An IT graduate, with a passion for Digital Marketing. Loves helping WordPress companies to curate their stories. Content writing is the heart of everything she does!
If you own a WooCommerce store in Germany and want to significantly increase your sales, then you should consider listing your products on idealo.de.
Idealo is one of Europe’s leading price comparison sites that is operating in six countries, including Austria, France, Germany, Italy, Spain, and the UK.
With 18 million visitors per month, idealo is the fourth largest e-commerce website in Germany.
Moreover, its extensive range of categories attracts buyers of all types. No matter what industry you are in or what products you sell, you will find relevant buyers.
Now, to promote your products on Idealo, it is crucial to submit your product data in the right format. Idealo has its own CSV format that you need to follow to upload products.
Simply create an Idealo feed with the right attributes and upload your products to the marketplace. And soon enough, you will start getting more potential buyers visiting your site.
In this guide, you will learn how you can start promoting on Idealo and get step-by-step instructions on generating your WooCommerce product feed to upload products on Idealo real quick.
So let’s get started.
The Right Attributes & Product Feed Specification For Idealo
Certain product data are a must when submitting your products for listing on Idealo feed.
Here’s the list of all the required attributes of Idealo:
Product Unique ID (sku)
Product Title (title)
Price (price)
Delivery Time (deliveryTime)
Delivery Costs (deliveryCosts_*)
Product URL (url)
EANS (eans)
HANS (hans)
Brand Name (brand)
Image URL (imageUrls)
Product Colour (colour)
Product Size (size)
Base Price (basePrice)
Checkout (checkout)
Fulfillment Type (fulfillmentType)
Checkout Limit (checkoutLimitPerPeriod)
There are more attributes you can include to increase your chances of converting prospects. Here is a guide on all attributes that you may submit to Idealo:
However, filling out the CSV manually can be quite hectic.
The good news is, you will find a reliable plugin, Product Feed Manager for WooCommerce, which you can use to generate a product feed in the right format in just a few minutes.
The plugin has a pre-made template for the Idealo feed. This means it will only take you a few clicks to generate a working product feed that you can upload to Idealo, without spending much time learning about Idealo’s feed format.
Let us look at how you can generate a product feed using this plugin.
How To Generate Idealo CSV Product Feed In WooCommerce
Then, follow the step-by-step instructions below to successfully generate an Idealo product feed.
Step 1 – Import Idealo Template For Feed Generation
1. On your dashboard, click on Product Feed and then click on Add New Feed option.
It will take you to the feed creation page.
Here, on the top, you will get an option to give a name to your feed.
2. Click on the Feed Merchant field and type in Idealo.
Once you select it, the Idealo feed template will be loaded and you will be able to view all the required attributes for your products.
Step 2 – Feed Settings and Feed Filter (Optional)
Now, you can see three buttons under the Feed Title text box,
Troubleshoot
Product Filter
Settings.
1. If you are having any issues generating the feed or get confused at any point, click on the Troubleshoot button and it will take you to the list of actions or guides you can follow to be able to generate a proper Idealo feed.
2. If you want to use any type of filter to exclude or include specific or a group of products to your feed, then click on the Product Filter button.
Here, you will get the following options:
All Featured Items
Custom Filter
Category Filter
Tag Filter
Product Filter (Pro)
Learn more about the filter options here.
3. If you need to use more advanced elements of the feed, then click on Settings and use whichever options you may require.
Normally, you do not need to make any changes to the settings, so you can simply move on to Step 3.
Step 3 – Configure Attributes On The Idealo Feed Template
Next, it’s time to configure the feed attributes.
Most of the attributes will already be configured. You simply need to map a few of them.
Brand
Delivery time
Checkout
Checkout Limit
EAN
Delivery Costs
Payment Costs
1.Delivery Time (deliveryTime)
– This is the expected time when the product/ goods will be received by the customer. You need to enter precise information on how long it may take to ship the product/ goods.
– Unclear entries such as “ready for shipment”, “presumably” are disallowed.
Example:
1-3 working days
2. Delivery Costs (deliveryCosts_)
– You will have to enter at least one delivery cost. – If no fees apply, transmit “0.00”. Each payment method requires its own column! You will have to provide the delivery costs for the cheapest method in EUR.
– This is the GTIN / EAN for the offer. EANs are important for product recognition and to find the offer. EAN/GTIN can be retrieved directly from the manufacturer.
4. HANS (hans)
HANS is the list of manufacturer article numbers. It is important for automated product recognition and for finding the offer in the Idealo search result.
Example:
DMC-AB101C-D
5. Brand (brand)
– If your product contains one single brand for all the products, then you can simply use the static value option to set the Brand info, and this Brand name will be added to all the products. – Or, if you have the brand name saved in a custom field within products, you may search for the field name in the value field. – However, we recommend using the Brand Plugin which will allow you to add brand names to your products similar to attributes, and you can assign that in the value field easily.
Btw, if you have a separate brand as an eCommerce store, don’t forget to use a logo maker and share a professional logo as well.
6. Colour (colour)
This indicates the colour of your product.
Example:
blue
7. Size (size)
This indicates the size of the product.
Example:
Large
8. Base Price (basePrice)
This is the price per unit.
Example:
1.99 $ / 100g
9. Checkout (checkout)
This attribute defines whether an offer is available for direct purchase. Use “true”, “ja” or “1” if this is true.
10. Fulfillment Type (fulfillmentType)
This is the fulfillment type for this offer.
Example:
Parcel_Service
Allowed Values:
Allowed values: “Parcel_Service” or “Paketdienst”; “Freight_Forwarder” or “Spedition”; “Download”; “Letter” or “Briefversand”. The customer is required to provide a telephone number if “Freight_Forwarder” or “Spedition” is used in order to agree on a delivery date if applicable.
11. Checkout Limit Per Period (checkoutLimitPerPeriod)
This is the maximum number of offers that can be purchased via direct purchase per day.
Idealo ensures that it does not sell more offers than the number that was provided. Without this value the offer will remain in the direct purchase until it is deleted or the clearance is revoked. idealo recommends setting this field for all direct purchase offers in the interest of the customers and merchats. The transferred limit corresponds to the number of sales per day (0-24)
Step 4 – Publish The Feed And List Products In The Idealo Marketplace
1.Once the attributes are all set, scroll up and click on Publish and the feed will be generated.
2. Once the feed is generated, now you can download the feed. You will see a new View/ Download option under the publish button, click on the Download button and the feed will be downloaded.
That’s it. You have created your required product feed. The next thing to do is upload your products to Idealo.
Generate Idealo Feed with Product Feed Manager
As you saw above, how easily you can generate an Idealo product feed using Product Feed Manager for WooCommerce.
If you’re running a WooCommerce store and looking to expand your reach to new customers, check out the Product Feed Manager plugin.
With just a few clicks, you can generate flawless feeds tailored for popular marketplaces like Idealo.
To enhance your product listings and boost visibility, our plugin offers powerful features like category mapping, custom fields, product filters, and Google Auto-sync.
Our plugin supports the generation of multiple feed file types to cater to different marketplace needs, including:
XML Product Feeds
CSV Product Feeds
TEXT Product Feeds
TSV Product Feeds
RSS Product Feeds
WooCommerce lacks certain essential fields like Brand, GTIN, UPC, age group, and Gender. Our plugin bridges this gap by smoothly integrating these advanced custom fields, ensuring your product listings are comprehensive and appealing to your potential customers.
Conclusion
Idealo is an excellent platform to expose your business to a vast customer base. You can attract potential customers, but it’s up to you to capitalize on that opportunity once they arrive at your website.
Maintaining up-to-date pricing and product feed information on Idealo is crucial for maximizing the success of your online store.
Idealo operates on a Cost-Per-Click (CPC) model, similar to paid marketing on search engines like Google or Bing.
So, It’s high time you should take advantage of the Idealo marketplace and start getting more sales on your WooCommerce store.
Frequently Asked Question(FAQs)
FAQ1: What information should be included in my WooCommerce product feed for Idealo?
