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What if a simple offer at checkout could boost your revenue by 10-30%?

That’s exactly what an order bump does.

It’s a quick and easy way to suggest something extra your customers can add to their cart with just one click—no hassle, no pressure.

Whether you’re running an e-commerce store or a SaaS platform, this strategy is proving to be a powerful tool for boosting sales and providing more value.

In this blog, you’ll learn what an order bump is, why it works so well, and see 11 real-life examples to help you put this idea into action.

So, let’s go!

What is an Order Bump?

An order bump is basically a small, optional offer you show your customers during checkout. It’s designed to complement what they’re already buying—a low-cost addition that feels natural and useful.

Think about offering a protective case when someone buys a phone or a set of extra brushes for a painting kit. With just one click, your customer can add this item to their order without any complicated steps.

Order bumps aren’t the same as cross-sells or upsells. They’re quick, convenient offers presented right at the checkout stage. They don’t push for an upgrade or suggest unrelated products—they simply enhance what your customer is already purchasing.

The Difference Between Order Bumps, Upsells, and Cross-Sells

Here’s how each of these strategies works differently in your sales funnel:

• Order Bump: A small, additional item you offer at checkout. It’s meant to complement the main purchase, like a travel-sized version of a product or a warranty add-on.
• Upsell: This suggests a higher-value option. For example, instead of the basic version, you recommend the premium version with extra features.
• Cross-Sell: These are related but separate items that aren’t necessarily tied to the main product. For example, showing coffee mugs on a coffee maker product page.

The table below highlights the distinction between an order bump vs upsell vs cross-sell to help you decide which strategy fits your business goals.

Aspect	Order Bump	Upsell	Cross-sell
Where It’s Shown	At checkout	Before checkout or during browsing	During browsing or post-purchase
Purpose	Add a small, relevant item to complement the purchase	Encourage upgrading to a higher-value product	Suggest related but separate products
Example	Adding a warranty to a laptop purchase	Suggesting a more advanced version of the laptop	Recommending a laptop bag or mouse
Cost	Typically low-cost	Higher cost than the original product	Varies based on the related product
Customer Experience	Quick, easy decision with minimal effort	May involve more thought and decision-making	Adds options but not tied to checkout directly

Each strategy has its place, but order bumps stand out for their simplicity. They’re a low-pressure way to increase your sales while giving your customers something they genuinely find useful.

Why Are Order Bumps Effective for Businesses?

Order bumps work because they tap into the moment when your customer is already committed to buying. At checkout, shoppers are in a buying mindset, making them more likely to say “yes” to small, relevant offers that don’t feel intrusive.

By offering something that complements their main purchase—like a laptop case with a laptop—you’re not disrupting their journey but enhancing it.

What makes order bumps powerful is how easy they are to accept. With just one click, your customer can add an extra item to their cart without the hassle of starting over.

Take Matthew Chapman’s experience as an example. He was struggling to scale his online martial arts course ‘’Mittmaster’’ despite trying various methods like blogging, YouTube videos, and paid ads. Once he implemented Order Bumps offering a discounted “Advanced Training Guide” during checkout. This was a relevant add-on that aligned with his course content and provided extra value for customers who were already committed to learning martial arts. The result? Within the first month, Matthew’s revenue increased by 20-50%, simply by adding a relevant offer at checkout.

Impressive right?

So, it’s clear that order bumps have a direct impact on your business by boosting your Average Order Value (AOV).

The Impact of Order Bumps on Average Order Value (AOV)

By offering relevant products at checkout, you make it easy for customers to add more to their cart with just one click. This leads to more revenue per transaction.

Let’s look at statistics to get a clear idea.

A PayKickstart case study showed a 73.33% AOV increase after theimplementation of the order bump.

Order bumps also enhance customer satisfaction by the valuable, complementary items at the right time, increasing the likelihood of repeat purchases.

In short, order bumps drive higher revenue, increase AOV, and improve the customer experience—all with minimal effort.

Now that you’ve seen how order bumps can drive higher revenue and improve AOV, let’s take a look at real-life examples from different industries.

8 Examples of Order Bumps For Different Industries In 2025

Below, you’ll see how businesses are effectively using order bump examples to boost sales and enhance the customer experience.

A. Order Bumps for E-commerce Stores (Fashion, Jewelry)

Example 1: Jewelry Store – Cleaning Kit or Gift Wrapping

Blue Nile includes gift wrapping and cleaning kits as add-ons during the checkout process. These options are presented as enhancements to your purchase. For instance, if you’re buying an engagement ring, Blue Nile offers free gift wrapping, making the item ready for gifting.

They also suggest cleaning kits for long-term maintenance, which increases the overall purchase value without feeling like a hard sell.

Example 2: Fashion Retailer – Matching Accessories with Discounts

ASOS uses its “A little something extra?” feature as an order bump during checkout. For example, if you’re purchasing a woman’s blazer, you’ll see suggestions for ear muffs, belts, or matching earrings, often at discounted prices.

These items are displayed prominently in the cart, encouraging you to add them for a cohesive outfit while saving on accessories.

B. Order Bumps for Food & Beverage Stores

Example 1: Meal Kit Service – Desserts or Side Dishes

HelloFresh introduces order bumps right before payment. If you’re ordering a meal kit, they suggest desserts like chocolate cake or premium sides like garlic bread at a slight discount.

These add-ons are displayed in a pop-up or highlighted in your cart, making it easy to add them without disrupting your checkout process.

Example 2: Beverage Store – Discounts on Kits

Blue Bottle Coffee offers discounts on purchases during checkout. For instance, after selecting a pour-over kit, you’re presented with a espresso bag or instant espresso or a craft match at a lower price.

This offer clearly shows the savings and entices you to commit to ongoing orders.

C. Order Bumps for Health & Wellness Stores

Example 1: Fitness Equipment Store – Add-on resistance bands or a workout guide

Peloton integrates order bumps by recommending complementary accessories during checkout. For example, if you’re buying a gym bike, Peloton suggests cycling shoes at a discounted price.

Example 2: Supplement Store – Subscription offer for regular delivery of products

Supplement stores can take advantage of the subscription model by offering an order bump for a regular delivery option. This adds convenience for customers who want their vitamins or health supplements delivered automatically.

A store like GNC uses this tactic by offering a subscription discount at checkout, encouraging customers to opt for recurring purchases.

D. Order Bumps for SaaS Companies

Example 1: Software Company – Offering an extended trial or premium feature at checkout

FreshBooks encourages upsells during checkout by offering extended trials or premium features. For instance, if you’re signing up for the basic plan, they offer you to add members for the plan at the checkout.

Example 2: Online Course Platform – Offering an exclusive bonus module at checkout

Udemy uses a smart order bump strategy by offering exclusive bonus modules at checkout.

For example, if a customer is purchasing a course on digital marketing, Udemy might present an offer for an additional, exclusive module that dives deeper into a specific topic, like advanced SEO techniques or paid advertising strategies.

This bonus module is often offered at a discounted price or as a limited-time deal, making it an easy upsell during the checkout process.

Now that you’ve seen how powerful order bumps can be across different industries, you’re probably wondering how to put this strategy into action.

How to Add Order Bumps to Your Online Store

Adding order bumps to your store is easier than you might think, especially with Checkoutify. This tool simplifies the process, letting you create and customize order bumps that align with your brand and audience.

To make it even easier, I’ve attached a video guide below. Follow the steps to set up woocommerce order bump offer in your store.

Best Practices for Creating Effective Order Bumps

To make your order bumps work, follow these simple best practices:

• Keep the offer relevant and complementary Your order bump should match what your customer is already buying. For example, if someone’s buying a coffee maker, offer them a discounted pack of coffee pods. It should make sense and feel like a natural addition to their purchase.
• Offer a low-priced item to reduce friction For high-ticket items, keep order bumps under 10% of the total purchase price. If a customer is already spending $100, offering a $2 dessert or a $5 accessory makes it easy for them to say “yes.” It’s a low-risk addition that feels like a good deal.
• Use persuasive language Make sure to highlight the value. Instead of just saying, “Get this item for $10,” say something like, “Add this for only $10 and make your purchase complete.” Show how it adds value to their order.
• Present the offer at the right moment Offer the bump just before checkout when your customer is ready to buy. This way, it feels like a convenient, final step in their purchase journey.
• Keep it simple and visual Show a clear image and a short description of the offer. If you’re offering a scarf with a coat purchase, include a picture of the scarf and keep the message brief, so they can easily see the value.

Follow these practices, and you’ll be more likely to boost conversions and make order bumps a valuable tool for your business.

Final Thoughts

Order bumps aren’t just about growing your revenue—they’re about enhancing the customer experience. By offering relevant, valuable add-ons, you show customers that you understand their needs and are committed to improving their purchase journey. A SaaS application development company can help create seamless order bump features that enhance user experience and drive more sales.

Now it’s time to take action. Start by testing a single order bump on one of your best-selling products. For instance, if you sell fashion items, try suggesting a discounted accessory that complements the product.

Here’s a simple checklist to get started:

• Identify your top-selling product or service.
• Choose a complementary add-on that aligns with it.
• Set up the order bump in your checkout process using a tool like Checkoutify.
• Test and analyze how it impacts your average order value (AOV).

Take these steps today, and you’ll start seeing the benefits—more sales, happier customers, and a stronger bottom line.

What if you could tap into the marketing strategies of a retail giant to take your e-commerce business to the next level?

Walmart, one of the biggest names in retail, made $648 billion in revenue in 2024—a 6% increase from the previous year.

That kind of success doesn’t happen by chance.

Here’s the exciting part: Walmart’s marketing playbook isn’t reserved for billion-dollar businesses.

From their unbeatable pricing strategies to their customer-centric approach, there are plenty of lessons you can adapt to grow your online store.

Ready to discover how Walmart stays on top—and how you can apply their strategies to your business?

Let’s dive in.

Why Study Walmart Marketing Strategy?

If you’re trying to grow your e-commerce business, Walmart’s marketing strategy offers lessons you can’t ignore.

They’ve cracked the code on solving challenges you’re likely facing—like keeping prices competitive, streamlining operations, and building customer loyalty—all while staying on top of a crowded market.

Walmart isn’t just a retail leader. It’s a business that reshaped how customers shop and how businesses compete.

By studying what they do, you can pick up actionable Walmart marketing tactics to scale your own business.

The Impact of Walmart on Retail and E-Commerce

You’ve seen how retail has evolved over the years, but Walmart keeps setting the bar higher. With over $611 billion in revenue in 2023, they’ve held their spot as the largest retailer globally. That didn’t happen by chance—it’s the result of a focused strategy that prioritizes affordability, efficiency, and customer convenience.

