Tag: PFM

Trovaprezzi is one of the largest marketplaces in Italy to sell electronics online.

To promote your products on this marketplace, you simply need to submit your product feed in the right format, along with the necessary attributes for listing.

Currently, this marketplace gets an average of over 15.4 million visits per month, and it’s high time you too start selling on Trovaprezzi to boost your revenue.

In this guide, you will learn about the mandatory attributes, i.e., the product data you need to submit to list your products on Trovaprezzi

Plus, you will get a step-by-step guide to generate a Trovaprezzi product feed from your WooCommerce store in just a few clicks, using a simple and easy-to-use plugin.

So let’s get started.

What is The Trovaprezzi Marketplace?

Trovaprezzi is a top Italian price comparison marketplace that can help you find the best deals on products ranging from electronics to fashion and home goods.

If you’re a retailer, listing your products on Trovaprezzi can boost your visibility and sales by reaching a broader, price-conscious audience.

This platform enables a competitive shopping environment, benefiting you as a consumer looking for great prices or as a seller aiming to expand your market presence.

Therefore, Utilizing Trovaprezzi can be a strategic move to enhance your shopping or selling experience in the Italian market.

Benefits of Selling on Trovaprezzi Marketplace

Now let me explain the effective benefits of selling on Trovaprezzi Marketplace:

• Increased Visibility: Listing on the Trovaprezzi marketplace boosts your product’s visibility among price-conscious Italian shoppers.
• WooCommerce Integration: By integrating your WooCommerce product feed with Trovaprezzi using product feed management software, you can simplify the process.
• Optimized Listings: Product feed optimization ensures your listings are accurate, appealing, and competitive.
• Higher Conversion Rates: Effective product data feed management can lead to higher conversion rates and increased sales.
• Market Expansion: Selling on Trovaprezzi helps you reach a broader audience and expand your presence in the Italian market.

Mandatory Product Data for Feed Prodotto Trovaprezzi

Following are the mandatory attributes you need to submit for each of your products to list them on the Trovaprezzi marketplace.

• Name: It is the name of the product, along with the model name. Do not include any promotional tag lines or phrases.

• Code: You need to submit a unique product ID as the code. You can use the product IDs or the product SKU in your WooCommerce store for this attribute.

• Description: In the description, you have to discuss the use and features of the product. You can also mention the compatibility, specifications, and variation details along with the product description.
  • You can use HTML tags to structure the description properly.
  • I advise you not to be too promotional as they tend to bring fewer results in this marketplace.

• Categories: Include the entire category tree, from the parent category to the last child category, that a product can fall under.
  • You can use a comma (“,”) or semicolon (“;”) as the separator between the categories.

• Image: Include a link to the main image of the product.
  • Make sure the image over-edited.
  • Avoid including watermarks, slogans, or promotional phrases in the image.
  • You must submit at least one image for each of your products to be listed on Trovaprezzi.

• Link: This is the link to the product on your site.

• Original Price: This is the base price of the product.
  • Do not include the currency along with the price. Normally people run discount campaigns when promoting Trovarprezzi. The original price still needs to be submitted so that Trovaprezzi can show the users the original price on which they are getting the discount.

• Price: If you are running discounts on your products, then submit the discounted price using this attribute. However, if you are not running a discount, then submit this attribute with the same value as the Original Price.
  • Do not include the currency along with the price.

• Shipping Cost: Trovaprezzi is very strict about accuracy and needs you to submit an accurate shipping cost for the products that you are availing on your site. For example, let’s say you have an Air Cooler, that you are selling at a free shipping cost. So the Shipping Cost for this will be 0. Now, let’s say you are delivering an Air Conditioner at a shipping cost of 10 GBP, then you need to submit this attribute for the Air Conditioner with the value of 10.
  • Do not include the currency along with the cost.

• Brand: If you are the main manufacturer, then use your company name as the brand name. However, if you sell various products from different providers, then include the actual brand name using this attribute.