– When creating your WooCommerce product feed for Idealo, make sure to include essential information such as product titles, descriptions, images, prices, stock availability, and any relevant product attributes or specifications.
FAQ2: Why should I list my WooCommerce product feed on Idealo?
-Listing your WooCommerce product feed on Idealo can provide several benefits, including increased traffic to your online store, improved sales and revenue, and exposure to a large customer base actively searching for the best deals.
In WooCommerce, it can be quite confusing when it comes to setting the tax rates for your products.
You might feel overwhelmed and frustrated while setting your wooCommerce tax rates
This article is a clear and simple walk-through on how you can handle our wooCommerce tax rates in the best way possible.
Keep reading to get a clear idea of:
how to manually add WooCommerce tax rates,
how to configure all the tax options in WooCommerce,
how to automate your tax rates,
and eventually, have a running WooCommerce store with the right taxations.
So, Let’s begin.
Complete Guide To Handle WooCommerce Tax Rates Easily
When you add a product to your WooCommerce store, you can choose whether to include the applicable tax with the price.
Let’s say, you’re selling a T-shirt for 80$. And, the tax rate for your country is 10%.
You need to add an additional 8$ to the original price of the t-shirt. So, the total price of the T-shirt will be $88.
If you include the applicable tax, it will show $88 on the product page.
But, if you don’t include the applicable tax on the product page, customers will see 80$ on the product page and 88$ on the cart page.
WooCommerce automatically calculates the tax rate and shows the total price correctly.
But you need to add your own tax rates so that WooCommerce can configure them.
Now, there are two ways to manage your tax rates in WooCommerce:
Manually configure the WooCommerce Tax settings.
Use plugins to configure WooCommerce Tax rates.
Let’s see how you can do both configurations one by one.
How To Manually Configure WooCommerce Tax Rates Settings
Setting up taxes in Woocommerce manually is often complicated, especially if you operate from multiple countries.
You initially need to enable “WooCommerce tax rates” from the settings and then add the rates for each country. If you only sell locally, then you need to add a single tax rate only.
Follow the steps below to configure your WooCommerce tax rates in the right way.
Step 1 – Enable WooCommerce Tax Rates
To enable WooCommerce tax rates,
Login to your WordPress dashboard.
Go to WooCommerce > Settings
On the General tab, tick the Enable taxes and tax calculations checkbox.
Enable WooCommerce Tax Rates
Step 2 – Setting up the Tax Rates for your store
Once you enable the tax option, you’ll see a new tab in WooCommerce > Settings called Tax. Go to the “Tax” tab.
Here, you will get several options that you need to configure according to your business needs.
2.1 Prices Entered With Tax
You may choose if you want to add products with prices inclusive or exclusive of taxes. Hence you will get the following two options:
Yes, I will enter prices inclusive of tax If you choose this, then when adding products, you need to enter a price that has the tax amount added to it.
No, I will enter prices exclusive of tax Choose this if you want to add products with their original prices and want WooCommerce to calculate taxes based on the tax rates you provide. (You will learn how to provide tax rates later on in this article.)
2.2 Calculate Tax Based On
Regardless of how choose to input prices, WooCommerce will still calculate the taxes during checkout. Here you will get to choose which location WooCommerce will consider when calculating the tax amount.
So you will get the following options:
Customer shipping address Taxes will be calculated based on the shipping country of the customers.
Customer billing address Taxes will be calculated based on the billing country of the customers.
Shop base address Taxes will be calculated based on your business location.
2.3 Shipping Tax Class
This is where you’ll select the shipping tax class.
In the first option, the shipping tax is calculated based on the items in the cart. That means, when a customer adds a product with a different tax rate, the shipping tax will also be charged at that rate.
The other three options are the default tax classes of WooCommerce. In these tax classes, you can specify different tax rates.
Choose your preferred tax option from the drop-down.
Let’s say, you’ve applied a 5% standard tax rate.
Now, when you choose the Standard option, 5% will be applied to your shipping fees.
2.4 Rounding Tax At Subtotal
When you enable this – for having more than one tax for a single order, the value will be rounded at the checkout page rather than showing different taxes in different lines.
So, I’ll recommend you leave this unchecked.
2.5 Additional Tax Classes
The standard tax rate is the default tax rate for most products.
Let’s say, you want to add different tax rates for the products that qualify for a certain condition.
In this case, you’ll need to use the additional tax class
Using this field, you can insert the additional tax classes of your site.
You see, here we have added the Reduced rate and zero rate in the Additional tax classes.
You can also create a new tax class and assign different tax rates there.
2.6 Display Prices in the Shop
This means when you enter the price of your products, it will include the tax or exclude the tax.
2.7 Price Display Suffix
In this field, you’ll put the text that you want to display as a suffix to your tax value
For example, you can add a suffix incl of tax.
2.8 Display Tax Totals
Here, you’ll select how you want to display tax totals at the checkout.
Itemized – If you have more than one product on the cart, then each product will show its own tax separately.
As a single total – If you have 6 products in the cart, then WooCommerce will calculate the total tax of each of the products and the tax value will be displayed as a single value.
You know different states or countries have different taxes.
In WooCommerce, you can add standard tax rates based on the location.
Follow the steps below to add standard tax rates:
First, click on Insert row. When you do that, a new row will be inserted.
In the first column, you see the Country code. Here you’ll select the country code. If you don’t know the country code, you can click on the Country code and get the Wikipedia page where all the country codes are listed.
In the State code column, you can add a tax rate for a specific state of the country you selected.
For the Post code, if all the postcodes are applicable to the same tax rate then put a * on the column. You can also add multiple postcodes in different ranges and separate them with a semicolon.
In the City, insert the cities where the tax applies.
You’ll apply the tax percentage in the Rate column.
Next, enter the Tax name that you want to display at the checkout or cart page.
Assign Priority toeach tax rate.
The Compound option specifies whether the additional charge is based solely on product prices or on product prices plus regular sales tax.
If you enable the Shipping option, then the selected tax percentage will be applied to the shipping fees.
Now, it’s time to test if the tax rates are properly working.
Here, you can see I’ve added different tax rates for California state in the US.
Let’s check on the cart page if the tax is applied or not.
Here, for the shipping address CA, a 2% tax rate is applied.
Now, if we don’t select the state, the tax selected for the US will be applied.
Let’s check that on the cart page –
Here, for a different state in the United States, a 10% tax is applied.
Similarly, you can add the other tax classes.
b. Reduced Rate
c. Zero Rate
Delete Tax Rates
To delete individual tax rules:
Navigate to the tax settings by going to WooCommerce > Settings > Tax sections (Standard, Reduced Rate, Zero Rate).
Identify the incorrect tax rule lines and click on them to select and highlight them in yellow.
Choose the “Remove Selected Rows” option to delete the highlighted tax rules.
Don’t forget to save the changes after making deletions.
To delete all tax rates at once:
Go to the System Status section by navigating to WooCommerce > System Status > Tools.
Look for the option labeled “Delete all WooCommerce tax rates” and select it.
This will remove all tax rates configured in your WooCommerce store simultaneously.
Remember to save the changes after using this bulk deletion option.
How To Manage WooCommerce Tax Rates Using Plugins
As you saw, setting up your WooCommerce Tax Rates is actually not as complicated as it seems. However, there is a better way to make it even easier.
There are several amazing plugins out there that you may use to manage WooCommerce tax rates efficiently. Let us look at a few plugins that can make your life easier when managing taxes:
1. TaxJar
TaxJar is specialized in automatic sales tax calculations. This plugin not only helps you calculate what taxes to collect from different users, but it also helps you automatically file sales tax in states where you owe taxes, which is extremely useful if your store is located in the United States.
With TaxJar you don’t need to manually upload tax rates. Tax rates are already calculated and organized with its’ AI-driven tax categorization, that can help you to managing the taxes of your store.
First, it connects to your shopping cart or marketplace and collects data from there.
