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WooCommerce Guide Product Feed Manager For WooCommerce

How To Auto-Sync WooCommerce Products To Google Merchant Shop in 2024

Es ist für die meisten WooCommerce-Shop-Besitzer selbstverständlich, dass sie versuchen, ihre Verkäufe durch die Förderung mehrerer verschiedener Händlergeschäfte zu steigern. Fast alle WooCommerce-Shop-Besitzer bewerben ihre WooCommerce-Produkte bei Google Merchant Shop, da es der größte Marktplatz ist, um mehr potenzielle Kunden zu gewinnen.

Product Feed Manager For WooCommerce makes it extra easy for you to promote your valuable products in different merchant shops. As a reliable WordPress agency, we care about your success. With the regular iteration of our plugin, we are spreading the way for your continuous improvements and benefits.

Today, we are happy to inform you about the new update of our plugin Product Feed Manager For WooCommerce. We recently added a new feature that will give you an extra hand in promoting your products on Google Merchant Shop.

With this latest version, you can simply work in harmony with the best merchant shop out there and potentially increase your revenue with product feed management strategies.

Hauen wir rein!

Hier ist das vollständige Video-Tutorial. Oder Sie lesen die schriftliche Anleitung unten, damit Sie Ihre WooCommerce-Produkte einfach automatisch mit Google synchronisieren können.

Automatische Synchronisierung von WooCommerce-Produkten an Google

You can auto-sync your WooCommerce Products to Google Merchant Shop using our plugin.

This means that with the latest Product Feed Manager For WooCommerce, you can now directly send your WooCommerce products to Google Merchant Shop; you no longer need to download and upload feed on your Google Merchant Center manually.

This feature carries out the task by allowing your Google Merchant Center to fetch the data of your updated Google product feed according to the schedule you decide.

You need to simply set up your Product Feed Manager For WooCommerce to integrate with your Google Merchant Shop.

Once you have set the required credentials to auto-sync the plugin with your Google merchant account, you can then choose your desired schedule, when you want your updated product feed to be collected by your Google Merchant Shop. It’s as simple as that.

Dadurch sparen Sie so viel Zeit. Sie können sich auf die Verbesserung Ihres WooCommerce-Shops konzentrieren, während Ihr aktualisierter Produkt-Feed automatisch an Ihren Google Merchant Shop gesendet wird.

WooCommerce Produkte zu Google Merchant Shop

So funktioniert es

Synchronizing your WooCommerce Products to Google Merchant Shop is an easy procedure. Just follow these steps and you are good to know how to generate A WooCommerce Google feed with auto sync featurs.

Sie benötigen 3 spezifische Informationen, um die Synchronisation einzurichten:

  • Kunden-ID
  • Kundengeheimnis
  • Google-Händler-ID

Sie können Ihre Client-ID und das Client-Secret in Ihrer Google Developers Console und Ihre Google Merchant ID in Ihrem Google Merchant Shop erfassen.

Falls Sie nicht wissen, wie Sie sie finden können, lesen Sie weiter, wir haben eine Anleitung zum Sammeln der Daten bereitgestellt.

Beginnen wir jetzt mit den Schritten.

Schritte zur automatischen Synchronisierung von WooCommerce-Produkten mit Google Merchant Shop

Sie müssen ein paar spezifische Schritte befolgen, um es einzurichten.

Gehen wir also jeden Schritt nacheinander durch.

Schritt 1 - Sammeln Sie die Kunden-ID und das Kundengeheimnis

i. Ein Projekt anlegen

Gehen Sie zunächst zur Google Developers Console und melden Sie sich mit Ihrem Google-Konto an. Sie sehen dann ein Dashboard wie dieses:

Google Console API Dashboard.png

Wenn Sie bereits ein Projekt für Ihre Produkte erstellt haben, können Sie dasselbe verwenden, oder Sie können ein neues Projekt erstellen, wenn Sie noch kein Projekt haben.

To do this, you need to click on New Project. Here you will be given a list of projects that you have created so far.

Neues Projekt auswählen

Click on New Project to set up a new project.

Create New Project

Now provide the required information.

New Project Required Information

Here, you can change the Project Name/ Project ID if you want.

Once the project is ready, you will get a notification on the top right corner. You can select your new project from the New Project option or from the Notification dropdown.

New Project Added Notification

ii. Content-API für den Einkauf aktivieren

Content API for Shopping is an interface that allows you to interact with the merchant center platform directly. This helps you to increase the efficiency of your shop with proper data management in a more organized way.

To activate it for your current project, Go to the Dashboard. Select ENABLE APIS AND SERVICES.

Enable Content API Option

It will take you to the API Library Dashboard.

API Library Dashboard

Search for Content API for Google Shopping and select the Content API for Shopping option

Search Content API for Shopping

Click on the Enable button to enable the Content API for the Shopping option

Enable Content API for Shopping

However, you don’t need to enable this Content API for Shopping if you see that it is enabled in the first place.

iii. Berechtigungsnachweise erstellen

Dies ist der wichtigste Teil, in dem Sie die Anmeldeinformationen einrichten müssen, damit die API richtig funktioniert. Lassen Sie uns anfangen.

a. Bildschirm OAuth-Zustimmung

Click on the OAuth Consent Screen option on the left, and It will take you to the OAuth Consent Screen.

Select External as the User Type and click on the Create button.

OAuth Consent Screen - User Type

Now fill up the forms and click on the SAVE AND CONTINUE button.

OAuth Consent Screen - App Registration
The terms you will face here are

Bildschirm "OAuth-Zustimmung

- Name der Anwendung

Der Name der App, für die Sie um Zustimmung bitten. Diesen müssen Sie angeben, sonst können Sie sich nicht mit Ihrem Schritt nähern.

- Anwendungs-Logo

Das identische Bild Ihrer App, um genau zu sein, ein Logo Ihrer App. Kunden werden Ihre App anhand dieses Bildes erkennen.

- E-Mail-Unterstützung

Diese E-Mail-ID hilft Ihren Kunden, Sie zu erreichen, wenn Sie Benutzerunterstützung benötigen. Die Google-ID, die Sie zum Einloggen in Ihre Google-Konsole verwendet haben, wird standardmäßig hier platziert.