Here’s how Walmart’s impact shows up in ways that matter to you:

i. Adjusting Pricing Power

Walmart’s “Everyday Low Price” approach changed how people think about affordability. They don’t rely on constant sales gimmicks. Instead, they price their products so customers feel like they’re always getting a deal.

For your e-commerce business, this is a reminder that you don’t need flashy discounts to attract buyers because- consistent value wins.

ii. Making E-Commerce Work

Walmart wasn’t always big in online retail, but they turned things around fast. Acquiring Jet.com and using their physical stores as fulfillment hubs helped them grow into the second-largest online retailer in the U.S., just behind Amazon.

For you, this highlights the importance of thinking beyond the website—how can you merge your online and offline efforts for better customer reach?

iii. Optimizing the Supply Chain

Walmart’s supply chain is one of the most efficient in the world. Their systems let them deliver products faster and at lower costs.

If you’ve ever dealt with shipping delays or high logistics costs, this is where you can take notes: investing in smoother operations saves money and keeps customers happy.

iv. Building Customer Loyalty

Walmart meets customers where they are—whether it’s a local store or an online order delivered the next day. This kind of accessibility builds trust and loyalty.

For you, this is a clear signal: make it easy for your customers to shop with you, no matter where they are.

Why This Matters for Your Business?

When you break it down, Walmart’s strategy works because they focus on what matters most to their customers. You can do the same by:

• Offering consistent value without compromising your margins.
• Thinking beyond just online sales and integrating all your customer touchpoints.
• Streamlining your backend operations so they support your growth.
• Making your brand accessible and trustworthy.

So, ultimately look at what works, adapt it to your scale, and start seeing the results.

Quick Glance At The Walmart Marketing Mix

Now, let’s break down Walmart’s marketing approach so you can see how these Walmart marketing strategies might apply to your business.

They stick to the 4Ps of Marketing:

1. Product,
2. Price,
3. Place,
4. and Promotion.

Each one plays a specific role in their success, and there’s a lot you can take away from their methods.

1. Product: Diverse Offerings for Mass Appeal

You’ll notice that Walmart doesn’t limit itself to one product category. They offer everything—groceries, electronics, clothing, home goods, and even automotive supplies. This wide range is intentional. It keeps people coming back, knowing they can find almost anything they need in one place.

2. Price: Everyday Low Prices Strategy

You probably know Walmart for its low prices. They don’t rely on occasional discounts to grab attention. Instead, they stick to their “Everyday Low Prices” promise, which makes shopping there feel like saving money every time.

3. Place: Efficient Supply Chain and Distribution

Walmart doesn’t just sell products—they handle how those products get to you. Their control over the supply chain means they can keep costs down and deliver faster.

4. Promotion: Targeted Campaigns and Omnichannel Marketing

You’ve probably seen Walmart’s ads everywhere—on TV, social media, email, and even in stores. That’s because they know their customers use all these channels, and they make sure to reach them on every one.

Before getting into the details, think of Walmart’s strategies as actionable steps you can adapt for your store. These aren’t high-budget tactics—they’re practical Walmart marketing strategies you can implement right away to see measurable growth.

11 Lessons from Walmart’s Marketing Strategy for E-Commerce Businesses

Each strategy here gives you direct ways to improve your business, backed by real examples from Walmart’s playbook.

1. Stay Updated On The Target Audience At All Times

Walmart doesn’t play guessing games when it comes to their customers. They rely on data to know exactly what people want and when they want it. You should be doing the same to stay ahead of the curve.

i. Walmart’s Data-Driven Audience Segmentation

Here’s how Walmart nails it: they use analytics tools to figure out who’s shopping, what they’re buying, and even how often. This data lets them adjust their inventory, ads, and even the layout of their stores to match what people want. Smaller retailers now use retail analytics services to get customer insights without needing a huge data setup like Walmart.

ii. How to Apply Audience Insights to E-Commerce

You don’t need a huge budget to start using data to understand your customers. Tools like:

• Google Analytics: Track which products and pages your audience loves.
• Hotjar: Get visual feedback on what’s confusing your customers.
• Klaviyo: Learn which emails actually drive sales so you can send smarter campaigns.

Here’s a quick example: If you notice most of your customers are checking out one type of product, double down on promoting it. Highlight it on your homepage, feature it in ads, or offer bundles with related items to drive more sales.

2. Smart Pricing Strategies That Work

As I mentioned before, Walmart’s “Everyday Low Prices” model has been a game changer. They’re not focused on flashy discounts—they just offer prices people can trust. You can take a page from their book and create pricing that’s competitive but still profitable.

i. Walmart’s “Everyday Low Prices” Model

Here’s how Walmart does it: They negotiate big deals with suppliers and cut costs where it matters, so their base prices are unbeatable. For their customers, it’s simple. They know they’re getting a fair deal without waiting for a sale.

ii. Tips for Small Businesses to Stay Price Competitive

Even if you’re not Walmart, you’ve got options:

• Use Prisync or Price2Spy to monitor what your competitors are charging.
• Offer value bundles (like combining bestsellers into a discounted package).
• Keep your shipping affordable—free shipping over a certain amount works great.

Think about it this way: If you sell handmade candles, you could offer a deal like “Buy 3, Get 1 Free.” It keeps your average order value high while giving customers a reason to buy more.

3. Strategic Product Assortment According To Demand & Trend

Walmart doesn’t overwhelm their shelves—they focus on products they know will sell. For your e-commerce store, keeping your catalog lean and based on demand can help you save costs and boost sales.

i. Walmart’s Focus on High-Demand Products

Walmart uses trend data to decide what goes in stores. If it’s winter, you’ll see boots and jackets front and center. If it’s back-to-school season, they’re ready with school supplies. They plan months ahead to make sure they’re in sync with what their audience needs.

ii. Tools to Optimize Your Product Catalog

You can do the same by using tools like:

• Jungle Scout or Helium 10 to find trending products in your niche.
• Weekly sales reports to identify what’s selling and what’s just sitting there.
• Cross-selling plugins like Product Recommendation for WooCommerce to bundle related items.

For example, if you’re noticing that customers are buying yoga mats but not yoga blocks, create a bundle or run a promo. This encourages people to grab both items and increases your cart value without overstocking low-demand items.

4. The Right Digital Marketing Channels to Focus On

Walmart knows where its customers spend their time online and targets those platforms directly. You need to do the same by choosing the channels that match your audience’s habits and your business goals.

i. Walmart’s Approach to Social Media and Paid Ads

Walmart uses a mix of social media, email marketing, and paid ads to keep their brand in front of customers. They run sponsored posts on platforms like Facebook and Instagram to highlight promotions and new arrivals. On the organic side, their content is focused on engagement—helpful posts, relatable updates, and even customer stories.

They also rely on Google Ads to capture high-intent shoppers searching for products they already sell. Their campaigns are data-driven, ensuring they spend money on what works.

ii. Adapting Digital Marketing Strategies to Small Businesses

You don’t need Walmart’s budget to make an impact. Start with a smaller, more targeted approach:

• Use Google Ads for search-based campaigns if your product solves a specific need.
• Leverage Instagram and TikTok for visual products like fashion or home decor.
• Focus on Facebook if your audience skews older or likes conversational content.

Here are a few cost-effective tools you can use:

• Canva for creating professional-looking graphics on a budget.
• Buffer or Hootsuite for scheduling posts across multiple platforms.
• AdEspresso for managing Facebook and Instagram ads efficiently.

For example, if you sell handmade kitchen tools, promote your products with short Instagram Reels showing how to use them. Pair that with a Google Ads campaign targeting “handmade kitchen tools” to drive clicks from people ready to buy.

5. Invest in Brand Loyalty Programs

Walmart knows the value of repeat customers. You can maximize your revenue the same way by giving your loyal shoppers reasons to keep coming back.

i. Walmart’s Rewards and Memberships

Walmart+ is their flagship loyalty program. It offers perks like free delivery, fuel discounts, and exclusive deals. Shoppers love it because it saves them money in areas they care about, creating a sense of value that keeps them engaged.

https://youtu.be/FqHbtIzvlwI

ii. Crafting Loyalty Programs for Small Businesses

You don’t need a big rewards program to see results. Start simple:

• Offer points for every purchase, which customers can redeem for discounts later.
• Provide exclusive access to sales or early product launches for repeat buyers.
• Send personalized thank-you emails or small discounts after a certain number of purchases.

Tools like Smile.io and LoyaltyLion can help you set up a professional loyalty program without complicated coding or high costs.

For instance, if you run a skincare store, let customers earn points for every $1 spent. When they reach 500 points, they get $10 off their next purchase. It’s a small investment that keeps them coming back to you instead of a competitor.

6. Use Competitive Promotions

Seasonal deals and time-sensitive offers are great ways to boost sales and bring new customers into the fold. Walmart has mastered this, and you can too with the right planning.

i. Walmart’s Promotional Campaigns and Seasonal Offers

Walmart’s promotions are always on point. During the holidays, they roll out massive discounts on top categories like electronics and toys. They also use their ad channels to highlight these deals well in advance, so customers know what to expect. The seasonal Walmart marketing campaigns are carefully timed and designed to hit the sweet spot for shoppers.

ii. How to Run Effective Promotions for Your Store

You don’t have to cut into your profits to make promotions work:

• Bundle products that naturally go together and offer a discount on the set.
• Run limited-time offers to create urgency, especially during the holidays.
• Use BOGO deals (Buy One, Get One) for slower-moving inventory to encourage higher cart values.

Tools like Klaviyo, or OptinMonster can help you craft and promote these deals to the right audience.

For example, if you sell pet supplies, create a “Winter Care Kit” with a discounted bundle of pet blankets, paw balm, and coats. Promote it through email campaigns and limited-time popups on your site to grab attention before the cold season hits.

7. Maintain a Strong Brand Image

Your brand is how people perceive your business. A strong, trustworthy image encourages customers to buy from you repeatedly. Walmart prioritizes trust and value, and you can follow a similar path to make your brand memorable.

i. Walmart’s Emphasis on Trust and Value

Walmart consistently delivers on its promise of quality products at affordable prices. This reliability builds trust. They also highlight their commitment to customer satisfaction by offering clear return policies, reliable customer service, and competitive pricing.

Their branding focuses on being accessible to everyone, which appeals to a wide range of shoppers. When customers feel they’re getting great value, they’re more likely to choose Walmart over competitors.

ii. Building a Positive Brand Perception for Small E-Commerce

Start by defining what your business stands for. Communicate that clearly across your website, emails, and social media. Focus on these strategies:

• Consistency: Use the same tone, logo, and colors everywhere—from your website to your packaging.
• Transparency: Be upfront about pricing, shipping times, and product quality.
• Social Proof: Display customer reviews and testimonials to build trust.

Tools like Trustpilot and Google My Business can help you collect and display reviews. For brand consistency, tools like Canva or Adobe Express let you create professional visuals that align with your style.

