapping Favi

4. Scroll to the very bottom and you will find the Category Map that you just created. Select it.

5. Now scroll up and click on Update

Product Feed Manager Update Feed

And that’s it. Your feed generation is complete.

Once the feed is generated, you may now review your progress on meeting the requirements, and go ahead and register on Favi.

Conclusion

Favi has made a significant impact in increasing revenue for many local furniture brands and it’s time you take advantage of this reliable price comparison platform yourself.

As you just saw how easy it is to generate an XML feed, you can use Product Feed Manager for WooCommerce and start promoting your WooCommerce products on Favi real quick.

Check out the plugin here:
– https://wordpress.org/plugins/best-woocommerce-feed/
– Product Feed Manager for WooCommerce Pro

Initially, test out the free version of the plugin, and once you are sure the plugin does what it claims, you can go ahead and upgrade to Pro.

Grab this opportunity and boost your revenue locally.

Categories
Guide Product Feed Manager For WooCommerce WooCommerce

Simple Guide To Generate Rakuten Product Feed – WooCommerce [2024]

Running an eCommerce business can be difficult. However, one of the best ways to increase your sales fast is by promoting your products on large marketplaces.

Rakuten is one such marketplace that you can rely on. With more than a billion active users across 30 countries, Rakuten is one of the top merchants that can help you boost your sales without much effort.

And if you use WooCommerce, then it’s super easy to list your products on Rakuten marketplace.

All you need is to create a Rakuten product feed with the right attributes and upload your products to the marketplace. And soon enough, you will start to get more potential buyers visiting your site.

In this guide, you will get step-by-step instructions on creating a product feed accurately for the Rakuten marketplace.

After reading this guide, you will learn,

  • The required attributes to include on the product feed
  • Examples of product data to submit for each attribute.
  • How to generate Rakuten product feed in just a few clicks.

So let’s get started.

Guide To Generate Rakuten Product Feed

First, let us learn about all the required data for each product that you need to include in the product feed. Then we will look at how you can generate this product feed in the right format.

Product Data Specification For Rakuten Product Feed

A product feed for Rakuten is usually generated in CSV format. But you can also use TXT or TSV formats to submit your product data.

Required Product Attributes To Submit to Rakuten

The following are the mandatory attributes for each product:

Attribute HeaderInstructionsExample
idThis acts as a unique identifier for a product. You may use your WooCommerce product ID or product SKU as the value for this attribute.102
title Include the name of the product (no more than 70 characters).Pullover Hoodie with Logo
brandAssign a brand name to the product you want to list on the Rakuten marketplace.

If you are the manufacturer, then you can assign your own company name as the brand name.
Lacoste
description Include a short description of your product with details of its use and benefits.This pullover hoodie is made from 100% organic cotton for extreme comfort. With the latest generation style and mesh lining, this hoodie is will make you feel special, while still maintaining comfort.
google_product_categoryYou also need to submit a category from Google’s taxonomy list, to which this product is relevant.Clothing & Accessories
linkThis should be the link to your producthttp://yourwebsite.com/product/pullover-hoodie-with-logo
Image_link You need to submit at least one image for every product.

*The image size should be at least 600×600 in size.
http://yourwebsite.com/wp-content/uploads/2022/04/pullover-hoodie-with-logo-1.jpg
price Submit the actual price of the product. If you have a discount running, then submit the regular price for this attribute, and use the sale_price attribute to submit the discounted price.

Include the currency as the suffix.
45.00 EUR
availability Include the stock availability, i.e., if the product is still in stock for purchase.

*Accepted values:
– in stock
– out of stock
– preorder
– backorder 
in stock
gtinGTIN is a unique product identifier that you must include in the feed.

This represents all other forms of identifiers as well, such as UPC, EAN, JAN, and all forms of GTIN.
401234512343
mpnAlso, submit the MPN, which uniquely identifies a specific product among all products from the same manufacturer.HSC0424PP
conditionMention the condition of the product you are selling.

*Accepted values:
– New
– Refurbished
– Used
New
genderIt is mandatory to mention the target gender for which your product is suitable.

*Accepted values are:
– Male
– Female
– Unisex
Unisex
age_groupYou also have to submit the age group of the prospects your products are suitable for.

*Accepted values:
– Adult
– Kids
Adult
product_typeThis attribute represents the product category you have assigned to your products in your WooCommerce store.

*It is highly recommended to submit this attribute for better search results, but it’s not mandatory.
Men’s Hoodies
item_group_idIf you have variable products, then you need to include a common item_group_id for every variant of the same product. It is basically the ID or the SKU of the parent product.1001

Conditional Required Attributes To Include In The Feed

A few attributes are not always required but are often mandatory to submit based on certain conditions. Let us look at these attributes in detail.

Attribute HeaderInstructionsExample
sale_priceThis attribute is only required if you have a discount running on your store. In that case, include the discounted price as the sale price in the feed.35.00 EUR
colorThe color attribute is mandatory for products that fall under the Apparel category, but you may use it for products in other categories as well.

Also, if you have variable products that vary due to color, then you must submit the color attribute.
Red
size You must submit the size attribute for products that fall under the Apparel category. You may choose to use it for products in other categories as well.

Also, if you have variable products that vary due to size, then you need to submit the size attribute.
XXL
materialYou need to submit this attribute for variable products that vary due to the pattern (or graphic design).Leather
pattern For variable products that vary due to the pattern (or graphic design), then you must submit this attribute.Stripped
shipping_weightIn your merchant center, if you set up a rule for shipping cost based on the shipping weight, then you must submit this attribute.

*You may submit the unit as a suffix, which has to be the same as you set up in your merchant center.
1.2 kg
adultIf you are selling any type of adult product, i.e., items or images containing nudity or suggestive content, you must submit this attribute for those products.

*Accepted values:
– yes
– no
yes

Other Optional Attributes You May Choose To Submit

Apart from the attributes above, there are a few more attributes that you may choose to submit if required or applicable.

Attribute HeaderInstructionsExample
sale price effective dateIf your product is on sale and its sale price has a limited time, you can use this attribute to mention the date and time when the sale will expire.

**This attribute is not mandatory, but you may use it when required.
2022-10-29T23:07:31​+0100

additional_image_link
If you want to submit additional images for your products, you can submit the links to your products under the additional_image_link attribute, separating the image links by commas.http://yourwebsite.com/wp-content/uploads/2022/04/image1.jpg,http://yourwebsite.com/wp-content/uploads/2022/04/image2.jpg,http://yourwebsite.com/wp-content/uploads/2022/04/image3.jpg
taxUsually, you need to set up the tax rates in your Merchant Center account. But if you want to submit a unique tax rate for certain products, then you can use this attribute to do so.15
shippingYou need to set up the shipping cost for your products in your Merchant Center account. But if you want to submit a unique shipping cost for certain products, then you can use this attribute to do so.3.99 EUR
multipackIf you want to sell multiple quantities of the same product at a single price, then you can submit that quantity as the value for the multipack attribute.

For example, you may choose to sell 6 t-shirts as a multipack.
In this case, the price should be the total cost of the pack, i.e., in the case of the 6 t-shirts, the price should represent the total cost for all six t-shirts.
6

Example Feed Structure Of Rakuten

Here’s an example of a Rakuten CSV feed. You may download it and view it using a CSV viewer.

Now that you have a complete understanding of how the Rakuten feed works and what required attributes you need to include in your product data, let us look at how you can generate a product feed for Rakuten easily.

7 Easy Steps To Generate Rakuten Product Feed In Your WooCommerce Store

First of all, you do not have to create a CSV feed for all of your products manually. Right now, there are several tools out there that you can use to generate a product feed for Rakuten easily.

In the next few steps, I will show you how you can generate a product feed for Rakuten using Product Feed Manager for WooCommerce. It is one of the easiest plugins to use and has a pre-made template with all the necessary attributes to help you generate Rakuten CSV feed in just a few clicks. 

Follow these 7 easy steps to learn how to use Rakuten feed template, and get your CSV feed ready real quick.

Step 1 – Install & Activate Product Feed Manager

1. Go to Dashboard > Plugins and then click on the Add New button.

WordPress Dashboard - Add New Plugin

2. Type “Product Feed Manager” on the search box, and you will find the plugin on the search result.

WordPress Dashboard - Search For Plugin

3. Click on the Install Now button.

4. Then click on the Activate button to activate the plugin.

Activate Product Feed Manager

Once you have the plugin activated, you will find the menu, Product feed, among your dashboard menus.

Step 2 – Import Rakuten Template & Map Attributes

1. On your dashboard, click on Product Feed.

Product Feed Manager Dashboard

2. Next, click on Add New Feed button.

Product Feed Manager - Add New Feed

You will be taken to a blank feed generation page.

Product Feed Manager Add New Feed Option

3. On top, you will get the option to add a title to the feed. Give your feed a name.

Product Feed Manager Feed Title

4. Just under the title, you will see an option to select your preferred merchant. Simply click on the Feed Merchant dropdown button and select your preferred merchant from the dropdown or you can search in the dropdown box.

Select your preferred merchant, and all the required attributes will be loaded below.

Select Rakuten from the dropdown list.

Rakuten Feed Required Attributes

**Please note that for Rakuten you can only create CSV, TXT, or TSV feed, you can choose your preferred feed format from the Feed Type file format selection dropdown next to the Feed Merchant dropdown option.

Here, we will create a CSV feed for Rakuten, so let’s select CSV from the Feed Type dropdown option.

