RexTheme

Black Friday is fast approaching, and for you, it’s a golden opportunity to get new customers and drive serious sales.

But with countless common discounts flooding the inboxes and feeds of your consumers, your businesses can struggle to connect and miss the chance to create an ever-lasting impression on your customer’s minds.

So, how could YOU make your Black Friday campaign THE ONE that stands out?

You should focus on creativity and customer connection, to build a campaign that not only catches the eye but also wins hearts and gets you sales long after the holiday is over.

In this blog, I’ll go through seven unique Black Friday campaigns from top brands so you can get unique Black Friday campaign ideas.

Also, I shared tips to get your online store ready for the 2X black Friday sale!

So, Let’s get started!

7 Unique Black Friday Campaign Ideas

Below, I’ve listed seven Black Friday campaigns from top brands that took a unique approach and grabbed customers’ attention.

These best Black Friday campaign examples demonstrate how thinking outside the box—or even breaking the usual Black Friday common discount trends—can significantly create a positive impact.

1. Patagonia’s Don’t Buy This Jacket Campaign

The first campaign I would like to start with is Patagonia’s bold “Don’t Buy This Jacket” campaign that urged consumers to think twice before purchasing anything.

Thinking then how they make it a successful best Black Friday campaign?

Here’s the details :

Patagonia took a bold stand against consumerism on Black Friday marketing, placing a full-page ad in “The New York Times”.

The ad showcased their best-selling jacket, accompanied by a message detailing the environmental costs of producing it:

• 36 gallons of water (enough for one person’s daily needs for 45 days)

• 20 pounds of carbon dioxide emissions (24 times the jacket’s weight), and significant waste.

And, you will shocked to know the result of this campaign.

Despite the opposite anti-sale message, their sales increased by 30% following the campaign.

In partnership with eBay and as part of their Common Threads Initiative, Patagonia aimed to inspire consumers to ‘think before they buy’ and encouraged them to buy fewer, higher-quality items.

The campaign highlighted the mission Patagonia has upheld since 1973:

“Build the best product, cause no unnecessary harm, use business to inspire, and implement solutions to the environmental crisis.”

This is an example of how reverse psychology blended with the brand’s authenticity can work well.

It also brought attention to the staggering environmental impact of the fashion industry, which is responsible for 10% of global carbon emissions and 85% of textile waste annually.

The campaign’s success directly resulted from the company’s commitment to environmental advocacy and systemic authenticity.

2. BlackOwnedFriday by Google

The next one I want to mention is Google, the tech giant known primarily for its search engine, ventured into Black Friday with a powerful message.

In 2020, at the height of the pandemic, Google launched the #BlackOwnedFriday campaign to support Black-owned businesses.

Google partnered with well-known Black artists Wyclef Jean and Ari Lennox to compose jingles celebrating their favorite Black-owned local businesses.

The music became animated videos and Spotify tracks.

This campaign gained massive traction, reaching half a billion media impressions in just one season.

The success of the 2020 campaign inspired Google to relaunch it in 2021 and 2022.

These follow-up campaigns involved Black artists creating interactive music videos where viewers could shop for featured products directly on the screen.

This unique approach delivered a substantial impact:

• A 300% increase in “Black-owned business” online conversations
• Over half a billion impressions in media reach
• A 3000% sales increase for Grounded, a featured Black-owned plant store

You can think of a campaign like the #BlackOwnedFriday campaign, that delivers the message Black Friday can be about more than just a discount.

In this way, your Black Friday campaign can be a platform to grow community support, create collaborative conversations, and generate positive change.

3. Polysleep’s Mock “Leaked Email” Campaign

Number 3 on my list of Black Friday campaigns is the Polysleep, which captured attention with a clever mock “leaked email” campaign.

The email revealed Black Friday discounts, giving the feel of an inside scoop.

In 2016, finding a solution for a double herniated disc injury, Jeremiah Curvers started a journey to develop a better mattress and founded Polysleep in Montreal.

For Black Friday campaigns, Jeremiah took a creative approach with a mock “leaked” email campaign, giving subscribers an exclusive preview of an upcoming sale.

The email increased participation and sparked interest as subscribers shared the deal with their friends and family.

According to Jeremiah, this campaign helped to create a more personal connection with their customers and thus it returned them to popularity, loyal customers, and great sales.

You can opt for this kind of strategy, too. First, create your desired discounts in your store (it’s better to use a discount plugin for ease), and then think about presenting your discount in a unique way.

4. IKEA’s #BuybackFriday

IKEA’s #BuybackFriday was a sustainability-centered best Black Friday campaign allowing customers to sell back used IKEA furniture.

Next on the list is the IKEA campaign, which launched its innovative #BuyBackFriday campaign, collaborating with Edelman to promote circular consumption by buying back old IKEA furniture.

IKEA offers their customers the ability to return unwanted non-upholstered items—like tables, chairs, and shelving—in exchange for vouchers worth up to 50% of the original price, based on the condition of the furniture.

This initiative was a part of IKEA’s broader commitment to becoming circular and climate-positive by 2030, addressing the 45% of global carbon emissions tied to everyday product consumption.

By repurchasing and reselling secondhand furniture, IKEA not only minimizes waste but also encourages sustainable consumer habits.

The campaign runs in 27 countries and highlights the brand’s dedication to creating a “better everyday life” while reinforcing the durability of its products, ultimately benefiting both the planet and the business.