For example, if you sell handmade jewelry, share behind-the-scenes videos on Instagram showing how you create your pieces. It makes your brand relatable and authentic, which builds trust.

8. Analyze and Learn from Competitors

Keeping an eye on your competitors helps you spot trends, refine your Walmart marketing strategy, and offer more value to your customers. Walmart continuously learns from others to improve its operations, and you can do the same to stay competitive. Partnering with a marketing staffing agency can also give you access to experts who can help analyze trends and implement winning strategies.

i. Walmart’s Strategies to Stay Ahead in Retail

Walmart keeps a close eye on competitors like Target to stay on top. While both stores focus on affordable pricing, Walmart is all about offering a huge variety of products at low prices.

For example, Walmart often offers bulk items, which works well for families looking to save. Target, on the other hand, focuses more on stylish, higher-end products and creating a unique shopping experience with exclusive brands.

By tracking what Target is doing, Walmart adjusts its prices and product choices to stay competitive. They make sure their offerings match what customers want, whether that’s through price cuts or expanding their selection.

ii. Competitive Analysis Techniques for E-Commerce

You don’t need expensive tools to analyze your competitors. Focus on these steps:

• Identify your top competitors: Use tools like SEMrush or Ahrefs to see which businesses rank for the same keywords as yours.
• Study their websites: Look at their product descriptions, pricing, and promotions.
• Track their marketing efforts: Follow their social media and ads to see what’s working for them.

For deeper insights, tools like BuzzSumo can show you which of their content gets the most engagement. Combine this with Google Trends to spot opportunities for new products or promotions.

For instance, if a competitor’s new product launch gets a lot of buzz, you can identify the features customers are excited about and see if you can offer something similar.

9. Prioritize Customer Experience

Customers stick with businesses that make shopping easy and enjoyable. Walmart focuses heavily on creating a seamless shopping experience, which has been a key driver of their success. You can prioritize customer experience to build loyalty and boost sales.

i. Walmart’s Customer-Centric Policies

Walmart’s free pickup service, easy returns, and 24/7 customer support show how much they value convenience. Their website is designed for quick navigation, and they constantly improve their services based on customer feedback. These small details make shopping with Walmart hassle-free and encourage repeat visits.

ii. Enhancing the Shopping Experience for Your Audience

For your store, think about the entire customer journey—from the moment someone lands on your website to after they receive their order. Here are simple ways to improve their experience:

• Simplify navigation: Make it easy for customers to find what they need with clear menus and a strong search feature.
• Offer multiple support options: Use tools like LiveChat or Zendesk to provide instant help.
• Optimize checkout: Ensure your checkout process is quick and accepts multiple payment methods.

You can also use tools like Hotjar to track how customers interact with your site and identify areas for improvement.

For example, if customers frequently abandon their carts, test offering free shipping for orders over a certain amount. Small tweaks like this can make a big difference in keeping shoppers happy and coming back.

10. Master Supply Chain Efficiency

Your supply chain plays a crucial role in running a profitable e-commerce business. Walmart’s supply chain is a gold standard for efficiency, allowing them to lower costs and keep shelves stocked. You can apply similar strategies to improve logistics for your store.

i. Walmart’s Supply Chain Innovations

Walmart uses technology and partnerships to streamline every step of its supply chain. They rely on real-time data to track inventory, ensuring products are always available without overstocking [Because it’s automated]

Distribution centers are strategically located, and advanced systems manage deliveries with precision, keeping costs low and customers happy.

Their partnerships with suppliers are equally strong. By collaborating closely, they negotiate better prices and ensure faster production cycles. It’s all about reducing waste and maximizing efficiency.

ii. How E-Commerce Businesses Can Improve Logistics

Improving your supply chain doesn’t require a massive budget. Start with practical changes:

• Track inventory in real-time: Use tools like TradeGecko or Zoho Inventory to avoid running out of stock or over-ordering.
• Optimize shipping methods: Compare shipping carriers to find the most affordable and reliable options for your business.
• Build supplier relationships: Negotiate deals that benefit both sides, and look for ways to speed up production and delivery times.

If you want an in-depth guide, consider “Supply Chain Management For Dummies” or take an online course like Coursera’s Supply Chain Management Specialization. These resources break down how to create a smooth and cost-effective process for small businesses.

To take this further, offer a free guide or lead magnet like “5 Steps to Optimize Your Small Business Supply Chain.” Use it to educate your audience and grow your email list.

11. Embrace Omnichannel Retailing

Shopping today isn’t limited to just online or in-store. Customers want options, and Walmart has mastered combining both. An omnichannel strategy lets you meet customers wherever they are, which is essential for long-term success.

i. Walmart’s Integration of Online and Offline

Walmart blends physical stores and e-commerce to deliver what customers need, whether they’re shopping online or picking up in-store. Their online platform syncs with inventory in real-time, showing customers what’s available nearby. Features like in-store pickup and same-day delivery simplify the process further.

Even their marketing reflects this approach. Online ads and promotions often direct shoppers to physical locations, encouraging traffic across both channels.

ii. Implementing Omnichannel Strategies for E-Commerce Success

For small businesses, building an omnichannel experience might feel challenging, but simple steps can make a big difference:

• Sync your online and offline inventory: Use tools like Shopify POS or Square to connect sales across channels.
• Offer flexible delivery options: Add in-store pickup or local delivery if you have a physical store.
• Use social media for direct sales: Platforms like Instagram and Facebook make it easy to sell directly while keeping your website as a central hub.

Omnichannel doesn’t mean duplicating Walmart’s approach—it’s about using tools and strategies that fit your audience.

For example, if you sell eco-friendly products, you could let customers order online and pick them up at local farmer’s markets or pop-up shops.

How Can E-Commerce Tools Help You Implement Walmart Marketing Strategies?

With the right tools, you can simplify pricing, promotions, product feeds, and customer engagement to follow Walmart marketing strategies without the need for a massive budget.

1. Tools for Pricing and Promotions

Use tools like Dynamic Discount For WooCommerce or Shopify Scripts to:

• Automate discounts and coupons.
• Schedule sales easily.
• Avoid manual errors in pricing.

2. Solutions for Product Feeds

Tools like Product Feed Manager For WooCommerce or DataFeedWatch let you:

• Create accurate product feeds for platforms like Google Shopping.
• Auto-update stock and pricing.
• Optimize feeds for better visibility.

3. Customer Engagement Tools

Platforms like Mail Mint or HubSpot CRM help you:

• Send personalized emails and automate follow-ups.
• Collect customer feedback.
• Offer live chat with tools like Tidio to improve response times.

Conclusion

Walmart’s success shows that smart strategies and adapting to change can lead to big results. As a small business, you can apply many of these same ideas to boost your growth.

Start by focusing on competitive pricing, building a strong customer experience, and using the right tools for efficiency.

Even though Walmart is a massive company, the steps they’ve taken can be just as effective for smaller businesses.

By taking action now and focusing on the basics, you can set yourself up for success.

Learn more about other marketplaces where you can excel.

A survey by SaleCycle found that 23% of shoppers abandoned a site simply because they were required to create an account.

That’s almost a quarter of your potential sales, gone, just like that.

And this is where guest checkout comes in, as a straightforward solution that lets customers complete their purchase without signing up. No extra steps, no barriers—just a simple way to buy.

In this blog, I am going to dive into guest checkout—what it is, why it works, and how to make the most of it. You’ll get the full scoop on its benefits, potential downsides, best practices, and tips for implementing it in your store.

So, get set go!

What Is Guest Checkout?

Guest checkout is a feature that lets your customers make purchases without having to create an account. It’s as simple as adding items to the cart, filling in the necessary information, and checking out—no registration is needed.

For example, if you’ve ever shopped on websites like Nike or ASOS, you’ve probably used guest checkout without even realizing it. It’s the easiest way to buy something when you’re in a rush or don’t want to commit to signing up for yet another account.

Unlike account-based checkouts, where you need to create a profile and log in before finishing your purchase, guest checkout skips that extra step. It’s faster and more convenient, especially if you’re a first-time buyer or just not ready to create an account.

You might prefer this option because it saves time and spares you from having to remember yet another password. Sometimes, all you want is to get in, buy what you need, and get out—quick and simple.

So, guest checkout might seem like the perfect solution for a smooth buying experience, but like any feature, it has its upsides and downsides.

Before deciding if it’s right for your store, it’s worth understanding both.

Pros and Cons of Guest Checkout

Balancing the benefits with the challenges will help you make an informed choice about how guest checkout fits into your eCommerce strategy. Let’s explore what it brings to the table—and where it might fall short.

The Pros: Why You Should Offer Guest Checkout

• Reduces checkout friction for first-time buyers: When someone shops with you for the first time, they might not want to go through the hassle of creating an account. Guest checkout removes that obstacle, making the process smoother.
• Increases conversion rates by addressing “account fatigue”: Many shoppers already have too many online accounts. Offering guest checkout gives them a break and can reduce cart abandonment.
• Makes impulse purchases easier: If a customer is in the mood to buy on a whim, they’re more likely to complete the purchase when you don’t slow them down with account creation steps.
• Creates a positive first impression: A hassle-free checkout experience makes your store feel customer-friendly and approachable, encouraging shoppers to return.
• Eliminates the need for lengthy form-filling: Long forms are a major turnoff. By only asking for what’s necessary, you make checkout quicker and less stressful.

The Cons: Challenges of Guest Checkout

• Difficulty tracking repeat customers: Without an account, it’s harder to recognize returning buyers and offer them a personalized experience.
• Missed opportunities for loyalty program enrollment: Guest checkout can limit your ability to promote loyalty programs or memberships that encourage repeat business.
• Potential issues with returns or order tracking: Customers without accounts might find it harder to look up past orders, which could lead to more customer service requests.
• Fewer customer data for personalized marketing: Account-based checkouts let you collect more data for tailoring future marketing efforts. With guest checkout, you lose some of those insights.

By balancing these pros and cons, you can create a checkout process that works for your customers while meeting your business needs.

To make the guest checkout experience even better, it’s important to focus not just on simplicity during checkout, but also on how you manage customer communication and orders afterward. The next part is about some of the best practices.

Best Practices for Implementing Guest Checkout

Implementing guest checkout is only part of the process. There are ways you can enhance it to create a smoother, more convenient experience for your customers.

Here’s how:

i. Offer Guest Checkout as an Option

You want to give your customers the flexibility to choose between guest checkout and creating an account. This approach caters to different preferences and makes sure customers feel comfortable with the checkout process.

Some might prefer the ease of checking out without an account, while others may appreciate the benefits of having one.

ii. Simplify the Checkout Process

Make the checkout process as simple as possible.