- Autorisierter Bereich

Sie müssen hier die URL der Anwendung eingeben. Andernfalls wird Google Ihre Domain nicht als autorisiert markieren. Wie Sie auf dem Bild unten sehen können, habe ich meine Domain cloudwaysapps.com bereitgestellt.

Ihre Domäne ist wahrscheinlich bereits standardmäßig vorhanden, aber falls Sie sehen, dass es keine Domäne gibt, sollten Sie hier die autorisierte Domäne Ihres Geschäfts angeben.

- Anwendungs-Homepage/Datenschutzpolitik/ TOS-Link

Dies sind die jeweiligen Links zur Homepage und zu den Datenschutzbestimmungen und -bedingungen Ihres Antrags, und sie werden auf Ihrem Einverständnis-Bildschirm angezeigt. Sie müssen jedoch auf Ihrer autorisierten Domain gehostet werden - sonst brauchen Sie das Feld nicht auszufüllen.

Provide the Application Name and Authorized Domain(s) to start the process. You can add the rest of the options later.


Click on SAVE AND CONTINUE.

Scopes

OAuth Consent Screen - Scopes
- Bereiche für Google-APIs

You are provided with a list of scopes here. You can also add your own. The level of scopes you choose here (such as email/profile/OpenID/custom), your application can access only that part of your user’s data.

Click on SAVE AND CONTINUE.

Test Users

OAuth Consent Screen - Test Users
Assign Test Users

While the publishing status is set to “Testing”, only test users are able to access the app. Allowed user cap prior to app verification is 100, and is counted over the entire lifetime of the app. 

You can provide access to the test users from here.

Click on SAVE AND CONTINUE.

It will show you a summary and your registration is now complete.

OAuth Consent App Registration Summary
b. OAuth Kunden-ID

Gehen Sie zurück zu Referenzen. Klicken Sie auf die blaue Schaltfläche Create credentials und wählen Sie OAuth Client ID aus dem Dropdown-Menü.

OAuth Client ID - Create Credentials

At first, select Web Application as the Application Type.

OAuth Cliet ID Type

You will see the following info:

Create New OAuth Client ID
The terms you will face here are
- Name

Sie müssen hier einen Namen angeben, um sich zu nähern. Es ist der Name Ihrer OAuth(Open Authorization)-Client-ID. Wie Sie sehen können, habe ich den Namen als Test Guide Web App1 festgelegt.

- Autorisierte JavaScript-Ursprünge

Sie ist die Ursprungs-URI der Client-Anwendung. Ihre Verwendung ist nicht immer obligatorisch. Wenn Sie jedoch einen Nicht-Standard-Port verwenden, sollten Sie ihn hier angeben.

- Autorisierte Umleitung von URIs

Nach der Authentifizierung bei Google ist dies der Pfad, den Sie benötigen, um Ihre Nutzer auf Ihre Anwendung umzuleiten. Es darf keine öffentliche IP-Adresse sein und es muss die passende Redirect-URL aus Ihrem Plugin-Dashboard sein.

You will get the Redirect URL from your Product Feed Manager For WooCommerce dashboard. Go to Product Feed> Google Merchant Settings and you can see the redirect URL marked in the picture below.

Umleitungs-URL sammeln

Kopieren Sie die Adresse und fügen Sie sie unter Autorisierte Umleitungs-URIs ein und klicken Sie auf Erstellen.

OAuth Content ID - Set Redirect URL

You will see that under Credentials, you have an OAuth 2.0 Client ID created, and you will get the OAuth Client ID credentials.

New OAuth Client ID Credentials

Copy the Client ID and Secret and you can also download the credentials in JSON format for later use by clicking on the DOWNLOAD JSON button.

Close the box and you will see that a new OAuth 2.0 Client ID is added.

OAuth 2.0 Client ID List

You can click on the ID to view and edit information.

Schritt 2 - Holen Sie sich Ihre Google-Händler-ID

To get started with Google Merchants, follow this link. You will be taken to your merchant dashboard. From here you can monitor your feeds, product list, and some more options.

So when you send your WooCommerce Products to Google, they will be listed here.

Von hier aus ist es einfach, Ihre Händler-ID zu finden. Sie ist direkt neben unserem Profilbild angegeben, wie auf dem Bild unten gezeigt:

Google-Händler-ID

Kopieren Sie die Händler-ID und speichern Sie sie.

Step 3 – Sync Product Feed Manager For WooCommerce With Google Merchant Shop

Finally, when you have your Client ID, Client Secret, and Merchant ID, Go to Your Dashboard> Product Feed> Google Merchant Settings.

Geben Sie alle Informationen entsprechend ein, wie unten gezeigt:

Enter Google Merchant Credentials to PFM

Sobald Sie alles eingerichtet haben, klicken Sie auf "Submit". Klicken Sie nach dem Absenden auf Authentifizieren.

It will redirect you to the permission page of Google. Allow your Google account to approve access to your authorized domain. Then you will get a message that ‘You are authorized’.

Autorisiert für Auto-Synchronisation

Und Sie sind bereit! Jetzt ist es an der Zeit, die Auto-Synchronisationsfunktion zu nutzen, um Ihre WooCommerce-Produkte an Google Merchant Shop zu senden.

Schritt 4 - Planen Sie die automatische Synchronisierung

Now that the setup is complete, you can go to your product feed, and on the right side of the page, you will see that there is the new feature, Send to Google Merchant.

Automatische Synchronisierung des Produkt-Feeds mit Google

Unter diesem Abschnitt haben Sie die Optionen:

  • Zielland
  • Zielsprache
  • Zeitplan
  • Stunde auswählen
An Google Merchant Box senden

Wählen Sie zunächst das Zielland und die Sprache.

FYI:
You have to input a short form, and it has to match Google’s format. At first, you can see a small paragraph with a ‘Click here’ link. Go there and check the short forms of your desired target country and language to be accurate.

Als nächstes können Sie Ihren Zeitplan nach Ihrem eigenen Willen festlegen.

Choose between WeeklyMonthly, or Hourly basis.

Arten von Zeitplänen

Wenn Sie "Stündlich" wählen:

Stündlicher Zeitplan

Then select the number of hours after which the schedule will be triggered.

Wenn Sie Wöchentlich wählen:

Wöchentlicher Zeitplan

Then choose a day of the week and the hour of that day when this schedule will be triggered.

Wenn Sie Monatlich wählen:

Monatlicher Zeitplan

Wählen Sie dann das Datum eines Monats und die Stunde des Tages, an dem dieser Zeitplan ausgelöst wird.