• EAN Code: EAN is a unique identifier that exists for all original manufactured products. You have to submit an accurate EAN code for all products you include in the product feed.

• Part Number: The Part Number also referred to as MPN, is provided by the manufacturer of most electronic goods. If you have the original MPN of your products, then include them here, or you can use your product SKU instead.

• Weight: You have to submit the weight of the products you are listing on Trovaprezzi. The weight is measured in kg. So do not submit any unit; just input the numerical value in terms of kg.

• Stock: This is the number of a certain product you have available in stock.

Example Feed Prodotto Trovaprezzi

Here is an example of how a general product feed for Trovaprezzi looks like with two product offers:

<Products>
	<Offer>
		<Name>DataTraveler G3 16 GB</Name>
 		<Brand>Kingstone</Brand>
 		<Description>Pen Drive Professional 16GB USB 2.0</Description>
 		<OriginalPrice>10.60</OriginalPrice>
 		<Price>8.60</Price>
 		<Code>219</Code>
 		<Link>http://www.NOMESITO.it/product.asp?Id=219</Link>
 		<Stock>35</Stock>
 		<Categories>informatica, chiavette usb/pen drives</Categories>
 		<Image>http://www.NOMESITO.it/images/219.jpg</Image>
 		<ShippingCost>0</ShippingCost>
 		<PartNumber>TS2GJFV20</PartNumber>
 		<EanCode>0075678164125</EanCode>
		<Weight>0.100</Weight>
 		<Image2>http://www.NOMESITO.it/images/219bis.jpg</Image2>
 		<Image3>http://www.NOMESITO.it/images/219tris.jpg</Image3>
	</Offer>
	<Offer>
 		<Name>Pendrive 4GB Verbatim Store'n'go</Name>
 		<Brand>Verbatim</Brand>
 		<Description>Pen Drive Professional 4GB USB 2.0</Description>
		<OriginalPrice>6.50</OriginalPrice>
 		<Price>3.50</Price>
 		<Code>220</Code>
 		<Link>http://www.NOMESITO.it/product.asp?Id=220</Link>
 		<Stock>5</Stock>
 		<Categories>informatica, chiavette usb/pen drives</Categories>
 		<Image>http://www.NOMESITO.it/images/220.jpg</Image>
 		<ShippingCost>0</ShippingCost>
 		<PartNumber>49061</PartNumber>
 		<EanCode>0075678164134</EanCode>
		<Weight>0.100</Weight>
 		<Image2>http://www.NOMESITO.it/images/220bis.jpg</Image2>
 		<Image3>http://www.NOMESITO.it/images/220tris.jpg</Image3>
	</Offer>
</Products>

So far, you have learned about all the product attributes that you need to submit on Trovaprezzi. Now, let us learn how you can generate a WooCommerce product feed for Trovaprezzi.

7 Steps to Generate Feed Prodotto Trovaprezzi Using PFM

The best way to create a feed on Trovaprezzi is to use a reliable plugin called Product Feed Manager for WooCommerce (PFM).

PFM is right now the most stable and easy-to-use plugin that you can use to generate a product feed for Trovaprezzi real quickly.

Additionally, the plugin comes with a pre-build template which you can use to generate an optimized product feed in just a few clicks.

You can also add UTM parameters to track your feed’s performance effectively. Now, let me show you how easily you can generate a Trovaprezzi product feed in minutes by following these 7 simple steps.

Step 1 – Install And Activate Product Feed Manager for WooCommerce

1. Go to Dashboard > Plugins > Add New

2. Then search for Product Feed Manager for WooCommerce on the search bar and you will see the plugin logo.

3. Install and Activate it. Once activated, you will find the menu Product feed on your dashboard.

Step 2 – Enable Trovaprezzi As A Merchant Type For Feed Generation

1. Go to Dashboard > Product Feed> Settings and go to the Merchants tab.

2. Here, look for Trovaprezzi and enable it.

3. Then go to the Controls tab and click on Purge cache.

Now Trovaprezzi is enabled. It’s time to generate feed prodotto Trovaprezzi.