• Ask for only the essential details: name, shipping address, email, and payment info.
• Where possible, enable auto-fill options and saved payment methods to speed up the process.
• Ensure your checkout design is easy to navigate for both mobile and desktop users.

iii. Automate Post-Purchase Communication

Even if customers don’t create an account, stay connected with them after they’ve completed their purchase.

• Set up automated emails to confirm orders, share shipping updates, and send delivery notifications.
• Include direct links to track orders in these emails.
• Send personalized recommendations based on what they’ve already purchased to encourage repeat business.

iv. Improve Order and Shipping Management

You can make order and shipping management more efficient for both you and your customers.

• Use systems that automatically generate shipping labels and tracking links.
• Send real-time tracking updates via email or SMS to keep customers informed.
• Allow customers to easily retrieve order details using a unique order ID sent to their email—no account required.

v. Implement Strong Security Measures

Security is crucial when handling customer data.

• Make sure SSL encryption is enabled on all pages to secure customer transactions.
• Use fraud detection systems to monitor suspicious activity during checkout.
• Regularly audit your systems to ensure they comply with data protection regulations.

By following these best practices, you’ll make the guest checkout experience easier, safer, and more enjoyable for your customers—without sacrificing any operational efficiency on your end.

Now, to give you a clearer picture of how guest checkout can be effectively used, let’s take a look at some well-known eCommerce stores that have mastered the balance between offering guest checkout and encouraging account creation.

Real-World Examples of Guest Checkout Usage

These businesses have found a way to streamline their checkout process while still providing options for customers who want to create accounts.

Here are some of the greatest guest checkout examples:

1. ETSY

ETSY, one of the best guest checkout websites, allows customers to check out as guests without requiring account creation. The platform makes it easy for first-time buyers to complete purchases quickly, while also offering account creation for repeat shoppers who may want to track their orders and save favorite items.

2. Zappos

Zappos is another great example. They provide a guest checkout option, making it hassle-free for customers to buy shoes and apparel without setting up an account. However, they also encourage account creation by offering benefits like easy returns, order tracking, and exclusive offers, striking a balance between convenience and customer retention.

3. Louis Vuitton

For a luxury brand like Louis Vuitton, the focus is on customer experience. They offer a guest checkout option for quick purchases but also encourage customers to create accounts for a more personalized shopping experience, including saving preferences, tracking orders, and exclusive services.

4. BOOTS

BOOTS, a well-known UK pharmacy chain, offers guest checkout to simplify the process for customers who just want to quickly buy items without logging in. However, they also offer account creation to benefit from rewards, order history, and promotional offers, making it clear that both options have their advantages.

These businesses show that offering guest checkout doesn’t mean sacrificing customer retention or personalized experiences. By giving your customers the choice, you make their shopping journey smoother and more flexible.

Is Guest Checkout Right for You?

Offering guest checkout can make a big difference for your business. It simplifies the buying process, helping customers complete their purchases quickly and easily, which can boost sales and improve conversions.

While there are some challenges—like tracking repeat customers or missing out on loyalty program sign-ups—the benefits often outweigh the downsides. Guest checkout creates a smoother shopping experience and improves customer satisfaction.

If you’re looking to make your sales process easier and more customer-friendly, giving guest checkout a try is a smart move.

It caters to different shopper preferences and helps keep your business competitive.

Imagine this: A customer spends 20 minutes browsing your store, carefully selecting items to add to their cart and is ready to buy, but when they reach the checkout page, something goes wrong. Maybe it’s a complicated form, a lack of payment options, or just a clunky experience. Frustrated, they abandon their cart—and your business loses a sale.

This scenario happens more often than you might think. The checkout process is a critical moment in the customer journey where purchase decisions are sealed—or lost. Even minor inefficiencies can cost businesses thousands in revenue.

But the good news is optimizing your checkout process can make all the difference.

In fact, experts estimate that businesses can see a 35.26% increase in conversions by adopting the right checkout strategies.

In this blog, I’ll share ideas on increasing the efficiency of your customer experience, reducing cart abandonment, and driving more sales in 2025.

Let’s dive in.

What Is Checkout Optimization?

Checkout optimization means improving your checkout process to make it easy and fast for customers to complete their purchases. It’s all about removing any obstacles or confusing steps that could frustrate your customers.

When the process is smooth, you can expect to have more customers follow through and finalize their orders.

Let’s imagine a scenerio, suppose a checkout page where customers have to fill out unnecessary fields, search for payment options, or face slow loading times. Many would abandon their carts and leave. Now, compare this to a streamlined process where customers can use auto-filled details, see progress indicators, and have multiple payment options readily available.

The difference is clear—effortless checkouts encourage customers to complete their orders.

Now, let’s go into detail about why checkout optimization is important.

Why Is Checkout Optimization Important?

Optimizing your checkout process can make a real difference in how customers interact with your store.

Here’s why it matters:

• Reduces Cart Abandonment Rates: A smoother checkout process minimizes the chances of customers abandoning their carts due to confusion, frustration, or unnecessary steps.
• Boosts Customer Satisfaction: A quick and straightforward checkout leaves a lasting impression on customers, increasing their likelihood of returning to shop again.
• Builds Trust and Credibility: Displaying secure payment options, clear policies, and user-friendly navigation builds trust & encourages customers to complete their purchases confidently.
• Adapts to Changing Shopping Trends: Mobile shopping and alternative payment methods are on the rise. An optimized checkout ensures your business stays relevant and accommodates these evolving customer preferences.
• Improves Overall Revenue: When your checkout process is friction-free, customers are more likely to complete purchases which lead to higher sales and fewer missed opportunities.

In the next section I’ve complied some actionable checkout optimization tips that you can follow right away for your business.

12 Checkout Optimization Tips to Improve Conversion Rates

When it comes to improving thecheckout process, it’s all about removing roadblocks and making things easier for your customers.

Here are some actionable strategies to get you started.

1. Allow Guest Checkout

Let’s be real—nobody likes being forced to create an account just to buy something. While accounts are useful for tracking orders or saving preferences, making them mandatory can drive shoppers away.

Think about someone in a hurry. They might abandon their cart simply because they don’t want to deal with setting up a username and password.

By offering a guest checkout option, you let customers focus on what matters: completing their purchase.

Here’s an example from Ralph Lauren

It’s quick, straightforward, and puts them in control. If you still want them to create an account, prompt them after they’ve placed the order. At that point, they’re more likely to say yes.

2. Use Multi-Step Checkout To Avoid Congestion

Picture this: your customer lands on a checkout page with a long list of fields, and it feels like a chore just to get through it. That’s how many shoppers feel when faced with a single-page checkout.

A better way is to break the process into smaller steps. For instance, step one could collect shipping information, step two could confirm delivery options, and step three handles payment details.

This step-by-step flow feels less overwhelming and gives customers a clear sense of progress. Plus, it helps reduce mistakes, since they’re only focusing on one thing at a time.

Multi-step checkout doesn’t just make the process smoother; it also increases the likelihood that shoppers will stick around to finish what they started.

3. Optimize Checkout Fields For Product Type

Not all purchases are created equal. A simple digital download doesn’t need a shipping address, and a subscription service might require a billing cycle preference. Asking for unnecessary details can frustrate customers and make the checkout process feel like a hassle.

Take a close look at what you’re asking for during checkout. Are all those fields really necessary? Keep it simple.

For example:

• For physical products, collect only what’s essential—name, address, and payment info.
• For digital products, skip the shipping address entirely.

Organizing the fields logically also matters. Group related information, and make sure everything is labeled clearly. When the checkout feels intuitive, customers are more likely to complete their orders without second thoughts.

4. Offer Multiple Payment Options

Imagine being ready to pay, only to realize your preferred payment method isn’t accepted. It’s frustrating, right? Now imagine how many potential customers leave for the same reason.

Offering a variety of payment options can make a big difference. Credit cards are a must, but don’t stop there. Include digital wallets like PayPal, Amazon Pay, or After Pay. If your audience is international, consider adding region-specific methods like Klarna or Alipay.

More payment choices mean fewer barriers for your customers, which translates to fewer abandoned carts and more completed orders.

5. Use Psychological Triggers And FOMO Tactics

To increase conversions, tap into basic psychological triggers. People often make decisions based on urgency, scarcity, or what others are doing. You can use these principles to encourage faster purchases and minimize delays.

For instance-

• Countdown timers create a sense of urgency, pushing shoppers to buy before time runs out.
• Displaying limited stock availability or showing how many people are currently viewing or have recently bought the product adds another layer of urgency.
• You can also use social proof by highlighting customer reviews, ratings, or testimonials.

Using social proof right when users have decided to purchase already strengthens the decision.

This gives potential buyers confidence that others have purchased and enjoyed your products.

These simple tweaks can trigger FOMO (fear of missing out) which makes customers more likely to complete their purchase now rather than later.

6. Enable Google Address Autocomplete

Filling out forms can be tedious, especially when it comes to entering an address. Thankfully, Google’s Address Autocomplete feature can save your customers time and reduce errors.

When customers start typing their address, Google automatically fills in the rest of the information. This means less manual input, fewer mistakes, and a faster, smoother checkout process. The result? A better experience for your customers and fewer cart abandonments because of address issues.

7. Use A Mobile-Optimized Checkout Design

With mobile commerce continuing to rise, your checkout design must be mobile-friendly. More and more people are shopping on their phones, and if your checkout doesn’t work well on a mobile screen, you’re losing potential customers.

Ensure your checkout is responsive, meaning it adjusts seamlessly to any device. If the process is difficult to navigate on a small screen, users are likely to abandon the cart.

A mobile-optimized design should load quickly, have large clickable areas, and make it easy to fill out forms. A smooth mobile experience helps increase conversions and keeps customers coming back.

8. Display Trust Signals and Security Badges

Trust is everything during checkout. Shoppers need to feel confident that their personal and payment information is safe. That’s where trust signals come in.

By prominently displaying security badges like SSL certificates, secure payment logos, and trusted payment methods, you reassure customers that their data is secure. You should also include customer reviews and ratings as these signals show that your business is reputable.

When customers trust the checkout process, they are much more likely to follow through with their purchases.

9. Offer Independent Order Bumps

You can increase your average order value by adding order bumps—simple, strategically placed offers that customers can easily accept during checkout. These are additional items that complement what the customer is already purchasing.

For example, offering a discount on a related product, such as a charger with a phone purchase, can encourage shoppers to spend a little more.

Place these bumps in a way that doesn’t overwhelm your customers, but instead makes sense within their purchase flow.

Here is how you can use the order bump in your checkout.

Look at this example from ULTA

This way, they’ll feel like they’re getting a good deal without being pressured.

10. Show the Checkout Flow with Progress Indicators

No one likes to feel lost, especially when it comes to a process as important as checkout. By showing progress indicators, you can let customers know exactly where they are in the process.