Sie können zu Ihrem Google Merchant Center > Feed gehen und den gesendeten Feed überprüfen.

Since the schedule is set, this feed will be updated automatically according to the schedule, regularly.

Jetzt sind Ihre Feeds ordnungsgemäß mit dem Google Merchant Center synchronisiert, und Sie müssen nicht mehr bei jeder Aktualisierung Ihrer Produkt-Feeds auf Ihre Konten zugreifen. Daher müssen Sie keine WooCommerce-Produkte mehr manuell auf Google hochladen.

Nehmen Sie einfach Änderungen an Ihrem Feed vor, und Ihr Google Merchant Shop erhält die Aktualisierung automatisch.

Schlussfolgerung

Product Feed Manager For WooCommerce has been under constant improvement to help you promote your products easily.

If you find any Google feed errors, our support team is always there to give you instant support when you need it.

Update your Product Feed Manager For WooCommerce on a regular basis and benefit from all the new features we add on a regular basis.

Wir hoffen, dass dieser Artikel für Sie nützlich war, und wünschen Ihnen eine angenehme Reise mit Ihrem WooCommerce-Shop, indem Sie Ihre WooCommerce-Produkte automatisch mit Google synchronisieren.

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WooCommerce Guide

15 Amazing Ways To Prepare Your WooCommerce Store For Holidays [2024]

Holidays are that time of the year when people are excited about all the new and amazing stuff they can get. They are more enthusiastic about buying winter wears, Christmas ornaments, gifts, decorations, and many more.

At this time of the year, sales skyrocket for all online shop owners as people look for exciting offers and Christmas featured goods to spend an amazing holiday.

It is a golden time for the WooCommerce store owners to convert regular prospects into potential buyers. Hence, you should grab this opportunity and prepare your WooCommerce store for holidays at its best.

To begin the preparation, let’s dive into the facts that can boost the sales of your shop during this time.

Optimizing Your WooCommerce Store For Holidays

Optimize your store for holiday traffic

Holidays are the time when people are in a festive mood. Likewise, they expect online stores to have a joyous appearance as well.

Stores that wear holiday suits are an indicator that they are well prepared for the coming vacations and booming with attractive products and offers!!

This is why you need to give your store a makeover to make the best use of this opportunity. Step out of the floor to grab the attention of your possible customers and make them excited about your appearance.

Several WordPress themes are specially made for holidays (both Premium and Free) which you can use if you want. And when the season is over, you can always switch back to your regular one.

Or you can redesign your pages and layout with the help of developers if needed.

You can always get help from WordPress plugins that can help you with special decorative features for your store, such as WP Christmas Class, Tribulent Snow Storm, etc.

Now let’s get on with the tips that can help you out with the process.

Making The Store More Engaging

Here are some tips that can help you make your store more attractive and engaging.

1. Get Exciting Banners

A Banner is a great medium to highlight your most trending offers and discounts. You can dazzle your viewers easily with the best discounts and promotions for the holidays using a holiday banner.

Create an amazing banner that hooks the minds of interested customers. Include the best offers you have that relate to Christmas and the holidays.

You can use the same banner to promote your offers on other social platforms and link it with your landing page. The idea is to get as many people to know about your offer as possible.

This way they will realize what they will miss if they don’t visit your store. Plus they will expect to find more offers on your store and spend more time to look around and find suitable products for themselves.

You can see the example of iThemes below. They have highlighted an amazing Christmas banner on their landing page which includes their biggest discount deal.

Holiday banner example

2. Catchy Holiday Pop-Ups

Pop-ups are a trend these days, especially during the holidays. They can be really useful to highlight offers, reduce cart abandonment, or exhibit promo codes/coupons. Thus helping your customers with the right pathway to purchase.

Some reasonable use of popups are

  • If someone is browsing through your store for a few seconds and intend to leave without any action, you can set up a pop-up to show them your best offer for holidays. (Usually known as exit intent pop-ups)
  • When someone adds a product to the cart, you can view a pop-up highlighting offers on any more related products, influencing them to probably buy more products.
  • If they are about to leave the cart or discard the cart, you can include a cart abandon pop-up with promo codes or holiday discounts on the total to keep the customer from leaving.

Don’t forget to decorate your pop-ups with attractive designs that express the feel of holidays just like the way Packed Party did. They have beautifully re-arranged their subscription pop-ups with a festive touch of Christmas, showcasing the importance of captivating popup design to enhance user experience and convey a seasonal atmosphere.

Holiday pop-up example

Usually, the goal of using pop-ups is to increase the chances of engaging with more and more prospects in your store. Thus increasing the possibilities of sales.

But using too many pop-ups can be annoying and can drive customers away. So don’t overuse them.

3. Embrace The Festive Look

As we said earlier, during this time people are looking for delightful stuff all over the internet. It is your duty to maintain that feel in your store as well.

You can change the background color or add a background image featuring Christmas, add decorations on buttons, and many more. You can also have an exclusive font style in your store just for the holidays.

Some WordPress themes are focused explicitly on holidays and allow you to make a few of these changes quickly. Shojumaru and Ranchers are two great themes for giving your store a holiday touch.

Decorate the headings and especially the holiday text with stylish fonts. But make sure not to include any font style that is hard to read.

FYI: It is wise not to use any authentic font styles on the product details or on any necessary information that helps users to understand your business. Your content should be kept in simple font styles so that they are easy to read.

Create MindBlowing Offers

Holiday offers for your store

During the holidays, peoples’ expectations from online stores increase massively. They are more likely to adore sites that provide more exclusive and rare offers.

To meet their expectations, you also need to give unique offers and discounts limited for the holidays that will make consumers purchase from your store and not from your competitors.

Here are some suggestions that will come in handy.

4. Promote Your Products

To begin with the holidays, the first thing that comes on the list is to let your targeted customers know that you have the products on-demand in your stock.

This is a long process and previewing your products just on your website is not enough. You need to promote your products on multiple merchant shops that can give you a rise in conversion.

You can speed up this process with one of the many plugins available in the WordPress repository. These plugins will help you generate your product feeds in accordance with different formats of the merchant centers such as Google Merchant Shop, Facebook Dynamics, eBay MIP, etc. Later you upload can promote them to your desired merchant shops.