Next, it gathers and downloads that information.
Lastly, it compiles it into reports easy to file sales tax in the state in you have your sales tax.
Features of TaxJar –
Seamless integration with e-commerce & ERP platforms.
This plugin performs real-time tax calculations regardless of where your customers are located.
Quaderno transactions and invoices are compliant with ever-changing local tax rules for WooCommerce sellers, including US sales tax, EU VAT, and Canadian GST.
Quaderno also enables you to send tax-compliant documents.
It also facilitates advance tax filing. Quaderno sends email notifications automatically by attaching invoices.
Its super easy dashboard helps you manage all the revenue sources efficiently.
Features of Quaderno WooCommerce tax automation plugin –
Now that you know how you can configure your WooCommerce tax rates, go ahead and set up taxes in your WooCommerce store. Whether you do it manually or use a tax plugin, it is important to ensure you are adding the tax rates and inputting product prices accurately.
If you need help with any other aspects of WooCommerce, you may find a suitable guide here:
In addition to setting up WooCommerce tax rates, businesses should also consider other tax regulations, such as BIK on company cars, to ensure comprehensive tax compliance and effective financial management.
If you faced any difficulties when managing taxes or if you have used any tax plugins, share your experience with us in the comments below.
Ever tried to list your WooCommerce products on Google Shopping, but it was disapproved due to a Missing Unique Identifier? Not just Google, this is also frequently faced in several other online marketplaces such as Facebook Marketplace, Etsy, Rakuten, etc. But what does it mean?
By Unique Identifier, what most marketplaces refer to is a GTIN or MPN.
A GTIN or MPN is a special code that helps in getting more reach to the right potential buyers in popular marketplaces. Plus, they may also ensure that you are selling legitimate products.
Often your products may not be listed if you can’t submit them.
In this article, you get a better idea of what GTIN and MPN are.
And, you will learn how you can add the respective GTINs and MPNs to your WooCommerce productseasily (since you don’t have the option to add them in the default WooCommerce UI).
So let’s begin.
What Is GTIN?
A GTIN or Global Trade Item Number is a worldwide unique product identifier used to identify trade items.
These are a set of numbers that can be used to identify if the product is genuinely traded, and they may be called different names in different countries.
Depending on which country your business is based, you must include the right GTIN value when submitting your products to Google or any large marketplaces.
Google accepts the following types of Unique Identifiers as GTIN:
Unique Identifier
GTIN Type
Location
Product Type
No. of Digits
UPC – Universal Product Code
GTIN-12 (convert 8-digit UPC-E codes to 12-digit codes)
North America
All Products
12
EAN – European Article Number
GTIN-13
Europe
All Products
13
JAN – Japanese Article Number
GTIN-13
Japan
All Products
8 or 13
ISBN – International Standard Book Number
GTIN-13 (convert ISBN-10 to ISBN-13)
Global
Books & Published products
13
ITF-14 – Interleaved 2 of 5
GTIN-14
Global
Multipacks
13
Accepted GTINs by Google Shopping
Normally, these marketplaces can verify the GTIN from trade sources and determine if the product is being traded legally. If the GTIN is a fake one, most marketplaces can detect it and may unlist your product from its promotion list.
At the same time, when you upload your products, the GTIN helps you to understand the type of product you are selling, and may use it to present your products to the relevant audience even if the product name or description you provided isn’t entirely accurate.
So in a sense, this unique identifier will help you get more sales or stop you.
**Do not include a wrong GTIN for any product. A wrong GTIN will risk displaying your product to the wrong target audience.
How Can You Find The Product GTIN?
Checking the product packaging is the simplest way to obtain the GTIN.
As you can see above, you can determine the GTIN just below the product barcode.
You can always ask the supplier to provide you with a written list of products along with their respective GTIN.
If you want to know more about it, read this guide to learn how to get GTIN for your products.
What Is MPN?
The MPN, or Manufacturer Part Number, is a number that allows you to distinguish between items from the same manufacturer. Even product produced in a factory or production house has an MPN.
On the other hand, custom products or homemade products may not include an MPN.
Many marketplaces require you to submit an MPN along with the GTIN.
But a few marketplaces, such as Facebook Commerce, allow you to submit an MPN as an alternative to GTIN (when you don’t have one).
A legitimate MPN will allow the marketplaces to identify the registered manufacturer, which will help to some extent with the process of ranking your product ads.
How Can You Find The Product MPN?
Most products have the MPN printed at the bottom of the product itself. If you do not find it, you may ask for it from the manufacturer or the supplier. The MPNs may also be found in the product catalogs of the manufacturer.
Apart from that, marketplaces such as Google aren’t too strict about MPNs. They often accept the product SKU in your site as the MPN and consider it as a unique identifier, but there are more reasons to include MPN.
Why You Must Include GTIN And MPN In Your WooCommerce Products?
It’s straightforward, you need to have GTIN and MPN so that:
You have proof of legitimately traded products.
You meet the requirements to list products on Google Shopping, Facebook Marketplace, Etsy, Idealo, and other large marketplaces.
SERPs and Social Marketplaces can find it easier to compare and display your products as part of the correct relevant product list to potential buyers.
It gets easier to fetch product data and avoid wrong product categorization.
Google does accept custom-made products or homemade products without a GTIN.
But you do have to include the attribute ‘Identifier Exists’ with the value ‘No’ for these products in your product feed. Although this does limit the reach you may get from Google Shopping Ads.
How To Include GTIN And MPN In A WooCommerce Product?
Normally, WooCommerce doesn’t give you the option to add a unique identifier to your products.
You have to add custom fields either by using a custom field plugin or custom code to your product details where you can store GTIN and MPN for every product.
However, there are a few plugins that you can use to easily add these fields without any manual work.
Today, you learn of a plugin that will not only help you to add these fields without any custom code but will also help you get ready to upload your WooCommerce products to the most popular online marketplaces.
Product Feed Manager For WooCommerce (PFM)
Product Feed Manager for WooCommerce is a reliable plugin that will help you generate product feed for your WooCommerce products so that you can upload or list them to large marketplaces such as Google Shopping, Facebook Marketplace, etc, easily.
One special feature this plugin includes is the ability to add dedicated fields for Unique identifiers in your WooCommerce Product details.
As you can see above, for a Simple product, you will get all the fields in the WPFM Custom Fields menu under Product data.
For Variable products, these fields will appear for each variant.
You can get the plugin and then follow this guide to enable these fields:
Once you enable them, you can then input your product GTINs one by one in your WooCommerce store.
These fields will be included in your Structured data for Google (or other marketplaces) to view when crawling the site at the time of fetching product details.
Plus, you will also be able to export them with your products when needed.
PFM not only solves your requirement to add WooCommerce GTIN and MPN, but it also helps you generate an accurate product feed for your desired marketplace in just a few clicks.
As you can see, this plugin is optimized to help you promote your products to large marketplaces and increase your sales. It comes with all the features needed to make sure you have an accurate product feed and the GTIN & MPN fields are part of all the useful features it holds.
Wrapping Up
Unique Product Identifiers are one of the key aspects of a product feed and without them, your product reach and marketplace conversion may be hampered.
So, these are must-have data that you must include in your WooCommerce products.
Get Product Feed Manager for WooCommerce now and add the GTIN and MPN values, while generating accurate product feed real quick.
Start Optimizing your product data and list your product on Google Shopping, Facebook Marketplace, and other large marketplaces, to get more sales and boost your revenue.
Discounts are a great way to boost your sales when it comes to running a WooCommerce store. However, the main difficulty you’ll face is choosing the right discount offer that gives you an edge over your competitors.
Sure, you may launch a discount tomorrow and hope to get some additional sales. But will that really help? The answer is no.
You need to first plan a proper strategy so that you can use WooCommerce Discounts in the most optimized way.
Today, you will learn about 5 discount tactics that you may use to boost your online sales.
After reading this article, you will be able to –
decide when to offer discounts with the right strategy
implement unique discount strategies that convert
offer well-planned discount options
and eventually, increase your store’s sales.