This reassurance reduces the chances of abandonment because they’ll have a clear idea of how many steps are left.

It’s a small addition, but it goes a long way in making the checkout process feel more manageable. Whether it’s a bar, numbers, or step labels, providing this visual cue ensures that customers won’t feel overwhelmed and will be more likely to complete their orders.

11. Use A Custom, Distraction-free Checkout Page

When it comes to checkout, less is often more. A distraction-free checkout page keeps the focus on completing the order. This means no ads, no extra menu options, and no unnecessary design elements.

Keep it simple with one clear, focused page that directs the customer’s attention to the essential actions—reviewing their order and providing payment information.

When everything is clean and minimal, it reduces distractions and potential decision fatigue, helping customers finalize their purchases with ease.

12. Initiate Automatic Abandoned Cart Recovery

Abandoned carts are a common issue, but you can recover some of those lost sales with automatic abandoned cart recovery.

Set up email automation and retargeting ads to automatically remind customers who left items in their cart about what they’re missing. A gentle nudge via email or an ad showing the items they were considering can be enough to bring them back.

Try out Mail Mint to set up abandoned cart recovery email automation.

This strategy ensures that potential sales aren’t lost, giving you another chance to close the deal.

Additional Checkout Best Practices To Optimize Conversions and UX

Now that you’ve learned some key checkout optimization tips, let’s dive into a few more best practices that can really make a difference.

These steps will improve your customer’s experience, simplify their checkout process, and increase your conversion rates.

1. Set up follow-up emails with appreciation

After a customer makes a purchase, don’t just leave them hanging. Send them a thank-you email to show appreciation for their order.

You can also include a coupon code for their next purchase or recommend related products. This will not only make them feel valued but also encourage them to come back for more.

2. Add Live Chat Support During Checkout

Sometimes, your customers may need a bit of help while they’re checking out. By offering live chat support during checkout, you make it easy for them to get answers right when they need them.

Whether it’s a question about payment, shipping, or the product, instant support can help reduce confusion and prevent cart abandonment.

3. Brand Promises & Guarantee

Don’t let your customers worry about their purchases. Make sure to highlight your brand promises and guarantees during checkout.

Display your return policies or a satisfaction guarantee clearly. This reassures them that their purchase is safe and risk-free, helping to build trust and confidence in your store.

4. Offer Free Shipping or Local Shipping Options

Customers hate hidden fees, especially when it comes to shipping costs. Offering free shipping or the option for local shipping can be a great way to reduce cart abandonment.

Ensure your shipping options are visible during checkout, so customers know exactly what they’re paying for.

5. Limit Navigation To “Back to Cart” Only

When your customers are in the middle of the checkout process, keep it simple. Limit navigation options to just the essential ones, like the ability to go back to the cart. This will help your customers stay focused on completing their order and prevent them from getting distracted by other pages.

6. Contrast Colored CTA Button

The Call to Action (CTA) button is a critical part of your checkout page. Make it easy for your customers to spot by using a contrast color that stands out. You want them to quickly see where to click to complete their purchase, so make that button eye-catching and easy to find.

7. Pop-ups and Offers to Initiate Early Registration

Encourage customers to create an account by offering an early registration discount or first-order coupon through a pop-up during checkout.

This makes it easy for you to capture new customer data, while rewarding your customers with a discount that encourages them to complete their purchase.

8. Set up a Point-Based Discount System

Loyalty is important. Set up a point-based discount system that rewards your customers for every purchase they make. Let them earn points that they can use for discounts on future purchases. This encourages them to keep coming back and shopping with you, improving your customer retention.

9. Allow Account Creation During Checkout

Instead of requiring your customers to create an account before they can checkout, give them the option to create an account during checkout. This makes it easier for them to complete their purchase without feeling forced into account creation, and they’ll still get all the benefits of having an account in the future.

10. Allow Changing of Quantity on the Checkout Page

Sometimes your customers might want to adjust their order before completing the checkout. Allow them to change the quantity of items directly on the checkout page. This small change makes it easier for them to finalize their order and reduces the chances of them abandoning the checkout process due to frustration.

Now, I’ll share some tips to avoid cart abandonment rate that you can follow.

Tips to Reduce Checkout Cart Abandonment

Cart abandonment can be a major obstacle, but there are simple steps you can take to reduce it and encourage more completed purchases. If you’re noticing a lot of abandoned carts, there are several practical steps you can take to keep customers moving through the checkout process.

Let’s look at some strategies to help you reduce abandonment and improve conversions.

1. Optimize Page Load Times: Keep your checkout page fast and responsive to prevent customers from leaving due to delays.
2. Offer Incentives: Encourage purchases with discounts, free shipping, or coupons for first-time buyers.
3. Simplify the Checkout Process: Minimize steps and only request essential information for a quicker, hassle-free checkout.
4. Provide Multiple Payment Options: Include various payment methods like credit cards, PayPal, and digital wallets for customer convenience.
5. Use Exit-Intent Pop-ups: Offer discounts or reminders when customers attempt to leave without buying.
6. Display Progress Indicators: Show customers their position in the checkout process to reassure and motivate them to complete it.
7. Enable Guest Checkout: Let customers check out without creating an account to reduce friction and speed up the process.
8. Send Cart Reminder Emails: Recover sales with abandoned cart emails that include friendly reminders and potential incentives.

By applying these strategies, you’re not just reducing cart abandonment—you’re creating the best ecommerce checkout experience that keeps customers coming back for more.

Test and Measure Your Checkout Process

To ensure your checkout process is as effective as possible, you must test and measure it regularly. Here’s how you can approach it:

• Use A/B Testing: Experiment with different versions of your checkout process. Test small changes like button placement, form fields, or CTA text to see which version works best. This helps you identify what drives higher conversions.
• Monitor Analytics: Keep track of key metrics such as cart abandonment rates, conversion rates, and average order value. These numbers will help you identify where customers drop off and what adjustments need to be made.
• Track User Behavior: Use tools that allow you to track how customers navigate your checkout page. This can highlight friction points and areas for improvement.
• Refine Based on Data: Make decisions based on your collected data. Don’t rely on assumptions—use real metrics to guide your changes and improvements.
• Test Frequently: Testing shouldn’t be a one-time task. Make it a habit to regularly review and adjust your checkout process to keep up with customer preferences and behavior changes.
• Implement Changes Quickly: The flexibility to make changes based on your test results is key. If you spot an issue or an opportunity for improvement, make those adjustments immediately to keep the checkout experience optimized.

By continually testing, measuring, and refining your checkout process, you can ensure that it stays optimized for both conversions and user experience.

Conclusion

Optimizing your checkout process is a crucial step toward improving conversions and providing a better experience for your customers.

By implementing the strategies we’ve discussed—like simplifying the checkout process, offering multiple payment options, and using psychological triggers—you can reduce friction and make the buying experience smoother for your customers.

Now is the time to put these tips into action and refine your checkout process to boost sales and minimize cart abandonment.

If you’re looking for a powerful solution to enhance your WooCommerce checkout, Checkoutify offers the features and flexibility you need to optimize the entire experience in 2024.

Nothing keeps customers coming back like a personalized recommendation.

In fact, 65% of shoppers now demand it, and they’ll stick around only if you deliver that tailored touch.

Frequently Bought Together is exactly the type of recommendation that delivers that personalized experience, guiding customers to products they’ll love and need.

From simple add-ons to bundle buying deals, FBT turns a one-item cart into a more valuable sale.

In this blog, I’ll break down 7 effective Frequently Bought Together examples from top brands that you can adapt to your online store for better conversions and customer satisfaction.

So, let’s get started.

What is Frequently Bought Together?

The Frequently Bought Together feature displays items that are often purchased along with the product the customer is viewing.

By recommending these items, it’s easier for your customers to find what they need, and it encourages them to buy more, increasing your sales in the process.

How Does This Method Help You as an Online Seller?

Using the Frequently Bought Together method can directly improve your sales and customer experience in several ways.

i. Increase Average Order Value (AOV)

When you suggest complementary items, you can increase your customers’ total purchases. For example, if someone buys a smartphone, showing them a protective case or screen protector can convince them to buy these items together. This strategy can push the average value of each transaction, turning single-item purchases into multi-item sales.

ii. Save Your Customer’s Time and Effort

Your customers don’t have to spend time searching for items they might need with their original purchase.

Let’s say someone buys a DSLR camera; showing them camera lenses, tripods, and memory cards as “frequently bought together” items means they don’t have to go looking for these accessories themselves.

You’re offering a simple, one-stop shopping experience, which makes it more likely they’ll complete the purchase.

iii. Expose Lesser-Known Products

Not all of your products will be top-sellers, but by pairing them with popular items, you can increase their exposure.

For instance, if your store sells running shoes and a popular fitness tracker, pairing the fitness tracker with your shoes on the product page can introduce that tracker to customers who might not have considered this bundle buying otherwise.

This can lead to more sales for products that wouldn’t typically get as much attention on their own.

iv. Boost Impulse Purchases

Customers are more likely to add an extra item to their cart when they see it next to something they’re already buying.

For example, if someone is buying a laptop and sees an offer for a matching laptop sleeve, they may decide to buy the sleeve as well without much thought.

This kind of impulse buying can significantly increase your sales per customer.

v. Drive Cross-Selling Opportunities

The Frequently Bought Together feature can help you cross-sell products from different categories.

For instance, if a customer is buying a home coffee maker, you can show them coffee beans, mugs, or milk frothers as items that are commonly purchased with the coffee maker.

This encourages customers to add items from different categories, increasing the range of your sales and introducing them to products they might not have considered.

vi. Target Seasonal Needs

You can also use this feature to cater to seasonal demands.

For example, if customers are buying snow boots in the winter, you can recommend things like thermal socks or winter gloves.

By suggesting items that are relevant to the season, you not only help customers prepare for their specific needs but also boost your sales by offering the right products at the right time.

7 Frequently Bought Together Examples For Your Store

The Frequently Bought Together feature is everywhere, from global giants to niche stores.

Let’s explore how different websites use it.

1. Amazon

Amazon knows exactly what you’re looking for—even before you do. It ensures every recommendation feels like it’s made just for you.

From the moment you add an item to your cart, Amazon’s algorithms go to work, showing combinations that make sense and add value.

I have added a set of baby pacifiers to the cart and here’s how they recommended products in every possible way which was relevant.

First, they suggested some top picks that can be bought with the pacifier. Then they showed me the items that other customers also bought with the pacifier I had added to the cart. This is incredible to trigger the need for a product.

Not only that, Amazon also observes shopping trends and recommends products according to what customers also buy. This recommendation also drives your customers to add more items to the cart.

A great part is, that no matter how much you scroll down, the product added to the cart will stick to the upper right corner.

So, you can say Amazon works magically while recommending sponsored frequently brought products.