Many online store owners have been successfully doing it using the Product Feed Manager For WooCommerce plugin. We suggest you do the same as well.

5. Give Exclusive Discounts

Your discount campaigns are the primary source of attraction during the holidays, which customers look forward to. Try to set up creative offers that excite the buyers and gradually lead them to making purchases.

You can offer a discount on your best holiday selling product (maybe 30%) and start an active campaign to reach out to all of your customers with that offer.

Try to bring something different by setting a target purchase amount and offer discounts on the total.

You can also offer a discount or a gift certificate that they will get in the next purchase from your shop. This will prompt them to make another investment in the future.

6. Offer Free Shipping

Free shipping is another way to give people a positive vibe about your store. They will develop a reliable trust with your service that you care for them. This will inspire them more in the future to purchase from your store. Hence you can consider giving a free shipping offer during the holidays.

7. Start A Countdown Watch

Give prospects a feeling of urgency in your store. Create exclusive limited-time offers. It will make your prospects feel that they will miss a great opportunity if not taken right away.

You can easily do this by adding a countdown timer to your store, highlighting a time limit for some of your great offers. This way, your possible consumers will get into a challenge to choose between “now or never”.

There are many plugins available in the WordPress repository for this purpose only.

8. Bundle Offers

Bundle products are a great attraction to most families. Since people are looking for their essential commodities during this time, you can easily bundle up several related products into a single discounted price and present them as offers to your customers.

Bundle offers for your store

Let’s say you have an online wine shop. Including that you also provide other accessories for its ambient environment. Basically, people will look for a quality store to purchase beverages when it is time for a celebration such as Christmas.

You can create a bundle that includes your best class wine, along with some additional tools like ice-breaking boxes and wine drinking glasses. You can offer this bundle at a single discounted price. This will surely get them delighted.

You can also create a combo package of different accessories for your customers. For example, creating a dinner set with all relative items (plates, glasses, forks, etc) at a comparatively low price than offering discounts separately on each of the items.

Bundle offers are a great way to make more money from your holiday sales. Make sure you include a few to attract potential customers.

9. Attractive Gift Ideas

Try to generate unique gift ideas for your customers. You can arrange creative quizzes or riddles where all your subscribed customers can take part in. WordPress quiz allows you to design fun and interactive quizzes that engage your audience, fostering a sense of community while enhancing customer loyalty and satisfaction.

You can include a raffle draw where anyone making a purchase will be able to take part in and get a chance to win something exclusive. Make people buy your products in such a way that they feel like they have a chance to win something extra in return.

These type of practices are the best to engage clients in your store and turn them into potential leads. People love to gain something by winning regardless of their age and gender.

10. Build An Emotional Trust

Though holidays are a delightful moment for most of us, some people aren’t that lucky to be able to have a happy holiday. So it is only human to help them out. Many of your customers also feel the same way.

Hence, you can arrange a charity campaign during the holidays where you can donate a part of all your sales revenue to the less fortunate ones. Many customers will find this very generous and probably make a few extra purchases.

This will not only help you get some extra sales but will also allow you to become a more generous person, helping the needy. You will be proud of your own store and the community will have extra respect for your store.

11. Email Campaigns

Email campaigns are pretty reliable. But sending the same email to all of your subscribers has become old-fashioned now.

Send personalized e-mails to customers based on the products they recently browsed in your store. You can easily track them using certain plugins. Then you can send targeted emails to them with relevant products and offers based on their interests.

For example, if a person went through t-shirts in your store in his last, you can send him e-mails with the latest offers on t-shirts, featuring Christmas and the holidays.

As for your regular customers, it is best to create customer personas for them and send them offers for certain things that they purchase on a regular basis or products they have viewed frequently but didn’t make the purchase.

These are some unique ways of engaging people with interest. The more innovative you get in it, the more effective they are.

Get Ready For Holiday Traffic To Your Store

Prepare your WooCommerce Store for holidays

Attractive holiday themes and exciting offers are the two ways to boost your holiday sales. Having said that, holidays also mean more visitors to your store.

You have to be ready with the technical aspects of your stores. Terms you should consider before getting ready for holiday sales are:

12. Website Speed

If your website is taking more than 3 secs to load, it is enough for the visitors to quit your site and move on to another.

To make sure it doesn’t happen, monitor your site loading speed. You can do it by Google PageSpeed Insights(PSI) or via Pingdom Tools.

If there are any images or any contents that are lowered down your site speed, PSI will detect them and you can minimize them.

Ideally, if you upload images correctly in your themes, they should automatically be compressed and resized (usually not more than 157kb).

You will also get an overview of your server response time by PSI. If you don’t find it fit for holiday loads, try reducing the server response time.

13. Upgrade To The Latest Version Of PHP and MySQL

Ever since PHP 7 was released, as stated by users, it can give your site a 2x faster performance and improves memory consumption up to a significant amount.

Running the latest version of PHP 7 is not enough. Make sure your database is also updated as well to be compatible with the current version of your framework.

To ensure your site runs perfectly on PHP 7, check its compatibility with PHP Compatibility Checker Plugin by WPEngine.

14. Use of CDN

During holidays, It is common for the store owners to upload more content such as banners, holiday GIFs, short clips, etc.

Use of these heavy files bears a reasonable cause to drag your loading speed down. Hence, it is a good practice to use a content delivery network, i.e. CDN, for delivering all of your content from the nearest caching servers.

This way your server will be safe from undertaking heavy loads and your site will load more quickly with less latency.

15. Hosting Server Capacity

We all know that to run a good WooCommerce store, you must have a good hosting server. But now that it is the holiday season, you will surely get a surge of visitors to your store.

If your regular traffic is satisfying, then chances are during holidays the number will get double (even more). This is why you need to make sure whether your hosting server is ready for it or not.

Hence, once you have planned out the preparations for your store with offers and promotions, you should consult with your hosting provider to allow you on getting a flexible plan for the holidays. You wouldn’t want customers to face a server crash due to excess visitors at a time.

Schlussfolgerung

As a WooCommerce shop owner, you have to be concerned with all the aspects that can help you grow your store.

You can often choose to take help from remote agencies to help you out with these or you can carry out all of these yourself.

You can boost the sales of your store with a higher conversion rate in holidays by preparing an amazing store, a fast-performing website, and the ability to connect with your customers.

Thus, brace yourself and prepare for a delightful holiday fever. Merry Christmas and a Happy New Year!!