3. You can see that most of the attributes are already configured – their values are assigned properly, you can change the assigned values as per your need or you can keep them as it is.

However, you need to assign the rest of the attribute values manually.

For Rakuten, you need to assign values for the following attributes:

  • Brand –
    This should be the Brand name of the product you are selling. If you are the manufacturer, you can set the type as Static and input your company name here.
    If you have different brand names for different products, you will have to save the value in a custom field or product attribute and then use that value here.
    **You may also use Perfect Brands for WooCommerce to assign brands, which you can use in the feed.
  • Google Product Category –

Category Mapping is basically merging your WooCommerce product categories with the Google product categories.

You can configure category mapping in two ways. The first one is that you can use a pre-made category mapper, which is created for Google Shopping by default – you can use this for Facebook or other marketplaces too. And the second one is creating a new Category Mapper.

To use the default category mapper which was created for Google simply select the Googe Product Category mapper from the Category Mapping dropdown value:

Category Mapping Option

This is an empty Category Mapper. Click on the Configure Category Mapping button which you will find under the Category Mapping value, and a new tab will be opened with the default category mapper – Google Product Category. Map your categories here and click on the Update and Close button to go back to the attribute section.

However, you can create a new Category Mapper too. You need to click on the Category Mapping button from the WordPress dashboard and there you will get the option to create a new Category Mapper and to configure the mapper.

You can follow this doc to learn how to create a new Category Mapper for your feed.

  • GTIN –
    This is usually unique for each product. So you have to save this value in a custom field within each product and use that value here.
  • MPN –
    The MPN should be unique to each product. So you have to save this value in a custom field within each product and use that value here.
  • Age Group –
    The demographic for which your product is intended. The only two accepted values of this attribute are Adult, and Kids.
  • Gender –
    The gender for which your product is intended. Three predefined values are accepted: Male, Female, and Unisex.

Step 4 – Basic Configuration Settings For The Feed

1. Scroll up to the top and here, you will see that there are two options, Product Filter and Product Settings.

  • Products Settings
  • Product Filter
Product Feed Manager Feed options

2. First, let us configure the features in the Product Settings. Click on the Product Settings button, and a drawer will open from the right side of the screen.

Product Feed Manager Feed Settings Section

3. The first option you will see is Auto-Generate Your Feed.

Product Feed Manager Schedule Feed Option

This option is used to schedule an auto-update of the feed after certain intervals. Choose an option to set an auto-update or leave it as “No interval” if you do not want to set an auto-update of the feed.

4. Next, use the following options as needed.

Product Feed Manager Feed Settings For Products
  • Select Country/ Region
  1. Select a Region from this dropdown menu if you want to include the Shipping info to your feed. Once you select the region, you will have to insert the Shipping attribute to your feed to get the Shipping values.
  2. You can follow this doc to learn how to include the Shipping info in your feed.
  • Include Out of Stock Products
    -If you want to include the out of stock products, then you can enable the option.
    -For this feed, let’s not use this option and keep its value as “No“.
  • Include Variable Parent Product (Without Variations)
    -If you want to include the parent feed for variable products, then you can enable the option.
    -Few merchants such as Google Shopping or Facebook doesn’t require you to submit parent products, however, there are many other merchants such as eBay MIP, that requires you to submit product products in the feed.
    -For this feed, let’s not use this option and keep its value as “No“.
  • Include All Variable Products Variations –
    -If you want to only include simple products to the feed and no variable products, then keep its value as “No“.
    -If you want to submit both simple products and variable products to Google Shopping, then choose its value as “Yes“.
    -Let’s use this feature, and mark it as “Yes“, for this feed.
  • Include Variation Name In The Product Title
    -Few merchants such as Google Shopping, suggest you to add the variation term to the Product name in case you are uploading variable products, however, it is completely optional.
    -So if you want to include the variant terms to the variable product names, then you can set its value as “Yes“.
    -Let’s use this feature, and mark it as “Yes“, for this feed.
  • Include Grouped Products
    -If you have Grouped Products, then it’s best to submit the parent product of the Grouped product you created.
    -So you should mark this option as “Yes“.
  • Exclude Invisible/Hidden Products
    -You might have certain products on your store that are marked as hidden or invisible on WooCommerce.
    -If you want to generate feed for Simple products only, then you can mark this option as “Yes” to exclude invisible products from the feed.
    -However, product variants are by default marked as Invisible on WooCommerce. So if you include variable products to the feed, then you should mark this as “No“.
    -Since in this feed we are including product variants, so we will not use this feature and keep it as “No“.
  • Skip any attribute if the value is empty
    -Enabling this feature will exclude any attributes of a product if the attribute value is missing.
    -For this feed, let’s not use this option and keep its value as “No“.

5. You can then find an option to add Track Your Campaign (Analytics parameters).

Use this option if you wish to add analytics parameters to product links on your product feed so that you can keep track of the products’ performance on Google Shopping.

6. Now, close the drawer and click on the Product Filter option. A new drawer will open from the right side of the window.

On the top, you will get the option to use the Custom Filter or the Feed Rules feature (PRO).

And you will get the feed filter options from the Filter dropdown menu.

Product Feed Manger - Feed Filter Section

Choose the Products you want to include in the feed using any filter. The “All Published Products” is selected by default

You may use any other filter options, Custom Filter, Category Filter, and Tag Filter, to include the products you require (or exclude the ones you do not want to include).

For a basic feed, you can keep it as it is.

Step 6 – Publish The WooCommerce Product Feed for Rakuten

Now, that your feed configuration is ready, it is time to publish the feed.

Scroll back to the top, and you will find a Publish button on the right.

Click on the Publish button, your feed will be generated.

Once your feed generation is complete, you will be able to view or download the feed.

That’s it. Your CSV feed for Rakuten is generated. You can now download and upload this file to your merchant account and list your products on the Rakuten Advertising marketplace.

Conclusion

Rakuten is a huge brand name out there and the reputation of their marketplace is immense. Promoting your WooCommerce products in this multinational platform could help you boost your revenue significantly.

As you have seen, this is how easy it is to generate a product feed for Rakuten using Product Feed Manager for WooCommerce.

You can get the plugin here:
– https://wordpress.org/plugins/best-woocommerce-feed/
– Product Feed Manager for WooCommerce Pro

Initially, test out the free version of the plugin, and once you are sure the plugin does what it claims, you can go ahead and upgrade to Pro.

So if you have the opportunity, go ahead and start promoting on Rakuten.

Categories
Guide Product Feed Manager For WooCommerce WooCommerce

How To Generate Product XML Feed For BestPrice Greece – WooCommerce (2024)

Did you know you could easily increase your sales by promoting on local price comparison sites?

If you are a retailer in Greece or own a Greek online eCommerce site, then you can easily boost your sales through BestPrice.gr.

BestPrice is amongst the top three price comparison sites in Greece. With an average of 5.6 million monthly traffic, promoting your products here could be a game-changer for your business to help you grow your revenue.

To list your products on BestPrice.gr, all you need is to join their marketplace as a Merchant, generate a product XML feed in the right format, and upload it to your merchant account to start selling. That’s it.

If you run a WooCommerce store to sell products within Greece, then you can easily generate a product feed for BestPrice in just a few clicks, using the right tool.

In this guide, you’ll learn about,

  • How to join BestPrice.gr marketplace
  • The right XML format to submit products on BestPrice.gr
  • The mandatory attributes to generate this product feed
  • How to generate WooCommerce feed for BestPrice in just a few clicks.

And once you have the feed ready, you can go ahead and upload your products to BestPrice to start selling immediately.

So let’s get started.

Guide To Generate BestPrice Product Feed

The first thing to do is to join BestPrice.gr merchant program.

You may visit the BestPrice for merchants page, and there, you will get to know all the details required to join the marketplace. Sign up and configure your Merchant Affiliates Platform settings such as Shipping, Taxation, Policies, and other such data.

Joining this marketplace requires a small fee, but that is very little compared to the thousands of dollars worth of business it will generate.

Once you are a merchant, the next thing to do is to upload your products to the marketplace in the right format.

Feed Specification For BestPrice Product Data

When generating a data feed to upload your products on BestPrice.gr, you will need to maintain the following XML format:

<?xml version="1.0" encoding="ISO-8859-7"?>
<store>
<date>--date-- --time--</date>	
        <products>		
                <product>			
                        ---PRODUCT ATTRIBUTES AND DATA HERE---		
                </product>	
        </products>
</store>

Here, you have to include the date and time when you generated the feed and the correct product attributes for each product.

But if you have a WooCommerce store, you do not need to worry about creating this format on your own. You can simply use the plugin, Product Feed Manager for WooCommerce, to generate XML feed in just a few clicks.
**We will discuss more on this plugin later on in this article.

Let us look at the product attributes’ data you need to include for each product.

Required Product Attributes For BestPrice Feed – With Examples

The following are the mandatory attributes you need to submit for each product on BestPrice —

AttributeInstructionsExample
productId 

Format:
<productId>…</productId>
This should be a unique ID for the product. You could use your store’s Product ID or the Product SKU as value for this attribute.  <productId>15</productId>
title 

Format:
<title>…</title>
The product title should include the product name and additional information such as Manufacturer/Brand name, its unique features, model name, etc.<title>Lacoste Hoodie With Logo – Grey</title>
productURL 

Format:
<productURL>…</productURL>
This is the direct URL of the product.

