Category: WooCommerce

What if you could double the excitement for your customers while boosting your sales at the same time?

That’s how BOGO deals work delivering value in a way that feels almost too good to pass up.

In fact, studies show that BOGO offers are the third most popular promotion among shoppers, capable of increasing sales by an impressive 90%.

Whether you’re looking to move excess inventory, grow customer loyalty, or drive higher cart values, a well-crafted BOGO deal can do it all.

In this guide, I’ll share 11 innovative BOGO strategies that are designed to inspire, engage, and deliver results.

Let’s get started.

What Are BOGO Deals?

A BOGO deal is exactly what it sounds like: “Buy One, Get One” — it’s a promotion where you get something extra when you buy a product.

Let’s say you’re running a shoe store. You could offer a “Buy one pair of shoes, get the second one free” deal.

Pretty appealing, right?

BOGO deals are popular in marketing because they create a win-win situation for both you and your customers.

For example, if a customer buys a shirt, they might hesitate to buy a second one. But when you throw in a “Buy one, get one 50% off” offer, it gives them an extra reason to grab that second shirt.

The great thing about BOGO deals is that they can be customized to meet different business needs. You could offer a free gift with a purchase to introduce customers to a new product.

Or maybe you want to boost your sales, so you could give a discount on the second item to increase the order total. It all depends on what you’re trying to achieve.

Now I’ll explain why BOGO deals work wonders for your business.

Why Are BOGO Deals Effective?

BOGO deals work because they tap into how you think about value. When you see an offer that gives you something extra—like a free item or a discount on the next one—it feels like you’re getting more than what you paid for.

That sense of getting a good deal makes it hard to resist, especially when there’s a time limit.

But it’s not just about getting a quick sale. These deals give your customers a reason to shop with you again and again.

Here’s how BOGO deals can make a real difference:

i. Encouraging impulse purchases

Think back to the last time you saw a “Buy one, get one free” deal. You might have been walking through the store with no intention to buy, but when you saw “Buy one, get one free” on your favorite snacks, even if you didn’t plan to buy snacks, the deal made you grab them.

That’s how BOGO deals work—they get you to act on impulse.

ii. Increasing average order value

BOGO deals often push your customers to spend a little more to qualify for the offer.

For example, if your deal is “Buy two, get one free” on a product like shampoo, customers are more likely to add an extra bottle to their cart to take advantage of the promotion.

This increases the overall value of the sale, benefiting both your customers and your store’s revenue.

iii. Clearing out old inventory

BOGO is also a smart way to pair slow-moving items with popular ones. If a new product is flying off the shelves, you can offer a free clearance item with each purchase.

iv. Building customer loyalty

When you offer deals that feel like a gift, it sticks with your customers. For instance, if you sell skincare products, offering an exclusive “Buy one moisturizer, get a serum free” deal for your loyal customers can make them feel appreciated.

So, BOGO deals aren’t just about making sales but about creating an experience that keeps people coming back for more.

Now that you understand why BOGO deals work so well, let’s dive into specific strategies you can use to boost your sales.

11 Proven BOGO Strategies to Grow Your Business

These tried-and-true approaches are effective & flexible enough to suit various types of businesses.

#1 Buy One, Get One Free (Classic BOGO)

This is the original BOGO deal—buy one product, and the second one is completely free. You’ve likely seen this offer everywhere because it’s simple and effective. It works best for products with high margins, where the “free” item doesn’t eat into your profits.

Think about this: You walk into a clothing store and see a sign that says, “Buy one t-shirt, get another free.”

Even if you weren’t planning to shop, it’s tempting, right?

Brands like Poundfun uses this tactic to clear inventory while encouraging customers to buy more. You can use this same approach to create buzz and boost sales without complicating your offer.

#2 Buy One, Get One 50% Off

If giving something away for free feels like too much, this is a smart alternative. Instead of a second free item, you offer it at a discount—usually 50% off. It’s just enough to feel like a deal but still helps you recover costs on the second product.

Imagine you’re shopping for shoes, and the store advertises, “Buy one pair, get the second 50% off.” That deal makes it easier to justify grabbing that second pair.

Famous Footwear has perfected this strategy, making it a go-to for shoppers looking to save while splurging a little.

#3 Buy X, Get Y (BXGY)

Sometimes it makes sense to mix things up by offering a different item as the freebie. This works particularly well for products that complement each other. By bundling items this way, you can cross-promote categories and introduce customers to something new.

For example, let’s say you run a coffee shop. You could try “Buy a bag of coffee beans, get a free mug.”

Your customers walk away with a complete experience, and you get a chance to show off products they might not have noticed otherwise.

Stores like Bath & Body Works often run mix-and-match bogo deals like “Buy 3, get 3 free” to drive up sales across their collections.

#4 Buy One, Get a Free Gift

Everyone loves getting something extra, and free gifts are an excellent way to surprise and delight your customers. This strategy is especially useful if you want to introduce new products without risking inventory.

Picture this: A skincare brand offers a free travel-sized serum with every moisturizer. Not only are you more likely to try the serum, but you might fall in love with it and come back to buy the full size.

Estee Lauder often offers this by setting the minimum spent and offering free samples.

#5 Buy One, Get Free Samples

Adding free samples to a purchase is a practical way to build trust while introducing your customers to new products. This strategy works especially well if you’re launching something new or want to encourage repeat purchases.

For example, if you sell skincare products, you might offer a free sample of a new serum with the purchase of a moisturizer. It gives customers a chance to try something new without any extra cost. .

Farm 2 Flour is a good example of this.

#6 Buy Three, Get One Free

This strategy focuses on encouraging customers to buy in bulk. It’s particularly effective for consumable or frequently used items like food, beverages, or household supplies. Customers feel like they’re saving money in the long run, while you benefit from higher sales volume upfront.

For instance, a pet supply store might offer a deal like “Buy three bags of dog treats, get one free.” This incentivizes customers to stock up, ensuring they have enough on hand while feeling rewarded for buying more.

ETSY has used this approach effectively, targeting families who shop in larger quantities for home decoration.

#7 BOGO for Limited Categories

Limiting BOGO deals to specific categories can help you clear out inventory or draw attention to seasonal items. This approach allows you to strategically boost sales for products that need extra promotion without impacting your entire catalog.

For example, a clothing store might run a promotion like, “Buy one sweater, get another sweater free,” as part of an end-of-season sale.

It’s a win-win: customers enjoy discounted items, and you free up space for next season’s collection.

#8 BOGO with a Minimum Purchase Requirement

Setting a minimum purchase requirement for a BOGO market is a smart way to increase the average order value. This ensures that while customers get a deal, they also spend more overall, boosting your revenue.

For instance, an online electronics store could offer, “Spend $100 and get a free phone charger.” Customers are motivated to add more to their cart to unlock the reward, which benefits your business by increasing the total purchase amount.

Neiman Marcus frequently uses this strategy. They set up a minimum spent and offer a free gift if a customer spends the amount.

#9 Buy One, Get a Discount on the Next Purchase

Encouraging customers to return is easier when they know they’re getting something valuable in their next purchase. Offering a discount on future purchases creates an incentive for repeat business while fostering brand loyalty.

For example, a bookstore could offer a deal like, “Buy any hardcover novel and get 20% off your next purchase.” Customers walk away feeling like they’ve saved money and have a reason to return.

#10 Conditional BOGO (e.g., Spend $X, Get a Free Product)

Conditional BOGO deals, such as “Spend $50 and get a free T-shirt,” not only provide value to customers but also encourage higher cart values. By setting a minimum purchase requirement, you can guide customers to add more items to their orders, increasing your average revenue per transaction.

A beauty brand might use this strategy by offering “Spend $75 and get a free makeup bag.”

This motivates shoppers to add a few extra items to their cart, knowing they’ll receive an extra product at no cost.

#11 BOGO for Loyalty Program Members

Offering exclusive BOGO deals to loyalty program members is a great way to make them feel valued while encouraging repeat purchases. These members-only deals create a sense of exclusivity, motivating others to join your loyalty program.

For example, a coffee shop could offer loyalty members a deal like “Buy one latte, get another free,” available only to those who’ve signed up for the program.

Best Practices for Running Successful BOGO Deals

After exploring various BOGO strategies, let’s focus on how you can make them work effectively for your business. A well-executed BOGO deal isn’t just about creating excitement; it’s about aligning the promotion with your goals and ensuring your customers find value in the offer. Here’s how you can do it:

• Choose the right products: Start by selecting products that make financial sense for a BOGO offer. High-margin items work best, as they can offset the cost of the free item. Alternatively, use BOGO examples to move slow-moving inventory, clearing out your stock without compromising profitability.
• Set clear terms: Misunderstandings can cost you sales and frustrate customers. Clearly outline what’s included in the deal, any restrictions, and how to redeem it. For example, if the offer applies to a specific collection or price range, make that obvious from the beginning.
• Create urgency: Time-sensitive deals create a psychological push for customers to act quickly. Phrases like “Offer ends tonight” or “Limited stock available” encourage shoppers to grab the deal before it’s gone.

Now that you’ve structured your deal, it’s time to promote it where your audience is most active. To maximize your reach:

• Email campaigns: Use your email list to target subscribers with engaging subject lines and clear CTAs. Highlight the value of the deal and create excitement.
• Social media: Use eye-catching visuals and concise messaging to share your offer on platforms where your audience spends time. Share countdowns or updates to maintain engagement.
• Paid ads: Consider running targeted ads to reach new customers. Use platforms like Google or Meta to refine your audience based on demographics or shopping behavior.

By following these steps, you’ll not only run a successful BOGO promotion but also build trust with your audience, ensuring they keep coming back for more.

Are BOGO Deals Right for Your Business?

As you refine your promotional strategies, it’s important to assess whether BOGO deals align with your business goals and customer behavior. These offers work best when they match your audience’s shopping habits and support your sales objectives.

For example, if you run a clothing boutique and need to clear out last season’s inventory before launching your spring collection, a BOGO deal can help you move items quickly while creating excitement around your brand.

Similarly, during the holiday season, a “Buy One, Get One Free” on gift sets can encourage bulk buying and attract customers looking for value-packed presents.

BOGO deals are also ideal for businesses with high-margin products, like beauty brands selling skincare bundles, or consumables, such as coffee shops offering a “Buy Two, Get One Free” deal on beans.

However, if you operate in a niche market with low-margin items, like handmade artisan crafts or limited-edition artwork, this approach might not work.

For instance, a jeweler selling custom-designed rings with tight profit margins might find BOGO deals unsustainable, as the production cost for each item is too high to absorb.

In these cases, discounts or loyalty programs might be a better fit.

How to Create “Buy One Get One Free” (BOGO) Deals

If you’ve decided BOGO deals are a fit for your store, creating them doesn’t have to be complicated. With Dynamic Discounts for WooCommerce, you can set up a “Buy One Get One Free” offer in just a few steps. This tool streamlines the process, making it easy to customize rules and conditions based on your products and customers’ needs.

To guide you through the setup, here’s a step-by-step video tutorial that shows how you can create a BOGO deal for your WooCommerce store:

Start Running BOGO Promotions Today

So, you can say BOGO promotions offer a straightforward way to attract customers, increase sales, and create excitement around your products.

When planned carefully, they can help you achieve various business goals, from clearing out old inventory to encouraging repeat purchases. These deals aren’t just about offering value—they also build trust and long-term relationships with your customers.

Start incorporating BOGO deals into your marketing strategy. With the right products, clear terms, and a solid promotional plan, you can make a big impact on your bottom line.

Whether it’s seasonal sales or a way to boost cart value, these promotions are versatile and effective tools for growth.

Imagine this: a customer is browsing your online store, adds a few items to their cart, gets to the checkout page, and then—poof—disappears.

You’re left wondering, “What went wrong?” It’s not just you. Nearly 70% of online shopping carts are abandoned, leaving billions in potential revenue sitting on the table.

But here’s the silver lining: abandoned cart emails can help you win those customers back.

On average, abandoned cart recovery emails boast a 41.18% open rate, a 21% click-through rate, and an impressive 50% conversion rate.

That’s right: half of the people who open these emails end up completing their purchase.

So, in this guide, I’m breaking down 10 proven tips for creating abandoned cart emails that actually work.

Let’s turn those abandoned carts into conversions.

What Makes an Abandoned Cart Email Work?

Abandoned cart emails only work if they’re thoughtfully crafted. You need to address why someone left their cart behind and nudge them toward completing their purchase in a way that feels natural.

Let’s break this down, starting with why people abandon carts in the first place and how you can use that insight to create emails that deliver results.

The Psychology Behind Cart Abandonment

Think about the last time you added something to your cart but didn’t check out. Maybe unexpected shipping fees popped up, or you wanted to compare prices. Or perhaps life just got in the way, and you completely forgot about it.

Your customers do the same.

Studies show that high costs, distractions, or simply not being ready to commit are the biggest reasons people leave their carts behind. Addressing these issues directly in your email can make all the difference.

If shipping costs are a concern, highlight free shipping. If indecision is the problem, remind them why the product is a perfect fit for them.

The key is to meet their objections head-on.

Key Elements of High-Performing Abandoned Cart Emails

To win back customers, your emails need to check certain boxes. Here’s what separates good abandoned cart emails from the ones that get ignored:

i. Personalization:

Speak directly to your customer. Use their name in the subject line and reference the items they left behind. For example, “Still thinking about your cozy fleece hoodie?” feels personal and engaging.

ii. Strong Subject Lines:

Your subject line determines whether your email gets opened or trashed. Use something specific, like “Don’t let your new sneakers slip away,” to grab attention.

iii. High-Quality Visuals:

Show them what they’re missing. If a customer left a pair of sunglasses in their cart, include a crisp image of the exact pair. Seeing it again can rekindle their interest.

iv. Incentives:

Sometimes, a little push helps. Offering a 10% discount or free shipping can tip the scales. Include it prominently, like “Complete your purchase now and get free shipping—today only!”

v. Urgency:

Make it clear that time is running out. Phrases like “Your cart will be saved for 24 more hours” or including a countdown timer can create a sense of urgency.

vi. Clear CTA:

Don’t make them guess their next step. Use a button with clear text like “Return to Your Cart” or “Complete Your Order.” Make it bold, obvious, and easy to click.

When your emails combine these abandoned cart email best practices with a solid understanding of your customer’s mindset, you’re setting up your campaigns for success.

Now, let’s dive into some proven tips to make your abandoned cart emails stand out and recover those lost sales.

vii. Brand recognition:

An email marketing platform for franchises can help multi-location businesses keep consistent branding and messaging across all locations.

10 Outstanding Tips for Abandoned Cart Emails

Each of these tips along with some great abandoned cart email examples showcases a unique approach that works, and you can use them to craft emails that bring customers back to complete their purchases.

1. Personalized Reminder with Product Images

People respond better when they feel like the message was written just for them. Including their name in the subject line or opening line is a good start, but showing the exact items they left behind takes it a step further.

For example, imagine you’re shopping for sneakers and leave a pair of running shoes in your cart. Receiving an email that says, “Still thinking about these running shoes, Alex?” alongside a clean image of the sneakers reminds you of what you’re missing.

Beardbrand does this exceptionally well. Their cart reminder emails address users by name and display the abandoned items with product details and a simple “Reclaim My Cart” button.

2. Offer Attractive Discounts to Attract Customers

Sometimes all it takes is a small nudge to get someone to commit, and a discount can be just the push they need. Offering 10% off or a code for free shipping can reduce hesitation. But make sure that abandoned cart email subject lines are compelling enough.

For example, you could send an email saying, “Here’s 15% off to complete your order—use code SAVE15 at checkout.” Pairing the discount with a clear call-to-action like “Claim Your Discount Now” ensures they know exactly what to do next.

society6 uses this strategy effectively. Their cart abandonment emails often feature a time-limited discount, with bold visuals and an easy-to-click button that leads back to the cart.

3. Creating Urgency with Limited-Time Offers

Urgency works because people don’t want to miss out. Highlighting that the deal or the items in the cart won’t last long adds pressure to take action.

For example, a message like “Your cart will expire in 24 hours” creates a sense of urgency. Adding a countdown timer to visually reinforce the deadline works even better.

Joggy frequently uses this tactic with messages like this in their abandoned cart emails. It’s a straightforward way to create FOMO and nudge customers to make a decision quickly.