So, let’s dive in!
3 Steps for Planning Discounts To Increase Sales
So, how do you decide on a discount campaign? Let us look at a 3-step process you may follow to choose a proper discount strategy.
Step 1 – Define Your Goal
It is always the first step of any marketing campaign – defining your goal.
You first need to understand what you are really trying to achieve with your discount campaign before implementing it.
For example, your goal could be increasing revenue, selling out a certain product, or simply to attract new customers.
Depending on this goal, you will be able to align your marketing resources and decide on an attractive discount offer.
Step 2 – How Much Discount Can You Afford
Next, it’s time to see how much discount can you afford to give away while still making a profit.
It’s simple. First calculate the total cost of the product (its base cost, transportation cost, storage cost, resource investment cost, and marketing cost). Now, identify the amount you actually make a profit when you sell it.
For example, if your overall product cost is $350 and you are selling it at $400, then you have a $50 profit margin.
Now, you must get at least 1% profit from the. base cost.
As per the example, that’s $3.5. So if you remove that from your profit, then the remaining amount is $46.5. That’s the highest amount you can afford to offer as a discount for this product. As per the selling price, you can afford around 11.63% discount.
Depending on when you are offering this discount, you may fluctuate the percentage.
Now, this is not a rule or a defined process. It’s just one way you can make a proper decision on the right amount of discount without making a loss.
Step 3 – Observe Competitors And Finalize The Discount Amount
So, you know how much you can afford to let go. Now, observe what others are offered or have offered in the past successfully.
Based on that decide on a discount offer that you may offer which is better than your competitors, even if the offer is better by $1.
However, often when you have surplus product supplies, you may offer a discount at 0 profit for a limited time (maybe for 3 days) just to attract more customers and have greater grounds for instant promotion. This may also be applied to stay ahead of competitors in terms of pricing for the same product.
Step 4 – Align Your Marketing Campaigns With This Discount Offer
The next step is to start marketing your discount campaign. You should try your best to spread the news while being creative with how you make the offer.
Let’s say for this example you can offer the tactics below:
Bundling products: If you offer a bundle of a laptop, a tablet, and a phone from the category, we can still offer a 10% discount on the bundle, but the overall profit margin can increase because the customer is purchasing multiple products at once. You can give this deal when customers are ready to purchase more products on occasions like Black Friday, Christmas, etc.
Focus on higher-margin products: Instead of offering a discount across the entire “Electronics” category, you can focus on products with a higher profit margin. For example, if you have a range of laptops in the “Electronics” category, you can give a 10% discount on a specific brand that has a higher profit margin, rather than discounting all laptops. You can give this discount on certain laptops that have less demand on the market.
So, set up the necessary configurations and tactics for the situation, events, and occasions keeping this in mind.
Now that you know the steps to running WooCommerce Discounts, let us look at 5 tactics you may choose to implement for your discount strategy.
5 Best Tactics To Use WooCommerce Discounts And Boost Your Sales
Following are a few tactics that have a high potential to get you great results.
Idea 1 – Custom Discount to Provide Personalized Offers
Custom discount is a great tactic that will increase the lifetime value of your customers. It’s an approach where you can offer personalized offers to specific customers or groups of customers.
The idea is to make customers feel valued and appreciated by the offer and persuade them to make more purchases.
For example, you can give your customers discounts based on their previous purchase history.
Let’s say, a customer frequently purchases t-shirts from your store.
Now, you can give a custom discount to him in two ways.
Discount on next T-shirt purchase: You can give him a special discount on his next T-shirt purchase. You can send him an email with a coupon, making the subject line something like ‘20% Off In Your Next T-Shirt Order’. As he has already bought from you, it will encourage him to claim the discount.
Discount on related items: As this customer is already buying t-shirts from your store, you can give him a custom discount for the items that he can purchase with t-shirts. You can send him an email and give him a 20% discount on the pants purchase. The subject line can be ‘Get 20% Off On Your First Pants Purchase’. This way, you can attract your customers to purchase other items too.
When you apply the tactic, make sure you analyze their purchase history really well and identify their buying patterns.
This will help you to target the right offer which is relevant and appealing to your customers.
Idea 2 – Use A Conditional Discount Offer To Sell Off Your Product Surplus
As mentioned earlier, sometimes you may want to sell off products that you have a lot in stock, so you can use a stock manager plugin where you can manage your product stock automatically.
For example, suppose your store has many “Polo” in stock and you want to sell it off quality. You may use a conditional promotion offer to boost sales.
This can be done using a plugin, such. as YayPricing.
YayPricing allows you to customize any type of conditional discount. You can create discounts for customers who meet certain conditions based on previous purchase history, the customer has purchased 2 Polo, or the customer has at least 3 orders at the store.
Follow the instructions below to implement the tactic easily in your WooCommerce store:
First, navigate to the Product Pricing tab to “Add Rule“. The popup window has a default discount setting, you can custom the discount rule here. The image below will specifically illustrate this.
Slide to the Condition section, here you can assign any condition to activate the rule before. With “Combined condition”, you can restrict customers by configuring the condition of specific products. Then, filtered customers can receive a 20% discount.
Additionally, to gratitude customers, you should set conditions for customers who have at least 3 orders at the store.
The discount rule will be applied to customers when they meet 1 of 2 conditions above.
Don’t forget to click “Save” to trigger this rule.
Thus, your store can sell a large amount of Polo products in stock, and customers also can receive an amazing discount.
So, apply this custom tactic and build a stronger relationship with your customers, and eventually boost sales at the same time.
Idea 3 – One-Day Discount to Create a Sense of Urgency
This is a common tactic that will encourage your customers to make a purchase quickly. Often customers feel interested in your products, and make a trial but don’t complete the order due to budget issues or higher shipping charges.
As the name suggests, you can provide lucrative deals in your store only for a day for these customers.
The goal of this strategy is to create a sense of urgency and encourage customers to make a purchase before the promotion ends.
Here, you can make a significant discount offer on a selected range of products for one day only.
Let’s say you are selling online courses. You have given a free beginner tutorial to your potential customers. Some of them purchased your main course after reading the free tutorial. But, some didn’t make the purchase for the budget issue.
You can offer them some discounts on different attempts. If they don’t accept those, then you can offer 50% off for only those remaining customers for one day.
This can be a great way to motivate customers to take quick action. Customers who were delaying purchasing earlier will end up accepting the offer.
Here are a few tips for successfully implementing this tactic:
Make sure to plan the promotion well in advance. Decide which products to offer the discount on and what percentage discount to offer.
Highlight the offer on your landing page. You can even create a countdown bar on your website.
Use bright colors and clear messaging to make sure the promotion catches the eye of potential customers.
You can email your exciting users and post on social media to make people aware of the discount.
Keep track of the results of the promotion to determine its success.
Yes, this tactic requires you to do some promotional work, but it will surely bring you handsome sales revenue.
Idea 4 – Mystery Discounts To Create Excitement
This is a special tactic that will create instant hype on your WooCommerce store and attract potential buyers.
A mystery discount offer is to create excitement and urgency among customers by triggering their curiosity.
How it works is, that you give a target to your buyers to either spend a certain amount or buy a certain product. And in return, they will get a mystery discount coupon for their next purchase.
Now, the amount has to be random for each buyer, and you can promise a range to build up the curiosity such as, “Get up to 50% off! (5% discount guaranteed)”
But this has to be handled smartly. People will try to cheat the system by not going through with their purchase if they see the discount before checkout. Rather, you may promise a refund of the discount amount or a discount coupon for the next purchase.
In fact, many even offer non-refundable purchases to claim the discount.
This is a great WooCommerce offer strategy that you may embrace.
Idea 5 – Tiered Discounts For Bulk Purchase
This tactic will help you increase the order value of your customers.
It is an approach where you can offer customers discounts or deals based on the total amount of their purchase. The more the customer spends, the bigger the offer they receive.
The goal of this strategy is to encourage customers to spend more to receive a larger discount.