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WooCommerce Guide Product Feed Manager For WooCommerce

6+ Powerful Google Product Feed Optimization Tips For E-commerce Success

Google is the #1 search engine in the world and seemingly the best place for marketing. Google offers Google Merchant Center to allow eCommerce stores to promote their products through Google.

If an eCommerce store can create proper Google product feeds, its sales can skyrocket in no time.

But, you will need to know how to optimize Google Shopping feed so that your Google product feed is approved by Google in the first place. 

Your WooCommerce store may include many variations and attributes for your products, but Google Merchant Center has its own set of requirements that you must meet in order to upload your products and get approved with your Google product feed.

That’s why I came up with 6+ high-impact Google product feed optimization tips and going to explain them in this blog.

So, let’s get started!

**P.S. These are just basic tips. If you want a detailed guide then read:

1. Select Product Category According To Google

Google Product Feed Category

Your website may have custom categories, different from Google. But Google has its own taxonomy list, and you must submit a feed accordingly.

You must make sure that Google product feed has all the products categorized according to the Google taxonomy list.

Your website may have custom categories, different from Google. But Google has its own taxonomy list, and you must submit a feed accordingly. You must make sure that Google product feed has all the products categorized according to the Google taxonomy list.

When you optimize product feeds, you must map your categories with Google category list, or else Google won’t accept it.

For Example:
If you have a product under the category ‘Apparels > Bodywear’ on your site, it is not in the Google taxonomy list. So you need to map it with the most relevant one. In this case, in Google, the product should be under ‘Apparel & Accessories > Clothing.’

Also when mapping, be as specific as possible and categorize the product under the most relevant sub-heading. 

For example, if your product is a Tuxedo, then the best category under Google will be ’Apparel & Accessories > Clothing > Suits > Tuxedos.’ 

This will narrow down search results for targeted customers, hence more chance of a conversion.

2. Deciding A Good Title

Your product title is what Google relies on when deciding how to optimize Google Shopping feed for a customer’s search phrase.

Plus the title acts as a hook, to grab customers’ attention and create more interest.

Google allows you to write a title of up to 150 characters. It is wise to optimize product feeds by giving a title that says what your product is from your eCommerce store, and some of its best features that people search for.

For Example:
If you are selling a Tuxedo for a particular brand — let’s assume ‘Rexth Clothing’ is a brand. You can choose the title “Rexth Ultralight Black Modern Fit Tuxedo With Golden Buttons.” This title highlights the brand, the color, the type, the product itself and one of its exclusive features.

Now, basic Google previews will only show 35 characters only. So try to make the first 35 characters relevant to what people might search for when looking for this particular product.

Inside the Google Merchant Portal, it will only display 75 characters and the rest will show when the customer clicks on your product. Which means you should include your best keywords within the first 75 characters.

It’s ideal for shop owners to write titles within 75 characters and include target keywords there for optimized results.

Google Product Preview

**P.S.: Don’t add promotional phrases to your title such as “Limited offer,” “Special Discount,” etc. Google algorithms take these negatively.

3. Beginning Of Description

After searching for a product on Google, a person will be able to see a preview of the details of your product. These details include the title, description, review rating, price, etc.

For description, even though you can write up to 5000 characters, the first couple of lines are crucial. How to optimize Google shopping feed involves making the description as compelling and informative as possible within the first 175 characters.

The description on Google Shopping Preview will only display the first 175 characters of the actual description. 

Thus you should try to include the best benefits and features of your products in the first couple of lines. This will act as a trigger to create ‘desire’ in customers.

Try to make it precise and not a marketing promotion of your site.

Beschreibung

4. Detailed Description

As we mentioned earlier, the beginning of the product description is crucial and should be catchy while including targeted keywords. But this doesn’t change the fact that you have to write a proper description nonetheless. 

Make the description as detailed as possible and include all the features and benefits of your product. This is crucial for google feed optimization as it helps in better ranking and visibility.

Also, keep in mind the SEO attributes when writing the description. Make sure to include keywords and avoid including any irrelevant data.

Do not give any misinformation. Reminding you that just one bad review can lower your rankings on Google search.

5. Advantage Of A Unique Image For Google Product Feed Optimization

Even though you may have multiple images for your product, Google will specifically ask for an image link to a picture of your product, which will be used as the preview photo in the search results.

Google Shopping Preview

It is best to create a high-quality Image for this purpose. Now, most shop owners directly take images from the manufacturers’ sites; thus almost all of their previews are about the same.

The smart thing to do here is to try and give a picture that is different and will stand out.

You can take a photo on your own or search for a uniquely clicked photo of the same product and use them (as long it is not a copyright infringement) as the image for your product.

Having a unique photo on display, among others who all look similar to each other, will create more curiosity among customers.

Unique Picure

A different picture stands out and grabs customers’ attention.

But do make sure not to add extra promotional text on the images. Also, it is advised to give an image with a white background.

6. Include The Mandatory Data In Your Google Product Feed

Include The Mandatory Data for Google Product Feed Optimization

Apart from the product category, title, description and image, there are a few more data which you must include in your product feed.

(i) Condition

This basically lets you choose from the options ‘new’, ‘refurbished’ or ‘used.’

(ii) Availability

You can choose from the options, ‘in stock’, ‘out of stock’ or ‘pre-order’. This information has to be included on your feed and later updated according to current availability on a regular basis.

**P.S.: Failure to deliver, while saying the product is available, has a negative impact. One bad review from a customer can affect Google’s priority on your products. Hence, be honest about the availability.

(iii) Price

You need to specify the product price and currency.

Make sure to include VAT within the price (except in the USA, Canada or India). Most customers expect to pay exactly what is mentioned. (The only extra fee people may agree to pay is the shipping charge).

**Note: Don’t tweak your Google product feed and make it different from your actual site, at least in the case of the data that are to be displayed on the preview. Once you provide the data, Google will cross-check with your website. Any mismatch and Google will penalize your ranking.

(iv) GTIN (Global Trade Item Number)

This is a unique product identifier for any product (often in the form of barcodes).

You may know GTIN as UPC (if in North America), EAN/UCC (if in most places outside North America), JAN (if in Japan), ISBN (if you deal with books), etc. There are more countries which call it by different names, but all serve the same purpose.

Often products may have multiple GTINs. In that case, you may choose either one. If you are offering a package with numerous products, then providing the GTIN of any one of the products will be fine.