4. Add Reviews and Social Proof to Drive Mimetic Desire

Seeing positive feedback from other customers reassures shoppers that they’re making the right choice. Including reviews, ratings, or testimonials for the abandoned products in your email builds trust and confidence.

For instance, you could say, “Join 500+ happy customers who love this product!” and link to detailed reviews on your website.

Brands like Adidas use this approach effectively. Their emails feature customer quotes and product ratings which makes it easy for potential buyers to see why others love the products they’re considering.

5. Re-engaging with a Free Shipping Offer

Sometimes, the extra cost of shipping is what stops someone from completing their purchase. Offering free shipping is an easy way to remove that barrier.

A message like “We’ve got you covered—enjoy free shipping on your order!” can be enough to bring them back. Adding a prominent button with a call-to-action like “Claim Free Shipping Today” keeps things clear and actionable.

For example, Danner’s cart abandonment emails often highlight free shipping as a perk, making it clear that there’s nothing extra to worry about.

6. Emotional Storytelling to Connect with Customers

Facts and discounts help, but sometimes you need to appeal to emotions. Sharing a relatable story can make your email memorable and build a stronger connection.

For instance, if you’re selling a cozy blanket, your email could describe a scenario like “Imagine curling up on the couch with your favorite book and this super-soft blanket—exactly what you need for the perfect evening.”

Loftie does this very well.

7. Eye-Catching Visuals to Highlight Products

A well-designed email is more than just words. Clean, professional visuals make your abandoned products look even more desirable. High-quality images and appealing layouts can draw attention and drive clicks.

If you’re selling a coffee maker, for example, include a sleek image of the product alongside a headline like “Still Thinking About This?”

Fiorucci is a perfect example. Their emails are visually stunning, with a focus on showcasing the product in the best possible light. Everything from the layout to the imagery feels polished and encourages you to click through for a closer look.

8. Using Humor to Stand Out

Adding a touch of humor can make your email feel more personal and less sales-driven. A clever subject line or lighthearted tone grabs attention and helps your email stand out in a crowded inbox.

For instance, you could write something like, “Oops, did you forget something? Don’t worry, we saved it for you. It misses you already!” This playful approach makes your brand feel approachable and relatable.

Take AWAY as an example. Their cart abandonment emails are known for their cheeky humor which makes customers chuckle and creates a lasting impression.

9. Mobile-Optimized Emails for On-the-Go Shoppers

With so many people checking emails on their phones, making sure your emails look great on mobile is essential. A responsive design with touch-friendly buttons and easy-to-read text ensures customers can take action immediately, no matter where they are.

Imagine a shopper who abandoned their cart while commuting. An email with a clean design, a bold product image, and a clear “Complete My Purchase” button makes it easy for them to pick up where they left off.

Meow Meow Tweet does this really well. Their abandoned cart emails are mobile-friendly, with large images, clear CTAs, and text that adjusts perfectly to smaller screens. This makes shopping from a phone effortless.

10. Multi-Step Email Sequences for Consistent Engagement

Not everyone comes back after one email, and that’s okay. A series of well-timed emails can gently remind them over time. Start with a simple nudge, then follow up with an incentive, and finally, add urgency to push them to act.

For example, your first email could say, “Still thinking it over?” A few days later, you might offer free shipping or a small discount. Then, finish with something like, “Last chance to grab your favorites before they’re gone!”

Brands like Adidas often use this strategy. Their email sequences keep the messaging fresh and tailored to different points in the customer’s decision-making process.

How to Create Your Own Abandoned Cart Emails

Now that you’ve seen what works, it’s time to craft your own abandoned cart emails. This might seem overwhelming at first, but with the right tools and a clear plan, you can create a smooth process that brings results.

Let me introduce you to a powerful tool Cart Lift which is designed to make abandoned cart email campaigns effortless. It lets you set up email sequences tailored to your customers without needing advanced technical skills.

Once integrated with your store, Cart Lift tracks abandoned carts and sends automated emails based on your chosen schedule.

With Cart Lift, you can:

• Quickly set up automated workflows.
• Customize email content to match your branding.
• Track performance and optimize for better results.

For a step-by-step guide, check out this video that walks you through using Cart Lift.

Wrap-Up

By now, it’s clear how abandoned cart emails play a critical role in recovering lost sales. They give you a second chance to connect with potential customers and turn their hesitation into action.

If you’re ready to optimize your process, tools like Cart Lift make it simple. With automation, customization, and performance tracking built in, it helps you recover more carts without extra effort.

Ever noticed how a great discount code can make you stop scrolling and hit “Add to Cart”? You’re not alone.

71% of shoppers jump ship to a competitor just because they offered a better deal.

That’s the power of a well-crafted discount code which grabs attention, drives sales, and keeps customers coming back.

But here’s the catch: not all discounts work the same. A random 10% off won’t cut it if it doesn’t speak to your audience or fit your goals.

The good news?

When you design your offers strategically, you can create urgency, reward loyalty, and turn browsers into buyers.

In this blog, I’ll share 20 creative discount code ideas to help you boost conversions and grow your online store.

So, let’s dive in.

Why Discount Codes Are Essential for eCommerce Growth

Discount codes are one of the most effective ways to boost your sales while keeping customers engaged with your brand.

Let’s see how discount code examples work to grow your business:

• Attract first-time buyers: Offering a discount code to new customers can lower their hesitation to buy and bring them into your store.
• Encourage repeat purchases: Exclusive codes for returning customers give them a reason to shop with you again.
• Clear old inventory: End-of-season discounts or clearance sales help you move stock that’s taking up space.
• Promote new products or collections: Launch discounts create buzz and drive attention to your latest offerings.
• Boost average order value: Discounts like “Save $10 on orders over $50” encourage customers to add more to their cart.
• Retain loyal customers: Personalized codes for birthdays or anniversaries make customers feel valued and connected to your brand.
• Drive urgency with limited-time offers: Time-sensitive codes push customers to act fast, reducing cart abandonment and closing more sales.

So, that’s how discount code ideas help in growing your business. Now, I’ll discuss how to make these work ever better.

Best Practices for Using Discount Codes Effectively

Discount code ideas can drive serious results for your online store, but only if they’re used wisely. To truly maximize their potential, you need a plan that aligns with your goals and resonates with your customers.

By focusing on the below strategies, you’ll get better outcomes with every campaign.

i. Understand Your Target Audience

Tailoring your discount codes to your customers’ preferences is key to making them work.

• Price Sensitive Audience: If your audience is price-sensitive, offer higher percentage discounts like “20% off your first order.” This can motivate them to make a purchase they might have skipped otherwise.
• Old Customers: For loyal customers, consider exclusive rewards such as early access to sales or coupon code ideas like “VIP15” for a special discount. These incentives make them feel valued and appreciated.
• Personalized Offers: Use customer data to create customized offers, such as discounts based on purchase history or specific product interests.

ii. Create a Sense of Urgency

A limited-time discount motivates customers to act quickly instead of leaving items in their carts.

• Phrasing matters. Use terms like “Today Only” or “Expires Midnight” to make the offer feel immediate.
• Highlight deadlines clearly on your website or promotional emails to ensure customers know when the offer ends.
• Experiment with flash sales or countdown timers to push last-minute purchases.

iii. Measure and Optimize Campaigns

Tracking the success of your discount codes helps you understand what works and what doesn’t.

• Use analytics tools to monitor key metrics like conversion rates, average order value, and retention rates for each campaign.
• Test different types of discounts—percentage off, free shipping, or tiered discounts—to see which resonates most with your audience.
• Continuously refine your campaigns based on performance data. If a certain code performs well, replicate that approach in future promotions.

That means, when you approach discount code name ideas with a clear strategy, you’ll see more consistent and impactful results for your store.

Now I’ll share the main ideas that you can use right away while generating discount codes.

20+ Discount Code Ideas to Drive Sales

When you’re looking to boost sales, discount codes are one of the most effective ways to grab attention and get people buying.

In this section, I’m sharing a variety of discount strategies you can use for different goals—from getting first-time buyers to increasing your average order value.

1. Discount Ideas for First-Time Buyers

First impressions always matter. Offering a discount on that first purchase helps new customers take the plunge and makes them feel good about choosing your store.

i. 10% Off Welcome Code:

Use something simple like “WELCOME10” to welcome first-time buyers with a small but attractive discount on their first order.

ii. Exclusive New Customer Offers:

Offer free shipping with a code like “FREESHIPFIRST” or give a free gift with a code like “GIFTFORYOU” to make the initial experience memorable.

Western Digital offers it this way-

2. Ideas to Boost Repeat Purchases

Now that you’ve got their attention, keep those customers coming back with repeat purchase discounts. These ideas encourage loyalty and build long-term relationships.

i. Loyalty Discounts:

Reward your returning customers with a code like “THANKYOU15” for 15% off their next purchase. They’ll appreciate the recognition, and it keeps them coming back for more.

ii. Anniversary Codes:

Send a code like “HAPPYANNIV20” to customers on their purchase anniversary. It’s a nice personal touch that shows you value their loyalty.

Adidas provides a 15% discount upon signing up for their adiClub membership, which also includes free shipping and exclusive experiences.

3. Seasonal or Holiday Discounts

Holiday shopping is big, and seasonal sales get customers in the mood to shop. Use discount code ideas that tie into the excitement of the season or a special holiday event.

i. Holiday Sale Codes:

Try using promo code ideas like “SUMMER20” for a summer sale or “WINTER20” for the colder months. People are more likely to shop when the discount matches the season.

ii. Festive Free Shipping:

Offering free shipping with a code like “FREESHIP” during major holidays like Halloween, Black Friday, or Christmas can drive sales. Try using “SPOOKYSHIP” for Halloween, “BLACKFRIDAYSHIP” for Black Friday, or “MERRYSHIP” for Christmas.

Govee offers up to 50% off during their Christmas sale, ending December 25, with no need for a coupon to avail of this discount.

4. Discounts to Increase Average Order Value (AOV)

If your goal is to increase the amount customers spend, these discounts are a great way to nudge them toward buying more. They work best when you want to boost sales without needing to increase traffic.

i. Bundle Offers:

Encourage customers to buy more with a deal like “Buy 2 Get 1 Free” or “Save 20% on Orders Over $100.” This type of offer works well when you’re promoting related products.

For example, if you sell shoes, offer “Buy 1 pair of shock-absorbing sneakers, get the second pair free.”

ii. Add-Ons Discounts:

Offer a small discount for customers who add related items to their order, like “10% off accessories when purchased with a laptop.” This strategy works well when customers are already buying something major and can be tempted to add complementary items.

iii. BOGO Offers:

Buy one, get one free offers like “Buy 1 shock-absorbing pair of sneakers and get another free” are perfect for products that customers tend to buy more than once, like clothing or accessories. It makes the deal feel too good to pass up and helps boost your overall order value.

5. Promotions for Social Engagement

When you tap into your customers’ networks, you can see a real uptick in both sales and brand awareness. These promotions are most effective when you want to grow your customer base and increase social interaction.

i. Referral Codes:

Reward both the referrer and the new customer with a code like “REFER10” that gives a discount for both. This works best when you have a strong customer base willing to spread the word.

For example, “Refer a friend and you both get 10% off your next order.”

ii. Social Media Exclusive Deals:

Posting limited-use codes on platforms like Instagram or Facebook is a great way to drive traffic. These offers work best for engagement because they make followers feel like they’re part of an exclusive group.

For instance, use codes like “INSTAGRAM20” or “FBEXCLUSIVE15” for discounts only available on social media.

6. Clearance and Inventory Management Discounts

Clearance discounts work best when you need to move older stock or items that are overstocked. These promotions help create urgency, and customers love getting a great deal on items that are being discontinued.

i. End-of-Season Discounts:

Use codes like “CLEAROUT30” for end-of-season items you need to clear out.

For example, offer 30% off winter coats in the spring to make room for new inventory.

ii. Low Stock Alerts:

If you have products running low, using codes like “Only 5 left – Get 10% Off Now!” creates urgency and encourages quick purchases. This works best when you have popular items with limited availability, making customers feel like they need to act fast before the deal is gone.

The Fragrance Shop does it well.

7. Personalized and VIP Discounts

These discounts help you build loyalty and make your customers feel special. They work best when you want to reward your most loyal customers or create a more personalized shopping experience.

i. Birthday Discounts:

Offering something like “20% off your next purchase this month” for customers on their birthday is a great way to show appreciation. This works best when you have enough customer data to send them a birthday offer, making it feel personal.

ii. VIP Early Access Codes:

For your loyalty program members, giving early access to sales with codes like “VIPACCESS20” is a great incentive. This works well when you want to reward your most loyal customers and make them feel like VIPs before a big sale.

Let’s look at Steve Madden’s promo code ideas that they offer on users’ birthdays.

8. Gamified Discount Strategies

When you make discounts fun, you’re not just offering a deal—you’re giving customers an experience. Gamified discounts work best when you want to engage your audience and make shopping feel more interactive.

i. Spin the Wheel:

Add excitement by letting customers “win” a discount like “WIN20” for 20% off. This works well for increasing time spent on your site and making visitors more likely to convert.

For instance, place a spin-to-win widget on your homepage and let visitors try their luck.

ii. Mystery Discounts:

Keep the suspense alive with checkout offers like “Reveal Your Discount.” Customers might get anything from 10% to 50% off, creating a sense of surprise and urgency. This strategy works best during flash sales or holiday campaigns when people are already motivated to shop.

9. Recurring Discounts

Consistency is key when you want to drive regular traffic. Recurring discounts are ideal for creating habits and keeping customers coming back.

i. Hourly Deals:

For first-time visitors, offering an hour-long deal like “15% off if you purchase within the next hour” works wonders. It adds urgency and pushes quick decisions.

For example, when someone lands on your website, you can display a countdown timer with the offer.

ii. Weekly Discounts:

Run promotions on specific days to build anticipation, like “Flash Friday – 20% off sitewide every Friday.” This strategy works well if you want to drive consistent traffic on slower days.

iii. Monthly Discounts:

If hourly or weekly discounts feel too frequent, a monthly deal like “End of Month Special – Save 25%” can be just as effective. This works best for big-ticket items or seasonal stock updates.

10. Product Launch Discounts

New product launches are the perfect time to reward your loyal customers or attract new ones. These discounts work best when you want to generate excitement and early sales.

i. Early Bird Discounts:

Offer a significant discount during pre-launch, such as “Pre-Order Now and Save 30%.” This encourages people to commit early and builds buzz around your launch.

For example, if you’re introducing a new tech gadget, offer early adopters a special deal before the product officially hits the market.

ii. Launch Lifetime Discounts:

Provide a deal that feels too good to pass up, like “Lifetime Access for $199—Only During Launch Week.” This works especially well for digital products like courses or software. It creates urgency and guarantees sales upfront.

NET-A-PORTER encourages shoppers to buy through the official app by giving a 50% off coupon code, often used during new product launches to incentivize early purchases.

11. Product-Specific Discounts

Tailoring discounts to specific products or categories is a smart way to clear inventory or capitalize on seasonal trends.

i. Category-Based Discounts:

Target seasonal needs with offers like “Back-to-School Sale – Save 20% on all stationery.” This works best during high-demand times when customers are already looking for deals in that category.

ii. Discounts on Specific Product Lines:

Move old stock by offering discounts like “30% off all summer clothes this winter.” This strategy works well for off-season inventory, helping you make room for new arrivals.

How to Create Discount Codes in Your WooCommerce Store

Creating discount codes in WooCommerce can feel time-consuming, especially when you want them tailored to your sales goals.

But Dynamic Discount for WooCommerce makes it easier for you.

With this plugin, you can set up discounts that fit your strategy—whether it’s BOGO offers, cart-based discounts, or user-specific promotions.

Below I’m sharing a video tutorial that walks you through the setup step-by-step.

Final Thoughts

So you have seen discount code ideas are about more than just price cuts, they’re a way to drive sales, attract new customers, and build loyalty. By choosing the right strategy, you can make your offers more meaningful and relevant to your audience.

Whether you’re boosting AOV with BOGO deals, increasing engagement with social-exclusive promotions, or clearing out inventory with end-of-season discounts, there’s a strategy for every goal.

Start testing these strategies, track the results, and refine your approach to maximize your impact. When done right, discount code ideas can be a game-changer for your store’s success.

You know that moment when a visitor is just about to leave your site? That’s your chance to turn things around.