Step 3 – Create A New Feed

1. Hover on Dashboard > Product Feed and click on Add New Feed.

It will take you to a feed creation page.

2. Give a Title to the feed.

Step 4 – Configure Basic Settings For The Feed

1. First, decide if you want to include all the products in your store or use a filter to exclude certain products.

2. Use a refresh interval if you frequently make changes to your product data in your store.

3. The rest of the basic configurations are already configured.

You may scroll down to the Feed Configurations Section.

4. If you need to use UTM parameters for product links, you can enable the option and input the UTM values.

Step 5 – Use The Trovaprezzi Feed Template

1. Choose the Merchant Type as Trovaprezzi and keep the format as XML.

You will see, that all required attributes will appear below.

2. Configure the missing attribute values

As you see, most of these attributes are already configured. You simply need to configure the values for the following attributes:

• Shipping Cost
• Brand
• EAN Code
• Part Number
• Weight
• Stock

3. Assign A Shipping Cost

If you offer free shipping, then use a Static value of 0.

Or, if you have a fixed shipping cost, you may use a Static value here.

However, if you have dynamic shipping, you need to store this value in a field within each product and then use that field value as shipping cost.

4. Include the product brand name

If you are the sole manufacturer, then you may use a Static value with your company’s name for the Brand attribute.

But, if you have products with many different brands, then you can either save them as attributes or save them in a custom field for each product.

Or you may consider using the plugin, Perfect Brands for WooCommerce to assign the brands to your products.

Whichever way you save it, you can use that value for the Brand attribute.

5. Submit the Product Ean Code and Part Number

For the EAN Code, since it has to be unique for each product, you must save it in a custom field within your product. You can use the custom fields provided by our plugin (which is a Pro feature), or you can add a custom field of your own to store the value.

For the Part Number, you can use the SKU, or if you have actual MPNs stored for your products, you can use them through custom fields.

6. Assign A Product Weight

In WooCommerce, you will be able to assign a weight to every product. Then use it in the feed by choosing Weight as the value for the attribute.

7. Decide on available stock

Since you need to submit the available product quantity in stock for each product, you have to manage stock in your WooCommerce store, which will be included in the feed.

Step 6 – Publish & View Your XML Feed

1. Scroll up and click on Update.

A progress bar will appear to show that the feed is being generated.

2. Once updated, you will get a notification “Product Feed Updated” and also you will get the option to view or download the feed.

Step 7 – Submit Your Feed on Trovaprezzi And Start Getting More Sales

Now that you have the feed ready, you can log in to your Trovaprezzi merchant account and submit your product feed. Once listed, you will start getting more traction soon.

Conclusion 

In conclusion, utilizing a product feed manager simplifies the process of generating and optimizing your Trovaprezzi product feed.

These tools automate feed creation, update product information dynamically, and simplify the synchronization of inventory.

By using a product feed manager, you can ensure that your listings on Trovaprezzi are accurate, up-to-date, and attractive to potential buyers, thereby enhancing your visibility and sales opportunities on this popular Italian price comparison platform.

If you are looking to maximize your presence on Trovaprezzi, utilizing a product feed manager is a highly recommended solution.

** FAQs **

How do I start selling on Trovaprezzi?

• To start selling on Trovaprezzi, you need to create a seller account on their platform. Once registered, you can integrate your products from WooCommerce using tools. Ensure your product feed meets Trovaprezzi’s requirements for easy integration.

What are the benefits of using a product feed manager?

• Using a product feed manager simplifies the process of managing your Trovaprezzi listings. It automates feed generation, updates product information in real time, and helps optimize your listings for better visibility and sales.