For example, you own an electronics store and want to offer a discount based on the total amount of the customer’s purchase. So, you can offer –
$10 off purchases of $50 or more,
$20 off purchases of $100 or more,
and so on.
You can use this tactic on a special occasion or Holiday when people will get excited to spend more at discounted prices.
You can promote the offer by sending emails to your users. Use an exciting subject line like ‘Spend more, Save more.’
You can even create a banner on the website with this tagline and engage your potential buyers.
Special Tips To Earn Profits With WooCommerce Discounts
To successfully implement any discount strategy, you should be careful of a few things.
Often WooCommece store owners give discounts, upsell, and cross-sells without proper research which leads to losses.
Follow the tips below for avoiding loss when giving discounts:
1. Keep A Profitable Margin
To ensure your store’s long-term success, you need to keep a profitable margin.
Research your competitors and ensure that your prices are competitive within your industry. Keep in mind that your prices need to be high enough to cover your costs and generate profits. But not so high that they deter customers.
2. Customer Acquisition Cost
You must have a clear understanding of all the costs involved in running your WooCommerce store; especially the customer acquisition cost.
By tracking your CAC over time, you can determine whether your sales and marketing efforts are helping you to grow your customer base in a cost-effective manner.
3. Don’t Over Promise Value
Over-promising value can lead to disappointed customers, negative reviews, and a damaged reputation for your business.
You need to set realistic expectations for your products or services and ensure that they deliver the value that you promised.
This means that you should avoid making exaggerated claims or promises that you cannot deliver.
It’s important, to be honest, and transparent about what your products or services can offer. So that customers know exactly what they are getting.
offering too large of a discount may not always result in an increase in sales, as it can devalue the product and reduce customer trust in the brand.
4. Don’t Offer Too Large
Offering too large of a discount may not always result in an increase in sales, as it can devalue the product and reduce customer trust in the brand.
Final thoughts
These were some unique but proven sales strategies for sales discounts. You can implement them in your WooCommerce store and expect to get better results.
While planning for your offer strategy make sure you will research your resources, goals, and inventories to avoid any loss. Also, you need to plan offers according to the customer journey.
So, choose the best tactic for you and start driving more sales.
If you think we missed any strategy, let us know in the comment section.
Imagine you are browsing through your favorite real estate app, looking for your dream home. You come across a stunning property, and with just a few clicks, you find yourself immersed in a virtual tour that feels almost as good as being there in person.
This experience, once a rare novelty, has now become a game-changer in the real estate industry, thanks to the incredible technological advances.
But, this also has a flip side. As a realtor, while you can make property shopping more accessible and convenient, it can also raise the bar on what people expect when viewing properties online. For example, many now assume they will get a chatbot in the tours for live communications.
Hence, as a real estate agent, you have to find ways to create a personalized property walkthrough that will make the experience more engaging and help you stand out.
And guess what, the VR industry is going to grow to a whole new level. Very soon, you will be able to use advanced VR technology through artificial intelligence (AI) and next-level augmented reality (AR), just to name a couple.
In this article, we will look at what benefits you get today using virtual tours in the real estate industry and what you can expect in the future.
So let’s begin.
What Are Virtual Walkthroughs?
Have you ever been on a guided tour of an area, where a considerate guide takes you through different parts of a place while explaining its context and importance? Now, imagine experiencing this without having to leave the comfort of your couch, through a virtual walkthrough.
A virtual walkthrough has now become a core part of the real estate industry because today, we are living in an era where showing, rather than telling, has become the norm. After all, let’s face it, who among us hasn’t been captivated by the beautiful homes showcased on popular HGTV shows?
Virtual walkthroughs are a sequence of panoramic images or videos meticulously stitched together to create a visual experience similar to a realistic visit. In real estate, they add a new level of depth that images alone cannot provide.
Home seekers can explore the property with more control, and get an authentic feel for the layout of the house even without a live visit to the location.
And to capture these panoramic emails, you will need to use specialized 360 degree cameras that can record every aspect of a property or space. The footage is then edited and stitched together to create a seamless and immersive experience for the viewer.
You may then use it in your real estate app or website for potential buyers to access and get an experience they will not forget.
In addition to real estate, virtual walkthroughs are also used in other industries, such as hospitality and retail, travel & tourism, education, the automotive industry, etc.
For example, hotel virtual walkthroughs are often used to give potential guests a glimpse of facilities, including guest rooms, common areas, and amenities. Retail stores use virtual walkthroughs to showcase their products and services, allowing customers to browse and explore their offerings without having to physically visit the store.
However, showcasing the location cannot be its only purpose. You will find several creative ways that people are using to make the VR experience more meaningful and engaging. AI development in real estate is revolutionizing the way we interact with virtual property tours, making them not only more engaging but also incredibly insightful for prospective buyers.
AI has helped develop algorithms to grow virtual reality technology to a more near-perfect immersion that was deemed impossible in the past. There are also AI tools that can generate AI Presentations with creative slides for presentation of a product or service and help in showcasing and marketing presenting. Today, you will find virtual tours with 99.99% realistic experience along with touch-sensitive experience via advanced VR glasses. More such technologies are on the way.
Benefits of Using A Virtual Property Walkthrough
A virtual walkthrough is surely an advanced technology that you would want to use in real estate marketing campaigns.
Here are a few benefits of virtual tours to offer a realistic online property walkthrough for real estate agents, buyers, and sellers.
1. Saves time for potential buyers
Suppose a person is looking to buy a house. In the traditional way, he would have to set aside an entire weekend to browse through potential properties online and then visit them in person to get a good idea if they are the right match for his dream house.
A virtual walkthrough will change this. The buyer will be able to get a realistic idea of how the property is planned out and understand what to expect in the real home. So, he will no longer need to visit the home due to confusion.
He will be able to browse multiple properties and get an in-depth understanding of if this is something he should explore. So, the buyer will only need to book a visit to the homes that he is almost certain he will buy.
Thus, it will home buyers time and allow them to make an informed decision online. At the same time, it will save you time because you will get fewer visitation requests from clients that are not interested. Most visitors will already have made up their minds to get the property and will meet you to finalize their decision real quickly before going into negotiations.
But it doesn’t stop there. If you’re working with a developer and have some customizations in mind, there’s no need for endless back-and-forth. They can present proposed plans through these virtual tours and make necessary adjustments according to your taste.
2. Cost-effective real estate agents and sellers
Normally, you need to spend a lot of time and money when arranging live visits and hosting open houses.
However, having a virtual real estate tour will help you meet more potential buyers and avoid getting bookings through buyers who are less likely to purchase a house.
In fact, you can use a virtual tour to collect more qualified leads by providing detailed information within tours to address the most common major concerns. This will help connect with potential buyers more effectively and increase your chances of getting a higher success rate when selling real estate.
3. Increased lead generation
The immersive and interactive experience in 3D tours will help to captivate potential buyers and encourage them to spend more time engaging with the property. This realistic engagement will help you get more inquiries from potential clients, unlike your competitors who simply have images and videos.
If you are able to tie it up with a lead form, you will be able to get direct leads through inquiries from potential buyers. It’s simple. When a person finds your listed property attractive, he would definitely want a visit or have some questions in mind. So, you should make it easy for them to contact you.
Simply include a contact form or a booking form within the virtual tour. You can also set up a real estate texting service to make communication even faster and more convenient. Since buyers will be able to contact you immediately in just a few clicks, it will help you avoid losing leads who would probably add your property to their notebook to contact later.
The best part, these leads will be qualified because they have already seen the price range and got a live virtual tour. So you will have a higher chance of closing a deal. Alternatively, AI embedded in most of the best email extractor mechanisms will allow you to collect accurate and spam-free contacts that they can use for lead nurturing.
4. Direct Connection Through Engaging Interactions
The latest virtual tour creators offer special features to allow you to add engaging elements such as tooltips and on-click content to provide additional information. Plus, you will be able to add background images, introductory videos, custom hotspot icons, and many more.