Exit intent popups swoop in at the perfect time, using smart behavior tracking to deliver a message or offer right before they click away.

Here’s the kicker: studies show you can “save” 10 to 15 percent of those lost visitors with the right exit-intent strategy.

That’s not just a number—that’s real potential to recover sales, cut down on cart abandonment, and boost your conversions.

In this guide, I’ll walk you through what exit intent popups are, show you examples that work, and share actionable tips to get the most out of them.

Let’s get started.

What Is an Exit Intent Popup?

Exit intent popups are a powerful way to keep your visitors engaged when they’re about to leave your site. These popups basically work by tracking your cursor movements or other behavior patterns to detect when you’re heading for the exit button.

Right then, a message or offer appears, giving you a reason to stay or take action.

The goal is simple: stop potential losses.

Whether it’s offering a discount, capturing an email address, or collecting feedback, exit intent popups give you one last chance to connect before someone clicks away.

Why Are Exit Intent Popups Effective?

Now that you know what exit intent popups are, let’s talk about why they’re so effective and why you should seriously consider using them.

• Prevent cart abandonment: If someone’s about to ditch their shopping cart, a popup offering free shipping or a discount can be just the nudge they need to finish checking out. It’s like saying, “Hey, don’t leave! Here’s a little something to make your day.”
• Capture leads for email campaigns: Exit popups are perfect for grabbing email addresses. You can offer something valuable—like a free guide or an exclusive deal—and grow your email list effortlessly. Leverage an SPF generator to ensure your emails reach your audience’s inbox and build trust with your subscribers
• Re-engage visitors with targeted offers: These popups let you deliver personalized offers based on what someone’s been browsing. It’s a smart way to bring them back for that item they weren’t sure about.
• Get valuable insights through surveys: Popups asking quick questions, like why someone’s leaving, can give you the answers you need to improve your site and keep visitors around longer. A survey platform can support these efforts seamlessly.
• Offer exclusive deals to close the sale: A time-sensitive discount or bonus can create just the right sense of urgency to make someone act before they leave.

After seeing how they can prevent cart abandonment and capture leads, it’s clear these popups directly impact conversions.

How exit-intent popups increase conversions?

Let’s look at some numbers that show how effective they really are.

• Shockbyte, a game server hosting company, used OptinMonster’s exit popups and more than doubled their sales conversions. That’s the kind of boost every business aims for.
• Reliablesoft.net saw a staggering 300% increase in conversion rates with just one well-placed exit-intent popup. Sometimes, a single popup can make all the difference.
• On average, companies targeting exit intent engage about 7% of their visitors. That might not seem huge, but when you think about how many people visit your site daily, it adds up to significant results over time.

The stats speak for themselves. Exit intent popups give you a practical way to stop losing potential customers and start turning more visitors into leads or paying customers.

6 Examples of Exit Intent Popups That Work

You’ve seen how exit-intent popups can increase conversions, but knowing how to apply them is key.

Let’s dive into six proven exit intent popup examples that not only grab attention but also drive real results.

Example 1: Discount Offers to Recover Abandoned Carts

Discount popups are a powerful way for you to win back visitors who are ready to leave without completing their purchase.

Imagine this: a customer is browsing your online store, adds a few items to their cart, but then hesitates at checkout. Instead of watching them leave, you show a popup offering a 10% discount or free shipping.

This little nudge could be the difference between an abandoned cart and a completed order.

Macy’s frequently uses exit-intent popups to offer discounts like “Sign up for 25% off your first purchase,” targeting visitors who might leave without buying.

You can use Cart Lift to make this process easier. It lets you set up targeted discount offers that appear just as your visitor is about to leave.

Example 2: Limited-Time Offers

Creating urgency can push visitors to act faster. Limited-time exit-intent popups work by offering a deal that expires soon, like “Get 20% off if you check out in the next 10 minutes.”

These popups play on the fear of missing out, a psychological trigger that’s proven to drive conversions.

For example, seasonal sales or flash offers often use this strategy to boost last-minute sales. The ticking clock not only grabs attention but also motivates you to complete your purchase quickly.

Shein uses time-sensitive offers during seasonal sales. When visitors try to leave, they might see a popup saying, “This deal ends in 1 hour—get 20% off now!

Example 3: Content Upgrades for Lead Generation

Not everyone who visits your site is ready to buy right away, and that’s totally fine. You can still turn them into a lead by offering something valuable.

Picture this: someone is reading your blog about, say, improving productivity. Just as they’re about to leave, they see a popup that says, “Want our free checklist for boosting productivity? Enter your email to download it now!”

This kind of offer works because it feels helpful and relevant. You’re giving them something they actually care about while capturing their email. Now, you’ve got a lead you can nurture with more valuable content until they’re ready to convert.

HubSpot offers free resources like eBooks or templates. For instance, if you’re on a blog post, they might show a popup offering a related guide in exchange for your email. But they do it in a strategic way- instead of putting the popup at the middle of the blog they set it as a side downbar.

Example 4: Feedback Collection Forms

Understanding why people leave your site is just as important as keeping them there.

Let’s say a visitor spends a few minutes on your product page but decides not to buy. Right before they go, a popup asks, “What stopped you from completing your purchase?”

This small question opens the door to valuable insights. Maybe they thought shipping costs were too high or they couldn’t find enough product information. By collecting this feedback, you’re showing them you care about their experience while also gathering data to improve your site. It’s a win for both sides.

Here’s an example that asks the audience if they can spare a few minutes to answer survey questions, that help understand user experience and areas for improvement.

Example 5: Free Shipping or Add-Ons

We all know how much people dislike unexpected costs at checkout. That’s where a well-timed popup can make a difference.

Imagine this: your customer is about to leave because of the shipping fee. Suddenly, a popup appears saying, “Add $10 more to your cart and get free shipping!”

It’s a small nudge that not only encourages them to spend more but also makes them feel like they’re getting a better deal. Or you could offer something like, “Checkout now and get a free gift with your order.”

Quince offers free shipping to visitors through exit-intent popups. When a user shows intent to exit, a popup provides free shipping, incentivizing them to complete their purchase.

Example 6: Newsletter Signups

Just because someone isn’t ready to buy doesn’t mean you should lose them completely.

Let’s say a visitor is browsing your store, checking out your products, but decides to leave. Before they go, a popup appears with an offer like this: “Join our mailing list and get 10% off your first order!”

It’s easy for them to say yes—they get a discount just for signing up—and you get their contact information. Once they’re on your email list, you can stay in touch, share updates, and offer deals that eventually bring them back to make a purchase.

It’s a simple way to keep them connected to your brand.

HeyMaeve uses exit-intent popups to encourage newsletter signups. As visitors are about to leave, a popup offers a discount in exchange for signing up, effectively growing their email list.

However, designing an exit intent popup isn’t just about grabbing attention. It’s about giving your visitors a reason to stay or come back.

Best Practices for Designing Exit Intent Popups

Poorly designed popups can frustrate users and hurt your conversions, while well-crafted ones can turn hesitant visitors into leads or customers. A good design keeps things clear, relevant, and targeted to the visitor’s needs, ensuring they see value right away.

Let’s break down some essential tips to help you design popups that work seamlessly for different audiences and devices.

i. Make the Offer Clear and Valuable

The first thing your popup needs is a crystal-clear offer. Address the visitor’s needs directly and make it irresistible.

A phrase like “Wait! There’s an offer for you!” instantly grabs attention. Keep your message short but persuasive, focusing on why the visitor should act now. Overloading with information can be overwhelming, so stick to one strong offer that’s easy to understand.

ii. Use Different Popups for Different Audiences

Your visitors aren’t all the same, so your popups shouldn’t be either. Segment your audience and craft specific messages that resonate with each group.

For example, returning visitors might see a loyalty discount, while new visitors could get a first-time shopper deal. Tailoring your popups this way ensures you’re speaking to the right person at the right time.

iii. Optimize the Design for Mobile and Desktop

Your popup’s design needs to work flawlessly on all devices. A clunky mobile popup can drive users away instead of drawing them in. Make sure your exit popups are responsive and load quickly. A mobile-friendly design, like a small banner or slide-in, keeps the experience smooth and user-friendly without disrupting navigation.

iv. Set Timely and Relevant Triggers

Timing is everything with popups. Using triggers based on user behavior—like scrolling a certain percentage of the page or moving the cursor toward the close button—makes the popup feel more natural and less intrusive. This approach ensures your message reaches visitors when they’re most likely to act.

v. Add a Countdown Timer

Creating urgency is a proven way to nudge visitors toward action, and a countdown timer does this perfectly.

Whether it’s a limited-time discount or an exclusive offer, a ticking clock triggers FOMO (fear of missing out). It’s a subtle push that motivates visitors to act before they lose the deal.

vi. Test and Optimize Regularly

What works today might not work tomorrow, so it’s crucial to keep testing. A/B test different designs, offers, and messaging to see what gets the best response. By regularly analyzing performance and making adjustments, you can ensure your popups stay effective and relevant.

These best practices help you design exit intent popups that feel helpful, not intrusive, while boosting your conversions.

Final Thoughts

Exit intent popups are more than just another marketing tool—they’re a strategic way to keep your visitors engaged and turn potential losses into opportunities.

When designed with the right timing, clear messaging, and audience segmentation, they can significantly boost conversions and improve customer engagement.

Whether your goal is recovering abandoned carts, growing your email list, or offering irresistible deals, exit intent popups provide a practical solution to help you connect with your audience at critical moments.

Did you know nearly half of online shoppers buy things they didn’t plan to?

49% of consumers say they’ve purchased a product they didn’t intend to after receiving a personalized recommendation.

That’s the power of showing people exactly what they want, sometimes before they even know they want it.

Personalized product recommendations don’t just improve the shopping experience—they drive sales and keep customers coming back.

Big brands like Amazon and Netflix have mastered this, but here’s the good news: businesses of any size can use similar strategies to see great results.

In this blog, I’ll share eight incredible product recommendation examples and how you can use them to engage your customers and grow your business.

So, let’s go!

What Are Product Recommendations?

Product recommendations are basically personalized suggestions that help you show customers exactly what they’re looking for based on data like browsing habits, purchase history, or preferences that match similar shoppers.

For example, if a customer buys a smartphone, you might recommend a compatible phone case or a screen protector.

These recommendations save time for your customers by pointing them directly to products they’re most likely to buy.

Personalization taps into a simple truth: people love feeling understood.

When you show recommendations that fit their interests, it’s more than just a suggestion—it’s a reason to shop with you again.

Now that you know what product recommendations are, let’s talk about why they’re so important for your business.

Why Are Product Recommendations Essential for Customer Engagement?

When you shop online, the options can be overwhelming. Product recommendations cut through the noise by showing your customers exactly what they need—or didn’t know they needed.

Here’s how product recommendations directly impact your store:

• Make shopping easier: When you suggest products that match your customer’s needs, they don’t have to waste time hunting for them. In fact, 91% of shoppers say they prefer brands that personalize their shopping experience.
• Help with decision-making: Too many choices can overwhelm shoppers. By showing them relevant suggestions—like alternatives to out-of-stock items—you’re guiding them to a quick, confident decision.
• Increase order value: Recommendations like “Frequently Bought Together” or “Customers Also Bought” naturally encourage people to add more to their cart.
• Strengthen Customer Loyalty: When your recommendations feel personalized, customers notice. It shows you understand their preferences, which helps build trust and keeps them coming back.
• Keep customers coming back: Personalized suggestions—whether through follow-ups or on your site—can increase repeat purchases by 44%, according to Invesp.

Now that you understand how product recommendations can boost your customer engagement, it’s time to get practical.

8 Incredible Product Recommendation Examples to Try in 2025

Let’s look at some proven examples you can start using in your store.

1. Frequently Bought Together – Amazon

Amazon’s “Frequently Bought Together” feature suggests complementary items, like pairing a camera with a memory card or a laptop with a protective case.

Why This Works:

By showing complementary products, it makes it easier for your customers to add more items to their carts. The result? Higher sales and more items per order.

Implementation Tips:

You can do this in your store too. When someone adds a product, suggest items that naturally go with it—like offering a phone case when a customer buys a smartphone. Tools and plugins can automate this process for you, so you don’t have to do it manually.

2. Top Rated Products – Walmart

Walmart features “Top Rated” products, particularly in categories like beauty or clothing, where customer ratings and reviews can be a deciding factor for a purchase.

Why This Works:

Customers trust the opinions of others. When you feature top-rated products, it builds trust and helps people feel more confident in their purchasing decisions.

Implementation Tips:

You can feature your best-rated products on your homepage or product pages.

Make it easy for customers to find these popular items by using a “Top Rated” section or filter. Keep it updated to highlight the most recent high reviews.

3. Out of Stock Product Alternatives – Best Buy

Best Buy does this well by suggesting alternatives when a product you want is unavailable. If an item goes out of stock, they display similar products that match in style or price.

Why This Works:

This approach ensures that customers can still find something they like, preventing them from bouncing off your site. By offering alternatives, you increase the likelihood of a purchase, even when the original product isn’t available.

Implementation Tips:

When an item is out of stock, it automatically shows alternative products that are similar in features or price.

For example, if a customer is browsing a red dress that’s out of stock, you could display other red dresses or similar styles in different colors or sizes.

Alternatively, sites like Amazon show “similar items” or “customers also viewed” options when a product is unavailable. Implementing this on your site can keep customers engaged and help you retain sales.

4. Best Selling Products From The Store – ETSY

ETSY does this effectively by featuring its best-selling products prominently on its site. By making these products easy to find, they guide customers toward popular items that have already been vetted by others.

Why This Works:

People often trust the “wisdom of the crowd.” When you showcase top-selling products, you reassure customers that others have found them valuable, increasing their confidence in making a purchase.

Implementation Tips:

Create a dedicated section for best-selling products on your homepage or within your product categories.

For example, you could have a “Top Picks” section that shows your store’s best-sellers. Another option is to add a “Trending Now” section. This makes it easy for customers to find products they can trust and boosts the chance of a sale.

5. The New Arrivals On The Store- ASOS

ASOS does a great job in its product recommendation system by featuring its “Latest Arrivals” in the fashion space. This section highlights the latest products, encouraging customers to check out what’s new and trendy.

Why This Works:

New arrivals keep your store dynamic and exciting. Customers are more likely to return to see what’s new, and it gives them a reason to keep browsing your site regularly.

Implementation Tips:

Make sure to highlight new arrivals on your homepage or in category pages to grab attention.

For example, Shopify stores often have a “New Arrivals” banner or section at the top of their homepage to showcase the latest products.

You could also implement a similar layout where new products are grouped together in a visible, easily accessible part of your website. This keeps your store fresh and entices customers to check out new inventory regularly.

6. Popular Products That Are On Sale- Target

Target is a pro at this. They showcase popular products on sale, creating a sense of urgency that pushes customers to make faster decisions.

Why This Works:

When you combine discounts with products that people already love, you make it hard for customers to resist. They feel like they’re getting a great deal, which encourages immediate purchases.

Implementation Tips:

Showcase a dedicated section that highlights popular products currently on sale.

For example, during Christmas sales, you could feature discounted items like festive decorations, gift sets, and winter apparel under a “Top Deals” banner on your homepage.

7. Personalized Recommendations Based on Browsing History – Netflix

Netflix can be the best example of this since it recommends shows based on your past viewing habits. It’s all about making suggestions that feel like they were picked just for you.

Why This Works:

Personalized recommendations work because they align with what your customers have already shown interest in. By suggesting products tied to their browsing or purchase history, you eliminate guesswork for the customer and make their shopping experience smoother.

Implementation Tips:

Use tools that analyze browsing history to display personalized recommendations.

For instance, if a customer has been looking at sneakers, show them similar styles or related accessories like socks or shoe cleaners.

This approach not only increases engagement but also drives more sales by giving customers exactly what they’re looking for.

8. Product Suggestion on Checkout Pages – Petco

Petco offers related pet care items at checkout. For instance, if you’re purchasing a bag of dog food, they might suggest chew toys, treats, or dog food topper as last-minute add-ons.

Why This Works:

When customers are about to complete their purchase, relevant suggestions feel useful and encourage additional purchases, increasing your average order value (AOV).

Implementation Tips:

On your checkout page, suggest items that complement the products in the cart.

For example, if someone is buying running shoes, you could recommend a pair of socks or an anti-blister spray.