Can I customize my product listings on Trovaprezzi?

• Yes, you can customize your product listings on Trovaprezzi through your WooCommerce store. Use features to adjust product details, pricing, and availability directly from your WooCommerce dashboard.

How often should I update my Trovaprezzi product feed?

• It’s recommended to update your Trovaprezzi product feed regularly, especially when there are changes in product information or inventory. Use PFM to automate these updates to ensure your listings are always accurate and up-to-date.

Is selling on Trovaprezzi safe and reliable?

• Yes, Trovaprezzi is a reputable platform known for its secure transactions and reliable service. They provide a trusted marketplace environment for both sellers and buyers, ensuring a safe experience for all parties involved.

Wine sales worldwide are expected to grow by $41.3 billion (12.22%) from 2024 to 2029.

If your target customers are new wine buyers and you are promoting in a marketplace that targets years-old wine buyers, chances are you will get low sales.

To attract new wine buyers you should promote your wines in a popular online wine marketplace called Vivino.

With over 5 million visits per month(mostly new buyers) in 2024 – Vivino is definitely a marketplace that will help you generate a huge amount of profit by selling wine.

If you run a WooCommerce store to sell wine online, then you can easily generate a Vivino product feed in just a few clicks, using the right tool.

I’ve explained how you can generate a Vivino XML feed in just a few clicks with details so that you can understand and implement better.

So let’s get started.

Guide To Generate Vivino Product Feed

Let us look at all the required data and the process to generate the Vivino product feed, real quick, using the right tool.

Instructions Feed Specification For Vivino Product Data

When creating a new feed for Vivino, you will need to include a few specific data in the right format.

Normally, the feed structure is as follows:

<vivino-product-list> 
	<product> 
		---PRODUCT ATTRIBUTES AND DATA HERE--- 
	</product> 
</vivino-product-list>

Now, let us look at a list of the required product attributes that you should include on your product feed, and I will provide an example for each attribute so you understand how to include the product data.

Later, I will show you an example of the complete structure of the XML feed and guide you on how you can generate the feed fast.

Required Product Attributes To Submit to Vivino

The following are mandatory attributes that you must submit for every wine you want to list on Vivino.

Extra Attributes You Might Want To Submit To Vivino

Apart from the required attributes above, there are several other attributes that you might want to submit to optimize the feed for maximum outcome.

The most notable extra attributes you can include are as follows:

Apart from these, there are several other extra attributes that you may include to optimize the feed.

To submit the extra attributes, you normally need to submit them by cascading them within the Extra tags.

Take a look at the example feed structure below to see what a Vivino XML feed looks like with all the mandatory attributes and a few recommended extra attributes.

Example Feed Structure For Vivino

Here’s a sample Vivino feed structure that you can follow to create a Vivino feed:

<vivino-product-list>
	<product>
		<product-name>Apothic Winemaker's Blend Red California 2013</product-name>
		<price>7.45</price>
		<quantity-is-minimum>false</quantity-is-minimum>
		<bottle_size>750 ml</bottle_size>
		<bottle_quantity>1</bottle_quantity>
		<link>http://www.wayback-wines.com/california/wine-12345.html</link>
		<inventory-count>20</inventory-count>
		<product-id>1125</product-id>
		<extras>
			<producer>Apothic</producer>
			<wine-name>Winemaker's Blend Red</wine-name>
			<appellation>California</appellation>
			<vintage>2013</vintage>
			<country>United States</country>
			<color>Red</color>
			<upc>0123456789001</upc>
			<varietal>70% Merlot, 25% Cabernet Sauvignon, 5% Malbec</varietal>
			<alcohol>13.4%</alcohol>
			<description>This is a great wine from Apothic with good value.</description>
			<ageing>12 months in oak and 12 months in bottle</ageing>
			<image>http://www.wayback-wines.com/wp-content/uploads/img/2535550.jpg</image>
		</extras>
	</product>
</vivino-product-list>

Now that you know the attributes to include in the feed, let us look at how you can generate Vivino XML feed easily using a WordPress plugin.