GTIN is not a marketing term or a feature of the product. But Google algorithm gives more priority to products that have GTIN. So it’s best to include it in your Google Product Feed.

(v) MPN (Manufacturer Part Number)

MPN is a unique identifier of each product, deduced by the manufacturer. You will be required to include this in case you don’t have a GTIN for any product.

**In case you have a product with no GTIN or MPN, you need to mark the ‘identifier_exists’ attribute of that particular product as false. Not marking it false will automatically be considered as true, and Google will look for a GTIN in your product feed. In this case, your product feed will be rejected.

(vi) Product Link

You will need to provide a direct link to the product, not the root domain.

(vii) Brand Name

Google will ask for the name of the manufacturer, not your company or any distributors. So don’t include your name in this field unless it is your own manufactured product.

(viii) Product ID

The product ID is the code you assign to your products on your website. This will allow you to keep track of your products from Google to your site.

Google Merchant Shop is a must for any WooCommerce shop owners, who want more potential customers.

Make sure you have created a proper Google Product Feed. In case you are not confident in creating on your own, you can use plugins or feed management tools.

You May Try Out A WordPress Plugin

The process of setting up and keeping up a Google Shopping feed takes time and work.

You can rely on the plugin Product Feed Manager For WooCommerce (developed by us, RexTheme) which is simple to use and will help you generate Google Product Feed with no hassle. It has a built-in feed format set up for Google and many other merchants’ shops.

Produkt-Feed-Manager

This plugin will let you map categories very easily, and all you will need to do is select the products you want to generate a feed for. 

It will create a feed that you can auto-sync with your Google Merchant Shop, and with little or no changes, your products will be up on Google Shipping. 

You may try using its free version and see if it suits you.

Kategorien
WooCommerce Guide

10+ Tips To Optimize Your WooCommerce Store For Best Results

There are over 4 million WooCommerce stores out there (as per the WP repository). It alone powers up more than 30% of all e-commerce stores (according to Wikipedia).

Along with that, there is also a massive increase in people making online purchases. Retail sales in online shops have increased by around 42% from 2014 to 2018 (according to statista.com).

Dennoch gibt es viele WooCommerce-Geschäftsinhaber, die vor der Herausforderung stehen, ihr angestrebtes Verkaufsziel zu erreichen.

In this post, we will discuss how to overcome those challenges and boost your sales.

First of all, you need to create a proper WooCommerce Product feed in the most optimized way. Then you can focus on optimizing your store by following the instructions below.

1. Machen Sie Ihren WooCommerce-Shop einfach aber nützlich

Leichte und einfache Website

While making a WooCommerce store, you have to keep in mind that your site needs to be as much user-friendly as possible.

The first thing you need to ensure is that the site doesn’t look too complicated. Use a simple, but standard theme that is compatible with WooCommerce.

Halten Sie das Suchverfahren für Produkte Ihrem Kunden einen Schritt voraus. Binden Sie eine AJAX-Suchmaschine mit erweiterten Filteroptionen ein, damit Kunden ihre Suche auf eine Handvoll Produkte eingrenzen können.

Fügen Sie die Funktion hinzu, empfohlene Produkte ähnlich der Suchhistorie der Interessenten anzuzeigen.

2. Bereiten Sie Ihr Geschäft für die Feiertage vor

Urlaubsladen

Während der Feiertage/Festivals sind die Menschen auf der ganzen Welt in fröhlicher Stimmung. Sie hoffen, in Ihrem Geschäft etwas Aufregendes zu sehen.

More people find leisure time and usually make more purchases online during the holidays. Statistics show that during holidays, online sales increased by 15.5%.

It is wise to take advantage of it and increase your sales by exclusively modifying your WooCommerce store just for the holidays.

Try altering the colors and designs of your store in a way so that your customers get the message that you are ready for sales and making their holidays better. For example, you can set up a colorful holiday banner highlighting your biggest sales offers during this time.

If you add some exciting offers to your WooCommerce store during special occasions, it will surely boost your sales. You can offer discounts on products that highlight the occasion. For example, a discount on Santa Hats during Christmas.

Sie können auch andere spezielle Rabattangebote anbieten. Zum Beispiel können Sie einen Rabatt von 10% auf alle Einkäufe von mehr als 250 $ ankündigen. Oder Bündel aus mehreren Produkten erstellen und einen Rabatt auf die Zwischensumme anbieten. Einige Unternehmen bieten kostenlosen Versand während der Feiertage an.

Holidays are also a golden opportunity for you to introduce new products and engage in campaigns to enhance your market.

Take it seriously and start your holiday plans now! (Click here to learn about more ways to get prepared for holidays.)

3. Gewährleistung der Benutzersicherheit

Sicherheit der Benutzer

Mit der zunehmenden Anzahl von eCommerce-Shops ist es unerlässlich geworden, eine hohe Sicherheit aufrechtzuerhalten.

Interessenten nutzen vertrauliche Daten wie Debit-/Kreditkarteninformationen online, und es ist sehr wichtig, sicherzustellen, dass ihre Daten gesichert sind und nicht missbraucht werden.

Make sure to add SSL certificates to your store or else search engines will mark the site as ‘unsafe’, which will definitely discourage your prospects from staying on your site.

You can do a few more things to keep your store more secure. Give a strong password for your WooCommerce store admin panel so that hackers cannot find their way in. Make sure to keep regular backups of your site.

Halten Sie außerdem alle Ihre Plugins und Themen jederzeit auf dem neuesten Stand, um die Sicherheit der Website zu gewährleisten. Beschränken Sie die Anzahl der administrativen Rollen auf so wenig wie möglich.

4. Beschleunigen Sie Ihren Online-Shop

Beschleunigen Sie Ihren Online-Shop

Im Durchschnitt warten Besucher nicht gerne länger als 3 Sekunden auf das Laden Ihrer Website. Daher kann eine langsame Website ein Grund dafür sein, potentielle Interessenten auf Ihrer Website zu verlieren.

Überwachen Sie regelmäßig die Ladegeschwindigkeit Ihrer Website. Tools wie Google PageSpeed Insight & Pingdom helfen Ihnen, die Geschwindigkeit Ihrer Website im Auge zu behalten.