These small but practical add-ons can make the shopping experience more convenient and profitable for you

How to Implement Product Recommendations with Product Recommendation for WooCommerce

If you’re ready to boost sales and improve customer experience, Product Recommendation for WooCommerce makes it simple to put these 8 strategies into action.

And the best part is this tool is completely free to use. With its powerful features, you can easily showcase the right products to the right customers, right when they need them.

Here’s how it helps you:

Conclusion

So, it’s clear that driving more sales and keeping your customers engaged comes down to implementing smart product recommendation strategies.

Whether you’re highlighting top-rated products, suggesting alternatives for out-of-stock items, or personalizing recommendations based on browsing history, these approaches make your store more dynamic and customer-friendly.

Ready to take the next step? Product Recommendation for WooCommerce makes it easy to implement all these strategies effortlessly.

Start using it today to enhance your store and increase your sales.

What if you could get your customers to spend more and make them feel good about it? That’s exactly what product bundling does!

By thoughtfully grouping products together in a way that makes sense, you’re not only boosting sales, but also creating a better shopping experience.

Studies show that highly satisfied customers—those who feel like you’ve gone the extra mile—are 5% more likely to stick around, which can drive your sales up by as much as 25%.

In this post, I’ll share 14 proven product bundling examples, straight from brands that know how to do it right along with some best practices and common mistakes.

Let’s dive in.

What Is Product Bundling?

Product bundling is basically when you group two or more products together and sell them as a package.

This strategy works because your customers feel like they’re getting a deal which encourages them to spend more.

There are several ways to approach bundling:

• Complementary bundles pair items that naturally go together, like a phone and a case.
• Mix-and-match bundles give customers the freedom to choose their favorite items from a set selection, which is perfect for variety seekers.
• Quantity-based bundles incentivize bulk purchases by offering discounts when buying more of the same or related products.

When creating bundles, you’ll generally use one of two types:

i. Pure bundling:

In pure bundling, products in the bundle aren’t sold separately. For example, a subscription box like Birchbox offers curated items only as part of the box. You can’t buy the individual products separately from the company.

ii. Mixed bundling:

In mixed bundling, products in the bundle are available individually or as part of a package. For example, McDonald’s allows you to buy a burger, fries, or a drink individually, but also offers value meals that combine them at a discounted price.

Mixed bundling works well because it gives customers flexibility while still incentivizing the bundle.

Bundling vs. Upselling

But many people think product bundling and upselling are the same thing while they’re not. Here’s how they differ:

1. Purpose: Bundling focuses on grouping multiple products together at a value-driven price. Upselling, on the other hand, encourages customers to upgrade to a higher-priced version of a product they’re already considering.
2. Customer mindset: When bundling, your customers are thinking about getting more for less. With upselling, they’re weighing whether a premium option is worth the added cost.
3. Product focus: Bundles combine different products into a single package, while upselling highlights one product and emphasizes its higher-end features or benefits.
4. When to use: Use bundling when you want to move inventory, boost AOV, or create value for your customers. Use upselling when you want to encourage higher-margin purchases or showcase premium options.

Here’s the comparison between Bundling and Upselling in a table format:

Aspect	Bundling	Upselling
Purpose	Groups multiple products together at a value-driven price	Encourages customers to upgrade to a higher-priced version of a product they’re already considering
Customer Mindset	Thinking about getting more for less	Weighing if a premium option is worth the added cost
Product Focus	Combines different products into a single package	Highlights one product and emphasizes its higher-end features or benefits
When to Use	To move inventory, boost AOV, or create value	To encourage higher-margin purchases or showcase premium options

Now let’s go through some reasons why product bundling works like wonder.

Why Product Bundling Can Skyrocket AOV?

Product bundling usually works because it offers value to both your business and your customers. Here’s how it helps drive higher Average Order Value:

i. Encourages spending by creating perceived value: Bundling makes customers feel like they’re getting a deal.

For example, a $50 backpack paired with a $30 water bottle might sell as a bundle for $70. Customers see the $10 savings and are more likely to purchase both instead of just one item.

ii. Reduces decision fatigue: Bundles simplify the buying process by grouping related items together. Instead of deciding between several products, customers can choose a bundle that feels like a complete solution.

For instance, skincare brands often bundle cleansers, toners, and moisturizers that make it easier for customers to grab everything they need in one go.

iii. Moves inventory faster: If you have slower-selling products, bundling them with bestsellers gives those items a push.

For example, pairing last season’s phone case with a trending phone charger increases the likelihood of clearing excess stock.

iv. Improves visibility for lesser-known products: When you include new or niche items in bundles with popular products, customers discover them without hesitation.

A gaming console bundle that includes a newly launched game can introduce players to titles they might not have picked on their own.

So, whether it’s saving money, finding convenience, or getting introduced to new products, your customers win, and so does your bottom line.

Let’s enter the main section of this blog.

14 Proven Product Bundling Examples to Boost AOV

Different types of bundles work for different businesses, depending on your goals and what your customers value.

Let’s break down some of the best product bundle examples you can easily adapt to your business.

1. Pure Bundling for Slow-Moving Inventory

Pure bundling works best when you want to clear out products that aren’t selling on their own. Instead of letting slow-moving stock gather dust, you can pair these items with your bestsellers as an exclusive deal.

For example, Apple often includes accessories like AirPods when purchasing a MacBook or iPad during their annual student deal.

While AirPods are popular, this bundling strategy helps Apple move older or overstocked AirPods models that might not sell as quickly on their own, while providing customers with perceived added value.

2. “Mix-and-Match” Bundling for Variety Seekers

As I mentioned before, Mix-and-match bundling gives your customers the flexibility to pick exactly what they want from a selection of products.

For instance, NatureBox lets you personalize your snack box by selecting your preferred nutrition level and taste. You can pick your favorites, mix and match, and create a box full of snacks that suit your tastes.

3. BOGO (Buy One Get One) Bundling

BOGO bundling works because it creates a sense of value while encouraging customers to buy more. Whether you offer the second product free or at a discount, this strategy is especially effective during seasonal sales or promotional periods.

For example, during back-to-school sales, shoe retailers like Payless often promote “Buy One Pair, Get the Second at 50% Off.” This motivates customers to grab an extra pair instead of stopping at just one. It’s a win-win: your customers save, and your sales grow.

You can also take BOGO offer a step further like this:

• Offer a “Buy One, Get One Free” deal to create an even stronger value perception for customers.
• Customize your promotion, like “Buy 3, Get 3 Free,” to encourage higher-volume purchases while maintaining flexibility for your business.

Watch the video below to see how you can set up BOGO bundling in your business easily.

4. Cross-Sell Bundles

Cross-sell bundles combine complementary products to offer customers a full solution, rather than just a single item. These bundles make it easier for customers to see the value in purchasing multiple products together.

You can see this cross-sell bundling example on Amazon by visiting a product page.

For instance, if you look up a tab on Amazon, you will typically see the cross-sell bundles displayed as complementary items that often include accessories like bags, keyboard cases, or stylus pens.

5. Subscription Bundling for Recurring Revenue

Subscription bundling focuses on long-term customer retention by offering curated boxes that customers receive regularly. This works especially well for consumable products like food, beauty items, or pet supplies.

A notable example is CARSLOTH, which provides an all-inclusive car subscription service. For a flat monthly fee, subscribers receive a vehicle along with insurance, maintenance, and roadside assistance, eliminating the traditional hassles of car ownership.

6. Seasonal Bundling to Match Customer Demand

Seasonal bundling is a smart way to align your offers with what customers need at specific times of the year. You can create holiday gift sets or themed bundles to cater to the demand for seasonal shopping.

Think about Starbucks‘ holiday bundles. Every winter, they sell gift-ready sets that include mugs, coffee beans, and holiday-flavored syrups. These bundles make gifting easier and feel exclusive because they’re only available for a limited time.

7. DIY (Build Your Own) Bundles

DIY bundles give your customers full control over what they buy, which makes the shopping experience feel personal and fun. Instead of offering fixed bundles, you let them choose the items they want to include, all for a discounted bundle price.

Brands like Mixbook let customers design their own photo book bundles, choosing layouts and add-ons to create something that fits their needs perfectly. This approach keeps customers engaged and increases their willingness to buy.

8. Discount Bundling for Cost-Conscious Shoppers

Everyone loves a good deal, and discount bundling gives your customers the feeling they’re saving while encouraging them to buy more. You offer a group of products at a lower total price than if they were purchased individually.

Retailers like Target often bundle everyday essentials, like shampoo and conditioners, at a discounted rate.

9. Clearance Bundling to Clear Out Inventory

When you’ve got inventory that just isn’t moving, clearance bundling can help you turn it into revenue. Pair older or slow-selling items with popular ones to create an attractive package deal.

Take GetFPV, for instance. They make it easy for you to grab a bundle of compatible parts for their drone DIY kit. It’s a smart way to clear inventory while giving you everything you need for your next drone project.

10. Upsell Bundles to Drive High-Value Purchases

Upsell bundles are all about encouraging customers to spend more by including premium products alongside their main purchase. This allows them to get a better deal on something they might not have considered otherwise.

Take Koh, the cleaning products brand. At checkout, they make it hard to resist their upsell bundle, offering you a deal that lets you stock up on essentials while saving money.

11. Gift Bundling for Special Occasions

Gift bundles make shopping easier for customers who are looking for presents but don’t know where to start. By curating products into gift-ready packages, you save them time and effort while increasing the appeal of your items.

Lifestyle brands like Bath & Body Works design holiday-themed bundles with Body Wash (10 fl oz), Body Lotion (8 fl oz) Fine Fragrance Mist (8 fl oz) and Hand Cream (1 fl oz) that customers love to give and receive.

12. Gamify Bundling to Enhance Engagement

Gamifying your bundling strategy makes the shopping experience more exciting for your customers. You can introduce challenges, spending thresholds, or tiered rewards to encourage more engagement.

For instance, Starbucks uses its loyalty program to gamify purchases by offering bonus stars when customers reach specific spending goals, often by bundling coffee and snacks.

13. Limited-Edition Bundles to Create Urgency

Nothing motivates purchases like exclusivity. Limited-edition bundles create a sense of urgency because customers know they won’t be available forever. This strategy works especially well during product launches, collaborations, or seasonal events.

Here’s an example of a limited edition bundle from Pai Skincare.

14. Buy More Pay Less Bundles

Offer “Buy more pay less” bundles andencourage your customers to purchase in larger quantities by rewarding them with tiered discounts. The more they buy, the less they pay per item, which feels like a win-win.

For example: If they take 5 – they get 10% off, if they get 10 – they get 15% off. This way the more items they take, the less they have to pay.

Look at the example from Godiva

Best Practices for Effective Product Bundling

To make your product bundles work, you need a clear plan that focuses on customer value and business goals. Each step in the process should help you create bundles that feel natural to your customers and deliver the results you’re looking for.

1. Define Clear Goals for Your Bundles

Start by figuring out why you’re creating a bundle. Are you trying to increase sales, clear out extra stock, or introduce new products? Knowing your goal helps you create bundles that make sense and deliver results.

For example, if you want to move older inventory, pair it with something popular to make it more attractive. If you’re aiming for bigger sales, consider adding premium items to encourage higher spending. Clear goals keep your bundles on track.

2. Use Data to Identify Bundle Opportunities

Your customer data can tell you a lot about what works. Look at what people buy together or the products they often add to their carts.

For instance, if customers usually grab a pair of headphones with a phone case, bundling them makes perfect sense. Or, during holidays, offering discounts on kitchenware sets might boost sales. Paying attention to customer habits helps you create bundles they’ll actually want.

3. Price Bundles to Show Clear Value

Bundle pricing should make it obvious that buying the bundle saves money. If the savings are clear, your customers are more likely to go for it.

Let’s say one product costs $30, but a bundle of three costs $75. Highlight the savings—“Save $15 with this bundle!” Clear pricing builds trust and makes the decision to buy easier for your customers.

4. Promote Bundles Where Customers Will See Them

Make sure your bundles show up in the right places. Add them to product pages, checkout pages, or even a dedicated bundle section on your site.

Think of how Amazon shows “frequently bought together” products right below an item you’re looking at. It’s easy to see and tempting to buy. You can also feature bundles at checkout as a quick way to encourage customers to add more items.

5. Use Tools to Make Bundling Easier

You don’t have to do everything manually. Tools like Dynamic Discount for WooCommerce can help you create and display bundles effortlessly.

So, stick to these tips, and you’ll create bundles that customers love and that help you hit your business goals. Simple, effective, and easy to manage.

However, getting product bundling right isn’t just about creating combinations. It’s also about avoiding the pitfalls that can turn customers away.

Common Mistakes to Avoid in Product Bundling

Let’s cover some common mistakes to ensure your bundles work for both your business and your audience.

1. Ignoring Customer Preferences

If your bundles don’t match what your customers actually want, they won’t sell. It’s that simple. Always think about their needs and buying habits before creating a bundle.

For example, bundling winter boots with swimwear might make sense for clearing inventory but won’t appeal to most customers.

Instead, bundle products that go together naturally—like a laptop with a bag or a skincare set with complementary products. Pay attention to what your customers typically buy together, and you’ll have a winning combination.

Let’s see how HP offers it.

2. Overcomplicating Bundle Choices

Too many options or overly complex bundles can confuse customers and drive them away. Keep it straightforward.

For instance, offering three or four simple bundle choices is much better than overwhelming customers with ten different configurations. When the decision is easy, customers are more likely to buy. Think of stores like Costco, which often feature clear, simple product bundles at unbeatable prices.

3. Not Highlighting the Savings

If customers can’t quickly see how much they’re saving, they’ll lose interest. Make the value crystal clear.

For example, instead of just listing the bundle price, say something like, “Save $20 when you buy this bundle.” Bold the savings on your product pages, emails, and ads. When the savings stand out, you’re giving customers a reason to feel good about their purchase.

By avoiding these mistakes, you’ll make your product bundles more appealing and easier for customers to choose. Simplicity and clarity are key to keeping them engaged and ready to buy.

Conclusion

You’ve seen how product bundling can transform the way your business sells. It’s not just about offering more products—it’s about creating combinations that make sense for your customers and increasing your average order value (AOV).

Bundling helps you move inventory, attract cost-conscious buyers, and deliver value that keeps customers coming back. Whether it’s seasonal bundles, upsells, or clearing old stock, the strategies we’ve covered are a great starting point.

Now’s the time to try these strategies, see how your customers respond, and grow your revenue.

What if a simple offer at checkout could boost your revenue by 10-30%?

That’s exactly what an order bump does.

It’s a quick and easy way to suggest something extra your customers can add to their cart with just one click—no hassle, no pressure.

Whether you’re running an e-commerce store or a SaaS platform, this strategy is proving to be a powerful tool for boosting sales and providing more value.

In this blog, you’ll learn what an order bump is, why it works so well, and see 11 real-life examples to help you put this idea into action.

So, let’s go!

What is an Order Bump?

An order bump is basically a small, optional offer you show your customers during checkout. It’s designed to complement what they’re already buying—a low-cost addition that feels natural and useful.

Think about offering a protective case when someone buys a phone or a set of extra brushes for a painting kit. With just one click, your customer can add this item to their order without any complicated steps.

Order bumps aren’t the same as cross-sells or upsells. They’re quick, convenient offers presented right at the checkout stage. They don’t push for an upgrade or suggest unrelated products—they simply enhance what your customer is already purchasing.

The Difference Between Order Bumps, Upsells, and Cross-Sells

Here’s how each of these strategies works differently in your sales funnel:

• Order Bump: A small, additional item you offer at checkout. It’s meant to complement the main purchase, like a travel-sized version of a product or a warranty add-on.
• Upsell: This suggests a higher-value option. For example, instead of the basic version, you recommend the premium version with extra features.
• Cross-Sell: These are related but separate items that aren’t necessarily tied to the main product. For example, showing coffee mugs on a coffee maker product page.

The table below highlights the distinction between an order bump vs upsell vs cross-sell to help you decide which strategy fits your business goals.