7 Steps To Generate Vivino Product Feed In Your WooCommerce Wineshop

Creating an XML feed manually for all of your products is no longer required as there are several tools out there that you can use to easily generate a product feed for Vivino.

In this guide, I will show you how you can generate a product feed for Vivino wine selling using Product Feed Manager for WooCommerce which is one of the easiest plugins to use and has a pre-built template to help you generate Vivino XML feed in just a few clicks. 

Follow these 7 quick steps below to use the plugin easily and generate Vivino product feed real accurately.

Step 1 – Install And Activate Product Feed Manager For WooCommerce

1. Go to Dashboard > Plugins > Add New

2. On the Search bar, search for Product Feed Manager for WooCommerce, and you will see the plugin logo.

3. Install and Activate it. Once activated, you will find the menu Product feed on your dashboard.

Step 2 – Import Vivno Template For Feed Generation

1. On your dashboard, click on Product Feed and then click on Add New Feed option.

It will take you to the feed creation page.

Here, on the top you will get an option to give a name to your feed, you can skip giving your feed a name if you want.

Click on the Feed Merchant Dropdown and you will get the list of all the supported merchants.

2. You can scroll down this merchant dropdown list or you can type Vivino in the search box, and you will get the Vivino option in the list.

Select Vivino, and all the required attributes of Vivino will be loaded below.

Step 3 – Feed Configuration Options

Now, you can see four buttons under the Feed Title text box, Documentation, Troubleshoot, Product Filter, and Settings.

1. Clicking on the Documentation button will take you to the Product Feed Manager documentation section. Here you will get all the necessary docs that you can use to create a feed successfully.

2. If you are having any issues generating feed, click on this Troubleshoot button, it will take you to the Troubleshoot page, it could be helpful for you.

3. If you want to use any filter or condition, you can click on the Product Filter option, and a drawer will slide in from the right side of the window, and there you will get the following filters:

• All Featured Items
• Custom Filter
• Category Filter
• Tag Filter
• Product Filter (Pro)
• Product Rule Feature (Pro)

You can select any filter option and use them as per your need and click on the Close button when done.

4. Now, to schedule your feed or to choose which type of products will be included in your feed, click on the Settings button, and you will get a list of options to exclude or include products.

Step 4 –  Use The Vivino XML Feed Template

1. If you look at the Feed Merchant dropdown button, there you will get another dropdown Feed Type, you can click here to set the type of this feed. You can set different types of feeds depending on what types of feeds this merchant supports or what types of feeds this Product Feed Manager has the support for.

For Vivino, keep the Feed Type as XML.

2. Now, in the attributes section, you will see that all the attributes are under the Required Attributes column, and their values are set according to the attributes under the Assigned Values column.

You can change any values to any attributes, simply click on the value dropdown, and select your preferred value.

All the required attributes will appear below. Now, most of the attributes will already be configured but notice that some of these attributes are unassigned.

Step 5 – Assign The Right Values To Unassigned Attributes

You will need to assign values for the following:

• Quantity is minimum
• Bottles size
• Bottles quantity

1. Quantity is minimum

• Assign the value as True if the price you submitted is a discounted price and will be applicable only if a certain quantity is purchased.

• Assign the value as False if the price you submitted is applicable for any number of bottles purchased.

2. Bottles size

Input an accepted bootle size for each product.

3. Bottles quantity

The bottles quantity mainly indicates the number of bottles you are offering at the given price. So assign a value to it.

Step 6 – Publish & View Your Vivino XML Feed

1. Once you are done with the attribute, click on the Publish button on the bottom or Scroll to the top and click on Publish button.

A progress bar will appear to show that the feed is being generated.

2. Once updated, you will get a notification saying Product Feed Updated, and you will get the option to view or download the feed.