2. Walmart

Walmart stands out as a great example of frequently bought together (FBT) recommendations, offering a seamless shopping experience for gamers.

Imagine you’re eyeing a Microsoft Xbox Series X. Walmart doesn’t just stop there—they suggest essentials like a wireless controller, an expansion card to boost storage, and EA Sports College Football 25 (Xbox Series X physical copy) to get you started.

This smart approach ensures you have everything you need for a complete gaming setup within less time & effort.

3. West Elm

West Elm has a smart approach to recommending frequently bought together items, especially when you’re browsing for furniture.

Let’s say you’re checking out a dining table. They don’t just stick to dining chairs—they might suggest a Parker buffet, a Parker sofa, or a media console which may complement the look of your dining room. It’s all about helping you visualize an entire dining setup, which can often lead you to add more to your cart.

They also show a “Frequently Paired With” section that recommends multiple designs of dining chairs that go well with the dining table you chose, which entices you to complete the dining table setup.

4. Boll & Branch

Boll & Branch excels at using frequently bought together (FBT) to boost sales by engaging customers early in their shopping journey.

Suppose you’re browsing for a comfy mattress, a “You May Also Like” section suggests items like a mattress protectors and mattress toppers that complement the mattress perfectly.

This approach works because shoppers are still exploring and open to enhancing their purchases. At checkout, Boll & Branch seals the deal with a “25% off $300+ with code CYBER25” offer, encouraging customers to grab extra items at a discount.

5. Ikea

Ikea is another online furniture store that appears as a great website for recommending frequently bought together products. If you add a cabinet to the cart they first will recommend you similar products to open more choices in front of you.

Then after the next scroll, you’ll see their recommended products such as hangers, hooks, or stands necessary for the cabinet to get its maximum user experience.

After that, you will get the below recommendation as “Get the Look” where they suggest more furniture that the customers may like just to complete the full setup of the room.

So, this will pique the urge to have a full setup of your cabinet and they will make their money at the same time.

6. ASOS

ASOS is a standout example of effective frequently bought together recommendations because it goes beyond simple pairings. Their “Buy the Look” feature uses machine learning to suggest complete outfits that work together seamlessly.

If you’re shopping for a jacket, you’ll see recommendations for jeans, shoes, or accessories that match the style and color of the product you’re viewing.

What makes ASOS unique is how their algorithm doesn’t just tag items from product images. Instead, it analyzes each product’s style to find complementary pieces that will make you feel like your own personal stylist curated the suggestions.

7. Canyon Bicycles

Canyon Bicycles is a great example of how to make frequently bought together (FBT) work for high-ticket items. When customers invest in something as expensive as a $4,000 bike, Canyon focuses on suggesting affordable add-ons, like accessories or gear that other riders bought.

Their approach includes offering sponsored frequently bought together bundles at discounted prices and using persuasive messaging to show how these extras enhance the main product.

Now I’ll show you how you can create frequently bought together recommendations using WooCommerce.

Best Free Tool To Use For Creating Frequently Bought Together Items

Here I’ll introduce you to a product recommendation tool named Product Recommendations For WooCommerce using which you will be able to create Product Recommendations in the easiest way possible. To use this tool, you will need WooCommerce to be activated on your site.

Then you will have to go through the below step-by-step guide.

Step: 1- First install & activate the plugin on your site.

Step:2- Then click on +Create New

Step: 3- After that give the “Engine Title” that you want the recommendation to appear as. Then choose the “Engine Type” as Frequently Bought Together. Then choose the Placement where you want your recommendation to be placed.

Step: 4- After that you can add an advanced option to filter products. After setting up the condition click on ‘Register’ to create the Engine.

Don’t forget to put the engine status to “Enabled” so that the recommendation gets live on your store.

If you want to get a full overview of this plugin, watch this video.

Conclusion

By now, you see “frequently bought together” items as a smart way to make shopping easier for your customers and boost your sales.

When you suggest items that go well together, you help them find what they need without extra effort. This doesn’t just increase their order value—it shows you care about their experience.

Start with your popular products, see what works, and adjust as you go. It’s all about making shopping simple and helpful while strengthening ecommerce customer acquisition efforts.

Pink Panda, a famous e-commerce store ran a winter holiday campaign on TikTok, and compared to regular creatives, it saw a massive 38% boost in value per completed payment and an incredible 75% increase in CTR

Exciting right?

Yes, TikTok Shop is quickly becoming the go-to eCommerce feature on one of the world’s most popular apps—TikTok, and TikTok shop advertisement is a great way to tap into this massive user base.

With over 1 billion active users, TikTok provides businesses with the potential to reach a global audience and drive sales in ways traditional online stores simply can’t.

Imagine being able to sell your products directly within TikTok, right where users are already engaging with content they love. That’s exactly what TikTok Shop offers: the perfect blend of social interaction and seamless shopping.

In this guide, you will learn how to sell on TikTok shop & I’ll walk you through the essentials of selling on TikTok Shop, along with proven tips to help you maximize your sales.

Let’s get started!

What is Tiktok Shop?

TikTok Shop is a powerful feature built right into the TikTok app, designed to make shopping as easy as scrolling through your feed.

With TikTok Shop, you can display and sell your products directly within TikTok. Whether it’s through in-feed videos, TikTok Lives, your own Shop page, or the Shop tab, TikTok gives you multiple ways to reach potential customers.

Why Should You Sell on TikTok Shop?

TikTok presents a massive audience for you to target, whether you’re a small business or a larger brand.

The key to success on this platform lies in the sheer volume of people who are already engaging with content daily and high engagement levels which make it an ideal place to sell.

The best part is TikTok blends content with shopping which means you can catch your audience right when they’re most likely to make a purchase.

So, if you’re wondering, can you sell on TikTok, the answer is yes, and with its massive audience, you can take advantage of TikTok shop advertisement to reach them effectively.

Let’s look at the key benefits TikTok shop has to offer.

Key Benefits of TikTok Shop

Selling on TikTok Shop brings a variety of benefits that can directly contribute to the growth of your business.

Here are some of the key advantages you’ll experience:

• Access to a massive user base: With TikTok’s global reach, you can tap into a diverse audience that you might not be able to reach through traditional online stores or social platforms.
• Built-in discoverability: TikTok’s algorithm pushes content that resonates with users, so when your products go viral, they can reach millions of potential customers without the need for expensive ads.
• Higher engagement and trust: TikTok users are highly engaged and tend to trust content that feels authentic. By showcasing your products through creative videos, you can build genuine connections with potential buyers.
• Integrated TikTok Ads: Running targeted ads on TikTok becomes even more effective when combined with your shop which allows you to reach the right audience with tailored promotions.

Now I’ll show you how TikTok shop works.

How Does TikTok Shop Work?

TikTok’s discovery feature allows brands and creators to display and sell products directly within the app using various in-app shopping touchpoints.

The platform offers four main shopping features:

1. LIVE shopping: Allows sellers to promote, sell, and engage with their audience in real-time
2. Shoppable videos: Enables creators to make entertaining videos where products can be purchased with just a tap
3. Shop Page: Provides sellers with their own in-app shop to display their product catalog
4. Shop Tab: Offers a centralized marketplace within TikTok where sellers can display their products

How To Get Started with TikTok Shop

Getting started with TikTok shop requires some easy & simple steps as below:

• Step 1: Create a TikTok Shop Account Start by signing up for a TikTok Shop account with your TikTok Business account
• Step 2: Complete the Verification Process Submit your business information to complete the verification process. It might take a few days for TikTok to approve your account.
• Step 3: Add Products to Your TikTok Shop Once you’re verified, it’s time to add your products. You can upload individual products or bulk upload your catalog. Make sure each product has a clear description, price, and images that highlight what’s special about it.
• Step 4: Connect Your TikTok Shop with Your TikTok Account Link your TikTok Shop to your TikTok Business account so you can manage both your shop and your content from one place.
• Step 5: Promote Your Shop with TikTok Content The final step is to start promoting your shop. Create engaging content—whether it’s videos, LIVE streams, or collaborations with influencers—that highlights your products.

For a more detailed guide, check out the video below on how to get started with TikTok Shop.

Now that your TikTok Shop is set up, the next step is driving sales and building a loyal customer base.

Top Tips On How To Sell On TikTok Shop Profitably

Success on TikTok isn’t just about selling—it’s about connecting with your audience in a way that feels natural to the platform.

Here’s how you can maximize your TikTok Shop’s potential and keep your sales growing:

i. Partner Up With TikTok Influencers

Influencers are at the heart of TikTok’s culture and you can take your TikTok Shop to the next level by partnering with the right ones. When you partner with influencers in your niche, you can leverage their established trust and credibility to promote your products authentically.

For example, an influencer can showcase your products in a “day in the life” video or feature them in trending challenges. Their followers are more likely to engage with and purchase from your TikTok Shop when they see your product being used by someone they admire.

Here’s a video where an influencer is showing her night skincare video and showing the products of multiple brands she’s using.

@rose.friederike

ASMR night routine in New York City 🗽✨🧖🏻‍♀️🫧 #asmr #nightroutine #skincareroutine #selfcareroutine #cleangirlaesthetic #aesthetic #selfcare #relaxing

♬ Love Drive – Sir Bacon

ii. Use TikTok Ads Effectively

TikTok ads are great for eCommerce store owners to enhance their product visibility. To expand your reach even further, TikTok shop advertisement provides a powerful way to connect with new audiences. Ads on TikTok can appear as in-feed posts, branded content, or even collaborations with creators.

Best Practices for Creating Engaging TikTok Ads

Let’s look at some Tiktok ad best practices to make them engaging & attention-grabbing-

• Start with a strong hook: Make sure there’s a strong hook at the beginning of your ad. For example, if you’re selling skincare products, you could start with a close-up of someone rubbing their hands over visibly dry, flaky skin. Follow it with a shot of your moisturizer being applied, instantly making the skin look hydrated and glowing.

• Use trending sounds and hashtags: Trending sounds and hashtags work best for greater visibility. If you’re launching a new outfit collection, pair it with a viral sound and hashtags like #OOTD or #StyleInspo to increase visibility and connect with TikTok’s fashion-loving audience.

https://www.tiktok.com/@yara.elenaa/video/7439682629978426656?q=fit%20check&t=1732254299821

• Include user-generated content: To build trust and reliability there’s no alternative to creating UGC. Let’s say you own a beauty brand, you might share a real customer demonstrating how your product transformed their skincare routine, paired with a quick testimonial.

• Highlight a compelling offer: Include a compelling offer so that the customers find it tough to deny. Suppose you’re running a holiday sale. Add a bold overlay text saying, “50% Off Today Only!” or “Free Shipping on All Orders,” to push viewers toward taking action.

iii. Create Authentic and Engaging Content

Usually, audiences respond better to raw, real-life scenarios than overly polished ads. To resonate with TikTok users, focus on creating relatable and entertaining content.