So see, you can skip the regular common way of offering deals, instead you can go for a massage-spreading campaign like IKEA.

5. Glossier’s Only Sale of the Year Campaign

Glossier took exclusivity to another level by hosting its only annual sale on Black Friday and it is one of the most popular Black Friday campaigns.

For Glossier customers, Black Friday holds particular significance as it represents the only opportunity of the year to purchase their favorite beauty products at a discount.

Known as the “Only Sale of the Year,” Glossier’s Black Friday campaign skillfully generates a sense of urgency and exclusivity, motivating shoppers to seize this unique chance.

With this limited-time strategy of its promotions, Glossier not only increased its sales but also strengthened its bond with its customers who look forward to this annual occasion.

Only running a campaign without creating urgency like common black Friday campaigns will not make you a great sale. You can opt for a strategy like this that will help you to create urgency and 2x your Black Friday campaign sales.

6. Kohl’s Super-Cash

The next example I want to draw your attention to is, Kohl’s, a popular department store chain, has always been known for its wide selection and competitive prices, but during Black Friday, the brand took an extra step to build customer loyalty.

Instead of offering standard discounts alone, Kohl’s introduced an enticing incentive called “Kohl’s Cash.”

For every purchase made during the Black Friday event, shoppers received a certain amount of Kohl’s Cash that they could use on future purchases.

This clever approach gave their customers not only an immediate benefit but also a reason to return to the store after the holiday.

Kohl’s Cash created a sense of excitement and motivation for customers, who saw the rewards as “free money” they could spend later.

This increased the likelihood of return visits and gave their targeted shoppers a feeling of extra value.

See how Kohl’s Cash campaign not only gained success on their Black Friday promotion but also laid the groundwork for long-term engagement with continued revenue.

Your Black Friday Campaign can also be a way of brand exposure and get you loyal customers if you can add a little different fact like Kohl’s.

7. Cards Against Humanity’s Annual Pranks Campaign

The last want I want to put lights on is Cards Against Humanity, which used Black Friday to launch playful, ironic campaigns.

Cards Against Humanity embraced its signature irreverent humor with an anti-consumerism campaign for Black Friday in 2023.

They raised prices instead of discounting, challenging the conventional Black Friday approach and proving that humor can build brand loyalty.

Continuing its tradition of quirky marketing, the brand introduced a new social media platform called Yowza, where users could only post the word “yowza.”

This playful concept not only engaged users in a lighthearted manner but also served as a critique of both social media culture and the frenzy surrounding consumerism during the holiday season.

The absurdity of Yowza’s content generated excitement on social media and significantly boosted the brand’s visibility. It also sparked discussions among thousands of participants who joined in on challenges and shared their experiences.

The campaign effectively highlighted the brand’s unique voice while promoting a message that encourages consumers to rethink the holiday shopping experience.

Well, as you can see these campaigns are amazing but did you notice there are some similar approaches or mindsets that these brands went for?

3 Approaches To Create A Black Friday Campaign That Grabs Attention

Here I have summed up these examples and taken out three approaches to help you apply a unique Black Friday marketing strategy so that your campaign stands out this year’s Black Friday:

1. Emphasize Exclusivity

Creating a sense of urgency can significantly drive your customer engagement.

You can see how Glossier exemplifies this strategy with its “Only Sale of the Year” campaign, where customers eagerly wait for the one day each year they can buy their favorite beauty products at a discount.

This kind of exclusivity can not only increase your sales but also strengthen your customer loyalty and increase your brand awareness.

2. Use Humor and Creativity

Humor can be a powerful tool for capturing attention. Cards Against Humanity embraced this approach in their black Friday campaign.

The campaign successfully generated buzz and discussions, proving that humor can effectively differentiate your brand during the bustling holiday season.

3. Add a Personal Touch

Making your campaign relatable can connect your business with your targeted customers instantly. Polysleep’s mock “leaked email” campaign serves as a prime example of this idea.

With Black Friday discounts through a humorous “leaked” email, the brand added a personal relationship with its subscribers.

If you apply this kind of personalization on your site, you can encourage participation such as sharing the deal with their friends and family.

With the leaked email, Polysleep sends their subscribers a preview list of black Friday sales.

You can show the upcoming arrivals on your site to tap the buying triggers for your potential customers.

Also, most of the time your customers get confused about picking a product from on sale list. You can show the popular items on sale and name them “Black Friday Bestsellers”.

To set new arrivals or on-sale popular products, You can use tools like Product Recommendations for WooCommerce.

With the product recommendation tool, you can :

• Drive Sales through Excitement: Presenting new arrivals keeps customers returning to see the latest products, increasing chances of conversion.
• Capture Deal-Seekers’ Attention: Feature discounted items prominently to cater to shoppers actively looking for sales.
• Strategic Placement for Impact: Position sale products in high-visibility areas to maximize exposure and make the most of black Friday marketing.

Final Thoughts

Standing out on Black Friday doesn’t always mean offering the biggest sale discount.

Sometimes, the best Black Friday campaigns are the ones that take a creative or unexpected approach.

As you read, the mentioned seven Black Friday campaigns took an out-of-the-box approach and made a lasting impression, and also increased sales.

From Patagonia’s environmental call to action and Google’s commitment to supporting Black-owned businesses to Glossier’s exclusivity and Cards Against Humanity’s playful satire, each brand found a way to connect with customers on a deeper level.

A Black Friday campaign doesn’t have to be a race to give away your products at the lowest prices.