Aspect	Order Bump	Upsell	Cross-sell
Where It’s Shown	At checkout	Before checkout or during browsing	During browsing or post-purchase
Purpose	Add a small, relevant item to complement the purchase	Encourage upgrading to a higher-value product	Suggest related but separate products
Example	Adding a warranty to a laptop purchase	Suggesting a more advanced version of the laptop	Recommending a laptop bag or mouse
Cost	Typically low-cost	Higher cost than the original product	Varies based on the related product
Customer Experience	Quick, easy decision with minimal effort	May involve more thought and decision-making	Adds options but not tied to checkout directly

Each strategy has its place, but order bumps stand out for their simplicity. They’re a low-pressure way to increase your sales while giving your customers something they genuinely find useful.

Why Are Order Bumps Effective for Businesses?

Order bumps work because they tap into the moment when your customer is already committed to buying. At checkout, shoppers are in a buying mindset, making them more likely to say “yes” to small, relevant offers that don’t feel intrusive.

By offering something that complements their main purchase—like a laptop case with a laptop—you’re not disrupting their journey but enhancing it.

What makes order bumps powerful is how easy they are to accept. With just one click, your customer can add an extra item to their cart without the hassle of starting over.

Take Matthew Chapman’s experience as an example. He was struggling to scale his online martial arts course ‘’Mittmaster’’ despite trying various methods like blogging, YouTube videos, and paid ads. Once he implemented Order Bumps offering a discounted “Advanced Training Guide” during checkout. This was a relevant add-on that aligned with his course content and provided extra value for customers who were already committed to learning martial arts. The result? Within the first month, Matthew’s revenue increased by 20-50%, simply by adding a relevant offer at checkout.

Impressive right?

So, it’s clear that order bumps have a direct impact on your business by boosting your Average Order Value (AOV).

The Impact of Order Bumps on Average Order Value (AOV)

By offering relevant products at checkout, you make it easy for customers to add more to their cart with just one click. This leads to more revenue per transaction.

Let’s look at statistics to get a clear idea.

A PayKickstart case study showed a 73.33% AOV increase after theimplementation of the order bump.

Order bumps also enhance customer satisfaction by the valuable, complementary items at the right time, increasing the likelihood of repeat purchases.

In short, order bumps drive higher revenue, increase AOV, and improve the customer experience—all with minimal effort.

Now that you’ve seen how order bumps can drive higher revenue and improve AOV, let’s take a look at real-life examples from different industries.

8 Examples of Order Bumps For Different Industries In 2025

Below, you’ll see how businesses are effectively using order bump examples to boost sales and enhance the customer experience.

A. Order Bumps for E-commerce Stores (Fashion, Jewelry)

Example 1: Jewelry Store – Cleaning Kit or Gift Wrapping

Blue Nile includes gift wrapping and cleaning kits as add-ons during the checkout process. These options are presented as enhancements to your purchase. For instance, if you’re buying an engagement ring, Blue Nile offers free gift wrapping, making the item ready for gifting.

They also suggest cleaning kits for long-term maintenance, which increases the overall purchase value without feeling like a hard sell.

Example 2: Fashion Retailer – Matching Accessories with Discounts

ASOS uses its “A little something extra?” feature as an order bump during checkout. For example, if you’re purchasing a woman’s blazer, you’ll see suggestions for ear muffs, belts, or matching earrings, often at discounted prices.

These items are displayed prominently in the cart, encouraging you to add them for a cohesive outfit while saving on accessories.

B. Order Bumps for Food & Beverage Stores

Example 1: Meal Kit Service – Desserts or Side Dishes

HelloFresh introduces order bumps right before payment. If you’re ordering a meal kit, they suggest desserts like chocolate cake or premium sides like garlic bread at a slight discount.

These add-ons are displayed in a pop-up or highlighted in your cart, making it easy to add them without disrupting your checkout process.

Example 2: Beverage Store – Discounts on Kits

Blue Bottle Coffee offers discounts on purchases during checkout. For instance, after selecting a pour-over kit, you’re presented with a espresso bag or instant espresso or a craft match at a lower price.

This offer clearly shows the savings and entices you to commit to ongoing orders.

C. Order Bumps for Health & Wellness Stores

Example 1: Fitness Equipment Store – Add-on resistance bands or a workout guide

Peloton integrates order bumps by recommending complementary accessories during checkout. For example, if you’re buying a gym bike, Peloton suggests cycling shoes at a discounted price.

Example 2: Supplement Store – Subscription offer for regular delivery of products

Supplement stores can take advantage of the subscription model by offering an order bump for a regular delivery option. This adds convenience for customers who want their vitamins or health supplements delivered automatically.

A store like GNC uses this tactic by offering a subscription discount at checkout, encouraging customers to opt for recurring purchases.

D. Order Bumps for SaaS Companies

Example 1: Software Company – Offering an extended trial or premium feature at checkout

FreshBooks encourages upsells during checkout by offering extended trials or premium features. For instance, if you’re signing up for the basic plan, they offer you to add members for the plan at the checkout.

Example 2: Online Course Platform – Offering an exclusive bonus module at checkout

Udemy uses a smart order bump strategy by offering exclusive bonus modules at checkout.

For example, if a customer is purchasing a course on digital marketing, Udemy might present an offer for an additional, exclusive module that dives deeper into a specific topic, like advanced SEO techniques or paid advertising strategies.

This bonus module is often offered at a discounted price or as a limited-time deal, making it an easy upsell during the checkout process.

Now that you’ve seen how powerful order bumps can be across different industries, you’re probably wondering how to put this strategy into action.

How to Add Order Bumps to Your Online Store

Adding order bumps to your store is easier than you might think, especially with Checkoutify. This tool simplifies the process, letting you create and customize order bumps that align with your brand and audience.

To make it even easier, I’ve attached a video guide below. Follow the steps to set up woocommerce order bump offer in your store.

Best Practices for Creating Effective Order Bumps

To make your order bumps work, follow these simple best practices:

• Keep the offer relevant and complementary Your order bump should match what your customer is already buying. For example, if someone’s buying a coffee maker, offer them a discounted pack of coffee pods. It should make sense and feel like a natural addition to their purchase.
• Offer a low-priced item to reduce friction For high-ticket items, keep order bumps under 10% of the total purchase price. If a customer is already spending $100, offering a $2 dessert or a $5 accessory makes it easy for them to say “yes.” It’s a low-risk addition that feels like a good deal.
• Use persuasive language Make sure to highlight the value. Instead of just saying, “Get this item for $10,” say something like, “Add this for only $10 and make your purchase complete.” Show how it adds value to their order.
• Present the offer at the right moment Offer the bump just before checkout when your customer is ready to buy. This way, it feels like a convenient, final step in their purchase journey.
• Keep it simple and visual Show a clear image and a short description of the offer. If you’re offering a scarf with a coat purchase, include a picture of the scarf and keep the message brief, so they can easily see the value.

Follow these practices, and you’ll be more likely to boost conversions and make order bumps a valuable tool for your business.

Final Thoughts

Order bumps aren’t just about growing your revenue—they’re about enhancing the customer experience. By offering relevant, valuable add-ons, you show customers that you understand their needs and are committed to improving their purchase journey. A SaaS application development company can help create seamless order bump features that enhance user experience and drive more sales.

Now it’s time to take action. Start by testing a single order bump on one of your best-selling products. For instance, if you sell fashion items, try suggesting a discounted accessory that complements the product.

Here’s a simple checklist to get started:

• Identify your top-selling product or service.
• Choose a complementary add-on that aligns with it.
• Set up the order bump in your checkout process using a tool like Checkoutify.
• Test and analyze how it impacts your average order value (AOV).

Take these steps today, and you’ll start seeing the benefits—more sales, happier customers, and a stronger bottom line.

What if you could tap into the marketing strategies of a retail giant to take your e-commerce business to the next level?

Walmart, one of the biggest names in retail, made $648 billion in revenue in 2024—a 6% increase from the previous year.

That kind of success doesn’t happen by chance.

Here’s the exciting part: Walmart’s marketing playbook isn’t reserved for billion-dollar businesses.

From their unbeatable pricing strategies to their customer-centric approach, there are plenty of lessons you can adapt to grow your online store.

Ready to discover how Walmart stays on top—and how you can apply their strategies to your business?

Let’s dive in.

Why Study Walmart Marketing Strategy?

If you’re trying to grow your e-commerce business, Walmart’s marketing strategy offers lessons you can’t ignore.

They’ve cracked the code on solving challenges you’re likely facing—like keeping prices competitive, streamlining operations, and building customer loyalty—all while staying on top of a crowded market.

Walmart isn’t just a retail leader. It’s a business that reshaped how customers shop and how businesses compete.

By studying what they do, you can pick up actionable Walmart marketing tactics to scale your own business.

The Impact of Walmart on Retail and E-Commerce

You’ve seen how retail has evolved over the years, but Walmart keeps setting the bar higher. With over $611 billion in revenue in 2023, they’ve held their spot as the largest retailer globally. That didn’t happen by chance—it’s the result of a focused strategy that prioritizes affordability, efficiency, and customer convenience.

Here’s how Walmart’s impact shows up in ways that matter to you:

i. Adjusting Pricing Power

Walmart’s “Everyday Low Price” approach changed how people think about affordability. They don’t rely on constant sales gimmicks. Instead, they price their products so customers feel like they’re always getting a deal.

For your e-commerce business, this is a reminder that you don’t need flashy discounts to attract buyers because- consistent value wins.

ii. Making E-Commerce Work

Walmart wasn’t always big in online retail, but they turned things around fast. Acquiring Jet.com and using their physical stores as fulfillment hubs helped them grow into the second-largest online retailer in the U.S., just behind Amazon.

For you, this highlights the importance of thinking beyond the website—how can you merge your online and offline efforts for better customer reach?

iii. Optimizing the Supply Chain

Walmart’s supply chain is one of the most efficient in the world. Their systems let them deliver products faster and at lower costs.

If you’ve ever dealt with shipping delays or high logistics costs, this is where you can take notes: investing in smoother operations saves money and keeps customers happy.

iv. Building Customer Loyalty

Walmart meets customers where they are—whether it’s a local store or an online order delivered the next day. This kind of accessibility builds trust and loyalty.

For you, this is a clear signal: make it easy for your customers to shop with you, no matter where they are.

Why This Matters for Your Business?

When you break it down, Walmart’s strategy works because they focus on what matters most to their customers. You can do the same by:

• Offering consistent value without compromising your margins.
• Thinking beyond just online sales and integrating all your customer touchpoints.
• Streamlining your backend operations so they support your growth.
• Making your brand accessible and trustworthy.

So, ultimately look at what works, adapt it to your scale, and start seeing the results.

Quick Glance At The Walmart Marketing Mix

Now, let’s break down Walmart’s marketing approach so you can see how these Walmart marketing strategies might apply to your business.

They stick to the 4Ps of Marketing:

1. Product,
2. Price,
3. Place,
4. and Promotion.

Each one plays a specific role in their success, and there’s a lot you can take away from their methods.

1. Product: Diverse Offerings for Mass Appeal

You’ll notice that Walmart doesn’t limit itself to one product category. They offer everything—groceries, electronics, clothing, home goods, and even automotive supplies. This wide range is intentional. It keeps people coming back, knowing they can find almost anything they need in one place.

2. Price: Everyday Low Prices Strategy

You probably know Walmart for its low prices. They don’t rely on occasional discounts to grab attention. Instead, they stick to their “Everyday Low Prices” promise, which makes shopping there feel like saving money every time.

3. Place: Efficient Supply Chain and Distribution

Walmart doesn’t just sell products—they handle how those products get to you. Their control over the supply chain means they can keep costs down and deliver faster.

4. Promotion: Targeted Campaigns and Omnichannel Marketing

You’ve probably seen Walmart’s ads everywhere—on TV, social media, email, and even in stores. That’s because they know their customers use all these channels, and they make sure to reach them on every one.

Before getting into the details, think of Walmart’s strategies as actionable steps you can adapt for your store. These aren’t high-budget tactics—they’re practical Walmart marketing strategies you can implement right away to see measurable growth.

11 Lessons from Walmart’s Marketing Strategy for E-Commerce Businesses

Each strategy here gives you direct ways to improve your business, backed by real examples from Walmart’s playbook.

1. Stay Updated On The Target Audience At All Times

Walmart doesn’t play guessing games when it comes to their customers. They rely on data to know exactly what people want and when they want it. You should be doing the same to stay ahead of the curve.

i. Walmart’s Data-Driven Audience Segmentation

Here’s how Walmart nails it: they use analytics tools to figure out who’s shopping, what they’re buying, and even how often. This data lets them adjust their inventory, ads, and even the layout of their stores to match what people want. Smaller retailers now use retail analytics services to get customer insights without needing a huge data setup like Walmart.

ii. How to Apply Audience Insights to E-Commerce

You don’t need a huge budget to start using data to understand your customers. Tools like:

• Google Analytics: Track which products and pages your audience loves.
• Hotjar: Get visual feedback on what’s confusing your customers.
• Klaviyo: Learn which emails actually drive sales so you can send smarter campaigns.

Here’s a quick example: If you notice most of your customers are checking out one type of product, double down on promoting it. Highlight it on your homepage, feature it in ads, or offer bundles with related items to drive more sales.

2. Smart Pricing Strategies That Work

As I mentioned before, Walmart’s “Everyday Low Prices” model has been a game changer. They’re not focused on flashy discounts—they just offer prices people can trust. You can take a page from their book and create pricing that’s competitive but still profitable.

i. Walmart’s “Everyday Low Prices” Model

Here’s how Walmart does it: They negotiate big deals with suppliers and cut costs where it matters, so their base prices are unbeatable. For their customers, it’s simple. They know they’re getting a fair deal without waiting for a sale.

ii. Tips for Small Businesses to Stay Price Competitive

Even if you’re not Walmart, you’ve got options:

• Use Prisync or Price2Spy to monitor what your competitors are charging.
• Offer value bundles (like combining bestsellers into a discounted package).
• Keep your shipping affordable—free shipping over a certain amount works great.

Think about it this way: If you sell handmade candles, you could offer a deal like “Buy 3, Get 1 Free.” It keeps your average order value high while giving customers a reason to buy more.

3. Strategic Product Assortment According To Demand & Trend

Walmart doesn’t overwhelm their shelves—they focus on products they know will sell. For your e-commerce store, keeping your catalog lean and based on demand can help you save costs and boost sales.

i. Walmart’s Focus on High-Demand Products

Walmart uses trend data to decide what goes in stores. If it’s winter, you’ll see boots and jackets front and center. If it’s back-to-school season, they’re ready with school supplies. They plan months ahead to make sure they’re in sync with what their audience needs.

ii. Tools to Optimize Your Product Catalog

You can do the same by using tools like:

• Jungle Scout or Helium 10 to find trending products in your niche.
• Weekly sales reports to identify what’s selling and what’s just sitting there.
• Cross-selling plugins like Product Recommendation for WooCommerce to bundle related items.

For example, if you’re noticing that customers are buying yoga mats but not yoga blocks, create a bundle or run a promo. This encourages people to grab both items and increases your cart value without overstocking low-demand items.

4. The Right Digital Marketing Channels to Focus On

Walmart knows where its customers spend their time online and targets those platforms directly. You need to do the same by choosing the channels that match your audience’s habits and your business goals.

i. Walmart’s Approach to Social Media and Paid Ads

Walmart uses a mix of social media, email marketing, and paid ads to keep their brand in front of customers. They run sponsored posts on platforms like Facebook and Instagram to highlight promotions and new arrivals. On the organic side, their content is focused on engagement—helpful posts, relatable updates, and even customer stories.

They also rely on Google Ads to capture high-intent shoppers searching for products they already sell. Their campaigns are data-driven, ensuring they spend money on what works.

ii. Adapting Digital Marketing Strategies to Small Businesses

You don’t need Walmart’s budget to make an impact. Start with a smaller, more targeted approach:

• Use Google Ads for search-based campaigns if your product solves a specific need.
• Leverage Instagram and TikTok for visual products like fashion or home decor.
• Focus on Facebook if your audience skews older or likes conversational content.

Here are a few cost-effective tools you can use:

• Canva for creating professional-looking graphics on a budget.
• Buffer or Hootsuite for scheduling posts across multiple platforms.
• AdEspresso for managing Facebook and Instagram ads efficiently.

For example, if you sell handmade kitchen tools, promote your products with short Instagram Reels showing how to use them. Pair that with a Google Ads campaign targeting “handmade kitchen tools” to drive clicks from people ready to buy.