For variable products, it must be unique for each variant.
<productURL>https://www.yourdomain.gr/products/lacoste-hoodie-grey</productURL>
imageURL 

Format:
<imageURL>…</imageURL>
You need to submit at least one image for your product.

**For multiple images, you have to use the tag, ‘imagesURL’ instead, which is explained in the next row.
<imageURL>
https://www.yourdomain.gr/productimage1.png
</imageURL>
imagesURL

Format:
<imagesURL>
<img1>…</img1>
<img2>…</img2>
</imagesURL>
If you want to submit multiple images for your products, then you need to use this attribute tag instead of ‘imageURL.’

<imagesURL>
<img1>https://www.yourdomain.gr/productimage1.png</img1>
<img2>https://www.yourdomain.gr/productimage2.png</img2>
</imagesURL>
price

Format:
<price>…</price>
Submit the current selling price of the product, i.e., if the product is on a discount, then you have to submit the discounted price; else, just submit the original price.

In WooCommerce, if you have a sale price assigned for a product, you have to submit the sale price as the product’s price in the feed.
<price>59.99</price>
category_path 

Format:
<category_path>…</category_path>
Include the product category name, if possible, with the complete category path with a ‘->’ separator.

*Alternatively, you can submit the category Id if you want.
<category_path>Τεχνολογία->Κινητή Τηλεφωνία->Κινητά τηλέφωνα</category_path>
availability

Format:
<availability>…</availability>
This attribute is mainly used to define the delivery time.

The accepted values for availability are:
– Σε απόθεμα
– Παράδοση σε 1–3 ημέρες
– Παράδοση σε 4–7 ημέρες
– Παράδοση σε 4–10 ημέρες
– Παράδοση σε 8–14 ημέρες
– Κατόπιν παραγγελίας
– Προπαραγγελία
– Εξαντλήθηκε

** Σε απόθεμα (which means ‘in stock’ signifies that the product is available for pickup.
<availability>Παράδοση σε 1–3 ημέρες</availability>
brand 

Format:
<brand>…</brand>
Submit the brand name of your products. If you are the manufacturer, then you can use your company name as the brand name.<brand>Market προσφορέσ</brand>
EAN / Barcode /MPN / SKU 

Format: 
<MPN>…</MPN>
You need to include the Manufacturer’s Part Number for your products.

**If you do not have an MPN, then you may submit the EAN, Barcode, or product SKU as value for this attribute.
<MPN>MN8X2ZD/A</MPN> 

Once you include these required attributes, your feed is pretty much ready to be uploaded to the BestPrice marketplace.

However, there are more attributes you may need or want to include to optimize this feed further.

Conditional Required Attributes

You have to submit a few attributes depending on specific factors. For example, if your product is a Book, then you must submit an ISBN.

Let us look at these conditional attributes.

AttributeInstructionsExample
ISBN 

Format:
<ISBN>…</ISBN>
If your product is a book, then you must submit the ISBN instead of MPN or EAN.<ISBN>960-6604-92-6</ISBN>
size 

Format:
<size>…</size>
If your product is a clothing or footwear product, then you must submit the size attribute.

You can simply submit all available sizes via this attribute, using commas to separate them.

**This can be used for products in any other category as well, if relevant.
<size>S,M,L,XL</size>
color 

Format:
<color>…</color>
For variable products that vary in color, each variant should be generated as a separate product. And you have to include the color attribute to it to specify its color.<color>Red</color>
weight 

Format:
<weight>…</weight>
You will need to submit the weight attribute if you choose the shipping cost calculation based on weight when defining the shipping cost through the Merchant Affiliation Platform.

You can submit the value as a numeric value (integer or decimal) or an alphanumeric value (weight + unit).
**If you use the alphanumeric value, then the unit of weight must match the unit you defined in the Merchant Affiliation Platform.
<weight>5.2</weight>

Optional Attributes To Further Optimize The Feed

You may also choose to include a few optional attributes to optimize your product data submission.

AttributeInstructionsExample
stock 

Format: 
<stock>Y</stock>
Use this attribute to indicate if the product is in stock or not.

Submit the value as ‘Y’ if the product is in stock and ‘N’ if the product is not in stock.

**This is an optional field. If you do not submit this attribute, or if the value for this attribute is empty for any product, then the stock status will be considered as “Κατόπιν Παραγγελίας” (i.e., “upon order”).
<stock>Y</stock> 
categoryID

Format:
<categoryID>…</categoryID>
You may submit the category Id along with the category path to improve accuracy.

**If you submit a category id that is not correct as per the category path you submit, then this attribute will be ignored.
<categoryID>223</categoryID>
warranty_provider 

Format:
<warranty_provider>…</warranty_provider>
You may submit this attribute if there is a warranty available for a product.

Following are accepted values:
– GR: if the product is guaranteed by the official Greek dealership and/or authorized service points within Greece. 
– EU: if the product has a European warranty from the manufacturer (dealership or authorized service points within the European Union), which does NOT include the Greek delegation. 
– STORE: if the guarantee is provided by the store itself or the store partner. 
<warranty_provider>STORE</warranty_provider>
warranty_duration 

Format:
<warranty_duration>…</warranty_duration>
This is the duration of validity of the warranty period in months.
**It is mandatory to submit if you include the ‘warranty_provider’ attribute.
<warranty_duration>24</warranty_duration>
bundle 

Format:
<bundle>…</bundle>
For a bundled product, you can use this attribute to indicate the productIDs of the products that were bundled together.<bundle>B1C2, A2B6</bundle>
features 

Format
<features>
<power>…</power>
<voltage>…</voltage>
</features>
If you have an electronic product that has a measurable power and voltage, then you can use this attribute to indicate the values.<features>
<power>1000W</power>
<voltage>230V/50Hz</voltage>
</features>
shipping 

Format:
<shipping>…</shipping>
If you want to include a unique shipping cost for a certain product, i.e., a different shipping cost than the one you defined in the Merchant Affiliate Platform, then you can use this attribute.

**If you want to indicate free shipping, then submit a value of 0 for this attribute.
<shipping>2.99</shipping>

Example Feed For BestPrice In The Right Format

Here’s a sample BestPrice feed structure with example data.

<?xml version="1.0" encoding="ISO-8859-7"?>
<store>
<date>2022-05-28 07:05</date>
        <products>
                <product>
                        <productId>13</productId>
                        <title>Lacoste Hoodie with Logo - Black</title>
                        <price>45.00</price>
                        <productURL>
                                https://www.yourdomain.gr/products/lacoste-hoodie-grey
                        </productURL>
                        <imagesURL>
                                <img1>https://www.yourdomain.gr/productimage1.png</img1>
                                <img2>https://www.yourdomain.gr/productimage1.png</img1>
                        </imagesURL>
          		<category_path>
                                Τεχνολογία->Κινητή Τηλεφωνία->Κινητά τηλέφωνα
          		</category_path>
         		<availability>Παράδοση σε 1–3 ημέρες</availability>
                        <brand>Market προσφορέσ</brand>
                        <MPN>MN8X2ZD/A</MPN>
                        <size>S,M,L,XL</size>
                        <color>Black</color>
                </product>
        </products>
</store>

Now that you have a good idea of the required product data you need to submit on BestPrice.gr, let us look at how you can generate an XML feed of your WooCommerce products in just a few clicks.

7 Steps To Generate BestPrice Product Feed In Your WooCommerce Store

In WooCommerce, you will find an efficient tool to generate an XML feed for all of your products in just a few clicks.

In this guide, I will show you how you can generate a product feed for BestPrice using Product Feed Manager for WooCommerce. It is one of the easiest plugins to use and has a pre-built template for BestPrice.gr. 

Take a look at these 7 quick steps to use the plugin easily and generate the BestPrice XML feed real quick.

Step 1 – Install & Activate Product Feed Manager

1. Go to Dashboard > Plugins and click on the Add New button.

WordPress Dashboard - Add New Plugin

2. Type “Product Feed Manager” on the search box, and you will find the Product Feed Manager plugin from the search result.

WordPress Dashboard - Search For Plugin

3. Click on the Install Now button.

4. Then click on the Activate button to activate the plugin.

Activate Product Feed Manager

Once you activate the plugin, you will find the Product feed menu on your dashboard menus.

Step 2 – Enable BestPrice As A Merchant Type For The Plugin

While creating a new product feed for your preferred Merchant, you need to enable that Merchant first.

1. Go to Dashboard > Product feed > Settings.

Product Feed Manager Settings Home

2. Click on the Merchants tab, and it will show you all the supported Merchants list.

Product Feed Manager Merchants List

3. Search for BestPrice and enable it.

4. Now, click on the Controls tab.

Product Feed Manager Controls Settings

5. Here, click on the Purge Cache button.

Product Feed Manager Purge Cache

Now you are ready to generate your product feed.

Step 3 – Start Creating A New Feed

1. On your dashboard, click on Product Feed.

Product Feed Manager Dashboard

2. Next, click on Add New Feed.

Product Feed Manager - Add New Feed

You will be taken to a blank feed generation page.

Product Feed Manager - New Feed

Step 4 – Configure Basic Settings For The Feed

Generating BestPrice Feed

1. Give a name to your feed.

2. From the Products dropdown, you can select whether you would like to generate this feed for all of your products, or you can choose a filter option.

3. If you want this feed to auto-update on fixed intervals, you can schedule it to Hourly, Daily, or to Monthly from the Refresh Interval section.