You can tap into your unique brand values, address consumer concerns, or simply add a dose of humor, to create meaningful connections that extend beyond the holiday weekend and bring you sales and strong brand recognition.

Or you can show your discount offer uniquely like Polysleep’s Mock “Leaked Email” Campaign or Glossier’s Only Sale of the Year Campaign.

To create discounts as per your wish and set up discounts in most easiest way on your store, you can opt for easy-to-use tools like Dynamic Discounts For Woocommerce

This powerful plugin lets you create irresistible offers across your store, helping you boost your average order value (AOV) and maximize conversions.

Whether you’re looking to set up category-based discounts, offer exclusive BOGO deals, or create time-sensitive promotions, Dynamic Discount has you covered.

As an online store owner, you know that shipping can make or break your business.

It’s not just about getting products from point A to point B – it’s about keeping your customers happy while also protecting your profit margin.

And It’s QUITE CHALLENGING!

Because on the one hand, your customers don’t want expensive shipping fees.

On the other hand, you have to choose a good carrier [which is expensive] to deliver the package on time and in good condition.

Shipping was cited by over one-third of business owners as the greatest unexpected expense of a business.

You can strategically plan how you will ship your products and keep your customers super happy every time.

And guess what? You can do this without losing any money too.

All you need is to plan strategically and choose strategies wisely.

In this guide, I’ll discuss 5 WooCommerce shipping ideas that will help you achieve both customer happiness and a high-profit margin.

So let’s begin.

The Impact of Shipping on Your Business

Before we dive into specific strategies, let’s talk about :

Why and how shipping is related to your business growth and conversion.

63% of online customers abandon their purchases because they don’t want to pay for shipping

That’s a significant chunk of potential sales you could be losing.

On the flip side,

93% of shoppers are more likely to buy more products if free shipping is available.

These statistics show just how much your shipping strategy can influence your customer’s buying decisions. And how shipping affects business greatly.

You might be thinking that free shipping is the solution then but it’s not :

Businesses in the US lose over $1 billion annually due to shipping damage.

So if you choose a low-quality carrier, to give your customer a free shipping offer chances are high that your product will get damaged.

Hence, your customer won’t receive a damaged product which will create delivery returning expenses.

Let’s understand factors that increase your shipping costs and how you need to consider these while picking a shipping strategy that will be the right fit for you.

Factors Affecting Your Shipping Costs

To choose an effective shipping strategy that perfectly aligns with your business, you need to understand the reasons behind your WooCommerce shipping cost.

Here are the factors that affect Woocommerce shipping costs:

• Weight And Dimensions

The size and weight of your products play a significant role in determining shipping costs.

Heavier or larger items generally cost more to ship.

If you sell products of various sizes and weights, your shipping strategy will need to be more [FLEXIBLE] than if all your products were similar.

• Packaging Materials

Some products require special packaging to ensure they arrive safely.

For example, if you sell fragile items like glassware or electronics, you’ll need to invest in protective materials.

• Distance And Zones

The further your package has to travel, the more it will cost to ship.

Most carriers divide their service areas into shipping zones, with prices increasing as the package moves through more zones.

• Handling And Processing Time

Don’t forget about the manpower of shipping.

You’ll need to account for the time and labor required to package and prepare orders for shipment. This includes creating labels, packing boxes, and coordinating with carriers. So, you have to keep this cost in your mind.

Now that you understand the factors affecting shipping costs, you might be worried about how you can offer an affordable shipping shipping fee without any profit loss.

The answer is applying effective shipping strategies to your WooCommerce store.

5 WooCommerce Shipping Strategies to Keep Customers Happy

Below, I’ve jotted down five WooCommerce shipping tips that you can apply in your WooCommerce store to keep your customers happy while maintaining your profits.

Let’s start with shipping options :

1. Offer Multiple Shipping Options

One size doesn’t fit all when it comes to shipping

So if you offer multiple options, you can give your customers the flexibility to choose what works best for them.

Also, you can handle WooCommerce shipping costs more wisely.

Here are some options to consider:

• Live Shipping Rates

With live rates, also known as real-time shipping calculations, you can offer shipping rates at the carrier’s exact cost for various sizes, weights, and distances.

In this example, you can see that you can charge your customers for only for physical products but not for virtual products.

This method syncs in real-time with your carrier’s rates, which ensures accuracy and transparency for your customers.

Also, this will show package options like a list.

Even if your customer chooses the lowest amount the shipping cost will not come down to your pocket.

• Flat Rate Shipping

Flat rate shipping is simple – you charge the same amount regardless of order weight or size.

Among all other WooCommerce shipping ideas this one works well if your products are similar in size and weight, or if most customers order similar quantities.

This will create an impression that you are offering low shipping as you don’t change when the product size, or weight changes.

Customers find this kind of shipping easy since it eliminates the need for them to calculate the cost of shipping each time they make a purchase.

On the other hand, if your products are close in size and weight the carrier will cost you less.

So, It’s a Win-Win.

• Table Rate Shipping

Table rate shipping uses a set of rules to calculate shipping rates based on factors like weight, size, shipping class, order total, destination, and number of items purchased.

This option provides the most customization and is especially helpful if you sell products that vary in weight, size, or volume.

For example,

If a product in an order weighs up to 10 pounds then an additional $10 will be added with a basic shipping charge.

You can set the conditions as per your need like :

If products weigh between 1 and 3,999 pounds, they will incur an additional $1 in shipping costs.