Ein Faktor, der die Geschwindigkeit Ihrer Website beeinflusst, sind Bilder. Bilder sind wichtige Inhalte Ihres Geschäfts. Schwerere Bilder benötigen jedoch mehr Zeit, bis Ihre Website geladen ist.

Achten Sie darauf, Ihre Bildgrößen auf eine moderate Dimension zu optimieren, wo es nicht zu schwer ist und gleichzeitig eine gute Auflösung liefern kann.

Normalerweise muss ein Bild für eine große Vorschau in voller Breite nicht größer als 150 KB sein. Ihre Bildgröße sollte kleiner als das sein.

Erfahren Sie mehr darüber, wie Sie Ihre Website beschleunigen können.

Once you have tried the basics and your site is still slow, it is best to consult with your hosting provider or professional developers. But don’t ignore it.

5. Up-Selling und Cross-Selling umsetzen

Upselling und Cross-Selling

Up-Selling und Cross-Selling geben Ihnen die Möglichkeit, Ihre Kunden auf die zusätzlichen Produkte in Ihrem Geschäft aufmerksam zu machen, auf die sie möglicherweise noch nicht gestoßen sind.

Up-selling encourages a prospect to purchase a comparatively higher-end product than the one in hand. Cross-selling suggests the prospect buy products or accessories related to the product he is interested in.

Im eCommerce-Marketing sind diese beiden Praktiken sehr effektiv. Sie sind darauf ausgerichtet, dem Kunden einen Mehrwert zu bieten, der sich als nützlich erweisen oder mit seinem Lebensstil zusammenhängen kann.

Das Verfahren ist sehr kurz und einfach. Sie können auf Ihrer Warenkorbseite Produkte hinzufügen, die Sie selbst bewerben oder vorschlagen möchten.

6. Lernen Sie, wann Sie E-Mails senden und wann Sie aufhören müssen

E-Mail- und Newsletter-Benachrichtigung

Email marketing is a great way to spread the word about your products and offers to users.

Sobald sich ein Benutzer abonniert hat, können Sie E-Mails an die Benutzer senden, um sie über neue Angebote oder aufregende Neuigkeiten bezüglich Ihres Geschäfts zu informieren.

Then again, keep in mind that e-mail marketing also requires proper market analysis. You need to understand the latest trends and demands of prospects and then decide on whether it is the right time to reach out. Prioritize email deliverability and use something like DKIM check to prevent your domain phishing and spamming.

Plus, the products you offer in your e-mails should be relevant to the prospect’s search history or popular products in your store.

However, sending too many e-mails and newsletters can irritate your customers. So it is wise to keep it to a minimum unless you have a good email marketing campaign running. For example, do not send more than 1 e-mail a week. But if you have a week-long discount offer, you can shoot e-mails probably thrice a week.

Stellen Sie sicher, dass Sie E-Mails mit dem richtigen Zweck versenden; versenden Sie kein Spam.

And if your product is a WordPress plugin, then Promote WordPress plugins with relevant marketing tactics.

7. Den Produkttitel relevant machen

Wenn es um die Verwaltung Ihrer Produkte geht, ist die Wahl eines guten Titels wichtig. Häufig konzentrieren sich die Anbieter auf viel kompliziertere Bereiche und nicht auf den Titel selbst. Aber ein richtiger Titel ist entscheidend, um die Aufmerksamkeit Ihres Interessenten zu erregen.

Look for similar products on Google and find out how they are named. Try to understand why they are getting more attention and ask yourself several questions like,

  • What do you like/dislike about your competitor’s product names?
  • Sind die Titel zu lang/kurz/ direkt/ einprägsam?
  • Folgen sie der richtigen Stichwortforschung?
  • Sind sie SEO-optimiert und wie?
  • How do they fit titles for each category (Branding, Purchasing, Packaging) of items?

Recherchieren Sie diese Grundlagen gründlich, bevor Sie ins Detail gehen.

Once you have a good idea about these products, you can then plan to decide what you can apply to your products and what will get them more traction.

Überprüfen Sie mehrmals, ob Ihr Inhalt den richtigen Schlüsselwörtern folgt oder nicht. Nehmen Sie bei Bedarf Hilfe von Online-Schlüsselwortprüfungswerkzeugen (wie z.B. kwfinder) in Anspruch.

Forschung ist immer gut und hilft Ihnen zu erkennen, was Ihnen fehlt.

It will also let you understand your strong points over your competitors. For example, you might even find your competitor’s title too long or too short.

Führen Sie Recherchen durch und arbeiten Sie an der Optimierung des Titels, der Beschreibungen und anderer Daten Ihres Produkts, um die Aufmerksamkeit der Kunden zu erhöhen.

8. Die Implementierung von GTIN ist ein Muss

GTIN-Einhaltung

Der allgemeine Trend auf dem Online-Markt ist, dass die meisten Anbieter von WooCommerce-Websites Wiederverkäufer sind. Wenn Sie einer von ihnen sind, dann sind GTIN wichtige Daten, die Sie sich ansehen sollten. GTIN bedeutet Global Trade Item Number.

So wichtig ist GTIN:

  • Google’s algorithm takes GTIN into consideration. Through this, the advertisement of your product feed is pulled from the supplier’s catalog. And then placed in the auction with other resellers of similar products.
  • Once you get your listing into Google’s Product Listing Ad, you will be getting quality leads for your site. Thus resulting in better CPC and boosting your ROI.
  • Sie werden Platzierungen mit Suchanfragen wie "Top" oder "Best" erhalten können, die Ihre Produkte als die besseren darstellen.

Daher ist es nur logisch, GTIN bei der Verwaltung Ihres Produktfeeds mit einzubeziehen.

9. Machen Sie Ihre Website GDPR-konform

The current popularity of online stores influences thousands of prospects to make online purchases every second. People are inputting sensitive data (such as their banking information) on eCommerce sites which may be stored in the database.

Je mehr Daten vorhanden sind, desto größer ist die Möglichkeit einer Datenschutzverletzung. So wird es einen großen Wutanfall geben, wenn die Informationen gestohlen oder missbraucht werden.

To prevent millions of users from falling victim to these kinds of disasters, GDPR was introduced on May 15, 2018, requiring all the organizations in Europe, that hold data of internet users, to provide a high level of protection and offer explicit control to users on their personal information.

If an organization fails to comply with the rules of GDPR, possibilities are it will be fined administrative fees of up to € 20 million.