Step 6 – Submit Your Feed On Vivino And Boost Your Wine Sales

Now that you have the feed ready, you can log in to your Vivino merchant account and submit your product feed. Once listed, you will start getting more traction soon.

Conclusion 

As you saw above, this is how easily you can generate a product feed for Vivino using Product Feed Manager for WooCommerce.

Initially, test out the free version of the plugin or take a live preview.

Once you are sure the plugin does what is claimed, you can go ahead and think about upgrading to Pro.

Promoting via Vivino is the best decision most wine shops have ever taken. It’s about time you should also sell wine online through this trusted marketplace, and boost your revenue.

Let’s face it: when people want to buy electronics, their first stop isn’t your website—it’s Google.

And guess what? If your products show up as suggestions on Google Shopping, they’re just a click away from landing in someone’s cart.

Listing your products on Google Shopping isn’t just a nice-to-have; it is one of the best techniques you can apply while selling electronics online.

In fact, with consumer electronics projected to hit $977 billion in sales by 2025, the stakes are higher than ever.

But here’s the burning question:

• How do you ensure your products actually show up in search results?
• When buyers do find you, how can you nudge them into buy now mode?
• And most importantly—how do you get set up on Google Shopping without losing your mind?

You’ll get all those answers here. Let’s break it down step-by-step and show you how to sell electronics online with confidence and ease.

Why Sell Electronics Online?

Before we jump into the guide, let’s take a minute to talk about why selling electronic products online is such a big deal. Once you see the advantages, you’ll get how online selling can really level up your business.

1. Buyers Are Already Searching for Electronics Online

Think about your own buying habits. When you need a new phone or a set of earbuds, where do you start? Most likely, it’s online. Customers are constantly comparing prices, reading reviews, and hunting for deals. By listing your electronics online, you’re placing your products exactly where people are looking.

2. Expand Your Customer Base Beyond Local Shoppers

A physical store limits you to whoever walks through the door. But selling online? You’re not tied to one location. You can reach buyers across the country—or even the world. Whether someone is browsing from their living room or another time zone, your products are just a click away.

3. Your Store Is Open 24/7

In a physical shop, you rely on foot traffic and business hours. But when you sell online, there are no closing times. Customers can browse, compare, and buy whenever it’s convenient for them—whether it’s at 2 p.m. or 2 a.m. This “always open” approach means more sales opportunities, no matter the time of day.

4. Easier to Stand Out with Personalization

Online selling lets you tailor the experience in ways a physical store can’t. You can showcase product recommendations, run flash sales, or even offer personalized deals based on a customer’s browsing history. These small touches can create a more engaging shopping experience that turns visitors into loyal buyers.

5. Faster Adaptation to Trends and Customer Preferences

Tech trends move fast. Today it’s noise-canceling headphones, tomorrow it’s VR headsets. Selling online allows you to adjust your offerings quickly—no need to rearrange shelves or print new signage. Just update your listings and promotions, and you’re ready to go.

6. Lower Overhead, Higher Profit Potential

No rent, utilities, or in-store staff means you can reinvest that money into marketing, product improvements, or offering more competitive pricing. With fewer expenses, your profit margin can grow faster than it would with a traditional brick-and-mortar setup.

7. Build Trust with Reviews and Transparency

Online stores thrive on social proof. Customer reviews and testimonials can help build credibility and give potential buyers confidence. Plus, you can share detailed product descriptions, FAQs, and even video demos to answer any lingering questions before customers hit “buy.”

By selling electronics online, you’re giving yourself more reach, flexibility, and the ability to stay competitive in a fast-moving market. You’re not just offering products—you’re creating convenience and confidence for your customers.

How To Create An Effective Product Listing via Google Shopping

The first step to getting your products into the product suggestions is to upload your products on Google Shopping.