If an order contains items weighing between 4 and 6,999 pounds, the shipping fee will be increased by $2.

In this way, you will not be charged for the extra size or location.

Here’s an example of Setting Up Size-Based Shipping :

For stores with diverse product ranges, consider factoring in weight, size, and quantity when calculating shipping costs. Display buttons for weight, size, and quantity at your checkout page.

And set up the checkout in a way, so that the shipping cost change accordingly.

This way, your customers will know the exact reason for the increased shipping cost, making them more likely to pay.

• Free Shipping (Conditional)

Your customer loves free shipping!

If you offer it conditionally, such as you add the condition “Orders Over A 2000 Amount And Get Free Shipping”

This can encourage customers to add more items to their cart to qualify for free shipping.

In this way, even if free shipping costs your pocket, you can replace it with the high-profit margin you will get as your AOV increases.

• Add Price-Based Shipping Costs

For stores with a wide range of products and varying price points, this solution allows flexible shipping costs.

You can set lower shipping fees for higher-priced items and adjust shipping costs for lower-priced products accordingly.

The benefit of this flexibility is that it helps store owners offer more competitive shipping rates that improve customer satisfaction.

By reducing shipping costs for high-value items and adjusting rates for lower-cost products, stores keep the option to balance profitability while offering different shipping costs to different customer segments.

This also encourages purchases of higher-priced items due to the lower shipping costs.

• Offer Shipping Costs Based On Specific Products/Categories/Tags

You can offer your shipping rates to specific products, categories, or tags.

This will deliver precise shipping calculations, especially if you have products with vastly different shipping requirements.

2. Apply Smart Pricing Techniques

Clever pricing strategies can help you offset shipping costs while keeping your customers happy.

Here are some techniques to consider:

• Incorporating Shipping Costs Into Product Prices

Instead of charging shipping separately, you could increase your product prices slightly to cover shipping costs.

In this way, you can offer “free shipping” without losing any money.

• Setting Minimum Order Values For Free Shipping

You can get larger orders by offering free shipping when customers reach a certain order total. This can increase your average order value while providing value to your customers.

• Using Psychological Pricing

Small tweaks in pricing can make a big difference.

For example, pricing an item at $9.99 instead of $10 can make it seem more affordable, even though the difference is minimal. This technique is called Charm Pricing.

This triggers a special psychological phenomenon in people that’s called “left digit bias,” in which consumers focus attention on a number’s leftmost digit (in this example, the price of a product).

3. Optimize the Checkout Process

A smooth checkout process can reduce cart abandonment and improve customer satisfaction.

Here’s how you can optimize it:

• Add A Location Picker At Checkout

This strategy is to allow your customers to select their location early in the checkout process.

Then provide accurate shipping estimates upfront. And after that, you will reduce the shipping price at the final step.

Your customers will feel like they are getting a surprise and as a result, you will not charged for the shipping.

• Simplify The Shipping Information Form

You should make it as easy as possible for your customers to enter their shipping information.

Use autofill where possible and only ask for essential information.

In this way, the checkout process will be done quickly and your customer will be happy.

You can easily create a checkout page with fewer fields using the Checkoutify plugin :

This tool helps to create a more efficient and user-friendly experience by:

1. Eliminating unnecessary form fields
2. Minimizing distractions during the purchase flow
3. Reducing the amount of effort customers need to expend

As a result, you will get a more focused checkout that can potentially increase your conversion rates.

Also, you should provide clear shipping cost estimates early in the process

Don’t wait until the last step to reveal shipping costs. Provide estimates as early as possible to avoid surprises that might lead to cart abandonment.

4. Offer Time-Based Shipping Options [Special]

Time-based shipping options can create urgency and encourage purchases among your potential buyers.

Here are some ideas:

• Daily Limited-Time Shipping Offer [Hour Based]

You can create a sense of urgency by offering special shipping rates during certain hours of the day.

For example, you can offer “Free shipping on all orders placed between 2 PM and 4 PM!“

• Special Shipping Offers On Fixed Days

You can boost your sales on slower days by offering special shipping rates.

Suppose, you can offer “Free shipping on all orders placed on Tuesdays!”

Use Advanced Shipping for WooCommerce

Applying these strategies manually is quite time-consuming as the shipping options WooCommerce by default are cluttered.

To apply these shipping strategies or more easily, consider using the Advanced Shipping for WooCommerce plugin.

It will allow you to set up complex shipping rules based on various conditions, including time and day.

5. Deliver Better Customer Experience

Shipping isn’t just about rates – it’s about the entire experience.

Here’s how you can improve it:

• User Role-Based Shipping Discounts

You can reward your loyal customers by offering shipping discounts based on user roles.

For example, you can offer your regular members or frequent buyers preferential shipping rates.

• Offer Delivery Date And Time Schedule

You can give your customers more control over their deliveries by allowing them to choose a preferred delivery date and time.

This is especially valuable if you are selling perishable goods or items that require the customer to be present for delivery.

• Provide Order Tracking Information

You can keep your customers informed about their package’s journey.

Try to provide tracking numbers and consider integrating with your shipping carriers to offer real-time tracking updates directly on your site.

• Send Automated Shipping Notifications

Keep customers in the loop with automated emails or SMS messages at key points in the shipping process.

For example, you can integrate with your shipping carrier and send your customer messages on when the order is packed, when it’s shipped, and when it’s out for delivery.

Why Customer Feedback Is Important

Getting Customer feedback and giving value to their opinion is important.