The fact is, people will feel they are exploring a house and getting information from a tour guide in this virtual environment. Hence, your virtual walkthrough will create a direct connection with potential home buyers and increase your chances of closing a deal successfully.
5. Realistic immersive experience for buyers
Virtual tours enable buyers to navigate through a property, room by room, and even floor by floor, getting a true feel for the layout, size, and features of the space. They can zoom in and out, rotate, and pan, allowing them to examine the property from all angles and get a deeper understanding of its design and architecture.
And if a person takes the virtual tour through a VR glass, it will make this experience more immersive and close to reality. Buyers who are shopping for a property remotely will gain a clearer sense of the property’s characteristics than they would from static images or videos alone and also they can get help from the chatbot. This experience is something buyers will find more engaging and useful when making online home buying decisions.
The Future of Real Estate Virtual Walkthroughs
While the VR industry is already quite impressive, things will only get better.
Some advancement in VR is being worked on as we speak so that you will be able to create even more realistic virtual tours with automation and holographic control that you probably couldn’t imagine even a few years back.
Let us look at some of these emerging technologies that you can expect in the VR industry.
1. AI Customized Virtual Tours
Sophisticated companies like Zillow are already harnessing the potential of artificial intelligence (AI) to create immersive listing experiences on their platforms, a recent example being their “Listing Showcase”.
In these showcases, instead of static images, users get to navigate interactive high-resolution scrolling hero images organized by rooms. The generative AI system, trained on large language models (LLMs) and large data sets, by understanding buyer preferences, selects the suitable hero image that mainly characterizes the property across different platforms. This kind of application highlights the importance of LLM data analytics in leveraging AI models effectively for enhanced user experiences.
Interactive floor plans by Zillow give shoppers an in-person perspective of properties for sale or rent.
Moreover, Zillow uses machine learning to create dynamic floor plans for any listing, serving as a detailed digital guide to the properties. These AI-generated 3D walkthrough house plans provide an enriched perspective of a house’s structural flow, something that is limited to traditional images. Intelligence gleaned by AI assists users in narrowing down their searches to homes they genuinely love.
Similar to Zillow, several private technological firms have already started working on AI integration with VR to craft a fully automated virtual tour generation just from images provided.
For example, you will expect in the future that, simply after you upload your panoramic images of all the rooms of a house, the virtual tour creator will automatically place them in order and add walkthrough buttons for people to start taking a tour immediately. You won’t have to manually indicate where to click to go to the next room.
Plus, you will also see conversational virtual tour software where the tool will ask a few questions, and based on your answers, the tour will include custom audio per scene, special tooltips on specific scenes, and lead form prompts after certain intervals.
These are still a work in progress. But AI will definitely make it easier for realtors to use virtual walkthroughs actively and get more clients.
One other significant breakthrough is the use of AI tools like ChatGPT in designing real estate virtual tours. These tools can generate custom descriptions of each property, based on its unique features, providing comprehensive information about surrounding areas. The content generated is tailored according to viewers’ specific interests and preferences, enhancing the overall browsing experience. And then, you may present these details to OpenAI’s MidJourney Image AI to generate panoramas.
With continuous advancements in AI technology, the future holds even more enchanting possibilities for customized virtual tours tailored to individual visitor needs.
In the near future, AI might be used to design personal virtual tours, considering each viewer’s distinct preferences and needs. Each property or location recommendation will be based on a thorough AI analysis of visitor behavior. This will ensure that content and presentation will be personalized according to each person’s profile, interests, goals, and mood.
AI advancements could also help real estate agents analyze the popularity and efficiency of different virtual tours. It can provide insights into which features are catching the viewers’ attention the most, or which aspects of the property are generating more interest.
2. Immersive VR walkthroughs
Immersive VR house tours have gained popularity in recent years. It provides a modern, innovative way to showcase realtor listings.
Through a combination of VR and 3D rendering, potential buyers or renters get to experience an astounding sense of realism.
For 3D rendering, users can almost feel the textures of walls, identify the play of natural light through windows, and sense the ambiance of a space. VR then wraps these visuals into a 360-degree experience that invites users to “inhabit” the rendered spaces digitally.
Several real estate firms, such as Sotheby’s and Capote House, are leading the way in employing these technologies. Clients can now use the 3D view option to explore luxury homes or experience the Virtual Reality Tour (VR) using a compatible mobile device, such as an iPhone or Android phone, coupled with a VR headset.
Goldman Sachs projects that the VR and augmented reality market in real estate will reach up to $80 billion by 2025. It’s also predicted that there will be around 300,000 active users of VR and augmented reality technology in the real estate field.
In the upcoming future, VR technology will facilitate millions of virtual property visits. Just by wearing the VR headset, users can experience a three-dimensional immersive property walkthrough.
3. Virtual Tours + Augmented Reality
Augmented Reality (AR) has been a game-changer in many industries, and real estate is no exception.
By adding digital interactivity to the physical world, AR provides an immersive and engaging experiences. With AR-enabled devices such as smartphones or smart glasses, viewing realtor listings and 3D tours become both instructive and entertaining encounters.
For example, imagine touring a science museum where exhibits spring to life with animations, detailed explanations, and interactive elements.
Another distinct feature of real estate is virtual staging. AR, when combined with VR, can assist buyers in visualizing how different furniture arrangements and décor choices would transform the space. This could be particularly beneficial for those in search of a property to renovate or considering a fixer-upper.
IKEA, in 2017, launched an AR application allowing prospective buyers to virtually furnish apartments using items from their massive online catalog. This 3D walkthrough app offers users a nearly authentic experience of how chosen objects would interact within the designated space, all before making any purchase commitments.
In industries closely linked with real estate, such as construction and interior design, AR is making a significant impact. Contractors and designers now have the ability to share realistic images with detailed information.
With financial investments in physical marketing and staging, real estate agencies can lean into AR and VR technologies for a more cost-effective approach. Using tech for home staging also allows clients to check out properties from anywhere in the world where they have internet access.
Companies such as Sotheby’s International Realty Affiliates, for example, have stepped up their game by launching an AR app named ‘Curate’. This app allows users to design their future homes and browse through home furnishing options, all within an immersive AR experience.
Looking ahead, we may witness the emergence of interactive VR maps seamlessly integrated with AR. WPVR recently added an interactive map that allows users to explore floor plans while viewing a virtual tour.
When you place the map in your tour, your audience will get an icon in the bottom right corner to click and view it. This added layer of detail could prove invaluable to clients hoping to get a detailed understanding of the property.
4. Virtual Commerce
As we look into the future of real estate virtual tours, we should consider the potential advancements and use cases virtual commerce technology (V-commerce) will bring to the real estate industry.
Integration with AI A potential growth avenue for V-commerce in real estate lies in using artificial intelligence. Imagine AI algorithms suggesting furniture styles and décor options based on the user’s expressed preferences or past choices while going through the VR tour. This would facilitate a more personalized viewing experience, leading to higher levels of engagement and customer satisfaction.
Seamless shopping experience within the virtual tour Another exciting possibility is enhanced V-commerce integration that enables homebuyers to purchase furniture and decor items directly within the VR environment. It could even extend beyond visual changes, allowing for structural modifications and renovations to be modeled and priced in the tour itself.
Real-time collaborations Virtual tours could become collaborative platforms where multiple stakeholders – buyers, sellers, interior designers, architects, and contractors – collectively ‘walk’ through a property, making modifications synchronized in real-time. This shared virtual space could redefine collaborative decision-making in real estate.
Blockchain technology in transactions Secure, transparent transactions within the VR environment can be realized using blockchain technology. This can build trust with buyers who wish to finalize or make immediate purchases.
VR Showrooms & Galleries Real estate agencies could partner with furniture brands and interior designers to create virtual showrooms or galleries within a VR tour. These partnerships could establish a new revenue stream for agencies and deliver an immersive shopping experience without users leaving the tour.