5. Invest in Brand Loyalty Programs

Walmart knows the value of repeat customers. You can maximize your revenue the same way by giving your loyal shoppers reasons to keep coming back.

i. Walmart’s Rewards and Memberships

Walmart+ is their flagship loyalty program. It offers perks like free delivery, fuel discounts, and exclusive deals. Shoppers love it because it saves them money in areas they care about, creating a sense of value that keeps them engaged.

https://youtu.be/FqHbtIzvlwI

ii. Crafting Loyalty Programs for Small Businesses

You don’t need a big rewards program to see results. Start simple:

• Offer points for every purchase, which customers can redeem for discounts later.
• Provide exclusive access to sales or early product launches for repeat buyers.
• Send personalized thank-you emails or small discounts after a certain number of purchases.

Tools like Smile.io and LoyaltyLion can help you set up a professional loyalty program without complicated coding or high costs.

For instance, if you run a skincare store, let customers earn points for every $1 spent. When they reach 500 points, they get $10 off their next purchase. It’s a small investment that keeps them coming back to you instead of a competitor.

6. Use Competitive Promotions

Seasonal deals and time-sensitive offers are great ways to boost sales and bring new customers into the fold. Walmart has mastered this, and you can too with the right planning.

i. Walmart’s Promotional Campaigns and Seasonal Offers

Walmart’s promotions are always on point. During the holidays, they roll out massive discounts on top categories like electronics and toys. They also use their ad channels to highlight these deals well in advance, so customers know what to expect. The seasonal Walmart marketing campaigns are carefully timed and designed to hit the sweet spot for shoppers.

ii. How to Run Effective Promotions for Your Store

You don’t have to cut into your profits to make promotions work:

• Bundle products that naturally go together and offer a discount on the set.
• Run limited-time offers to create urgency, especially during the holidays.
• Use BOGO deals (Buy One, Get One) for slower-moving inventory to encourage higher cart values.

Tools like Klaviyo, or OptinMonster can help you craft and promote these deals to the right audience.

For example, if you sell pet supplies, create a “Winter Care Kit” with a discounted bundle of pet blankets, paw balm, and coats. Promote it through email campaigns and limited-time popups on your site to grab attention before the cold season hits.

7. Maintain a Strong Brand Image

Your brand is how people perceive your business. A strong, trustworthy image encourages customers to buy from you repeatedly. Walmart prioritizes trust and value, and you can follow a similar path to make your brand memorable.

i. Walmart’s Emphasis on Trust and Value

Walmart consistently delivers on its promise of quality products at affordable prices. This reliability builds trust. They also highlight their commitment to customer satisfaction by offering clear return policies, reliable customer service, and competitive pricing.

Their branding focuses on being accessible to everyone, which appeals to a wide range of shoppers. When customers feel they’re getting great value, they’re more likely to choose Walmart over competitors.

ii. Building a Positive Brand Perception for Small E-Commerce

Start by defining what your business stands for. Communicate that clearly across your website, emails, and social media. Focus on these strategies:

• Consistency: Use the same tone, logo, and colors everywhere—from your website to your packaging.
• Transparency: Be upfront about pricing, shipping times, and product quality.
• Social Proof: Display customer reviews and testimonials to build trust.

Tools like Trustpilot and Google My Business can help you collect and display reviews. For brand consistency, tools like Canva or Adobe Express let you create professional visuals that align with your style.

For example, if you sell handmade jewelry, share behind-the-scenes videos on Instagram showing how you create your pieces. It makes your brand relatable and authentic, which builds trust.

8. Analyze and Learn from Competitors

Keeping an eye on your competitors helps you spot trends, refine your Walmart marketing strategy, and offer more value to your customers. Walmart continuously learns from others to improve its operations, and you can do the same to stay competitive. Partnering with a marketing staffing agency can also give you access to experts who can help analyze trends and implement winning strategies.

i. Walmart’s Strategies to Stay Ahead in Retail

Walmart keeps a close eye on competitors like Target to stay on top. While both stores focus on affordable pricing, Walmart is all about offering a huge variety of products at low prices.

For example, Walmart often offers bulk items, which works well for families looking to save. Target, on the other hand, focuses more on stylish, higher-end products and creating a unique shopping experience with exclusive brands.

By tracking what Target is doing, Walmart adjusts its prices and product choices to stay competitive. They make sure their offerings match what customers want, whether that’s through price cuts or expanding their selection.

ii. Competitive Analysis Techniques for E-Commerce

You don’t need expensive tools to analyze your competitors. Focus on these steps:

• Identify your top competitors: Use tools like SEMrush or Ahrefs to see which businesses rank for the same keywords as yours.
• Study their websites: Look at their product descriptions, pricing, and promotions.
• Track their marketing efforts: Follow their social media and ads to see what’s working for them.

For deeper insights, tools like BuzzSumo can show you which of their content gets the most engagement. Combine this with Google Trends to spot opportunities for new products or promotions.

For instance, if a competitor’s new product launch gets a lot of buzz, you can identify the features customers are excited about and see if you can offer something similar.

9. Prioritize Customer Experience

Customers stick with businesses that make shopping easy and enjoyable. Walmart focuses heavily on creating a seamless shopping experience, which has been a key driver of their success. You can prioritize customer experience to build loyalty and boost sales.

i. Walmart’s Customer-Centric Policies

Walmart’s free pickup service, easy returns, and 24/7 customer support show how much they value convenience. Their website is designed for quick navigation, and they constantly improve their services based on customer feedback. These small details make shopping with Walmart hassle-free and encourage repeat visits.

ii. Enhancing the Shopping Experience for Your Audience

For your store, think about the entire customer journey—from the moment someone lands on your website to after they receive their order. Here are simple ways to improve their experience:

• Simplify navigation: Make it easy for customers to find what they need with clear menus and a strong search feature.
• Offer multiple support options: Use tools like LiveChat or Zendesk to provide instant help.
• Optimize checkout: Ensure your checkout process is quick and accepts multiple payment methods.

You can also use tools like Hotjar to track how customers interact with your site and identify areas for improvement.

For example, if customers frequently abandon their carts, test offering free shipping for orders over a certain amount. Small tweaks like this can make a big difference in keeping shoppers happy and coming back.

10. Master Supply Chain Efficiency

Your supply chain plays a crucial role in running a profitable e-commerce business. Walmart’s supply chain is a gold standard for efficiency, allowing them to lower costs and keep shelves stocked. You can apply similar strategies to improve logistics for your store.

i. Walmart’s Supply Chain Innovations

Walmart uses technology and partnerships to streamline every step of its supply chain. They rely on real-time data to track inventory, ensuring products are always available without overstocking [Because it’s automated]

Distribution centers are strategically located, and advanced systems manage deliveries with precision, keeping costs low and customers happy.

Their partnerships with suppliers are equally strong. By collaborating closely, they negotiate better prices and ensure faster production cycles. It’s all about reducing waste and maximizing efficiency.

ii. How E-Commerce Businesses Can Improve Logistics

Improving your supply chain doesn’t require a massive budget. Start with practical changes:

• Track inventory in real-time: Use tools like TradeGecko or Zoho Inventory to avoid running out of stock or over-ordering.
• Optimize shipping methods: Compare shipping carriers to find the most affordable and reliable options for your business.
• Build supplier relationships: Negotiate deals that benefit both sides, and look for ways to speed up production and delivery times.

If you want an in-depth guide, consider “Supply Chain Management For Dummies” or take an online course like Coursera’s Supply Chain Management Specialization. These resources break down how to create a smooth and cost-effective process for small businesses.

To take this further, offer a free guide or lead magnet like “5 Steps to Optimize Your Small Business Supply Chain.” Use it to educate your audience and grow your email list.

11. Embrace Omnichannel Retailing

Shopping today isn’t limited to just online or in-store. Customers want options, and Walmart has mastered combining both. An omnichannel strategy lets you meet customers wherever they are, which is essential for long-term success.

i. Walmart’s Integration of Online and Offline

Walmart blends physical stores and e-commerce to deliver what customers need, whether they’re shopping online or picking up in-store. Their online platform syncs with inventory in real-time, showing customers what’s available nearby. Features like in-store pickup and same-day delivery simplify the process further.

Even their marketing reflects this approach. Online ads and promotions often direct shoppers to physical locations, encouraging traffic across both channels.

ii. Implementing Omnichannel Strategies for E-Commerce Success

For small businesses, building an omnichannel experience might feel challenging, but simple steps can make a big difference:

• Sync your online and offline inventory: Use tools like Shopify POS or Square to connect sales across channels.
• Offer flexible delivery options: Add in-store pickup or local delivery if you have a physical store.
• Use social media for direct sales: Platforms like Instagram and Facebook make it easy to sell directly while keeping your website as a central hub.

Omnichannel doesn’t mean duplicating Walmart’s approach—it’s about using tools and strategies that fit your audience.

For example, if you sell eco-friendly products, you could let customers order online and pick them up at local farmer’s markets or pop-up shops.

How Can E-Commerce Tools Help You Implement Walmart Marketing Strategies?

With the right tools, you can simplify pricing, promotions, product feeds, and customer engagement to follow Walmart marketing strategies without the need for a massive budget.

1. Tools for Pricing and Promotions

Use tools like Dynamic Discount For WooCommerce or Shopify Scripts to:

• Automate discounts and coupons.
• Schedule sales easily.
• Avoid manual errors in pricing.

2. Solutions for Product Feeds

Tools like Product Feed Manager For WooCommerce or DataFeedWatch let you:

• Create accurate product feeds for platforms like Google Shopping.
• Auto-update stock and pricing.
• Optimize feeds for better visibility.

3. Customer Engagement Tools

Platforms like Mail Mint or HubSpot CRM help you:

• Send personalized emails and automate follow-ups.
• Collect customer feedback.
• Offer live chat with tools like Tidio to improve response times.

Conclusion

Walmart’s success shows that smart strategies and adapting to change can lead to big results. As a small business, you can apply many of these same ideas to boost your growth.

Start by focusing on competitive pricing, building a strong customer experience, and using the right tools for efficiency.

Even though Walmart is a massive company, the steps they’ve taken can be just as effective for smaller businesses.

By taking action now and focusing on the basics, you can set yourself up for success.

Learn more about other marketplaces where you can excel.

A survey by SaleCycle found that 23% of shoppers abandoned a site simply because they were required to create an account.

That’s almost a quarter of your potential sales, gone, just like that.

And this is where guest checkout comes in, as a straightforward solution that lets customers complete their purchase without signing up. No extra steps, no barriers—just a simple way to buy.

In this blog, I am going to dive into guest checkout—what it is, why it works, and how to make the most of it. You’ll get the full scoop on its benefits, potential downsides, best practices, and tips for implementing it in your store.

So, get set go!

What Is Guest Checkout?

Guest checkout is a feature that lets your customers make purchases without having to create an account. It’s as simple as adding items to the cart, filling in the necessary information, and checking out—no registration is needed.

For example, if you’ve ever shopped on websites like Nike or ASOS, you’ve probably used guest checkout without even realizing it. It’s the easiest way to buy something when you’re in a rush or don’t want to commit to signing up for yet another account.

Unlike account-based checkouts, where you need to create a profile and log in before finishing your purchase, guest checkout skips that extra step. It’s faster and more convenient, especially if you’re a first-time buyer or just not ready to create an account.

You might prefer this option because it saves time and spares you from having to remember yet another password. Sometimes, all you want is to get in, buy what you need, and get out—quick and simple.

So, guest checkout might seem like the perfect solution for a smooth buying experience, but like any feature, it has its upsides and downsides.

Before deciding if it’s right for your store, it’s worth understanding both.

Pros and Cons of Guest Checkout

Balancing the benefits with the challenges will help you make an informed choice about how guest checkout fits into your eCommerce strategy. Let’s explore what it brings to the table—and where it might fall short.

The Pros: Why You Should Offer Guest Checkout

• Reduces checkout friction for first-time buyers: When someone shops with you for the first time, they might not want to go through the hassle of creating an account. Guest checkout removes that obstacle, making the process smoother.
• Increases conversion rates by addressing “account fatigue”: Many shoppers already have too many online accounts. Offering guest checkout gives them a break and can reduce cart abandonment.
• Makes impulse purchases easier: If a customer is in the mood to buy on a whim, they’re more likely to complete the purchase when you don’t slow them down with account creation steps.
• Creates a positive first impression: A hassle-free checkout experience makes your store feel customer-friendly and approachable, encouraging shoppers to return.
• Eliminates the need for lengthy form-filling: Long forms are a major turnoff. By only asking for what’s necessary, you make checkout quicker and less stressful.

The Cons: Challenges of Guest Checkout

• Difficulty tracking repeat customers: Without an account, it’s harder to recognize returning buyers and offer them a personalized experience.
• Missed opportunities for loyalty program enrollment: Guest checkout can limit your ability to promote loyalty programs or memberships that encourage repeat business.
• Potential issues with returns or order tracking: Customers without accounts might find it harder to look up past orders, which could lead to more customer service requests.
• Fewer customer data for personalized marketing: Account-based checkouts let you collect more data for tailoring future marketing efforts. With guest checkout, you lose some of those insights.

By balancing these pros and cons, you can create a checkout process that works for your customers while meeting your business needs.

To make the guest checkout experience even better, it’s important to focus not just on simplicity during checkout, but also on how you manage customer communication and orders afterward. The next part is about some of the best practices.

Best Practices for Implementing Guest Checkout

Implementing guest checkout is only part of the process. There are ways you can enhance it to create a smoother, more convenient experience for your customers.

Here’s how:

i. Offer Guest Checkout as an Option

You want to give your customers the flexibility to choose between guest checkout and creating an account. This approach caters to different preferences and makes sure customers feel comfortable with the checkout process.

Some might prefer the ease of checking out without an account, while others may appreciate the benefits of having one.

ii. Simplify the Checkout Process

Make the checkout process as simple as possible.

• Ask for only the essential details: name, shipping address, email, and payment info.
• Where possible, enable auto-fill options and saved payment methods to speed up the process.
• Ensure your checkout design is easy to navigate for both mobile and desktop users.

iii. Automate Post-Purchase Communication

Even if customers don’t create an account, stay connected with them after they’ve completed their purchase.

• Set up automated emails to confirm orders, share shipping updates, and send delivery notifications.
• Include direct links to track orders in these emails.
• Send personalized recommendations based on what they’ve already purchased to encourage repeat business.

iv. Improve Order and Shipping Management

You can make order and shipping management more efficient for both you and your customers.

• Use systems that automatically generate shipping labels and tracking links.
• Send real-time tracking updates via email or SMS to keep customers informed.
• Allow customers to easily retrieve order details using a unique order ID sent to their email—no account required.

v. Implement Strong Security Measures

Security is crucial when handling customer data.

• Make sure SSL encryption is enabled on all pages to secure customer transactions.
• Use fraud detection systems to monitor suspicious activity during checkout.
• Regularly audit your systems to ensure they comply with data protection regulations.

By following these best practices, you’ll make the guest checkout experience easier, safer, and more enjoyable for your customers—without sacrificing any operational efficiency on your end.

Now, to give you a clearer picture of how guest checkout can be effectively used, let’s take a look at some well-known eCommerce stores that have mastered the balance between offering guest checkout and encouraging account creation.

Real-World Examples of Guest Checkout Usage

These businesses have found a way to streamline their checkout process while still providing options for customers who want to create accounts.

Here are some of the greatest guest checkout examples:

1. ETSY

ETSY, one of the best guest checkout websites, allows customers to check out as guests without requiring account creation. The platform makes it easy for first-time buyers to complete purchases quickly, while also offering account creation for repeat shoppers who may want to track their orders and save favorite items.

2. Zappos

Zappos is another great example. They provide a guest checkout option, making it hassle-free for customers to buy shoes and apparel without setting up an account. However, they also encourage account creation by offering benefits like easy returns, order tracking, and exclusive offers, striking a balance between convenience and customer retention.

3. Louis Vuitton

For a luxury brand like Louis Vuitton, the focus is on customer experience. They offer a guest checkout option for quick purchases but also encourage customers to create accounts for a more personalized shopping experience, including saving preferences, tracking orders, and exclusive services.

4. BOOTS

BOOTS, a well-known UK pharmacy chain, offers guest checkout to simplify the process for customers who just want to quickly buy items without logging in. However, they also offer account creation to benefit from rewards, order history, and promotional offers, making it clear that both options have their advantages.