PwC reports that 17% of customers will leave a company by 1 unfavorable experience, and 59% of customers leave their even favorite company after a series unfavorable experiences.

Having a listening ear for consumers leads to better customer service and experience.

Also, it saves you from losing your customers.

When you value your customer feedback and improve your shipping process accordingly, you show that you appreciate your current clientele and prioritize them!

86% of customers are willing to spend extra for an improved customer experience, according to CX statistics.

Not just these, ever heard the proverb?

Happy consumers refer three friends, whereas dissatisfied ones refer ten.

If your current customers are happy with your business, they will recommend your products or services to others. So, that’s a free branding you will get by prioritizing your customer’s feelings.

Final Thoughts

Creating an effective shipping strategy for your WooCommerce store is all about balance – keeping your customers happy while not losing your profits.

If you apply strategies like the ones mentioned in this article while focusing on customer experience, you can maintain both.

Your ideal shipping strategy will depend on your specific products, customer base, and business goals.

Keep adjusting your strategy as you learn more about what works best for your store.

Apply these WooCommerce shipping strategies, these are well thought out and highly effective.

So, why wait? Start applying these strategies and you’ll be well on your way to happier customers and a good profit margin.

To utilize these strategies, try out the best plugins in WordPress from the following guide,

Showing irrelevant items can reduce the number of potential buyers in your online store.

If you provide a catalog with relevant products on your site, the chances of converting your website visitors into paying clients increase.

How?

When you display things that they are genuinely interested in instead of showcasing the prices, they get a strong feeling of getting their desired products in your store!

It highly triggers their buying sense, and they end up buying your products or at least asking the price of the products.

To create a catalog of relevant products based on your user perspective, you need to enable catalog mode.

However, the process of manually enabling catalog mode is a lot of hassle.

With catalog mode plugins, you can easily enable that.

There are several plugins and WooCommerce extensions available.

After researching a lot of plugins, I’ve selected 6 best catalog mode plugins and provided detailed information on these below.

But first, let’s see why you should enable catalog mode in your online store.

Why You Need Plugins To Enable Catalog Mode

You need to enable catalog mode to convert your usual website to a catalog website.

So, what’s the difference?

To put it simply, a catalog website is one that seems like an ordinary online store but lacks the “Add to Cart” button, cart, and payment process.

On the other hand, a list of products with photographs, technical details, and descriptions that are relevant to that particular category of goods or services can be found there.

With a catalog website, your customers can obtain all the information they need about your goods or services with online catalog, but in order to make a purchase, they need to take an additional step: either choose a local merchant from the list to place their order, or fill out a form to find out the price.

Not just these, Catalog mode also benefits you in selling complicated or expensive goods.

For example, Bare Metal Laser, an online retailer of high-end industrial equipment, offers detailed product details and prices, but instead of standard “Buy Now” buttons, their website displays “Make an Enquiry.”

Here’s another one: ROL Workplace, This company offers high-end electrical desks for workspaces and some additional accessories. They also used catalog mode to show all of their available desks.

WooCommerce does not, by default, include a “magic button” that can be used to switch an eCommerce website with pricing and cart capabilities into catalog mode.

That’s why you need additional plugins that will help you to enable catalog mode in your online store.

Top 5 WooCommerce Catalog Mode Plugins

I’ve selected 6 catalog mode plugins to review in this article.

Here every plugin has special features. I’ll go over what makes these tools special down below, and what you can do with these plugins with the pricing structure.

You can select a plugin from here based on your needs and preferences.

So, let’s go through them one by one :

1. YITH WooCommerce Catalog Mode

The YITH WooCommerce catalog mode plugin offers a great degree of customization.

Using the options this plugin offers, you can also design a special call to action button and labels.

In addition to the personalized CTA buttons, this plugin allows you to make an inquiry form.

You don’t need any coding skills to create forms with this plugin. Additionally, you can modify the form to fit your needs in terms of styles.

The ability to enable or disable catalog mode is another noteworthy feature of this YITH product catalog plugin. You can choose which products in the store to enable catalog mode. You can apply this to a particular location as well with this plugin.

Key Features of YITH WooCommerce Catalog Mode

In the below, I’ve listed some notable features of this plugin that are praised by their users.

• Selective catalog mode application.

• User-specific catalog mode settings.

• “Add to quote” button integration and display this on every product page.

• Activate the ‘Return to shop‘ and ‘Update list‘ buttons.

• Conceal the prices on all product pages.

• Automatically display the ‘Add to quote‘ button for out-of-stock products.

• Customize the style and the colors of the ‘Add to quote‘ button according to your own brand color &style.

Pricing

This plugin offers a free plan but to get access to all of its features you need to take their pro plans which start from $69.99/ yearly.

Get the Tool: YITH WooCommerce Catalog Mode

2. Advanced Catalog Mode for WooCommerce

Now for the second plugin to review, I’ve chosen advanced catalog mode.

With this plugin, you can enable catalog mode, wholesale pricing, and WooCommerce role-based pricing in just a few clicks.

Additionally, you can restrict the use of catalog mode to clients or guests who meet certain user role requirements.

Every sort of WooCommerce product is supported by the plugin. It also allows you to conceal payment methods according to user roles.

Additionally, you can personalize the “Add to basket” button to entice clients to get in touch with you or seek a quote.

Key Features of Advanced Catalog Mode for WooCommerce

Apart from what I mentioned about this plugin now, here are some highlighted features of this plugin :

• “Add to Cart” button customization.