4. Keep the “Include Variable Parent Product” as no and the “Include Product Variations” as Yes.

5. Mark “Include variation product name” as Yes.

6. You can keep the rest of the options as it is or use them if required.

BestPrice Greece Feed Settings

Step 5 – Use The BestPrice Greece Feed Template

1. Scroll down to the Feed Configuration section, and select BestPrice as the Merchant Type and keep the File Format as XML.

BestPrice Feed Configuration

Once you choose the Merchant Type, you will notice that all the required attributes for BestPrice will appear below.

2. You will see that most of the attributes are configured. You will simply need to configure the following:

ελληνικά BestPrice Category Path, Availability, Brand & MPN fields
  • Category Path
    You need to use category mapping to define the category paths, so for now, keep this attribute empty. We will configure this attribute in one of the next couple of steps.
  • Availability
    If you have a fixed delivery time for all products, then set the type as static and input one of the accepted values mentioned earlier. If you have different delivery times for different products, then you will have to save the value in a custom field and use that value here.
  • Brand
    This should be the Brand name of the product you are selling. If you are the manufacturer, you can set the type as Static and input your company name here.
    If you have different brand names for different products, you will have to save the value in a custom field or product attribute and then use that value here.
    **You may also use Perfect Brands for WooCommerce, which will make it easier to assign and use brand names.
  • MPN
    This value should be unique to each product. So you have to save this value in a custom field within each product and use that value here.

Step 6 – Publish The Feed Initially

1. Once you are ready with your feed configuration, scroll up and click on Publish and the feed will be generated.

BestPrice Publish Feed

Now, remember you have left the Category Path empty.

Step 7 – Set Category Path Value & Update The Feed

1. Go to Product feed > Category Mapping and set up a new category map with the right Category paths.

Product Feed Manager Category Mapping Settings

2. Once you have a Mapper saved, go to Product feed > Settings and click on the Controls tab.

Product Feed Manager Settings > Controls

3. Here, below, click on Purge cache.

Product Feed Manager Settings > Purge Cache

4. Go to Dashboard > Product feed > All product feed and edit the feed you created earlier.

5. Scroll down to the feed configuration section. Click on the value field for Category Path and scroll down to the very bottom to choose the mapper you created.

BestPrice Merchant Template Choose Category Mapping

6. Scroll up and click on update.

BestPrice Update Feed

7. Your feed will be generated, and you will be able to view or download the feed.

Product Feed Manager View/ Download Feed

The next thing to do is to log in to your BestPrice merchant account and submit the feed URL to list your products on BestPrice.

That’s it. That’s how easily you can generate a product feed and list your products as BestPrice.gr market προσφορέσ.

Conclusion

BestPrice has already become a one-stop solution for many retailers in Greece as it has proven to deliver great results in terms of sales.

Since you own a Greek WooCommerce store, it’s best if you, too, can take advantage of the huge local audience that BestPrice has to offer.

And now that you know how easy it is to generate a product feed go ahead and use Product Feed Manager for WooCommerce to create and upload your products on BestPrice.gr.

Categories
Guide Product Feed Manager For WooCommerce WooCommerce

A Complete Guide On Amazon Seller Central Product Feed [2021]

As a WooCommerce store owner, you always want to scale up the sales of your store in the most optimized way.

One of the most effective ways to increase the number of sales in your store is to promote your store products in the largest marketplaces, especially if you own a relatively new online store.

With 2.31 billion monthly visitors, which means 77 million daily shoppers, Amazon is the largest marketplace in the world where you can promote your products.

Promoting on a giant marketplace like Amazon Seller Central will benefit your business because:

  • On Amazon, your products will reach way more shoppers than your own store, with much less effort.
  • Amazon has detailed information about their shoppers, so, your products will be shown to the shoppers who will have a genuine tendency to buy.
  • Shoppers trust Amazon and it’s listed products, whereas you may face trust issues on your store from first-time buyers.

By generating a product feed, you can upload products on Amazon at a bulk amount, which will save you a huge amount of time.

You can easily submit products on Amazon, which will automatically create structured products and perform better on search results.

But first, you need to know how to create an accurate product feed of your products to submit on Amazon Seller Central.

There are certain ways for you to optimize the product feed for maximum sales through Amazon Seller Central.

After reading this guide, you’ll be able to:

  • Create an accurate and perfect product feed for Amazon Marketplace.
  • Successfully promote and market your WooCommerce products on Amazon and increase your sales.

So, let’s get started.

How To Open an Amazon Seller Central Account To Promote Your Products

Before you start promoting your products from the WooCommerce store to the Amazon Marketplace, you have to open an account on Amazon seller central.

But first, let’s look at the necessary things you need before opening the account.

Requirements To Open An Amazon Seller Central Account

1. Internationally Accepted Credit Card

You must own a credit card that can is internationally accepted and is connected to your valid email address.

2. Tax Identification Information

Amazon will ask for the tax identification number ( EIN if you’re in the states) of you or your business.

3. Business Information

Your legal business name, address, email and other contact information will be required.

4. Bank Account Information

You will also require a bank account and other related basic information.

Once you have these gathered and organized, follow the steps below to create an Amazon Seller Central account.

Step 1 – Start Signing Up

Go to the following link to start the signup process:

Here, we will show you how to open an account for an individual seller.

Once you go to the link above, you will see a yellow, Start Selling button.

Create Account on Amazon Seller Central

Click on the Start Selling button, and you will be taken to the registration page for Amazon Seller Central.

Account Credentials Amazon Seller Central

Provide your like name and email address, set up a password and click on the Next button.

Step 2 – Set Up Your Business Information

On the next step, you have to provide your business information such as Business Location, Business Type, etc.

Business Type and Location on Amazon

Step 3 – Personal Information

Here, you have to provide more information such as the country of your citizenship, the country of your birth, your date of birth and the full business address.

Personal Information for Amazon Seller Central

You will also need to provide your contact number, which you will get a call or SMS to verify that it’s your valid number.

Step 4 – Set Up Your Billing Method

In this step, you have to set up the billing method for your Amazon Seller Central account. You’ll see the cost details of your plan.

There are 2 plans you can choose from:

  • Professional plan – $39.99 monthly subscription plan.
  • Individual plan – $0.99 per sold product.

The individual plan is perfect for you if you’re planning to sell less than 40 products per month. (It really depends on the category.)

The professional selling plan is a better choice for you if you’re planning to sell more than 40 products per month.

Billing Method for Amazon
Here’s a billing method set up page for the professional plan.

Step 5 – Complete A Tax Interview

In this step, you have to provide your tax information through a tax interview.

Tax Information Amazon Seller Central

In this interview, Amazon will verify if you’re an individual seller or a professional business.

You may use your social security number instead of the employer identification number as your tax identification number.

Step 6 – Provide Your Product Information

This is the last step. Here, you have to provide some basic information about your products such as:

  • If you have Universal Product Codes (UPCs) for your products.
  • If you are a manufacturer or you have your own brand.
  • How many different types of products you want to list on Amazon.
Product Information Amazon

List of Dedicated Amazon Marketplaces

Right now, Amazon operates in 16 different countries with local domains and languages.

However, Amazon can ship products almost all over the world.

How To Create An Optimized WooCommerce Product Feed For Amazon

Similar to most other marketplaces, Amazon also requires you to submit data in specific formats. In fact, there are a few details that are mandatory to provide to be approved for selling.

Product Data Specification

A typical amazon product feed looks as follows:

<?xml version="1.0" encoding="UTF-8" ?>
   <products>
        <product>
		Product Data Attributes
        </product>
  </products>
</rss>

On the feed, you need to provide the following data attributes.

Necessary Data Attributes

  • Product Title
  • Product URL
  • Product Category
  • Price
  • SKU
  • Image URL
  • Brand

  • UPC/EAN
  • Product Description
  • MPN
  • Shipping Cost
  • Bullet Points
  • Height
  • Length
  • Weight
  • Width
  • Item Package Quantity
  • Model Number
  • Keywords
  • Other Image URL

Product Title

Attributetitle
ExampleBeanie with Logo
Feed Data<title><![CDATA[Beanie with Logo]]></title>

This is the name of your product which will be displayed.

Now, there are some criteria for the product title on Amazon. Such as:

  • The product title must not exceed 200 characters, including spaces.
  • A product title must not contain promotional or marketing phrases like “free shipping” or “100% quality guaranteed”.

A product title must not contain special characters like ~ ! * $ ? _ ~ { } # < > | * ; ^ ¬ ¦

Product Title on Amazon Seller Central

This is what a perfect product title on Amazon looks like.

Product URL

Attributelink
Examplehttps://yourwebsite.com/product/beanie-with-logo
Feed Data<link>
<![CDATA[https://yourwebsite.com/product/beanie-with-logo]]>
</link>

This is the URL of a particular product page.

Your product URLs should start with HTTPS or HTTP.

Product Category

Attributeproduct_type
ExampleClothing, Accessories
Feed Data<g:product_type>
<![CDATA[ Clothing, Accessories ]]>
</g:product_type>

You should always provide which category your products fall under.

If you have sub-categories in your store, try to specify them as it will give you better results.

Price

Attributeprice
Example20.00 GBP
Feed Data<price>20.00 GBP</price>

The Price attribute should be submitted with the currency as the Suffix. Like GBP or USD.

Product Price on Amazon Seller Central

This is how the product price shows up on Amazon product pages (Here, you can also see the discount details).

Set Product Price on WooCommerce

You can set the product prices from here on your WooCommerce store.