Obwohl GDPR in vielen Ländern in Europa ein Gesetz ist, kann dies auch Offshore-Unternehmen betreffen, bei denen GDPR nicht obligatorisch ist.

Jedes Unternehmen in der ganzen Welt, das bereit ist, Informationen aus einer europäischen Perspektive zu sammeln, muss die GDPR-Regel einhalten.

Stellen Sie sicher, dass Ihr Geschäft den GDPR-Gesetzen entspricht, wenn Sie keine Interessenten aus Europa verpassen wollen.

10. Verwendung Effektive Beschreibung

The product description is very important to create awareness among prospects about your products. You may follow the instructions below to make your product description more effective.

i. Keep it Short & Simple

Versuchen Sie, die Beschreibung innerhalb von 300 Wörtern zu halten, aber andererseits hängt dies wirklich vom Produkt ab. Aber machen Sie die Beschreibung nicht zu lang, es sei denn, es ist wirklich notwendig.

Bei ungewöhnlichen Produkten ist zu bedenken, dass der Interessent, der die Beschreibung liest, das Produkt kennen kann oder auch nicht. Daher müssen Sie eine Beschreibung erstellen, die sowohl lesbar als auch nützlich ist.

ii. Spiegeln Sie die Produktinformationen von der Website des Herstellers

Versuchen Sie, bestimmte Details in Ihrer Beschreibung mit der Produktbeschreibung des tatsächlichen Herstellers abzugleichen. Auf diese Weise werden die Benutzer die Informationen relevanter und glaubwürdiger finden.

iii. Täuschen Sie Ihre Kunden nicht

Seien Sie bei der Produktbeschreibung ehrlich. Vermeiden Sie voreingenommene positive Merkmale oder hören Sie auf, bei Ihrem Produkt zu übertreiben.

Wenn Sie falsche Angaben machen, können Sie zwar anfänglich einige Verkäufe ankurbeln, aber auf lange Sicht könnte sich dies nur negativ auswirken.

You will miss out on getting recurring customers as they will not visit your site again after being deceived

Möglicherweise geben Menschen negative Bewertungen ab und halten andere davon ab, Ihren WooCommerce-Shop zu besuchen.

Andere gute Produkte in Ihrem WooCommerce-Shop könnten übersehen werden, und Ihr Gesamtverkaufsgewinn wird bald genug sinken.

11. Optimierung von Farbattributen

Farb-Attribut

A single product can have different colors. You need to follow precise filters so the users can narrow down their search results. Use Color Attributes to describe the color of your product.

Größere Händlergeschäfte werden Ihr Produkt ablehnen, wenn es eine Diskrepanz zwischen der tatsächlichen Farbe des Produkts und den Informationen auf der Landing Page gibt.

Google Shopping uses primary colors to determine the varieties of product colors. Although there are many shades of blue, Google may not recognize these unique colors.

In diesem Fall müssen Sie lernen, wie Sie einzigartige Farben in Primärfarbenkategorien einteilen können.

12. Fokus auf visuelles Marketing

Die Menschen lieben es, wenn man ihnen eine authentischere Form der Beschreibung zusammen mit einem guten Inhalt gibt.

In online shops, prospects cannot see a product physically. This leaves them with complete reliance on the images you provide. This is why you need to be more serious when providing images of your products.

Include more quality images and avoid using unnecessary text on your WooCommerce store. Keep the background of your product photos White and make sure the item gets enough light.

Eine schlechte Lösung verhindert, dass sich die Interessenten mit den Details beschäftigen. Es ist Ihre Pflicht, dafür zu sorgen, dass Ihre Produktfotos eine hohe Auflösung haben, um das Vergrößern/Verkleinern zu unterstützen.

Stellen Sie mehrere Fotos des Produkts aus vielen verschiedenen Blickwinkeln zur Verfügung, um zu versuchen, dem Interessenten ein kompliziertes Bild zu vermitteln.

Es gibt noch andere Möglichkeiten, die Popularität der Inhalte Ihres Shops zu steigern.

Short GIFs or 3D images are the latest options that are being used and can be very fruitful in engaging with your customer’s overall idea about your service or products.

13. Sicherstellung der Rückerstattungspolitik

Trust and reliability are important when running a WooCommerce store. Hence, having a refund, return, or exchange policy is important.

Sie können zum Beispiel ein 3-tägiges Umtausch- oder Rückgaberecht vorsehen, wenn Sie mit dem Produkt nicht zufrieden sind, und eine Rückerstattung anbieten, falls es sich um eine Rücksendung handelt.

This will indicate that you are confident about the quality of your products and value customer satisfaction. Thus people will find you more credible and reliable.

14. Mit einer KI zusammenarbeiten.

Artificial intelligence is rocking the virtual world out there. Global giants such as Google, Facebook, and Amazon have already integrated artificial intelligence into their services.
According to a survey, A.I. can potentially boost the overall industrious sales rate by up to 38% by 2035.

Laut Larry Page, CEO von Alphabet,

Künstliche Intelligenz

It is high time that we think of the endless possibilities that A.I. has to offer for WooCommerce stores. In fact, many plugins like Akismet, MyCurator Content Curator, and WatsonFinds are already implementing A.I.

One of the best Artificial Intelligence services is chatbots. Chatbots offer live chat services to your store visitors.

Sie können die Benutzer zu ihren gewünschten Produkten führen oder ihnen helfen, ein Produkt mit einem anderen zu vergleichen, und zwar ganz allein. Sie geben unmittelbare Antworten auf die relevanten Fragen, die Benutzerinnen und Benutzer haben können.

For your WooCommerce Store, live chat can be the key to your ultimate customer acquisition strategy.

Derzeit ist die Live-Chat-Software von LiveAgent eines der fortschrittlichsten Live-Chat-Tools, die Sie auf einer WooCommerce- oder WordPress-Seite haben können.

Consider including a chatbot on your WooCommerce store, if not included already.

Schlussfolgerung

I believe that your WooCommerce store is a reflection of your hard work.

Your hard work combined with some eCommerce expert tips can help your store grow.

Wenn Klarheit und angemessene Standards eingehalten werden, um Ihren WooCommerce-Shop zu optimieren, können Sie Ihre potenziellen Aussichten erhöhen.

Daher sollten Sie sich darauf konzentrieren, mit dem Rennen Schritt zu halten und sich von Ihren Konkurrenten abzuheben.