• Configure general and role-based catalog mode settings for each product.

• Set a priority to hide payment options.

• This plugin offers support for WPML.

Pricing

The pricing plan of this plugin starts from $6.59 monthly (billed annually at $79)

Get the Tool: Advanced Catalog Mode for WooCommerce

3. CatalogX – Product Catalog Mode For WooCommerce

With the CatalogX plugin, you can turn your online store powered by WooCommerce into an interactive catalog.

You can use specific inquiry forms to easily gather consumer questions via email for each product.

You can also customize the form fields to your requirements, and you can also select between an eye-catching pop-up display or a slick inline format.

Additionally, there is an option to add the inquiry button to the theme of your website by using custom CSS variables.

Key Features of CatalogX

Here are some highlighted features of this plugin :

• Request a product option.
• Customizable “Add to Cart” option.
• Price visibility management option.
• Customization of the inquiry form feature.
• Variable product support option.
• Management based on roles.
• Query management by Role.
• Quick search to easily locate customer quotes.
• Activate catalog mode options for single or all product.

Pricing

This plugin offers a free plan. The pricing structure of this plugin comes with 3 plans: Growth, Agency, and starter. The growth plans will cost you $109/per year and it will provide 3 site support.

The starter one will cost you $79 and will provide you with 1 site. The agency plan costs you $159/ yearly and this is for 10 sites.

Get the Tool: CatalogX – Product Catalog Mode For WooCommerce

4. ELEX WooCommerce Catalog Mode

Check out ELEX WooCommerce Catalogue Mode if you are looking for a simple-to-use plugin to enable catalog mode on your WooCommerce store.

The WPML WordPress plugin and the plugin are 100% compatible.

Therefore, ELEX WooCommerce Catalogue Mode will not cause any problems if you manage a multilingual business using WPML.

The plugin also has a great feature called user role-based pricing. You can establish a special fee for particular user roles.

You should use this functionality if you have a membership model. In this manner, regular users must pay the full amount while premium members receive discounted goods and services.

Key Features of ELEX WooCommerce Catalog Mode

Here are some best features of this plugin :

• Role-based pricing.
• Wholesale pricing and discounts.
• Customizable “Add to Cart” button.
• Request a quote.
• Hide the cost of the products.
• Compatible with variable products.
• Additional personalization choices on product pages.
• Support for WordPress Multilingual (WPML).

Pricing

The WordPress plugin ELEX WooCommerce Catalogue Mode is available for free. The plugin’s free version is available for download from the repository.

However, the premium edition of the plugin is available for $79 annually for 1 site. If you need this plugin for more sites then the price will be increased.

Get the Tool: ELEX WooCommerce Catalog Mode

5. Catalog Visibility for WooCommerce

If you want to eliminate eCommerce capabilities from your online store and convert it to a catalog one, then you should simply go for Catalog Visibility For WooCommerce.

With this well-liked plugin, you can incorporate catalog mode into your WooCommerce store. You may conceal the prices, cart feature, checkout option, etc. with just one button click.

You also have the option to show prices to users who are logged in only.

You can also hide the price of your goods or services from visitors who are not registered on the internet with this plugin.

Key Feature of Catalog Visibility for WooCommerce

Using this plugin, you can :

• Has a “Hide price” and “Hide product” feature.
• Disable the functionality of the cart option.
• Removes the checkout function.
• Customizable roles of users option.
• Option to add “Set priority”.

Pricing

The WooCommerce plugin Catalogue Visibility Options is a premium one. The plugin costs $6.59 per month or $79 annually and can be downloaded from the official WooCommerce website.

Get the Tool: Catalog Visibility for WooCommerce

Final Thoughts

The experience your consumers enjoy in your store has a big impact on how successful your WooCommerce Store is. So, you should definitely convert to catalog mode to provide a professional experience to your potential buyers.

All five of these plugins, in my opinion, can transform your store into catalog mode quickly and easily.

I hope that this post helped clarify the differences between the different plugins.

These plugins require very little technical expertise and setup to access all of the fundamental features found in the Free version.

That is my opinion, and please feel free to leave a comment below if you have any queries!

Frequently Asked Questions (FAQs)

FAQ 1: Which Catalog Mode plugin is best for customizing which users can see prices and purchases?

– The YITH WooCommerce Catalog Mode plugin is often recommended for its granular control over user roles.

It allows you to hide prices and disable purchasing for guests while keeping those functions active for registered users or specific user roles.

FAQ 2: How to enable catalog mode in WooCommerce?

-While WooCommerce doesn’t have a built-in catalog mode, you can use a plugin to add this functionality.

Have you ever wished that your cart abandonment rate dropped very low or that no customer ever abandoned their cart on your site?

If yes then the answer is to simplify your checkout page to save customers’ time and reduce frustration.

In a nutshell, you have to provide a Simple, Clear, Attractive Checkout.

For that, you’ll need to gather some actionable ideas to customize WooCommerce checkout fields as the default checkout pages in WooCommerce are very cluttered.

Well, here’s the best thing.

This list is filled up with 7 PROVEN (and little-known) ways to customize WooCommerce checkout fields that are easy to apply and 95% possibility of reducing your abandoned cart rate.

Also, I’ve provided some ideas of how you can apply these strategies easily at the end.

Let’s get started.

7 Actionable Tips To Customize WooCommerce Checkout Fields

I’ve picked 7 checkout field customization ideas that you can apply and reduce your cart abandonment rate:

1. Remove Unnecessary Checkout Fields

Many of your customers might leave your site due to unnecessary fields on the checkout page.