SKU

Attributesku
ExampleWoo-beanie-logo
Feed Data<sku>Woo-beanie-logo</sku>

KU or Stock Keeping Unit is an inventory management term that you can use to identify the stocks available from lists, order forms, and invoices.

Here are the conditions for SKU in Amazon:

  • Each product in your product feed must have a unique SKU value.
  • Every SKU value uploaded on Amazon creates a new record.
  • As each SKU value is unique, you’re not allowed to change it. These values will remain on your feed until you delete it.
  • If you upload a product with an already existing SKU value, the new product data will replace the old product data against that SKU.

Image URL

Attributeimage
Examplehttps://yourwebsite.com/beanie-with-logo-1.jpg
Feed Data<image>
https://yourwebsite.com/beanie-with-logo-1.jpg
</image>

Here, provide the URL of your product image. The URL should start with ‘HTTP’ or ‘HTTPS’ as other formats are not supported.

Here are the guidelines for product images on Amazon:

Supported Image formats for Amazon: PNG, JPG, JPEG, and TIFF.

Non-supported image formats for Amazon: AI, PSD, PDF or EPS.

Requirements:

  • You must submit one large product image with a minimum of 500 pixels and a maximum of 2100 pixels on the longest dimension.
  • The image must be clear and focused.
  • The image must fill the 85% area of the frame.
  • The background color has to be pure white.
  • The image color must be in RGB mode.
  • Any background image or other object in the image is not allowed.
  • The image has to be a professional image or cover art.
  • The entire product must be in the image, no cropping allowed.
  • No watermarks, logos, texts or borders are not allowed in the image.
Product Image on Amazon Seller Central

Here is how you can show product images.

Brand

Attributebrand
ExampleRexTheme
Feed Data<brand><![CDATA[AmazonRex]]></brand>

Provide the Brand of the product here. You can set your own Brand or Store name as well.

EPC/EAN

Attributeean
Example4856349589328
Feed Data<ean>4856349589328</ean>

This field is for the product identifier numbers.

If you’re promoting your products in Europe, you have to provide the EAN or European Article Numbers for your products.

Or you can provide the EPC or Electronic Product Code which is applicable all over the world.

Here are all the accepted forms of product identifiers:

  • UPC-E ( Which is 6 digits)
  • EAN-8/UCC-8/GTIN-8 ( Which is 8 digits)
  • UPC-A/GTIN-12 ( Which is 12 digits)
  • EAN-13/UCC-13/GTIN-13 ( Which is 13 digits)
  • EAN-14/UCC-14/GTIN-14 ( Which14 digits)

According to the rules of promoting on Amazon, you must provide any of these valid identifier numbers.

Product Description

Attributedescription
ExampleThis is a travel backpack.
Feed Data<description>
<![CDATA[This is a travel backpack.]]>
</description>

You have to describe the products in your own way here.

Here are the violations to avoid while writing product descriptions:

  • Using offensive, pornographic or obscene words.
  • Including Phone numbers, Emails, or any contact information.
  • Using words like ‘The best’ and ‘The most’.
  • Capitalizing the entire description.
  • Requesting a positive customer review.
  • Using any review or testimonials.
  • Links to any website.
  • Time-related information like dates.
Product Description on Amazon Seller Central

This is an example of a Product Description on Amazon.

You can also use a product description generator for this.

MPN

Attributempn
Example4856349589328
Feed Data<mpn>4856349589328</mpn>

You have to provide the Manufacturer part numbers for your products here.

If you have already assigned the EAN/EPC to your products, you don’t need to provide MPNs for your products.

Shipping Cost

Attributeshipping_cost
Example9.99 USD
Feed Data<shipping_cost>9.99 USD</shipping_cost>

You have to set the Shipping Cost of your products here and Amazon suggests you simplify it as much as you can.

You can set the Shipping Cost in 3 ways:

  • Item/Weight-Based Shipping
  • Product-banded Shipping
  • Weight-tiered Shipping.

Follow these Amazon instructions on shipping rates to set your shipping costs.

Bullet Points

Attributebullet_point1
ExampleThis product is waterproof!
Feed Data<bullet_point1>This product is waterproof!</bullet_point1>

Bullet points are part of your product description. This attribute allows highlighting the key feature of your products in bullet points.

Amazon allows the vendors to add up to 10 bullet points. Sellers can add up to 5 bullet points.

You are allowed to only describe your product features on these bullet points.

The bullet point violations are the same as the product description violations.

Bullet Points on Amazon Seller Central

Here you can see an example of the bullet points on Amazon product pages.

Height

Attributeheight
Example2 M
Feed Data<height><[Product height]></height>

Here, you have to mention the height of each of your products.

Length

Attributelength
Example2M
Feed Data<length><[Product length]></length>

Here, you have to mention the length of each of your products.

Width

Attributewidth
Example2M
Feed Data<width><[Product width]></width>

Here, you have to mention the width of each of your products.

Weight

Attributeweight
Example2 KG
Feed Data<weight><[Product weight]></weight>

Here, you have to mention the weight of each of your products. This attribute can be crucial depending on your shipping rules.

Item Package Quantity

Attributeitem_package_quantity
Example2
Feed Data<item_package_quantity><[package quantity]></item_package_quantity>

If you’re selling products in packs or bundles, you have to mention the Item Package Quantity here.

Suppose you have a Coffe Bundle including coffee beans and sugar cubes, you have to mention 2 products here.

Model Number

Attributemodel_number
Example2384
Feed Data<model_number>2384</model_number>

If you sell your own branded or manufactured products, you may have to assign the model number to your products.

Otherwise, you don’t have to use this attribute.

Keywords

AttributeKeywords1
ExampleLavender Wood Brown Large
Feed Data<Keywords1>Lavender Wood Brown Large</Keywords1>

You can set Keywords to your products for better results on Amazon searches.

Follow this Amazon instruction to know about the conditions and restrictions of using keywords and perfectly set them up for your products.

Other Image URL

Attributeother_image_url1
Examplehttps://yourwebsite.com/beanie-with-logo-2.jpg
Feed Data<other_image_url1>
https://yourwebsite.com/beanie-with-logo-2.jpg
</other_image_url1>

If you want to add more images to your products, use this attribute and provide the URLs of your additional product images.

Amazon allows you to display up to 9 product images per page. But usually, 7 product images are displayed on each product page.

Upload Your Product Feed to Amazon

Once you’ve created your product feed:

  1. Go to the Inventory page on your Amazon Seller Central account.
  2. Click on the Upload Your Inventory File to upload the products through a product feed file. You can also select the file type from the File Type section.

Here is what a product feed for Amazon looks like in the TEXT format.

Here is what a product feed for Amazon looks like in the XML format.

Follow this Amazon Seller Central documentation to upload your products through a product feed.

Final Thoughts

Promoting on the major marketplaces will always bring you more sales with the least amount of effort.

Amazon is the best place for you if wish to increase the sales of your WooCommerce store. Hence, it’s high time you start promoting your products through Amazon Seller Central.

Here are the guides to creating accurate and optimized product feeds for more popular marketplaces:

Also, if you have any specific marketplace, for which you want a guide on the product feed, let me know in the comments. I will try to create one for you.

Categories
Guide Product Feed Manager For WooCommerce

Accepted Google Country Codes List For All Google Ads [2024]

Google is currently the largest marketplace to promote WooCommerce products through various Ad campaigns such as Shopping Ads, Adwords, Dynamic Remarketing, and many more.

Here’s a list of Google Country Codes List that you may use throughout Google Ads when referring to countries you are promoting to or shipping to.

Google Country Codes List

Usually, the Google country codes are of two letters (not case sensitive).

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | Y | Z

A

CountryCountry Codes
🇦🇫 Afghanistanaf
🇦🇱 Albaniaal
🇩🇿 Algeriadz
🇦🇸 American Samoaas
🇦🇩 Andorraad
🇦🇴 Angolaao
🇦🇮 Anguillaai
🇦🇶 Antarcticaaq
🇦🇬 Antigua & Barbudaag
🇦🇷 Argentinaar
🇦🇲 Armeniaam
🇦🇼 Arubaaw
🇦🇺 Australiaau
🇦🇹 Austriaat
🇦🇿 Azerbaijanaz

B

CountryCountry Codes
🇧🇸 Bahamasbs
🇧🇭 Bahrainbh
🇧🇩 Bangladeshbd
🇧🇧 Barbadosbb
🇧🇾 Belarusby
🇧🇪 Belgiumbe
🇧🇿 Belizebz
🇧🇯 Beninbj
🇧🇲 Bermudabm
🇧🇹 Bhutanbt
🇧🇴 Boliviabo
🇧🇦 Bosnia & Herzegovinaba
🇧🇼 Botswanabw
🇧🇻 Bouvet Islandbv
🇧🇷 Brazilbr
🇮🇴 British Indian Ocean Territoryio
🇧🇳 Brunei Darussalambn
🇧🇬 Bulgariabg
🇧🇫 Burkina Fasobf
🇧🇮 Burundibi

C

CountryCountry Codes
🇰🇭 Cambodiakh
🇨🇲 Camerooncm
🇨🇦 Canadaca
🇨🇻 Cape Verdecv
🇰🇾 Cayman Islandsky
🇨🇫 Central African Republiccf
🇹🇩 Chadtd
🇨🇱 Chilecl
🇨🇳 Chinacn
🇨🇽 Christmas Islandcx
🇨🇨 Cocos (Keeling) Islandscc
🇨🇴 Colombiaco
🇰🇲 Comoroskm
🇨🇬 Congocg
🇨🇩 Congo, The Democratic Republic of thecd
🇨🇰 Cook Islandsck
🇨🇷 Costa Ricacr
🇨🇮 Cote D’ivoireci
🇭🇷 Croatiahr
🇨🇺 Cubacu
🇨🇾 Cypruscy
🇨🇿 Czech Republiccz