Challenges and Limitations to Creating Immersive, Personalized Virtual Tours
Creating immersive and personalized virtual tours is an exciting possibility that technology has made available to us. However, like any other technology, it is not without its challenges and limitations.
Let’s explore the current limitations of virtual tour personalization and the challenges that you, developers, and users may face when trying to create an immersive experience.
1. Cost and hardware limitations
One of the significant challenges in creating immersive, personalized virtual tours is the cost and limitations of hardware technology. High-end VR hardware and custom-built VR experiences can be expensive, requiring significant investment in equipment and software.
Also, the development of hardware technology is crucial to the success of mixed reality. Hardware restrictions such as a small field of view, bulky headsets, and limits on computational power can impact the user experience.
This challenge can be a significant obstacle for individuals or businesses looking to create immersive virtual tours, as it may be really expensive for some budgets.
Moreover, the cost of hiring a team of programmers and designers to build unique VR experiences can also be a barrier to entry.
2. Accurate real-time object tracking
Continuously and precisely detecting, locating, and maintaining the position of objects within the VR environment in real-time to enhance the overall Mixed Reality (MR) experience is a challenge.
Achieving accurate, real-time object tracking can significantly impact the level of immersion and interactivity, allowing users to experience a seamless blend of virtual and real-world elements.
However, this task remains difficult due to technical limitations, including varying lighting conditions, occlusions, and computational constraints.
3. Ensuring data privacy and security
Ensuring data privacy and security is a crucial challenge in creating immersive, personalized virtual tours. As tour creators capture and share images or videos of various environments, there is an increased risk of exposing sensitive or personal information.
This information could be exploited by malicious actors for purposes like identity theft, fraud, or harassment. Additionally, Augmented Reality (AR) and Virtual Reality (VR) devices collect extensive biometric data, which can identify individuals and reveal additional insights, enhancing user experiences but also exacerbating privacy concerns.
To gain users’ trust and promote widespread adoption of Mixed Reality (MR) technologies, it is essential to implement effective privacy safeguards, secure data processing, security measures such as encryption, and passkeys for authentication and protect user identities and information from potential breaches, similar to how secure transactions are ensured when you buy bitcoin with debit card.
4. Current AI limitations in understanding specific contexts
AI has shown remarkable progress in processing vast amounts of data and recognizing patterns, allowing for enhanced personalization of property recommendations.
However, it often lacks the broader contextual understanding and common sense reasoning that humans possess. This limitation can lead to inaccuracies or misinterpretations in virtual tours, hindering the overall immersive experience for users.
Solving this problem means making sure that AI algorithms can understand situations and think more effectively. This way, we can provide a virtual tour that’s always interesting and matches what users want and like.
Will Virtual Tours Completely Replace Physical Home Viewing?
No, virtual tours will not replace physical home viewing. Virtual tours offer numerous benefits and conveniences, allowing users to narrow down their options and potentially even finalize property purchases without leaving their current location.
Despite the advanced technology, virtual tours cannot yet fully replicate the feel of a property that can be experienced during a physical inspection.
This unique sensory experience is a significant factor in deciding to buy a home. It adds to a complete understanding and liking of the property.
However, due to the constant progress in PropTech, it’s likely that virtual tours will keep improving, becoming even more engaging and impactful in the coming years. This might lead to more buyers feeling confident in making home purchase decisions solely based on virtual tours.
This change could greatly simplify the buying process, leading to quicker closings and increased efficiency in the real estate market.
Conclusion
The use of a virtual property walkthrough seems super engaging today, but VR will continue to advance, and change the future of online home buying for the better.
While virtual tours may not completely replace physical viewings, they bring impressive advantages. These include helping narrow down property options, enabling purchases from out-of-state, and providing immersive experiences that rival in-person visits.
As a real estate agent, you can embrace these innovative technologies and tools to stay ahead in the market and ensure the best possible home shopping experience for your clients.
Special thanks to Agnes A. Gaddis for her helpful contributions to this article.
Contributing Author Bio: Agnes A. Gaddis is a specialist writer for real estate SAAS companies. She is a contributing writer for Credit.com, Rentals, GetResponse, and Inman News. She’s a big fan of caramel coffee and mystery novels. Get in touch with her on Twitter @Alanagaddis or visit her website.
Google Shopping is a great way to get your WooCommerce products in front of the right people—more visibility, more clicks, more sales.
Simple, right? Not always.
If you’ve ever submitted products to Google Merchant Center, you might’ve noticed something frustrating—some of them don’t get approved. No explanation, just errors staring back at you.
Here’s the thing: Google is picky.
It has strict rules about what product data you need and how it should be structured. Miss a detail, and your listings won’t make the cut.
But don’t worry—this happens all the time. The key is knowing how to fix these Google errors so your products actually show up and start getting traction.
Let’s go over 10 common Google feed errors and, more importantly, how to avoid them.
What Are Google Feed Errors?
Google feed errors are issues in your product data that prevent your products from appearing in Google Shopping. These Google errors occur when required product details are missing, incorrect, or don’t meet Google’s guidelines. If not fixed, they can lead to product disapproval or even account suspension.
For example, imagine you’re running an online store selling sneakers. You upload your product feed to Google Merchant Center, expecting your ads to show up. But later, you notice that some of your products aren’t approved. After checking, you realize that key details like GTIN (Global Trade Item Number) or product availability are missing.
If you’re unsure what GTIN and MPN are or how to add them to your WooCommerce products, check out this guide on GTIN & MPN.
Google flags these errors, stopping your ads from running. That means fewer potential customers seeing your products and fewer sales.
To avoid this, you need to understand the different types of Google errors and how they affect your product listings.
Types of Google Errors
Not all Google errors are the same. Some need immediate attention, while others are just recommendations. Here’s how Google categorizes them:
Errors – These are critical. If not fixed, your products won’t be listed, and in some cases, your account could be suspended.
Warnings – These won’t block your products right away, but they affect performance. If ignored, they might turn into errors.
Notifications – These are suggestions from Google to improve your product feed. They don’t impact visibility but can help your ads perform better.
Fixing errors should be your top priority, while warnings and notifications should be addressed to improve your campaign’s success. Next, let’s go over the most common Google feed errors and how to resolve them.
Basic Google Shopping Requirement – Mandatory Product Attributes
The very first step of a successful product listing is ensuring the right product attributes. Google requires specific attributes to be included in your product listings. So that it can ensure they meet their quality standards and offer a seamless shopping experience for customers.
Following are the common product data Google requires you to submit for any products:
Product ID
Title
Description
Product Link
Image Link
Availability
Current Price
Condition
Unique Identifier
And depending on the product type or your offer type, you may have to submit additional fields. For example, if you have different shipping costs for different locations, then you need to submit the attributes for Shipping fees.
If you do not submit these attributes, then, in most cases, your products will be rejected. Most other Google feed errors you will get also revolve around these attributes.
Finding Out If Your Google Product Feed Is Approved Or Rejected & Why
After you submit your product feed on Google Shopping, you may check the status of your listings in the Diagnostics tab.
To view the diagnostics,
Log in to your Google Merchant Center account.
Navigate to the ‘Products’ section in the left-hand menu.
Click on ‘Diagnostics’ from the dropdown menu.
In the Diagnostics dashboard, you’ll find a detailed breakdown of any issues affecting your product feed.
Clicking on an error or warning will show a list of affected products. It allows you to focus on specific items.
Each error comes with suggested actions to rectify the issue. You have to follow these recommendations to fix the problem.
Now, let’s see the common Google errors you might face and how to solve them for a successful promotion.
The Most Common Google Feed Errors & Ways To Avoid Them
Following are the most common Google errors you may get when your products get rejected in Google Shopping.
Missing or Incorrect Price Attribute
Missing Shipping Value
Pending Initial Review
Policy Violation
Invalid Value Availability
Invalid Images, Product Titles, or Descriptions
Missing or Invalid Identifier
Let us look at each of them more closely and learn how you can avoid them.
1. Missing or Incorrect Price Attribute
The product price is really important, and if your product price has issues, then your Google shopping feed will be rejected.