For instance, if you’re selling fitness gear, create a quick video of someone using your yoga mat during a home workout.

Show them stumbling a little while trying a tricky pose, followed by a playful caption like, “Trying to master this move before my coffee kicks in” Pair it with a trending song or hashtag like #FitnessFails to keep it relevant and fun.

You could also feature a “day in the life” video of your product in use. For example, showcase your water bottle being used at the gym, in the office, and during an evening walk. This naturally integrates your product into everyday scenarios while keeping your content engaging.

Challenges of Selling on TikTok Shop

While TikTok Shop offers exciting opportunities to grow your business, it’s important to address and understand the challenges that come with it.

Here are some common challenges you might face:

i. Intense competition: With around 15 million sellers in TikTok vying for attention, you must show consistent creativity and effort to stand out. For example, if you’re selling fashion, you’re up against major brands and small boutiques, all using eye-catching videos and influencer partnerships to grab attention. On the other hand, if you’re selling niche products like handmade crafts, the competition might be less crowded but still demands a unique approach, such as showcasing your process or sharing relatable stories to connect with your audience. Tailoring your content to your business type is key to staying ahead

ii. Rising ad costs: Running TikTok ads can become costly, especially when experimenting with campaigns to find the right strategy.

iii. Understanding audience behavior: TikTok trends change fast, and keeping up can be tough. Most TikTok users are between 16 and 34, and they love fresh and relatable content.

For example, if you run a skincare brand, you might find it challenging to create videos that match trending “morning routine” hashtags. If your content doesn’t connect with your target audience, it can easily get overlooked—making it hard to stay relevant and stand out.

iv. Creating fresh content: TikTok moves fast—trends come and go in days, not weeks. This constant change means you must create consistent videos that feel current and engaging.

For example, if you’re a skincare brand, sticking with the same product demos while new trends emerge could leave you behind. TikTok users are quick to shift their focus, and staying relevant requires regular updates to match the platform’s energy. This can feel overwhelming, especially for businesses with limited resources or creative teams.

v. Navigating Platform Features: TikTok’s tools, like Ads Manager and Shop Page Optimization, can feel like a maze, especially if you’re new.

For instance, setting up a campaign in Ads Manager involves understanding targeting, bidding, and analytics—a steep learning curve if you’ve never used it before.

If you address these challenges one at a time, you can make the most of TikTok Shop and grow your brand along the way.

Generate Your TikTok Product Feed

If you run a WooCommerce store, the Product Feed Manager for WooCommerce simplifies the process by generating TikTok product feeds. This ensures your ads showcase accurate product details, boosting visibility and conversions.

**Read this article to learn how to get started.

So, you can say TikTok Shop offers a unique opportunity to reach a massive, engaged audience and grow your business. Now that you know how it works and the strategies to boost your sales, it’s time to take action.

Final Thoughts

Don’t miss out on the potential TikTok Shop has to offer. Start by setting up your shop, creating engaging content, and streamlining your product ads with the right tools.

With the right approach, you can make your products stand out and drive sales on one of the fastest-growing platforms today.

In 2020, Lala Hijabs went viral on TikTok with a single video, gaining 50,000 followers and over a million views. That moment inspired the founders to use their life savings to launch their brand, with TikTok as their main marketing platform.

Yes, that’s true!

In fact, 26% of marketers use TikTok for marketing purpose.

The reason why TikTok has gained this much popularity is that- TikTok marketing isn’t like traditional methods, but it’s effective when you use the right strategies.

In this blog, I’ll share some really actionable TikTok marketing strategies that work significantly in 2025.

So, without further ado, let’s get started.

Why TikTok for Marketing?

TikTok is quickly becoming one of the best places for marketing, and below I’ll state the reasons behind it.

But before that, I’ll share data that gives you an instant answer!

Research says, nearly 71.2% of people have ended up buying a product just after spotting it in their TikTok feed or Stories.

Here are some more reasons why TikTok marketing is gaining potential.

i. Massive Reach: You get access to a vast audience, especially those aged 18-34. This demographic is highly engaged and actively looking for new products to try.

ii. Perfect for Creative Content: TikTok thrives on short, punchy videos. You can quickly showcase your products in an engaging way that connects with your audience—no need for lengthy ads or complex setups.

iii. Targeting the Right Demographic: With a younger audience dominating the platform, TikTok is ideal if you’re looking to build brand loyalty with Gen Z and millennials. They’re active, ready to engage, and always looking for fresh brands to follow.

iv. Jump on Trends: TikTok is built on trends. By hopping on viral challenges and hashtags, you can instantly make your brand more relevant and visible to a huge audience. It’s one of the easiest ways to gain attention.

v. Powerful Ads: When you’re ready to take it up a notch, TikTok Ads give you precise targeting options based on user behavior and interests. This means you can reach the exact people who are most likely to convert.

So yes, TikTok is not just another social media platform but a marketing powerhouse for growing your brand.

Now let’s have a quick look if TikTok is suitable for your business.

Is TikTok Right For Your Business?

As a business owner, you might or might not make a profit through TikTok marketing.

Whether you’re trying to build a strong brand presence or drive more engagement, TikTok might be the platform you’ve been waiting for. But there are certain types of businesses that don’t benefit from TikTok marketing strategies, especially those with complex sales cycles or highly technical products.

Here’s the list for both-

Business Types That Can Flourish from Using TikTok

• eCommerce Brands: Clothing, beauty products, and lifestyle items perform exceptionally well with TikTok’s creative, trend-driven audience.
• Food and Beverage: Recipes, food challenges, and new product launches often go viral, helping food brands gain attention.
• Entertainment: Musicians, comedians, and artists can gain massive exposure by showcasing their work, connecting with a wide audience.
• Fitness and Wellness: Workout routines, healthy lifestyle tips, and transformation stories connect well with viewers who are looking for motivation and advice.
• DIY and Craft Businesses: Step-by-step tutorials are a huge hit, making this perfect for handmade products or creative services.
• Life Coaches: Share motivational content, self-improvement tips, and success stories to attract individuals seeking personal growth.
• Relationship Coaches: Provide relationship advice, tips on communication, and guidance on building stronger connections, resonating with viewers looking for help in their personal lives.
• Consultants and Service Providers: Professionals like marketing consultants, financial advisors, or career coaches can use TikTok to share insights, tips, and expert advice, growing their reputation and client base.

Business Niches That May Not Benefit from TikTok

• B2B Services: Industries with a professional focus, like accounting or IT services, may not find the right audience here.
• Luxury or High-Ticket Items: TikTok’s audience skews younger, which can make it harder to sell expensive products.

That doesn’t mean these niches can’t use TikTok, but they may need to adjust their expectations and approach.

What Business Goals Can TikTok Help You Achieve As an Online Brand?

TikTok isn’t just for fun—it’s a platform where businesses can hit key goals with creative strategies. Here’s how you can use TikTok to grow your brand, with real examples to show what’s possible:

i. Turn Your Brand Into a Trend:

TikTok is perfect for getting noticed, even if you’re new or have a small budget.

Take Ocean Spray, for example. Their cranberry juice went viral after a TikTok user filmed a video with it while skateboarding to Fleetwood Mac. They leaned into the tiktok trend, gained massive attention, and saw a big sales jump. You can use trending sounds or challenges to introduce your products to millions.

ii. Build a Community of Advocates:

People love connecting with brands that feel authentic.

Fenty Beauty does this well by posting makeup tutorials and reposting content from fans. You can create tutorials, host live Q&A sessions, or share user videos featuring your products to keep followers invested in your brand.

iii. Bring Traffic Straight to Your Website:

TikTok makes it easy to bring users to your website or store.

For example, Etsy shop owners often post short, engaging videos showing how their products are made. By adding a link in the bio or captions that say “Shop now,” they turn TikTok views into real sales.

iv. Turn Views Into Purchases:

TikTok can drive sales when you combine creative content with clear actions.

Chipotle uses TikTok to promote new menu items, often with limited-time deals or discount codes in the captions. You can highlight specific products, run ads, and add links to make buying seamless for your audience.

TikTok isn’t just a platform for fun; it’s a space to reach more people, connect with them on a personal level, and turn views into tangible results for your business.

Now, let’s take a closer look at the trends that can really help you get noticed.

10 Essential TikTok Marketing Trends That Actually Work

To make the most of this platform, you must focus on what genuinely resonates with viewers: relatable, real moments that reflect your brand’s personality.

Here’s the top trends that are working right now-

TikTok Marketing Trend #1: Show The Real You – Be Transparent About Your Brand

One of the biggest trends right now is authenticity. TikTok users crave content that feels genuine, not scripted. If you want to cut through the noise, you need to focus on being transparent. The more real your content is, the more people will connect with your brand.

i. Show Vulnerability to Build Trust

Instead of just promoting products, show moments that humanize your brand.

For example, a skincare company could share a story about why they started—perhaps they struggled with sensitive skin and couldn’t find the right solution. These stories make your brand relatable and trustworthy.

@www.bonjournp.com

#bonjournepal❤️ #cerave #acne #nepal #fyp

♬ original sound – Jesusa🎸🌄 – Jesusa

ii. Share Behind-the-Scenes Content

Let people see what happens in your day-to-day. If you’re in the food business, show how you source ingredients or how you come up with new recipes.

@brookibakehouse

Behind the scenes of my bakery! 👩‍🍳 I’ve teamed up with @square.au to show you a full tour of the bakery and all my favourite tools of the trade. #bakeryowner #smallbusinessowner #dayinmylife #bakerylife #bakerytiktok

♬ Vlog Video work Fashionable BGM(847726) – Tsuyoshi_san

Clothing brands can film the process of designing and making their pieces. These snippets are simple to create and feel more genuine than a staged ad.

iii. Share Core Values Through Real Activities

Highlight what your brand stands for. If you’re committed to sustainability, show how you recycle materials in your production process or post about an event where your team planted trees. This reinforces your values without sounding preachy.

iv. Show Fun, Relatable Moments

People enjoy light-hearted content. If your team had a funny moment during work—like struggling to assemble a booth at a trade show or celebrating a quirky holiday like “National Donut Day”—share it. These moments are easy to relate to and create positive engagement.

TikTok Marketing Trend #2: Become A Subject Matter Expert Through TikTok Reels

If you want to build authority on TikTok, focus on making your content educational. When you share valuable knowledge, your audience will see you as an expert in your field.

i. Invest in educational how-to videos

Create simple, easy-to-follow tutorials that teach your audience something new. It could be how to use your product, how to solve a common problem in your industry, or even how to apply a new technique.

ii. Give Short Real-world Tips & Life-hacks

People love quick tips they can apply right away. Offer bite-sized advice that helps solve everyday problems. It doesn’t have to be long—just valuable and practical.