D

CountryCountry Codes
🇩🇰 Denmarkdk
🇩🇯 Djiboutidj
🇩🇲 Dominicadm
🇩🇴 Dominican Republicdo

E

CountryCountry Codes
🇪🇨 Ecuadorec
🇪🇬 Egypteg
🇸🇻 El Salvadorsv
🇬🇶 Equatorial Guineagq
🇪🇷 Eritreaer
🇪🇪 Estoniaee
🇪🇹 Ethiopiaet

F

CountryCountry Codes
🇦🇨 Falkland Islands (Malvinas)fk
🇫🇴 Faroe Islandsfo
🇫🇯 Fijifj
🇫🇮 Finlandfi
🇫🇷 Francefr
🇬🇫 French Guianagf
🇵🇫 French Polynesiapf
🇹🇫 French Southern Territoriestf
Product Feed Manager For WooCommerce

G

CountryCountry Codes
🇬🇦 Gabonga
🇬🇲 Gambiagm
🇬🇪 Georgiage
🇩🇪 Germanyde
🇬🇭 Ghanagh
🇬🇮 Gibraltargi
🇬🇷 Greecegr
🇬🇱 Greenlandgl
🇬🇩 Grenadagd
🇬🇵 Guadeloupegp
🇬🇺 Guamgu
🇬🇹 Guatemalagt
🇬🇳 Guineagn
🇬🇼 Guinea-Bissaugw
🇬🇾 Guyanagy

H

CountryCountry Codes
🇭🇹Haitiht
🇭🇲 Heard Island and Mcdonald Islandshm
🇻🇦 Holy See (Vatican City State)va
🇭🇳 Hondurashn
🇭🇰 Hong Konghk
🇭🇺 Hungaryhu

I

CountryCountry Codes
🇮🇸 Icelandis
🇮🇳 Indiain
🇮🇩 Indonesiaid
🇮🇷 Iran, Islamic Republic ofir
🇮🇶 Iraqiq
🇮🇪 Irelandie
🇮🇱 Israelil
🇮🇹 Italyit

J

CountryCountry Codes
🇯🇲 Jamaicajm
🇯🇵 Japanjp
🇯🇴 Jordanjo

K

CountryCountry Codes
🇰🇿 Kazakhstankz
🇰🇪 Kenyake
🇰🇮 Kiribatiki
🇰🇵 Korea, Democratic People’s Republic ofkp
🇰🇷 Korea, Republic ofkr
🇰🇼 Kuwaitkw
🇰🇬 Kyrgyzstankg

L

CountryCountry Codes
🇱🇦 Lao People’s Democratic Republicla
🇱🇻 Latvialv
🇱🇧 Lebanonlb
🇱🇸 Lesothols
🇱🇷 Liberialr
🇱🇾 Libyan Arab Jamahiriyaly
🇱🇮 Liechtensteinli
🇱🇹 Lithuanialt
🇱🇺 Luxembourglu

M

CountryCountry Codes
🇲🇴 Macaomo
🇲🇰 Macedonia, The Former Yugosalv Republic ofmk
🇲🇬 Madagascarmg
🇲🇼 Malawimw
🇲🇾 Malaysiamy
🇲🇻 Maldivesmv
🇲🇱 Maliml
🇲🇹 Maltamt
🇲🇭 Marshall Islandsmh
🇲🇶 Martiniquemq
🇲🇷 Mauritaniamr
🇲🇺 Mauritiusmu
🇾🇹 Mayotteyt
🇲🇽 Mexicomx
🇫🇲 Micronesia, Federated States offm
🇲🇩 Moldova, Republic ofmd
🇲🇨 Monacomc
🇲🇳 Mongoliamn
🇲🇸 Montserratms
🇲🇦 Moroccoma
🇲🇿 Mozambiquemz
🇲🇲 Myanmarmm
Product Feed Manager For WooCommerce

N

CountryCountry Codes
🇳🇦 Namibiana
🇳🇷 Naurunr
🇳🇵 Nepalnp
🇳🇱 Netherlandsnl
| | Netherlands Antillesan
🇳🇨 New Caledonianc
🇳🇿 New Zealandnz
🇳🇮 Nicaraguani
🇳🇪 Nigerne
🇳🇬 Nigeriang
🇳🇺 Niuenu
🇳🇫 Norfolk Islandnf
🇲🇵 Northern Mariana Islandsmp
🇧🇻 Norwayno

O

CountryCountry Codes
🇴🇲 Omanom

P

CountryCountry Codes
🇵🇰 Pakistanpk
🇵🇼 Palaupw
🇵🇸 Palestinian Territory, Occupiedps
🇵🇦 Panamapa
🇵🇬 Papua New Guineapg
🇵🇾 Paraguaypy
🇵🇪 Perupe
🇵🇭 Philippinesph
🇵🇳 Pitcairnpn
🇵🇱 Polandpl
🇵🇹 Portugalpt
🇵🇷 Puerto Ricopr

Q

CountryCountry Codes
🇶🇦 Qatarqa

R

CountryCountry Codes
🇷🇪 Réunionre
🇷🇴 Romaniaro
🇷🇺 Russian Federationru
🇷🇼 Rwandarw

S

CountryCountry Codes
🇸🇭 Saint Helenash
🇰🇳 Saint Kitts & Neviskn
🇱🇨 Saint Lucialc
🇵🇲 Saint Pierre & Miquelonpm
🇻🇨 Saint Vincent and the Grenadinesvc
🇼🇸 Samoaws
🇸🇲 San Marinosm
🇸🇹 Sao Tome & Principest
🇸🇦 Saudi Arabiasa
🇸🇳 Senegalsn
🇷🇸 Serbia & 🇲🇪 Montenegrocs
🇸🇨 Seychellessc
🇸🇱 Sierra Leonesl
🇸🇬 Singaporesg
🇸🇰 Slovakiask
🇸🇮 Sloveniasi
🇸🇧 Solomon Islandssb
🇸🇴 Somaliaso
🇿🇦 South Africaza
🇬🇸 South Georgia and the South Sandwich Islandsgs
🇪🇸 Spaines
🇱🇰 Sri Lankalk
🇸🇩 Sudansd
🇸🇷 Surinamesr
🇸🇯 Svalbard & Jan Mayensj
🇸🇿 Swazilandsz
🇸🇪 Swedense
🇨🇭 Switzerlandch
🇸🇾 Syrian Arab Republicsy

T

CountryCountry Codes
🇹🇼 Taiwan, Province of Chinatw
🇹🇯 Tajikistantj
🇹🇿 Tanzania, United Republic oftz
🇹🇭 Thailandth
🇹🇱 Timor-Lestetl
🇹🇬 Togotg
🇹🇰 Tokelautk
🇹🇴 Tongato
🇹🇹 Trinidad & Tobagott
🇹🇳 Tunisiatn
🇹🇷 Turkeytr
🇹🇲 Turkmenistantm
🇹🇨 Turks & Caicos Islandstc
🇹🇻 Tuvalutv

U

CountryCountry Codes
🇺🇬 Ugandaug
🇺🇦 Ukraineua
🇦🇪 United Arab Emiratesae
🇬🇧 United Kingdomuk
🇺🇸 United Statesus
🇺🇲 United States Minor Outlying Islandsum
🇺🇾 Uruguayuy
🇺🇿 Uzbekistanuz

V

CountryCountry Codes
🇻🇺 Vanuatuvu
🇻🇪 Venezuelave
🇻🇳 Vietnamvn
🇦🇨 Virgin Islands, Britishvg
🇻🇮 Virgin Islands, U.S.vi

W

CountryCountry Codes
🇼🇫 Wallis and Futunawf
🇪🇭 Western Saharaeh

Y

CountryCountry Codes
🇾🇪 Yemenye

Z

CountryCountry Codes
🇿🇲 Zambiazm
🇿🇼 Zimbabwezw

Prohibited Countries

Due to the sanctions imposed by the OFAC, Google Ads isn’t available to advertisers in certain countries mentioned below:

  • Crimea
  • Cuba
  • Iran
  • North Korea
  • Sudan
  • Syria
No Google Ads - Google Country Codes

Conclusion

Use the country codes where necessary for Google.

If you wish to promote through Google Shopping Ads, then here is a complete guide to generate WooCommerce product feed For Google Shopping.

Categories
WooCommerce Guide Product Feed Manager For WooCommerce

6+ Powerful Google Product Feed Optimization Tips For E-commerce Success

Google is the #1 search engine in the world and seemingly the best place for marketing. Google offers Google Merchant Center to allow eCommerce stores to promote their products through Google.

If an eCommerce store can create proper Google product feeds, its sales can skyrocket in no time.

But, you will need to know how to optimize Google Shopping feed so that your Google product feed is approved by Google in the first place. 

Your WooCommerce store may include many variations and attributes for your products, but Google Merchant Center has its own set of requirements that you must meet in order to upload your products and get approved with your Google product feed.

That’s why I came up with 6+ high-impact Google product feed optimization tips and going to explain them in this blog.

So, let’s get started!