These businesses show that offering guest checkout doesn’t mean sacrificing customer retention or personalized experiences. By giving your customers the choice, you make their shopping journey smoother and more flexible.

Is Guest Checkout Right for You?

Offering guest checkout can make a big difference for your business. It simplifies the buying process, helping customers complete their purchases quickly and easily, which can boost sales and improve conversions.

While there are some challenges—like tracking repeat customers or missing out on loyalty program sign-ups—the benefits often outweigh the downsides. Guest checkout creates a smoother shopping experience and improves customer satisfaction.

If you’re looking to make your sales process easier and more customer-friendly, giving guest checkout a try is a smart move.

It caters to different shopper preferences and helps keep your business competitive.

Imagine this: A customer spends 20 minutes browsing your store, carefully selecting items to add to their cart and is ready to buy, but when they reach the checkout page, something goes wrong. Maybe it’s a complicated form, a lack of payment options, or just a clunky experience. Frustrated, they abandon their cart—and your business loses a sale.

This scenario happens more often than you might think. The checkout process is a critical moment in the customer journey where purchase decisions are sealed—or lost. Even minor inefficiencies can cost businesses thousands in revenue.

But the good news is optimizing your checkout process can make all the difference.

In fact, experts estimate that businesses can see a 35.26% increase in conversions by adopting the right checkout strategies.

In this blog, I’ll share ideas on increasing the efficiency of your customer experience, reducing cart abandonment, and driving more sales in 2025.

Let’s dive in.

What Is Checkout Optimization?

Checkout optimization means improving your checkout process to make it easy and fast for customers to complete their purchases. It’s all about removing any obstacles or confusing steps that could frustrate your customers.

When the process is smooth, you can expect to have more customers follow through and finalize their orders.

Let’s imagine a scenerio, suppose a checkout page where customers have to fill out unnecessary fields, search for payment options, or face slow loading times. Many would abandon their carts and leave. Now, compare this to a streamlined process where customers can use auto-filled details, see progress indicators, and have multiple payment options readily available.

The difference is clear—effortless checkouts encourage customers to complete their orders.

Now, let’s go into detail about why checkout optimization is important.

Why Is Checkout Optimization Important?

Optimizing your checkout process can make a real difference in how customers interact with your store.

Here’s why it matters:

• Reduces Cart Abandonment Rates: A smoother checkout process minimizes the chances of customers abandoning their carts due to confusion, frustration, or unnecessary steps.
• Boosts Customer Satisfaction: A quick and straightforward checkout leaves a lasting impression on customers, increasing their likelihood of returning to shop again.
• Builds Trust and Credibility: Displaying secure payment options, clear policies, and user-friendly navigation builds trust & encourages customers to complete their purchases confidently.
• Adapts to Changing Shopping Trends: Mobile shopping and alternative payment methods are on the rise. An optimized checkout ensures your business stays relevant and accommodates these evolving customer preferences.
• Improves Overall Revenue: When your checkout process is friction-free, customers are more likely to complete purchases which lead to higher sales and fewer missed opportunities.

In the next section I’ve complied some actionable checkout optimization tips that you can follow right away for your business.

12 Checkout Optimization Tips to Improve Conversion Rates

When it comes to improving thecheckout process, it’s all about removing roadblocks and making things easier for your customers.

Here are some actionable strategies to get you started.

1. Allow Guest Checkout

Let’s be real—nobody likes being forced to create an account just to buy something. While accounts are useful for tracking orders or saving preferences, making them mandatory can drive shoppers away.

Think about someone in a hurry. They might abandon their cart simply because they don’t want to deal with setting up a username and password.

By offering a guest checkout option, you let customers focus on what matters: completing their purchase.

Here’s an example from Ralph Lauren

It’s quick, straightforward, and puts them in control. If you still want them to create an account, prompt them after they’ve placed the order. At that point, they’re more likely to say yes.

2. Use Multi-Step Checkout To Avoid Congestion

Picture this: your customer lands on a checkout page with a long list of fields, and it feels like a chore just to get through it. That’s how many shoppers feel when faced with a single-page checkout.

A better way is to break the process into smaller steps. For instance, step one could collect shipping information, step two could confirm delivery options, and step three handles payment details.

This step-by-step flow feels less overwhelming and gives customers a clear sense of progress. Plus, it helps reduce mistakes, since they’re only focusing on one thing at a time.

Multi-step checkout doesn’t just make the process smoother; it also increases the likelihood that shoppers will stick around to finish what they started.

3. Optimize Checkout Fields For Product Type

Not all purchases are created equal. A simple digital download doesn’t need a shipping address, and a subscription service might require a billing cycle preference. Asking for unnecessary details can frustrate customers and make the checkout process feel like a hassle.

Take a close look at what you’re asking for during checkout. Are all those fields really necessary? Keep it simple.

For example:

• For physical products, collect only what’s essential—name, address, and payment info.
• For digital products, skip the shipping address entirely.

Organizing the fields logically also matters. Group related information, and make sure everything is labeled clearly. When the checkout feels intuitive, customers are more likely to complete their orders without second thoughts.

4. Offer Multiple Payment Options

Imagine being ready to pay, only to realize your preferred payment method isn’t accepted. It’s frustrating, right? Now imagine how many potential customers leave for the same reason.

Offering a variety of payment options can make a big difference. Credit cards are a must, but don’t stop there. Include digital wallets like PayPal, Amazon Pay, or After Pay. If your audience is international, consider adding region-specific methods like Klarna or Alipay.

More payment choices mean fewer barriers for your customers, which translates to fewer abandoned carts and more completed orders.

5. Use Psychological Triggers And FOMO Tactics

To increase conversions, tap into basic psychological triggers. People often make decisions based on urgency, scarcity, or what others are doing. You can use these principles to encourage faster purchases and minimize delays.

For instance-

• Countdown timers create a sense of urgency, pushing shoppers to buy before time runs out.
• Displaying limited stock availability or showing how many people are currently viewing or have recently bought the product adds another layer of urgency.
• You can also use social proof by highlighting customer reviews, ratings, or testimonials.

Using social proof right when users have decided to purchase already strengthens the decision.

This gives potential buyers confidence that others have purchased and enjoyed your products.

These simple tweaks can trigger FOMO (fear of missing out) which makes customers more likely to complete their purchase now rather than later.

6. Enable Google Address Autocomplete

Filling out forms can be tedious, especially when it comes to entering an address. Thankfully, Google’s Address Autocomplete feature can save your customers time and reduce errors.

When customers start typing their address, Google automatically fills in the rest of the information. This means less manual input, fewer mistakes, and a faster, smoother checkout process. The result? A better experience for your customers and fewer cart abandonments because of address issues.

7. Use A Mobile-Optimized Checkout Design

With mobile commerce continuing to rise, your checkout design must be mobile-friendly. More and more people are shopping on their phones, and if your checkout doesn’t work well on a mobile screen, you’re losing potential customers.

Ensure your checkout is responsive, meaning it adjusts seamlessly to any device. If the process is difficult to navigate on a small screen, users are likely to abandon the cart.

A mobile-optimized design should load quickly, have large clickable areas, and make it easy to fill out forms. A smooth mobile experience helps increase conversions and keeps customers coming back.

8. Display Trust Signals and Security Badges

Trust is everything during checkout. Shoppers need to feel confident that their personal and payment information is safe. That’s where trust signals come in.

By prominently displaying security badges like SSL certificates, secure payment logos, and trusted payment methods, you reassure customers that their data is secure. You should also include customer reviews and ratings as these signals show that your business is reputable.

When customers trust the checkout process, they are much more likely to follow through with their purchases.

9. Offer Independent Order Bumps

You can increase your average order value by adding order bumps—simple, strategically placed offers that customers can easily accept during checkout. These are additional items that complement what the customer is already purchasing.

For example, offering a discount on a related product, such as a charger with a phone purchase, can encourage shoppers to spend a little more.

Place these bumps in a way that doesn’t overwhelm your customers, but instead makes sense within their purchase flow.

Here is how you can use the order bump in your checkout.

Look at this example from ULTA

This way, they’ll feel like they’re getting a good deal without being pressured.

10. Show the Checkout Flow with Progress Indicators

No one likes to feel lost, especially when it comes to a process as important as checkout. By showing progress indicators, you can let customers know exactly where they are in the process.

This reassurance reduces the chances of abandonment because they’ll have a clear idea of how many steps are left.

It’s a small addition, but it goes a long way in making the checkout process feel more manageable. Whether it’s a bar, numbers, or step labels, providing this visual cue ensures that customers won’t feel overwhelmed and will be more likely to complete their orders.

11. Use A Custom, Distraction-free Checkout Page

When it comes to checkout, less is often more. A distraction-free checkout page keeps the focus on completing the order. This means no ads, no extra menu options, and no unnecessary design elements.

Keep it simple with one clear, focused page that directs the customer’s attention to the essential actions—reviewing their order and providing payment information.

When everything is clean and minimal, it reduces distractions and potential decision fatigue, helping customers finalize their purchases with ease.

12. Initiate Automatic Abandoned Cart Recovery

Abandoned carts are a common issue, but you can recover some of those lost sales with automatic abandoned cart recovery.

Set up email automation and retargeting ads to automatically remind customers who left items in their cart about what they’re missing. A gentle nudge via email or an ad showing the items they were considering can be enough to bring them back.

Try out Mail Mint to set up abandoned cart recovery email automation.

This strategy ensures that potential sales aren’t lost, giving you another chance to close the deal.

Additional Checkout Best Practices To Optimize Conversions and UX

Now that you’ve learned some key checkout optimization tips, let’s dive into a few more best practices that can really make a difference.

These steps will improve your customer’s experience, simplify their checkout process, and increase your conversion rates.

1. Set up follow-up emails with appreciation

After a customer makes a purchase, don’t just leave them hanging. Send them a thank-you email to show appreciation for their order.

You can also include a coupon code for their next purchase or recommend related products. This will not only make them feel valued but also encourage them to come back for more.

2. Add Live Chat Support During Checkout

Sometimes, your customers may need a bit of help while they’re checking out. By offering live chat support during checkout, you make it easy for them to get answers right when they need them.

Whether it’s a question about payment, shipping, or the product, instant support can help reduce confusion and prevent cart abandonment.

3. Brand Promises & Guarantee

Don’t let your customers worry about their purchases. Make sure to highlight your brand promises and guarantees during checkout.

Display your return policies or a satisfaction guarantee clearly. This reassures them that their purchase is safe and risk-free, helping to build trust and confidence in your store.

4. Offer Free Shipping or Local Shipping Options

Customers hate hidden fees, especially when it comes to shipping costs. Offering free shipping or the option for local shipping can be a great way to reduce cart abandonment.

Ensure your shipping options are visible during checkout, so customers know exactly what they’re paying for.

5. Limit Navigation To “Back to Cart” Only

When your customers are in the middle of the checkout process, keep it simple. Limit navigation options to just the essential ones, like the ability to go back to the cart. This will help your customers stay focused on completing their order and prevent them from getting distracted by other pages.

6. Contrast Colored CTA Button

The Call to Action (CTA) button is a critical part of your checkout page. Make it easy for your customers to spot by using a contrast color that stands out. You want them to quickly see where to click to complete their purchase, so make that button eye-catching and easy to find.

7. Pop-ups and Offers to Initiate Early Registration

Encourage customers to create an account by offering an early registration discount or first-order coupon through a pop-up during checkout.

This makes it easy for you to capture new customer data, while rewarding your customers with a discount that encourages them to complete their purchase.

8. Set up a Point-Based Discount System

Loyalty is important. Set up a point-based discount system that rewards your customers for every purchase they make. Let them earn points that they can use for discounts on future purchases. This encourages them to keep coming back and shopping with you, improving your customer retention.

9. Allow Account Creation During Checkout

Instead of requiring your customers to create an account before they can checkout, give them the option to create an account during checkout. This makes it easier for them to complete their purchase without feeling forced into account creation, and they’ll still get all the benefits of having an account in the future.

10. Allow Changing of Quantity on the Checkout Page

Sometimes your customers might want to adjust their order before completing the checkout. Allow them to change the quantity of items directly on the checkout page. This small change makes it easier for them to finalize their order and reduces the chances of them abandoning the checkout process due to frustration.

Now, I’ll share some tips to avoid cart abandonment rate that you can follow.

Tips to Reduce Checkout Cart Abandonment

Cart abandonment can be a major obstacle, but there are simple steps you can take to reduce it and encourage more completed purchases. If you’re noticing a lot of abandoned carts, there are several practical steps you can take to keep customers moving through the checkout process.

Let’s look at some strategies to help you reduce abandonment and improve conversions.

1. Optimize Page Load Times: Keep your checkout page fast and responsive to prevent customers from leaving due to delays.
2. Offer Incentives: Encourage purchases with discounts, free shipping, or coupons for first-time buyers.
3. Simplify the Checkout Process: Minimize steps and only request essential information for a quicker, hassle-free checkout.
4. Provide Multiple Payment Options: Include various payment methods like credit cards, PayPal, and digital wallets for customer convenience.
5. Use Exit-Intent Pop-ups: Offer discounts or reminders when customers attempt to leave without buying.
6. Display Progress Indicators: Show customers their position in the checkout process to reassure and motivate them to complete it.
7. Enable Guest Checkout: Let customers check out without creating an account to reduce friction and speed up the process.
8. Send Cart Reminder Emails: Recover sales with abandoned cart emails that include friendly reminders and potential incentives.

By applying these strategies, you’re not just reducing cart abandonment—you’re creating the best ecommerce checkout experience that keeps customers coming back for more.

Test and Measure Your Checkout Process

To ensure your checkout process is as effective as possible, you must test and measure it regularly. Here’s how you can approach it:

• Use A/B Testing: Experiment with different versions of your checkout process. Test small changes like button placement, form fields, or CTA text to see which version works best. This helps you identify what drives higher conversions.
• Monitor Analytics: Keep track of key metrics such as cart abandonment rates, conversion rates, and average order value. These numbers will help you identify where customers drop off and what adjustments need to be made.
• Track User Behavior: Use tools that allow you to track how customers navigate your checkout page. This can highlight friction points and areas for improvement.
• Refine Based on Data: Make decisions based on your collected data. Don’t rely on assumptions—use real metrics to guide your changes and improvements.
• Test Frequently: Testing shouldn’t be a one-time task. Make it a habit to regularly review and adjust your checkout process to keep up with customer preferences and behavior changes.
• Implement Changes Quickly: The flexibility to make changes based on your test results is key. If you spot an issue or an opportunity for improvement, make those adjustments immediately to keep the checkout experience optimized.

By continually testing, measuring, and refining your checkout process, you can ensure that it stays optimized for both conversions and user experience.

Conclusion

Optimizing your checkout process is a crucial step toward improving conversions and providing a better experience for your customers.

By implementing the strategies we’ve discussed—like simplifying the checkout process, offering multiple payment options, and using psychological triggers—you can reduce friction and make the buying experience smoother for your customers.

Now is the time to put these tips into action and refine your checkout process to boost sales and minimize cart abandonment.

If you’re looking for a powerful solution to enhance your WooCommerce checkout, Checkoutify offers the features and flexibility you need to optimize the entire experience in 2024.

Nothing keeps customers coming back like a personalized recommendation.

In fact, 65% of shoppers now demand it, and they’ll stick around only if you deliver that tailored touch.

Frequently Bought Together is exactly the type of recommendation that delivers that personalized experience, guiding customers to products they’ll love and need.

From simple add-ons to bundle buying deals, FBT turns a one-item cart into a more valuable sale.

In this blog, I’ll break down 7 effective Frequently Bought Together examples from top brands that you can adapt to your online store for better conversions and customer satisfaction.

So, let’s get started.

What is Frequently Bought Together?

The Frequently Bought Together feature displays items that are often purchased along with the product the customer is viewing.

By recommending these items, it’s easier for your customers to find what they need, and it encourages them to buy more, increasing your sales in the process.

How Does This Method Help You as an Online Seller?

Using the Frequently Bought Together method can directly improve your sales and customer experience in several ways.

i. Increase Average Order Value (AOV)

When you suggest complementary items, you can increase your customers’ total purchases. For example, if someone buys a smartphone, showing them a protective case or screen protector can convince them to buy these items together. This strategy can push the average value of each transaction, turning single-item purchases into multi-item sales.

ii. Save Your Customer’s Time and Effort

Your customers don’t have to spend time searching for items they might need with their original purchase.