The best idea that you can do is to delete the unnecessary fields from your checkout page.

Suppose you visited a store online for a gift, you choose it then you proceed to the checkout page.

Now in the checkout field, you become irritated while filling up the unnecessary fields and end up abandoning your cart.

The same happens with your customers too. To avoid this you need to remove the fields that are not necessary for your customers to checkout items.

Now, this is WooCommerce’s default checkout form.

As you can see, all kinds of options are given in this form for many types of businesses. You need to adjust it according only to your requirements.

Not all the options given in this form are needed for your business. Keep only the one that you need and cut out the rest.

Here’s a guide on how you can cut out unnecessary fields that you don’t need.

2. Edit WooCommerce Checkout Fields Labels- Add Label, Insert Placeholder Text

WooCommerce customers are very used to seeing the same checkout field again and again.

To make a difference and make the fields actionable, you can modify WooCommerce checkout fields.

Add or Change Label

You can change the label name or add a more relatable label that goes with your business brand value.

Suppose you want to give your customer options for :

• Contactless Delivery
• Extra bags
• More specific details and directions to the delivery man

Then you have to add a label.

As the default WooCommerce setup doesn’t offer these options, you need to use a plugin to apply this idea.

Add or Change Placeholder Text

Apart from adding a label, you can also change the placeholder text.

See below, if you want to write a note on the placeholder in any options you can do it and this will add more clear direction to your customer.

In case you want to know how to change the placeholder text step by step,

• Go through this guide: How to Customize the Placeholder Text

3. Use A Multi-Step Custom Checkout Form In One Field

No matter how attractive the level you use or placeholder text you write, if your checkout page seems unorganized your buyers will leave.

Suppose, you are shopping from an online store and filling up an unorganized checkout page. You might avoid completing your checkout process. So do your customers.

That’s why you should simply go for a multi-step approach. This means dividing the form into different sections such as:

• The first section is for personal information.
• The second section is for billing details.
• And the third for order summary etc.

A multi-step checkout will allow your consumer to finish their transaction without feeling overwhelmed by breaking up the checkout page into multiple steps.

In a multi-step approach,  every field is separated so there is less confusion for your buyers.

Here is an example below :

In this approach, your checkout field page will look more neat and clean. And your users won’t get distracted while completing the entire process.

4. Add Product Images to the Checkout Page

Whether you go for a single-step or multistep approach, you can add some creativity to your checkout page.

The default settings of the order details of the checkout page are like this :

As you can see, there is no product image besides the product details.

Now see below :

Didn’t it become more eye-catching?

You can also add product images like this to your checkout page and make your checkout page different that other WooCommerce store’s checkout pages.

5. Add An Option For Increased Quantity Field To Double Your Sale

Adding product images is a great customization idea, but what if your customers want to increase their number of purchased products at the checkout page?

With the default WooCommerce settings, you can’t offer your customer to increase the number of products at the checkout page.

Think it for yourself, aren’t there oftentimes you realize the deal is really good and you should buy 2 instead of one?

But you don’t want to repeat the whole process of selecting and checkout, and end up buying just one!

That’s something that can happen to your customer too!

So, you can edit WooCommerce checkout fields by adding the option to increase the number of products right there.

6. Add Automatic Registration At the Checkout Page

Your potential customers love a quick checkout process because no one has time to kill on a checkout page.

You don’t want to create a checkout page that is very time-consuming for your potential buyers.

That’s why you need to add automatic registration at your checkout page. In another way, enabling the guest checkout process.

Though it does give your potential customer a smooth checkout experience, this idea comes up with a drawback.

Drawback : if you add automatic registration process instead of manual, you won’t be able to see important info about customers, like what they’ve bought before and what they like. This makes it hard to send them specific offers or figure out what they want to buy.

7. Add Branding Color & Logo

One more unique idea you can apply while doing your checkout field customization is, that you add your branding color and logo on the field label or placeholder text. This will add branding at the checkout process.

This way the checkout process will match your branding, and it will greatly help you to create brand awareness.

Look below at how RexTheme placed its logo and brand color on the checkout page:

As you can see, they focused on their branding in every single element of the checkout page. They kept their logo, highlighted the button and linkable texts with their brand color.

And as I mentioned in one of the previous tips, they cut out all the unnecessary steps in their checkout to make it distraction-free.

Best Plugin That You Can Use To Customize WooCommerce Checkout Fields

These 7 ideas that I described in this article are great for customizing your checkout field and providing your customers with a smooth and hassle-free checkout experience.

By adding these ideas, you can reduce your abandoned cart rate and increase your sales. You can apply these strategies in two ways, by custom coding or using a plugin.

If you are a not tech person, custom coding would be really hard for you.

You can simply go for a plugin such as Checkoutify :

This mini but powerpack plugin comes up with a drag-and-drop editor for the Checkout, where you can easily create a customized checkout page!

Also, it offers a Multi-Step Checkout option, with it you can easily apply the idea of a multi-step approach that I mentioned above.

Here are more features of this plugin :

• Well-Organized Checkout Fields
• Rearrange Steps, Move Sections
• Custom Checkout Fields (Adding or Removing field)
• Guest Checkout Friendly
• Adding Branding & Logo

With this no-code plugin, you can easily apply these ideas without any headache and reduce your abandoned cart rate!