**P.S. These are just basic tips. If you want a detailed guide then read:

1. Select Product Category According To Google

Google Product Feed Category

Your website may have custom categories, different from Google. But Google has its own taxonomy list, and you must submit a feed accordingly.

You must make sure that Google product feed has all the products categorized according to the Google taxonomy list.

Your website may have custom categories, different from Google. But Google has its own taxonomy list, and you must submit a feed accordingly. You must make sure that Google product feed has all the products categorized according to the Google taxonomy list.

When you optimize product feeds, you must map your categories with Google category list, or else Google won’t accept it.

For Example:
If you have a product under the category ‘Apparels > Bodywear’ on your site, it is not in the Google taxonomy list. So you need to map it with the most relevant one. In this case, in Google, the product should be under ‘Apparel & Accessories > Clothing.’

Also when mapping, be as specific as possible and categorize the product under the most relevant sub-heading. 

For example, if your product is a Tuxedo, then the best category under Google will be ’Apparel & Accessories > Clothing > Suits > Tuxedos.’ 

This will narrow down search results for targeted customers, hence more chance of a conversion.

2. Deciding A Good Title

Your product title is what Google relies on when deciding how to optimize Google Shopping feed for a customer’s search phrase.

Plus the title acts as a hook, to grab customers’ attention and create more interest.

Google allows you to write a title of up to 150 characters. It is wise to optimize product feeds by giving a title that says what your product is from your eCommerce store, and some of its best features that people search for.

For Example:
If you are selling a Tuxedo for a particular brand — let’s assume ‘Rexth Clothing’ is a brand. You can choose the title “Rexth Ultralight Black Modern Fit Tuxedo With Golden Buttons.” This title highlights the brand, the color, the type, the product itself and one of its exclusive features.

Now, basic Google previews will only show 35 characters only. So try to make the first 35 characters relevant to what people might search for when looking for this particular product.

Inside the Google Merchant Portal, it will only display 75 characters and the rest will show when the customer clicks on your product. Which means you should include your best keywords within the first 75 characters.

It’s ideal for shop owners to write titles within 75 characters and include target keywords there for optimized results.

Google Product Preview

**P.S.: Don’t add promotional phrases to your title such as “Limited offer,” “Special Discount,” etc. Google algorithms take these negatively.

3. Beginning Of Description

After searching for a product on Google, a person will be able to see a preview of the details of your product. These details include the title, description, review rating, price, etc.

For description, even though you can write up to 5000 characters, the first couple of lines are crucial. How to optimize Google shopping feed involves making the description as compelling and informative as possible within the first 175 characters.

The description on Google Shopping Preview will only display the first 175 characters of the actual description. 

Thus you should try to include the best benefits and features of your products in the first couple of lines. This will act as a trigger to create ‘desire’ in customers.

Try to make it precise and not a marketing promotion of your site.

Description

4. Detailed Description

As we mentioned earlier, the beginning of the product description is crucial and should be catchy while including targeted keywords. But this doesn’t change the fact that you have to write a proper description nonetheless. 

Make the description as detailed as possible and include all the features and benefits of your product. This is crucial for google feed optimization as it helps in better ranking and visibility.

Also, keep in mind the SEO attributes when writing the description. Make sure to include keywords and avoid including any irrelevant data.

Do not give any misinformation. Reminding you that just one bad review can lower your rankings on Google search.

5. Advantage Of A Unique Image For Google Product Feed Optimization

Even though you may have multiple images for your product, Google will specifically ask for an image link to a picture of your product, which will be used as the preview photo in the search results.

Google Shopping Preview

It is best to create a high-quality Image for this purpose. Now, most shop owners directly take images from the manufacturers’ sites; thus almost all of their previews are about the same.

The smart thing to do here is to try and give a picture that is different and will stand out.

You can take a photo on your own or search for a uniquely clicked photo of the same product and use them (as long it is not a copyright infringement) as the image for your product.

Having a unique photo on display, among others who all look similar to each other, will create more curiosity among customers.

Unique Picure

A different picture stands out and grabs customers’ attention.

But do make sure not to add extra promotional text on the images. Also, it is advised to give an image with a white background.

6. Include The Mandatory Data In Your Google Product Feed

Include The Mandatory Data for Google Product Feed Optimization

Apart from the product category, title, description and image, there are a few more data which you must include in your product feed.

(i) Condition

This basically lets you choose from the options ‘new’, ‘refurbished’ or ‘used.’

(ii) Availability

You can choose from the options, ‘in stock’, ‘out of stock’ or ‘pre-order’. This information has to be included on your feed and later updated according to current availability on a regular basis.

**P.S.: Failure to deliver, while saying the product is available, has a negative impact. One bad review from a customer can affect Google’s priority on your products. Hence, be honest about the availability.

(iii) Price

You need to specify the product price and currency.

Make sure to include VAT within the price (except in the USA, Canada or India). Most customers expect to pay exactly what is mentioned. (The only extra fee people may agree to pay is the shipping charge).

**Note: Don’t tweak your Google product feed and make it different from your actual site, at least in the case of the data that are to be displayed on the preview. Once you provide the data, Google will cross-check with your website. Any mismatch and Google will penalize your ranking.

(iv) GTIN (Global Trade Item Number)

This is a unique product identifier for any product (often in the form of barcodes).

You may know GTIN as UPC (if in North America), EAN/UCC (if in most places outside North America), JAN (if in Japan), ISBN (if you deal with books), etc. There are more countries which call it by different names, but all serve the same purpose.

Often products may have multiple GTINs. In that case, you may choose either one. If you are offering a package with numerous products, then providing the GTIN of any one of the products will be fine.

GTIN is not a marketing term or a feature of the product. But Google algorithm gives more priority to products that have GTIN. So it’s best to include it in your Google Product Feed.

(v) MPN (Manufacturer Part Number)

MPN is a unique identifier of each product, deduced by the manufacturer. You will be required to include this in case you don’t have a GTIN for any product.

**In case you have a product with no GTIN or MPN, you need to mark the ‘identifier_exists’ attribute of that particular product as false. Not marking it false will automatically be considered as true, and Google will look for a GTIN in your product feed. In this case, your product feed will be rejected.

(vi) Product Link

You will need to provide a direct link to the product, not the root domain.

(vii) Brand Name

Google will ask for the name of the manufacturer, not your company or any distributors. So don’t include your name in this field unless it is your own manufactured product.

(viii) Product ID

The product ID is the code you assign to your products on your website. This will allow you to keep track of your products from Google to your site.

Google Merchant Shop is a must for any WooCommerce shop owners, who want more potential customers.

Make sure you have created a proper Google Product Feed. In case you are not confident in creating on your own, you can use plugins or feed management tools.

You May Try Out A WordPress Plugin

The process of setting up and keeping up a Google Shopping feed takes time and work.

You can rely on the plugin Product Feed Manager For WooCommerce (developed by us, RexTheme) which is simple to use and will help you generate Google Product Feed with no hassle. It has a built-in feed format set up for Google and many other merchants’ shops.

Product Feed Manager

This plugin will let you map categories very easily, and all you will need to do is select the products you want to generate a feed for. 

It will create a feed that you can auto-sync with your Google Merchant Shop, and with little or no changes, your products will be up on Google Shipping. 

You may try using its free version and see if it suits you.

Categories
WooCommerce Guide

10+ Tips To Optimize Your WooCommerce Store For Best Results

There are over 4 million WooCommerce stores out there (as per the WP repository). It alone powers up more than 30% of all e-commerce stores (according to Wikipedia).

Along with that, there is also a massive increase in people making online purchases. Retail sales in online shops have increased by around 42% from 2014 to 2018 (according to statista.com).

But still, there are many WooCommerce store owners who are facing challenges to reach their targeted sales goal.

In this post, we will discuss how to overcome those challenges and boost your sales.

First of all, you need to create a proper WooCommerce Product feed in the most optimized way. Then you can focus on optimizing your store by following the instructions below.

1. Make Your WooCommerce Store Simple Yet Useful

Easy and Simple Website

While making a WooCommerce store, you have to keep in mind that your site needs to be as much user-friendly as possible.

The first thing you need to ensure is that the site doesn’t look too complicated. Use a simple, but standard theme that is compatible with WooCommerce.

Keep the search procedure for products one step ahead of your customer. Include an AJAX search engine with advanced filter options to help customers narrow down their search to a handful of products.

Add the feature of displaying recommended products similar to the prospects’ search history.

2. Prepare Your Store For Holidays

Holiday Store

During holidays/festivals, people all over the world are in a joyous mood. They are hopeful to see something exciting in your store.

More people find leisure time and usually make more purchases online during the holidays. Statistics show that during holidays, online sales increased by 15.5%.

It is wise to take advantage of it and increase your sales by exclusively modifying your WooCommerce store just for the holidays.

Try altering the colors and designs of your store in a way so that your customers get the message that you are ready for sales and making their holidays better. For example, you can set up a colorful holiday banner highlighting your biggest sales offers during this time.

If you add some exciting offers to your WooCommerce store during special occasions, it will surely boost your sales. You can offer discounts on products that highlight the occasion. For example, a discount on Santa Hats during Christmas.

You may also provide other special discount offers. For example, you can announce a 10% discount on any $250+ purchases made. Or create bundles of multiple products and offer a discount on the subtotal. Some companies offer free shipping during the holidays.

Holidays are also a golden opportunity for you to introduce new products and engage in campaigns to enhance your market.