Following are some of the ways you can optimize your product listings for maximum results :

1. Include Core Keywords In The Title

The first factor in ranking product suggestions is the product title.

When it comes to electronics, people usually call them by multiple specific terms.

But you have to find the terms that are used by the majority.

For example, a trimmer is also often called an electronic shaver.

But the majority calls it a trimmer. So the term “trimmer” must be in the product title.

Second, buyers are often attracted to the brand. Third, in some products the model is important.

So, you need to have the product brand, the model, and the common term of the product name should be included in the product title.

This will increase impressions and allow the right buyers to recognize the product they are looking for.

2. Curated Product Images That Catch The Eye

Product images play a big part in attracting buyers. If you use a typical image similar to everyone else, it may not work.

You may try the following:

• Use alternate colors. Search for your product on Google and find out how the typical results are. Then design your image to have a unique color that may make it stand out. One way is to have the product on a white background, but add a colored border so that is stands out.
• For the image you choose to submit, update its tile and alternate text to be the same as the product title.
• Do not add any promotional text to the image as Google Shopping reject it.

Overall, these are changes we recommend for you to make on the image that you submit in your product data.

3. Indicate Specific Google Product Categories In Your Product Data

Google Shopping allows you to submit the appropriate category for selling electronics online of which you want your products to be part.

You can easily do that by including an attribute “Google Product Category” and indicating which category your product is best suited in.

This will help to display your products as related or similar product suggestions when a buyer is not sure of the product name.

4. Include all the right attributes for Google Shopping

When you submit your product data feed on Google Merchant Center to sell electronics online, make sure you have the following data included:

• Product ID
• Product Title
• Product Description
• Product Link/URL
• Product Category
• Google Product Category
• Product Image URL
• Stock Availability
• Regular Price
• Manufacturer/Brand Name
• GTIN or MPN
• Identifier Exists

Other than these, you may add additional attributes that are related to electronic products.

• Product Condition – To indicate if these are new or refurbished.
• Product Dimensions – The product length, width, and height.
• Product Weight- The weight of the product.
• Product Detail – Include additional specifications of the product.
• Product Highlight – Link to a video of the product showcase.
• Custom Labels – To mention non-attribute values as attributes such as model, technology, etc.
• Shipping Information

You will be able to easily generate the product feed from your WooCommerce store in just a few clicks using a simple plugin – Product Feed Manager for WooCommerce.

5. Increase Local Visibility (if applicable)

If you are shipping a product to local areas only, then you have to be clear about it in your product listings and Google Shopping.

• Use the country name (or city name) in the product description. For example “Get it anywhere in CA in just 3 days!”
• Include the country name as a custom label.
• If feasible, offer a special discount on shipping on local deliveries. Many tend to offer free shipping.
• Allow an option of local pick-up.

Other than these, an important thing to do is to submit your products for selling electronics online as local product inventory other than the basic Google shopping listing.

This will ensure you get extra preference when local buyers search for your products. You can generate a local product inventory easily.

6. Use Google Merchant Promotions For Better Conversions

In your Google Merchant Center, you will find an option to apply for Google Promotions which allows you to run momentary discounts for the products you already listed in the Shopping feed.

The specialty of this is you can highlight that you have a special offer for your products rather than waiting for people to click on the product display Ads and visit your site to see the offer.

For this, you have to submit a separate Google promotion feed with details on the offers you have.

You can do a single promotion for all the products or submit unique promotion details for specific products.

This will give you an edge when people view the Shopping Ads.

There will be a special highlighted text such as “Special offer: 15% off” below the product Ad to grab the attention of the buyers.

7. Optimize Structured Data & Product Page To Get Approved

After you submit your feed, a Google bot will crawl your website and try to match the product data to your JSON-LD structured data and the product data on the page to confirm authenticity.

You need to ensure you have a proper JSON-LD format set for your structured data.

You can do it manually or via using a plugin. Product Feed Manager for WooCommerce allows you to do it with just a click.