Final Thoughts

To match with the fast-paced business world, you need to step up and add unique WooCommerce checkout field customization ideas to give your customers a better checkout experience.

Traditional styles are gold, but customers nowadays have tons of options as business, and e-commerce startups are growing at a high growth rate.

It’s become really hard to catch their attention if it takes their much time, is cluttered, or not attractive.

So, go ahead and apply these ideas to provide a different checkout experience which will reduce your abandoned cart rate.

If you stay away from custom coding, go for the Checkoutify plugin.

If you have any queries, comment below!

Panorama plugins help you transform your panorama images into virtual tours.

And not only that, they also let you to host and publish the tours as well.

These no-code plugins are designed to be the best way to make the most of all your panoramic photos and images.

You just have to be cautious enough to choose a panorama plugin that aligns with your needs and is easy for you to use.

To assist, I’ve reviewed 3 best panorama plugins to help you create a virtual tour and set it up on your WordPress site EASILY.

Make sure you pick a plugin that has the features and functions that you are looking for.

In case you don’t know what features you should look for in panorama plugins, I’ve explained below.

So, let’s get started.

What to Look for in Panorama Plugins

Panorama tools can have a lot of different features.

Here are the major functions you should consider while choosing a panorama plugin:

Easy Virtual Tour Creation Process

You need to pick a plugin that can help you complete the whole virtual tour creation process with less confusing buttons, inputs, and fewer Steps.

So that you can face less hassle and save your time.

Hotspots Support

Make sure the plugin you are choosing has hotspot support. You can share any information about the specific scene or object within the VR tour using hotspot.

VR Headset Support

If you choose a plugin that has VR headset support, you can activate it easily.

When people come to your website, they can wear their Google Cardboard or VR Headset and experience your virtual tour using their phones.

Customizable Navigation Options

Maintaining your brand identity is highly important when you are creating a virtual tour.

So, choose a plugin where you can customize the colors of the navigation keys.

Shortcode Support

You must be sure that the plugin you are choosing has global shortcode support for publishing virtual tours.

This way, you will be able to publish virtual tours on any page builders without any hassle.

What Are the Best Panorama Plugins In WordPress

When it comes to picking a panorama plugin, it’s all about what you need.

Here are 3 panorama plugins that I think cover a lot of different areas:

1. WP VR: 360 Panorama and Virtual Tour Builder For WordPress

With WPVR, you don’t need any help from anyone and create your virtual tour all on your own with just 3 simple steps.

Not just that, you can increase interaction using zooming choices, easy navigation functions, a scene gallery to preview all scenes, etc.

You can add interactive and clickable hotspots to your tour to provide visitors with information, pictures, videos, GIFs, and even set the option to purchase things straight from the tour.

Many plugins provide specific builders like Gutenberg or Elementor. But with WPVR, you can publish on page builder or any theme such as Gutenberg, Elementor, Divi, etc!

Not just these, WPVR lets you add 360 videos in the easiest way in WordPress.

Best Features

Here are some features of WPVR that stand out :

• Easy UI and Creation Process

With WPVR’s easy-to-use interface, you can easily create virtual tours without any technical knowledge.

In less than five minutes and 3 steps, you can make a virtual tour on your own.

This plugin offers video tutorials, documentation, and virtual tour creation guides to help you out if you are stuck at any stage.

• Interactive Hotspots Support

You can add engaging hotspots or pointers, such as texts, images, GIFs, URLs, videos, and buttons, which are all included.

Additionally, these hotspots come with over 900+ customizable icons that you may further alter with any color and a ripple animation option.

You get additional add-ons like “Fluent Forms Addon” that you can add as a hotspot and wherever you want in your virtual tour.

• Mobile Friendly Virtual Tours

WPVR is made with mobile devices in mind, any tour you create will have a completely mobile responsive, 360-degree viewer.

Also, you can get quicker loading interactive VR tours on a phone.

WPVR offers height customization for virtual tours on mobile. You can set the mobile-only virtual tour height for every 360-degree virtual tour to display interactive VR tours on a mobile device.

You can also set alerts for smartphone users. The custom front-end messages can be displayed to assist smartphone users in viewing virtual tours with WPVR.

• 360 Panorama Scene Features

You can add up to 5 scenes [Free Version] and unlimited scenes [Pro Version] in WPVR. On top of that, you may add the scene title and author’s name, set up horizontal angles, or verticle angles, and also create partial panorama tours.

On top of that, you get a scene gallery feature with which your clients can navigate from one scene to another. You can also customize the transition from one scene to the next by using more than 15+ scene transition effects.

• Easy Navigation & Customization

Maintaining your brand identity is highly important when you are creating a virtual tour. So, with WPVR, you get a modern and trendy navigation layout with which you can customize the colors and branding of the navigation keys.

You can also use mouse controls and keyboard controls to move around the virtual tour.

• VR headset and Cardboard Support

With just one click, you can enable your virtual tours to work with VR cardboard with WPVR.

Additional Features

You have gone through some core features that WPVR provides.

Here are some special features that you can add to take your virtual tour to the next level:

• Floor plan

A comprehensive floor plan for your house, business, showroom, or any other location you own may be made with ease. Realtors and real estate agencies love using real estate floor plans, and you can use them to add some flair to your real estate tours.

• Explainer Video

Get viewers involved with a guided Explainer Video. Guide people through the complete virtual tour experience with an entertaining and pre-recorded video that lets you connect with visitors directly.

• Embed Addon Feature