Take it seriously and start your holiday plans now! (Click here to learn about more ways to get prepared for holidays.)

3. Ensure User Security

User Security

With the increasing number of eCommerce stores, it has become essential to maintain high security.

Prospects use confidential data such as debit/credit card information online and it is very important to make sure their data is secured and not misused.

Make sure to add SSL certificates to your store or else search engines will mark the site as ‘unsafe’, which will definitely discourage your prospects from staying on your site.

You can do a few more things to keep your store more secure. Give a strong password for your WooCommerce store admin panel so that hackers cannot find their way in. Make sure to keep regular backups of your site.

Also, keep all your plugins and themes updated at all times to maintain site security. Limit the number of administrative roles to as little as possible.

4. Speed Up Your Online Store

Speed Up Your Online Store

On average, visitors do not like to wait more than 3 secs for your site to load. Hence a slow site can be a reason to lose potential prospects on your site.

Monitor your site’s loading speed on a regular basis. Tools like Google PageSpeed Insight & Pingdom help you keep track of your site’s speed.

One factor affecting your site’s speed is images. Images are vital contents of your store. But heavier images will take more time for your site to load.

Make sure to optimize your image sizes to a moderate dimension where it is not too heavy and at the same time can give you a good resolution.

Normally, an image doesn’t need to be larger than 150kb for a large full-width preview. Your image size should be smaller than that.

Learn about more ways to speed up your site.

Once you have tried the basics and your site is still slow, it is best to consult with your hosting provider or professional developers. But don’t ignore it.

5. Implement Up-Selling And Cross-Selling

Upselling & Cross-selling

Up-selling and cross-selling give you the option to make your customers aware of the additional products in your store that they might not have encountered yet.

Up-selling encourages a prospect to purchase a comparatively higher-end product than the one in hand. Cross-selling suggests the prospect buy products or accessories related to the product he is interested in.

In eCommerce marketing, these two practices are very highly effective. They are focused on adding customer value which can prove to be useful or related to their lifestyle.

The process is very short and easy. You can add products to your cart page that you wish to promote or suggest on your own.

6. Learn When to Send E-mails And When To Stop

Email and Newsletter Notification

Email marketing is a great way to spread the word about your products and offers to users.

Once a user has subscribed, you can send e-mails to the users regarding any new offers or exciting news you may have regarding your store.

Then again, keep in mind that e-mail marketing also requires proper market analysis. You need to understand the latest trends and demands of prospects and then decide on whether it is the right time to reach out. Prioritize email deliverability and use something like DKIM check to prevent your domain phishing and spamming.

Plus, the products you offer in your e-mails should be relevant to the prospect’s search history or popular products in your store.

However, sending too many e-mails and newsletters can irritate your customers. So it is wise to keep it to a minimum unless you have a good email marketing campaign running. For example, do not send more than 1 e-mail a week. But if you have a week-long discount offer, you can shoot e-mails probably thrice a week.

Make sure to send emails with proper purpose; do not spam.

And if your product is a WordPress plugin, then Promote WordPress plugins with relevant marketing tactics.

7. Make The Product Title Relevant

When it comes to managing your products, choosing a good title is important. Often, vendors focus on much-complicated areas rather than the title itself. But, a proper title is vital in catching your prospect’s attention.

Look for similar products on Google and find out how they are named. Try to understand why they are getting more attention and ask yourself several questions like,

  • What do you like/dislike about your competitor’s product names?
  • Are the titles too long/ short/ direct/ memorable?
  • Do they follow proper keyword research?
  • Are they SEO optimized and how?
  • How do they fit titles for each category (Branding, Purchasing, Packaging) of items?

Do proper research on these basics, before going into details.

Once you have a good idea about these products, you can then plan to decide what you can apply to your products and what will get them more traction.

Check several times if your content follows proper keywords or not. Take help from online keyword checker tools(such as kwfinder) if needed.

Research is always good and helps you identify what you are missing.

It will also let you understand your strong points over your competitors. For example, you might even find your competitor’s title too long or too short.

Conduct research and work optimizing your product’s title, descriptions, and other data to get more customer attention.

8. Implementation of GTIN is a Must

GTIN Compliance

The common trend in the online market is, most of the WooCommerce site vendors are resellers. If you are one of them, then GTIN is important data to look at. GTIN means Global Trade Item Number.

Here’s how GTIN is important:

  • Google’s algorithm takes GTIN into consideration. Through this, the advertisement of your product feed is pulled from the supplier’s catalog. And then placed in the auction with other resellers of similar products.
  • Once you get your listing into Google’s Product Listing Ad, you will be getting quality leads for your site. Thus resulting in better CPC and boosting your ROI.
  • You will be able to get placements with search queries like “Top” or “Best”, portraying your products as the better ones.

Hence it is only logical to include GTIN while managing your product feed.

9. Make Your Site GDPR Compliant

The current popularity of online stores influences thousands of prospects to make online purchases every second. People are inputting sensitive data (such as their banking information) on eCommerce sites which may be stored in the database.

The more the data, the greater the possibility of a data protection breach. Thus there will be a major tantrum if the information is stolen or misused.

To prevent millions of users from falling victim to these kinds of disasters, GDPR was introduced on May 15, 2018, requiring all the organizations in Europe, that hold data of internet users, to provide a high level of protection and offer explicit control to users on their personal information.

If an organization fails to comply with the rules of GDPR, possibilities are it will be fined administrative fees of up to € 20 million.

Although GDPR is a law in many countries in Europe, this can also affect offshore businesses where GDPR is not mandatory.

Any business all over the world, that is willing to collect information from a European prospect, must comply with the GDPR rule.

Make sure your store is compliant with the GDPR laws if you don’t wish to miss out on prospects from Europe.

10. Use Effective Description

The product description is very important to create awareness among prospects about your products. You may follow the instructions below to make your product description more effective.

i. Keep it Short & Simple

Try to keep the description within 300 words, but then again, this really depends on the product. But don’t make the description long unless it is really necessary.

For uncommon products, keep in mind that the prospect reading the description may or may not know of the product. Hence you need to construct a description that is both readable and useful.

ii. Mirror the product information from the manufacturer’s website

Try to match specific details in your description to the product description of its actual manufacturer. This way, the users will find the information more relevant and credible.

iii. Don’t Deceive Your Customers

Be honest about the product description. Avoid creating biased positive features or stop exaggerating about your product.

If you provide false information, you might boost some sales initially, but in the long run, it might just have a negative effect.

You will miss out on getting recurring customers as they will not visit your site again after being deceived

People may give negative reviews and discourage others from visiting your WooCommerce store.

Other good products on your WooCommerce store may be overlooked and your overall sales profit will fall soon enough.

11. Color Attribute Optimization

Color Attribute

A single product can have different colors. You need to follow precise filters so the users can narrow down their search results. Use Color Attributes to describe the color of your product.

Major merchant shops will deny your product if there is a mismatch between the product’s actual color and the information given on the landing page.

Google Shopping uses primary colors to determine the varieties of product colors. Although there are many shades of blue, Google may not recognize these unique colors.

In this case, you need to learn how to bucket unique colors into primary color categories.

12. Focus On Visual Marketing

People love it when you give them a more authentic form of description along with good content.

In online shops, prospects cannot see a product physically. This leaves them with complete reliance on the images you provide. This is why you need to be more serious when providing images of your products.

Include more quality images and avoid using unnecessary text on your WooCommerce store. Keep the background of your product photos White and make sure the item gets enough light.

A bad resolution will prevent prospects from getting into the details. It is your duty to make sure that your product photos have high resolution to support zoom in/out.

Provide several photos of the product from many different angles to try and give the prospect an intricate visual.

There are other ways to enhance the popularity of your store’s content as well.

Short GIFs or 3D images are the latest options that are being used and can be very fruitful in engaging with your customer’s overall idea about your service or products.

13. Ensure Refund Policy

Trust and reliability are important when running a WooCommerce store. Hence, having a refund, return, or exchange policy is important.

For example, you may include a 3-day exchange or return policy if not satisfied with the product, and offer a refund in case it is a return.

This will indicate that you are confident about the quality of your products and value customer satisfaction. Thus people will find you more credible and reliable.

14. Team Up With An A.I.

Artificial intelligence is rocking the virtual world out there. Global giants such as Google, Facebook, and Amazon have already integrated artificial intelligence into their services.
According to a survey, A.I. can potentially boost the overall industrious sales rate by up to 38% by 2035.

According to Larry Page, CEO of Alphabet,

Artificial Intelligence

It is high time that we think of the endless possibilities that A.I. has to offer for WooCommerce stores. In fact, many plugins like Akismet, MyCurator Content Curator, and WatsonFinds are already implementing A.I.

One of the best Artificial Intelligence services is chatbots. Chatbots offer live chat services to your store visitors.

They may guide users to their desired products or help users compare one product with another, all on their own. They give immediate answers to the relevant questions users may have.

For your WooCommerce Store, live chat can be the key to your ultimate customer acquisition strategy.

Currently, LiveAgent’s Live Chat Software is one of the most advanced live chat tools you can have on a WooCommerce or WordPress site.

Consider including a chatbot on your WooCommerce store, if not included already.

Conclusion

I believe that your WooCommerce store is a reflection of your hard work.

Your hard work combined with some eCommerce expert tips can help your store grow.

If clarity and proper standards are maintained to optimize your WooCommerce store, you can increase your potential prospects.

Hence, you should focus on keeping up with the race and stand out among your competitors.