Plus, you need to ensure there aren’t any mismatches on the main required product data. For example, the prices must match.

8. Customer Reviews and Ratings Can Create A Huge Difference

Positive reviews build trust, making potential buyers more confident in purchasing from you.

You can encourage satisfied customers to leave reviews by sending follow-up emails or offering small incentives like discounts. Highlight top reviews and ratings on your product pages to draw attention and establish credibility.

Your authentic testimonials can be showcased not only on Google Shopping but also in your marketing materials and social media, adding a personal touch.

A Quick Look At Product Feed Manager For WooCommerce

Product Feed Manager for WooCommerce is a unique plugin that allows you to generate WooCommerce product feed for Google Shopping, and other Google Merchant product promotion surfaces in just a few clicks.

The plugin ensures the product feed is generated in the right format with all the required attributes.

Plus, you will have full control over what product data you want to include and what products you do not want to list on Google Shopping.

Additionally, you will get pre-built feed templates for Google Shipping, Google Product Promotions, Local Inventory Feed, and Google Dynamic Remarketing Ads so that you can prepare them all in one place without wasting hours.

If you are selling electronics online using a WooCommerce store, then check out Product Feed Manager. It will save you hours in creating the product data file.

Get Product Feed Manager for WooCommerce Now

These are some of the ways your product listings will be optimized to sell electronics online and get more views with click-throughs on Google product suggestions.

Next, it’s time to ensure, that whoever clicks the Shopping Ads and lands on your website, you are able to convert. as many of them as possible.

How To Implement Conversion Tactics In Your WooCommerce Store For More Sales

So, you optimized your Google feed and started getting a lot of traffic on your website.

Now, losing these prospects would mean wasting your acquisition cost.

To avoid this, you may try a few techniques to ensure a high conversion rate for selling electronics online.

1. Offer a Discount for First-Time Buyers: When customers visit your store for the first time, they’ll receive a special 10-20% discount to encourage an immediate purchase. This welcome discount helps them get the best deal right away.
2. Use Target-Based Discounts to Trigger Higher AOV: As they shop for electronics online, take advantage of attractive discounts for orders over $500. This encourages them to add more items to their cart.
3. Highlight the CTA Button & Special Offers on the Product Page: While browsing products, they’ll notice the “Buy Now” button highlighted with eye-catching colors. Special offers like “20% off today” are prominently displayed to ensure they don’t miss out on great deals.
4. Use a Distraction-Free Checkout Page: When Your customers are ready to check out, the page is kept simple and straightforward. Options like multi-step, express, or one-page checkout are available to help them stay focused on completing their purchase without distractions.
5. Initiate Abandoned Cart Recovery Campaigns: If they add items to their cart but leave without completing the purchase, friendly reminder emails will be sent. These reminders encourage them to return and finish their shopping.
6. Make Post-Purchase Offers for Higher Sales: After completing a purchase, relevant upsell offers are presented. For example, if they buy a $150 monitor, a $300 monitor at 10% off might be offered to enhance their setup.
7. Special Coupon for Second-Time Purchase: Once they complete their first order, a special coupon for your next purchase will be sent via email. This encourages them to return and shop for electronics online again.

Learn more about the electronics marketing strategies in detail from this blog.

Conclusion

In conclusion, to effectively sell electronics online, especially on Google Shopping, it’s important to focus on both your website and your product data feed.

With the product feed manager plugin, you can simplify this process.

When done right, you’ll see a significant rise in sales and conversions.

Complementing your Google Shopping efforts with paid ads on Facebook can further enhance profitability.

Building a popular online electronics store takes time. Even with these strategies, you’ll need to test and refine your product data continuously to identify what works best.

It can take anywhere from three months to over a year to achieve steady results, so patience and persistence are key.

Once you start seeing growth, you can then concentrate on well-planned promotional campaigns to boost sales further.