TikTok Marketing Trend #3: Be Interactive with polls and challenges

TikTok is a place that thrives on challenges and the more you engage with your audience, the better. Polls and challenges are a great way to spark conversations, get feedback, and connect with your followers in real time.

i. TikTok Trendy Video Challenges

Jump on viral challenges that are relevant to your brand. It’s a fun way to show your brand’s personality and get in front of a wider audience.

@sorryarie

A booming ecommerce trend.

♬ original sound – Arie S.

ii. Post Sharing Challenge

Encourage your followers to share their own content using your product or engaging with your brand. This not only boosts your reach but also creates a sense of community.

iii. Make Videos Requested Through Polls

Let your followers influence your content by asking them what they want to see.

Use polls to get direct feedback and create videos based on what your audience actually cares about.

TikTok Marketing Trend #4: Create Collaborative Campaigns

Collaborations can take your TikTok content to the next level. By teaming up with the right brands, influencers, or experts, you can expand your reach and bring fresh value to your audience. Collaboration is all about combining strengths, and it’s a great way to create buzz around your brand.

i. Collaborate With Related Companies

Look for companies in your niche that share a similar audience but aren’t direct competitors. Partnering with them for joint content can give both brands exposure and credibility.

ii. Partner up with Influencers

Influencers can help amplify your message and bring a personal touch to your brand. Find influencers whose followers align with your target audience and collaborate on content that feels natural and authentic. Working with an influencer marketing agency can also streamline the process and help you connect with the right influencers for your brand.

iii. Help Out Vendors Through Collaboration

Supporting your vendors with cross-promotion or featuring them in your content can strengthen business relationships and create positive exposure for both sides.

iv. Bring Experts In Your Videos For Explaining A Topic

Adding experts to your TikTok videos can help establish your authority in your industry. Their insights will build trust and show your audience that you’re serious about sharing valuable, credible information.

Look at this video from Cerave.

@cerave

Stop moisturizing your skin the wrong way! @HeatherWooleryLloyd breaks down how to moisturize like a derm. 💙🥼✨✔️ #CeraVe #moisturizer #DrySkin #SkinType #WinterSkincare

♬ original sound – CeraVe

TikTok Marketing Trend #5: Sustainable and Social Responsibility

Today’s consumers care about brands that stand for something bigger than just selling products. Showcasing your company’s commitment to sustainability and social responsibility can create stronger connections with your audience. It’s all about telling a story that aligns with your values and resonates with your followers.

i. Demonstrate How You Impact Society

Share real stories about how your brand is making a difference. Whether it’s through eco-friendly practices, charity work, or supporting causes, your audience will appreciate knowing that your brand is contributing to something meaningful.

@skysaba

#ecofriendly #sustainable #sustainability #ecofriendlyproducts #zerowaste #lowwaste

♬ original sound – Happy Earth Habits

ii. Encourage To Build A Healthy & Caring Society

Promote positive values by encouraging your followers to take action, whether it’s helping their community or adopting healthier habits.

For example, Lush Cosmetics uses TikTok strategy to promote cruelty-free and environmentally friendly practices, often sharing challenges like reducing plastic use. Similarly, Nike has inspired followers with campaigns like “You Can’t Stop Us,” focusing on inclusivity and wellness.

Your brand can create content that motivates people to make a positive difference, whether through small personal habits or collective community efforts.

TikTok Marketing Trend #6: Emotional Story Telling

Emotional storytelling can help your brand connect with people on a deeper level. When you share real, heartfelt stories, you make your brand more relatable, and it creates a stronger bond with your audience. It’s about showing the human side of your business and making people feel something.

i. Share Emotional Stories From Your Customers

Let your customers tell their own stories. When you share testimonials or experiences from real people, it builds trust and shows others how your product or service can make a difference in their lives.

ii. Share Your Own Business Story

Sharing the journey of how your business started or the challenges you’ve faced adds a personal touch. It shows your audience that behind the brand, there’s a real person who understands their needs.

@vanykajewelry

Replying to @Susan Scherer Can‘t believe it’s 2023 already 🥹🫶🏼🤎 #smallbusinessowner #smallbusinessstory #smallbusinessstorytime #howistartedmybusiness #smallbusinessgermany #smallbusinessstories

♬ original sound – 𝐕𝐀𝐍𝐘𝐊𝐀® 𝐉𝐄𝐖𝐄𝐋𝐑𝐘

iii. Share Real Experiences During Customer Interactions

Whether it’s a funny or heartwarming moment from a customer interaction, sharing these experiences adds authenticity to your content. People want to see the real, unpolished moments that make your brand unique.

TikTok Marketing Trend #7: Product Reviews & Recommendations

Product reviews and recommendations are essential for building credibility. Your audience values opinions, especially when it comes to making purchasing decisions. By sharing honest reviews and thoughtful recommendations, you position yourself as a trusted source.

i. Review Products You Sell vs Similar Products

Comparing your products to similar ones in the market can help your audience see what sets yours apart. This type of content builds confidence in your product while highlighting its value.

ii. Recommend Products (And Say No To Some)

Be honest in your recommendations. If a product isn’t right for certain customers, it’s better to say so. People appreciate transparency, and it helps build a relationship of trust with your audience.

iii. Request-Based Reviews

Encourage your followers to leave reviews based on their own experiences. User-generated content like this not only boosts credibility but also creates engagement with your community.

TikTok Marketing Trend #8: Community Promotion & Growth

Building a strong community is key to growing your brand on TikTok. It’s not just about making videos; it’s about creating a space where people feel involved and connected with your brand. When you make your followers feel like they belong, they’re more likely to engage with your content and share it with others.

i. Invite People Into a Private Community

Start by inviting your followers into a private community, like a group or forum. This gives your most loyal fans a place to interact with you directly, ask questions, and share their thoughts.

ii. Create Videos Requested by the Community

Listen to your community and make videos based on their requests. When you give people what they want, it shows that you value their input and are invested in their needs.

iii. Customer Interview Videos from the Community

Feature customer interviews in your videos. These authentic conversations can build trust with potential customers and give them a behind-the-scenes look at how your product or service is making an impact.

TikTok Marketing Trend #9: Hook Customers With The Right Content

Content is key to attracting attention on TikTok. But it’s not just about creating one-off videos; it’s about having a range of content that hooks your audience in and keeps them coming back for more.

i. Make Vlog Series Videos

Creating a series of vlog-style videos is a great way to keep people coming back. This could be a behind-the-scenes look at your business, or a day-in-the-life of your team. Regularly posting these types of videos can turn casual viewers into loyal followers.

ii. Leverage Trendy Music in Videos

Using trending music in your videos can help your content reach a wider audience. TikTok’s algorithm favors videos with popular sounds, so tap into the latest music trends to boost visibility.

TikTok Marketing Trend #10: Connect With Customers Personally and Globally

TikTok isn’t just a platform for video; it’s a way to connect with people around the world. You can engage with customers both locally and internationally, and you don’t even need to speak their language to make an impact.

i. Use a Mix of Hashtags

To reach a global audience, use a mix of relevant hashtags in your posts. By including both popular and niche hashtags, you can ensure your content shows up in different feeds and reaches a broader group of people.

ii. Reply to the Audience in the Comment Section

Engagement is key on TikTok, so make sure to reply to comments on your videos. This creates a personal connection with your followers and shows that you care about their opinions.

iii. Use English Subtitles Even If Your Video Is Not in English

Even if your video isn’t in English, consider adding English subtitles. This opens up your content to a wider audience and helps people who speak different languages understand your message.

iv. Collect and Share User-Generated Content

Encourage your followers to create content related to your brand and share it. User-generated content not only boosts engagement but also builds a sense of community and trust around your brand.

A Quick Guide to Getting Started

The first step to marketing on TikTok is setting up a TikTok Business account which is free and only takes a few minutes.

Watch this video to get started with a tiktok business account.

It also gives you access to essential tools like the TikTok Creator Marketplace, TikTok Shop, TikTok Pixel, and TikTok Ads.

With a Business account, you can access the commercial music library, add calls to action, set up auto-replies for DMs, and track performance using TikTok Pixel. You can also promote your products directly on TikTok with TikTok Shop and run targeted ad campaigns.

This gives you access to features like an email button, the business creative hub, and a commercial music library.

If you already have a personal TikTok account, you can easily easily switch that into your business account within a few steps.

Here’s the guideline.

Tools To Optimize & Automate TikTok Marketing

To make the most of your TikTok marketing strategies, using the right tools is essential.

Here are some key criteria and tools to help optimize and automate your efforts.

1. Content Scheduling and Management

Scheduling tools help you plan and post content consistently. Buffer and Later allow you to schedule your TikTok videos in advance, track engagement, and analyze performance. These tools save time and ensure your content goes live at the best times to reach your audience.

2. Analytics and Performance Tracking

Understanding how your content performs is crucial to improving your tiktok strategy. TikTok Analytics or SocialBee provide insights into your video views, engagement rates, and audience demographics. With these tools, you can see what works and make data-driven adjustments to your TikTok marketing approach.

3. Ad Management

Running ads on TikTok can help expand your reach. TikTok Ads Manager gives you the ability to create, track, and optimize your ads on the platform. It provides advanced targeting options and detailed performance metrics, ensuring you get the best return on your ad spend.

4. Feed Management for TikTok

Syncing your e-commerce store with TikTok is key for promoting your products effectively. A Product Feed Manager for WooCommerce lets you generate a TikTok product feed, automatically adding your products with the right details. This ensures your product listings are always up to date and can be directly promoted through TikTok’s shopping features.

5. Influencer Collaboration Tools

Influencers can help boost your brand’s visibility. Tools like Upfluence and Influencity allow you to find the right TikTok influencers for your brand and manage campaigns with ease. These platforms help you streamline the influencer marketing process and track results.

6. Hashtag and Tiktok Trend Tracking

Capitalizing on trending content is a great way to boost engagement. TrendTok helps you track trending sounds, hashtags, and challenges, allowing you to create content that’s relevant and timely. Using trending topics increases the chances of your content being discovered by a wider audience.

By using the right tools, you can streamline your TikTok marketing efforts, increase your reach, and connect with your audience more effectively.

Final thoughts

To grow your reach and succeed on TikTok, make it a key part of your marketing strategy. By using the tips and tools we’ve shared, you can connect with more people, increase brand awareness, and drive engagement.

Post regularly with content that speaks to your audience. Stay on top of trends, use the right hashtags, and join challenges to keep your content relevant.

Use TikTok’s analytics to track what works and adjust your strategy. Test different content types, from vlogs to customer reviews, to see what resonates most.

Finally, try TikTok Ads and influencer partnerships to boost your visibility and reach a larger audience.