Let’s say someone buys a DSLR camera; showing them camera lenses, tripods, and memory cards as “frequently bought together” items means they don’t have to go looking for these accessories themselves.

You’re offering a simple, one-stop shopping experience, which makes it more likely they’ll complete the purchase.

iii. Expose Lesser-Known Products

Not all of your products will be top-sellers, but by pairing them with popular items, you can increase their exposure.

For instance, if your store sells running shoes and a popular fitness tracker, pairing the fitness tracker with your shoes on the product page can introduce that tracker to customers who might not have considered this bundle buying otherwise.

This can lead to more sales for products that wouldn’t typically get as much attention on their own.

iv. Boost Impulse Purchases

Customers are more likely to add an extra item to their cart when they see it next to something they’re already buying.

For example, if someone is buying a laptop and sees an offer for a matching laptop sleeve, they may decide to buy the sleeve as well without much thought.

This kind of impulse buying can significantly increase your sales per customer.

v. Drive Cross-Selling Opportunities

The Frequently Bought Together feature can help you cross-sell products from different categories.

For instance, if a customer is buying a home coffee maker, you can show them coffee beans, mugs, or milk frothers as items that are commonly purchased with the coffee maker.

This encourages customers to add items from different categories, increasing the range of your sales and introducing them to products they might not have considered.

vi. Target Seasonal Needs

You can also use this feature to cater to seasonal demands.

For example, if customers are buying snow boots in the winter, you can recommend things like thermal socks or winter gloves.

By suggesting items that are relevant to the season, you not only help customers prepare for their specific needs but also boost your sales by offering the right products at the right time.

7 Frequently Bought Together Examples For Your Store

The Frequently Bought Together feature is everywhere, from global giants to niche stores.

Let’s explore how different websites use it.

1. Amazon

Amazon knows exactly what you’re looking for—even before you do. It ensures every recommendation feels like it’s made just for you.

From the moment you add an item to your cart, Amazon’s algorithms go to work, showing combinations that make sense and add value.

I have added a set of baby pacifiers to the cart and here’s how they recommended products in every possible way which was relevant.

First, they suggested some top picks that can be bought with the pacifier. Then they showed me the items that other customers also bought with the pacifier I had added to the cart. This is incredible to trigger the need for a product.

Not only that, Amazon also observes shopping trends and recommends products according to what customers also buy. This recommendation also drives your customers to add more items to the cart.

A great part is, that no matter how much you scroll down, the product added to the cart will stick to the upper right corner.

So, you can say Amazon works magically while recommending sponsored frequently brought products.

2. Walmart

Walmart stands out as a great example of frequently bought together (FBT) recommendations, offering a seamless shopping experience for gamers.

Imagine you’re eyeing a Microsoft Xbox Series X. Walmart doesn’t just stop there—they suggest essentials like a wireless controller, an expansion card to boost storage, and EA Sports College Football 25 (Xbox Series X physical copy) to get you started.

This smart approach ensures you have everything you need for a complete gaming setup within less time & effort.

3. West Elm

West Elm has a smart approach to recommending frequently bought together items, especially when you’re browsing for furniture.

Let’s say you’re checking out a dining table. They don’t just stick to dining chairs—they might suggest a Parker buffet, a Parker sofa, or a media console which may complement the look of your dining room. It’s all about helping you visualize an entire dining setup, which can often lead you to add more to your cart.

They also show a “Frequently Paired With” section that recommends multiple designs of dining chairs that go well with the dining table you chose, which entices you to complete the dining table setup.

4. Boll & Branch

Boll & Branch excels at using frequently bought together (FBT) to boost sales by engaging customers early in their shopping journey.

Suppose you’re browsing for a comfy mattress, a “You May Also Like” section suggests items like a mattress protectors and mattress toppers that complement the mattress perfectly.

This approach works because shoppers are still exploring and open to enhancing their purchases. At checkout, Boll & Branch seals the deal with a “25% off $300+ with code CYBER25” offer, encouraging customers to grab extra items at a discount.

5. Ikea

Ikea is another online furniture store that appears as a great website for recommending frequently bought together products. If you add a cabinet to the cart they first will recommend you similar products to open more choices in front of you.

Then after the next scroll, you’ll see their recommended products such as hangers, hooks, or stands necessary for the cabinet to get its maximum user experience.

After that, you will get the below recommendation as “Get the Look” where they suggest more furniture that the customers may like just to complete the full setup of the room.

So, this will pique the urge to have a full setup of your cabinet and they will make their money at the same time.

6. ASOS

ASOS is a standout example of effective frequently bought together recommendations because it goes beyond simple pairings. Their “Buy the Look” feature uses machine learning to suggest complete outfits that work together seamlessly.

If you’re shopping for a jacket, you’ll see recommendations for jeans, shoes, or accessories that match the style and color of the product you’re viewing.

What makes ASOS unique is how their algorithm doesn’t just tag items from product images. Instead, it analyzes each product’s style to find complementary pieces that will make you feel like your own personal stylist curated the suggestions.

7. Canyon Bicycles

Canyon Bicycles is a great example of how to make frequently bought together (FBT) work for high-ticket items. When customers invest in something as expensive as a $4,000 bike, Canyon focuses on suggesting affordable add-ons, like accessories or gear that other riders bought.

Their approach includes offering sponsored frequently bought together bundles at discounted prices and using persuasive messaging to show how these extras enhance the main product.

Now I’ll show you how you can create frequently bought together recommendations using WooCommerce.

Best Free Tool To Use For Creating Frequently Bought Together Items

Here I’ll introduce you to a product recommendation tool named Product Recommendations For WooCommerce using which you will be able to create Product Recommendations in the easiest way possible. To use this tool, you will need WooCommerce to be activated on your site.

Then you will have to go through the below step-by-step guide.

Step: 1- First install & activate the plugin on your site.

Step:2- Then click on +Create New

Step: 3- After that give the “Engine Title” that you want the recommendation to appear as. Then choose the “Engine Type” as Frequently Bought Together. Then choose the Placement where you want your recommendation to be placed.

Step: 4- After that you can add an advanced option to filter products. After setting up the condition click on ‘Register’ to create the Engine.

Don’t forget to put the engine status to “Enabled” so that the recommendation gets live on your store.

If you want to get a full overview of this plugin, watch this video.

Conclusion

By now, you see “frequently bought together” items as a smart way to make shopping easier for your customers and boost your sales.

When you suggest items that go well together, you help them find what they need without extra effort. This doesn’t just increase their order value—it shows you care about their experience.

Start with your popular products, see what works, and adjust as you go. It’s all about making shopping simple and helpful while strengthening ecommerce customer acquisition efforts.

Pink Panda, a famous e-commerce store ran a winter holiday campaign on TikTok, and compared to regular creatives, it saw a massive 38% boost in value per completed payment and an incredible 75% increase in CTR

Exciting right?

Yes, TikTok Shop is quickly becoming the go-to eCommerce feature on one of the world’s most popular apps—TikTok, and TikTok shop advertisement is a great way to tap into this massive user base.

With over 1 billion active users, TikTok provides businesses with the potential to reach a global audience and drive sales in ways traditional online stores simply can’t.

Imagine being able to sell your products directly within TikTok, right where users are already engaging with content they love. That’s exactly what TikTok Shop offers: the perfect blend of social interaction and seamless shopping.

In this guide, you will learn how to sell on TikTok shop & I’ll walk you through the essentials of selling on TikTok Shop, along with proven tips to help you maximize your sales.

Let’s get started!

What is Tiktok Shop?

TikTok Shop is a powerful feature built right into the TikTok app, designed to make shopping as easy as scrolling through your feed.

With TikTok Shop, you can display and sell your products directly within TikTok. Whether it’s through in-feed videos, TikTok Lives, your own Shop page, or the Shop tab, TikTok gives you multiple ways to reach potential customers.

Why Should You Sell on TikTok Shop?

TikTok presents a massive audience for you to target, whether you’re a small business or a larger brand.

The key to success on this platform lies in the sheer volume of people who are already engaging with content daily and high engagement levels which make it an ideal place to sell.

The best part is TikTok blends content with shopping which means you can catch your audience right when they’re most likely to make a purchase.

So, if you’re wondering, can you sell on TikTok, the answer is yes, and with its massive audience, you can take advantage of TikTok shop advertisement to reach them effectively.

Let’s look at the key benefits TikTok shop has to offer.

Key Benefits of TikTok Shop

Selling on TikTok Shop brings a variety of benefits that can directly contribute to the growth of your business.

Here are some of the key advantages you’ll experience:

• Access to a massive user base: With TikTok’s global reach, you can tap into a diverse audience that you might not be able to reach through traditional online stores or social platforms.
• Built-in discoverability: TikTok’s algorithm pushes content that resonates with users, so when your products go viral, they can reach millions of potential customers without the need for expensive ads.
• Higher engagement and trust: TikTok users are highly engaged and tend to trust content that feels authentic. By showcasing your products through creative videos, you can build genuine connections with potential buyers.
• Integrated TikTok Ads: Running targeted ads on TikTok becomes even more effective when combined with your shop which allows you to reach the right audience with tailored promotions.

Now I’ll show you how TikTok shop works.

How Does TikTok Shop Work?

TikTok’s discovery feature allows brands and creators to display and sell products directly within the app using various in-app shopping touchpoints.

The platform offers four main shopping features:

1. LIVE shopping: Allows sellers to promote, sell, and engage with their audience in real-time
2. Shoppable videos: Enables creators to make entertaining videos where products can be purchased with just a tap
3. Shop Page: Provides sellers with their own in-app shop to display their product catalog
4. Shop Tab: Offers a centralized marketplace within TikTok where sellers can display their products

How To Get Started with TikTok Shop

Getting started with TikTok shop requires some easy & simple steps as below:

• Step 1: Create a TikTok Shop Account Start by signing up for a TikTok Shop account with your TikTok Business account
• Step 2: Complete the Verification Process Submit your business information to complete the verification process. It might take a few days for TikTok to approve your account.
• Step 3: Add Products to Your TikTok Shop Once you’re verified, it’s time to add your products. You can upload individual products or bulk upload your catalog. Make sure each product has a clear description, price, and images that highlight what’s special about it.
• Step 4: Connect Your TikTok Shop with Your TikTok Account Link your TikTok Shop to your TikTok Business account so you can manage both your shop and your content from one place.
• Step 5: Promote Your Shop with TikTok Content The final step is to start promoting your shop. Create engaging content—whether it’s videos, LIVE streams, or collaborations with influencers—that highlights your products.

For a more detailed guide, check out the video below on how to get started with TikTok Shop.

Now that your TikTok Shop is set up, the next step is driving sales and building a loyal customer base.

Top Tips On How To Sell On TikTok Shop Profitably

Success on TikTok isn’t just about selling—it’s about connecting with your audience in a way that feels natural to the platform.

Here’s how you can maximize your TikTok Shop’s potential and keep your sales growing:

i. Partner Up With TikTok Influencers

Influencers are at the heart of TikTok’s culture and you can take your TikTok Shop to the next level by partnering with the right ones. When you partner with influencers in your niche, you can leverage their established trust and credibility to promote your products authentically.

For example, an influencer can showcase your products in a “day in the life” video or feature them in trending challenges. Their followers are more likely to engage with and purchase from your TikTok Shop when they see your product being used by someone they admire.

Here’s a video where an influencer is showing her night skincare video and showing the products of multiple brands she’s using.

@rose.friederike

ASMR night routine in New York City 🗽✨🧖🏻‍♀️🫧 #asmr #nightroutine #skincareroutine #selfcareroutine #cleangirlaesthetic #aesthetic #selfcare #relaxing

♬ Love Drive – Sir Bacon

ii. Use TikTok Ads Effectively

TikTok ads are great for eCommerce store owners to enhance their product visibility. To expand your reach even further, TikTok shop advertisement provides a powerful way to connect with new audiences. Ads on TikTok can appear as in-feed posts, branded content, or even collaborations with creators.

Best Practices for Creating Engaging TikTok Ads

Let’s look at some Tiktok ad best practices to make them engaging & attention-grabbing-

• Start with a strong hook: Make sure there’s a strong hook at the beginning of your ad. For example, if you’re selling skincare products, you could start with a close-up of someone rubbing their hands over visibly dry, flaky skin. Follow it with a shot of your moisturizer being applied, instantly making the skin look hydrated and glowing.

• Use trending sounds and hashtags: Trending sounds and hashtags work best for greater visibility. If you’re launching a new outfit collection, pair it with a viral sound and hashtags like #OOTD or #StyleInspo to increase visibility and connect with TikTok’s fashion-loving audience.

https://www.tiktok.com/@yara.elenaa/video/7439682629978426656?q=fit%20check&t=1732254299821

• Include user-generated content: To build trust and reliability there’s no alternative to creating UGC. Let’s say you own a beauty brand, you might share a real customer demonstrating how your product transformed their skincare routine, paired with a quick testimonial.

• Highlight a compelling offer: Include a compelling offer so that the customers find it tough to deny. Suppose you’re running a holiday sale. Add a bold overlay text saying, “50% Off Today Only!” or “Free Shipping on All Orders,” to push viewers toward taking action.

iii. Create Authentic and Engaging Content

Usually, audiences respond better to raw, real-life scenarios than overly polished ads. To resonate with TikTok users, focus on creating relatable and entertaining content.

For instance, if you’re selling fitness gear, create a quick video of someone using your yoga mat during a home workout.

Show them stumbling a little while trying a tricky pose, followed by a playful caption like, “Trying to master this move before my coffee kicks in” Pair it with a trending song or hashtag like #FitnessFails to keep it relevant and fun.

You could also feature a “day in the life” video of your product in use. For example, showcase your water bottle being used at the gym, in the office, and during an evening walk. This naturally integrates your product into everyday scenarios while keeping your content engaging.

Challenges of Selling on TikTok Shop

While TikTok Shop offers exciting opportunities to grow your business, it’s important to address and understand the challenges that come with it.

Here are some common challenges you might face:

i. Intense competition: With around 15 million sellers in TikTok vying for attention, you must show consistent creativity and effort to stand out. For example, if you’re selling fashion, you’re up against major brands and small boutiques, all using eye-catching videos and influencer partnerships to grab attention. On the other hand, if you’re selling niche products like handmade crafts, the competition might be less crowded but still demands a unique approach, such as showcasing your process or sharing relatable stories to connect with your audience. Tailoring your content to your business type is key to staying ahead

ii. Rising ad costs: Running TikTok ads can become costly, especially when experimenting with campaigns to find the right strategy.

iii. Understanding audience behavior: TikTok trends change fast, and keeping up can be tough. Most TikTok users are between 16 and 34, and they love fresh and relatable content.

For example, if you run a skincare brand, you might find it challenging to create videos that match trending “morning routine” hashtags. If your content doesn’t connect with your target audience, it can easily get overlooked—making it hard to stay relevant and stand out.

iv. Creating fresh content: TikTok moves fast—trends come and go in days, not weeks. This constant change means you must create consistent videos that feel current and engaging.

For example, if you’re a skincare brand, sticking with the same product demos while new trends emerge could leave you behind. TikTok users are quick to shift their focus, and staying relevant requires regular updates to match the platform’s energy. This can feel overwhelming, especially for businesses with limited resources or creative teams.

v. Navigating Platform Features: TikTok’s tools, like Ads Manager and Shop Page Optimization, can feel like a maze, especially if you’re new.

For instance, setting up a campaign in Ads Manager involves understanding targeting, bidding, and analytics—a steep learning curve if you’ve never used it before.

If you address these challenges one at a time, you can make the most of TikTok Shop and grow your brand along the way.

Generate Your TikTok Product Feed

If you run a WooCommerce store, the Product Feed Manager for WooCommerce simplifies the process by generating TikTok product feeds. This ensures your ads showcase accurate product details, boosting visibility and conversions.

**Read this article to learn how to get started.

So, you can say TikTok Shop offers a unique opportunity to reach a massive, engaged audience and grow your business. Now that you know how it works and the strategies to boost your sales, it’s time to take action.

Final Thoughts

Don’t miss out on the potential TikTok Shop has to offer. Start by setting up your shop, creating engaging content, and streamlining your product ads with the right tools.

With the right approach, you can make your products stand out and drive sales on one of the fastest-growing platforms today.