There are 4 common price mismatch issues that may arise.
i. Currency Mismatch
You may often get a Google feed error called
Mismatched Value (Page Crawl) [Price]
And then, when you click on the warning, you notice the Google errors
Invalid Currency or Currency Mismatch
What this indicates is that you submitted the feed with one currency, but when the Google bot crawled your product page, it found a different currency value.
Google expects you not to confuse customers with different currency values.
Solution: You either have to update the currency on your Product page or submit the same currency in the product feed.
ii. Mismatched Price
A similar case to currency may occur with price value itself. You may notice the following Google feed error:
Mismatched Value (Page Crawl) [Price]
And then, when you click on the warning, you notice the Google errors
Mismatch Price or inconsistent pricing
This happens when the pricing value in your feed and the value on your product page is not the same.
Solution: Make sure you are displaying the same product price on your product page that you have submitted. If you are running a sale, then the sale price should be clearly indicated on the product page under the price for structured data.
iii. Price Mismatch For Product Variation
Google Shopping requires you to submit each variant of a variable product as a separate listing with a common item group ID.
When you do that, the problem you will face is the same error message:
Mismatched Value (Page Crawl) [Price]
You will notice that the price is showing accurately on your product page and is correct in your Google shopping feed. So what could be the issue?
Well, the issue is mainly due to wrong-structured data.
WooCommerce, or most e-commerce platforms does not handle the price format of variable products in the structured data. Instead, for each variant, they show the same price range, for example, $20-$50.
The only way to avoid this is to fix your JSON-LD structured data format for WooCommerce.
Solution: Use a reliable tool to fix the JSON-LD structured data format in WooCommerce that is aligned with the requirements of Google Shopping. In WordPress, you my use Product Feed Manager for WooCommerce, which helps to configure the correct structured data format for variable products.
iv Missing or Zero Value for Price
The error you will get for this case is
Invalid or missing required attribute: price
This error will be triggered if you forget to submit the price attribute or submit no value for it.
Alternatively, if you submit the price as “0,” this Google feed error will be issued.
Google Shopping does not allow the promotion of free products, so ensure that you exclude any products with a price of zero from your Google merchant center feed.
Solution: Ensure you have submitted a valid price for your product. Do not submit any “0” priced product to Google Shopping
2. Missing Or Incorrect Shipping Value
Another common Google shopping feed mistake most people make is submitting incorrect shipping value for your products.
You will most likely notice the following error.
Missing value: shipping [shipping]
Or you may also get a Google error about the shipping weight.
Missing Value: Shipping Weight [shipping_weight]
Normally, you may set up shipping rates in your Google Merchant Center, which are considered a fixed shipping cost for any product delivered to a certain location.
However, you may want to use different criteria, such as shipping cost based on product weight, which you have to handle with attributes for each product in your Google product feed.
Now, if you have different shipping charges for different products, you need to ensure you submit the right values in the right format.
Similar to price, you first need to make sure the values match your product page. Second, you need to submit the right currency.
Then, you need to ensure you submit the shipping attribute using the required format. Basically, it has sub-attributes that you need to include for each shipping service you offer per product.
Here, you must include the Country and the price. The rest are optional.
Along with this, you may add the Shipping weight attribute if you have a weight-based shipping cost.
Solution: Use the required format to submit shipping data on a product level. Make sure to include the shipping country and price along with proper currency. The values you submit should match what is mentioned on the product page and the structured data.
3. Pending Initial Review
An interesting barrier that many often face with Google Shopping is the error,
Pending Initial Review.
This is quite unclear, and you have no specific information on why your products did not yet get past that initial review.
Normally, it should take 3-5 business days for the review. But, if you notice that the status is the same for more than 7 business days, then you should start investigating how you can fix it.
Solution:
Go to Diagnostics and check if there are any pending issues on an account level, product level, or feed level for this particular product data feed. Resolve any pending issues there.
Make sure your Google Merchant Center account is properly configured.
Ensure you are not violating any Google Shopping policies.
Maintain an up-to-date policy page, terms and conditions, delivery page, returns page, and a contact page with business address, telephone, email, and contact form on your website.
Consult with your hosting to make sure your website is not blocking GoogleBot from indexing.
If everything is properly set, then you may submit a request here.
Overall, this may take about a week to a month, but if you do everything right, you will be able to get past this tricky situation.
4. Google Shopping Policy Violation
Google is very strict when it comes to their policies and if you violate one, they will disapprove your products without any fixed indication as to where you violated the terms.
At this point, you need to read the policies and make sure you haven’t violated any of their rules or terms. You may have to check for unaccepted terms used in product descriptions, disallowed product types, illegal products or information, etc.
Solution: Make sure you are following Google shopping policies 100% and follow their guidelines.
5. Invalid Or Missing Availability
Availability is a required attribute for your product data to be approved on Google shipping, and the accepted values for it are “in stock,” “out of stock,” and “pre-order.”
You may often get the error,
Invalid value [availability]
It means you submitted the wrong value.
And you may get the error,
Missing required attribute: [availability]
It means you did not submit this attribute at all.
Solution:
Make sure to submit the “availability” attribute as it is one of the required product data that Google Shopping requires.
Use the accepted values, “in stock,” “out of stock,” and “pre-order” for your products.
6. Invalid Images And Product Titles
These are 3 common issues that you may face due to not following the Google Shopping guidelines.
i. Invalid Image
You may come across the following Google feed error,
Invalid image: image link [image_link]
It means the image URL you provided is either unresponsive or incorrect, i.e., you submitted the wrong URL.
There could also be an error called,
Promotional Overlay on Image [image link]
Google Shopping is strict about your product images. There shouldn’t be any promotional overlay. The product should be clearly visible. So, if you have used promotional text or images over your product image, then it will not be approved.
A third image issue you may face is related to the size.
Image Too Small or Low Image Quality [image link]
This usually happens when you have not submitted product images that are not in the right size. The minimum size for almost all product images is 100×100 pixels. In the case of clothing, the required image size is 250×250 pixels.
Solution:
Check the product URL and ensure it is working properly on your website or if it is marked as Public and not Private.
Avoid using promotional overlays on product images.
Maintain high-quality images with the right image size.
ii. Invalid Product Titles
Sometimes, you will get a Google feed error called,
Invalid Value [Title]
This happens when you have used a very long product title (seemingly longer than 80 characters) or used a special character that Google Shopping does not recognize.
So, you need to optimize your product title accordingly.
Another issue you may face is,
Excessive capitalization [title]
It’s as the error states, you probably have used too much capitalization that may affect customer experience. For example, you probably have used all-caps for two large words while the others are in the usual standard.
There is no fixed limitation here, but Google makes the decision, and you have to improve your title accordingly.
Solution:
Do not use product titles that are too long; limit product titles to 80 characters.
Avoid using special characters in product titles.
Use capitalization in a way that it doesn’t get annoying.
7. Missing or Invalid Identifier
To submit products on Google Merchant Center, you must submit the brand name and one of the two identifiers, GTIN and MPN.
You will get the following Google errors if you do not submit them.
Limited performance due to missing value [gtin]
Limited performance due to missing identifiers [gtin, mpn, brand]
While this is not something that will restrict listing your products on Google shopping, not submitting this data will not list the product on surfaces across Google, such as DRM or Local Feed.
So the performance will be significantly less.
Normally, if your product has a GTIN and MPN, then you should submit it. In case your product is manufactured on your own and doesn’t have a GTIN or MPN, you have to submit another attribute called “Identifier Exists” and assign the value “No.”
In case you are selling a non-branded product, you may submit your store’s name as the brand name.
By the way, if GTIN is not the identifier in your country, no problem. The value of GTIN is equivalent to UPC, EAN, JAN, ISBN (for books), etc., whichever is used in your country.
Solution:
Try to submit a GTIN or MPN with every product.
If you do not have a GTIN or MPN available, submit an additional attribute, “Identifier Exists,” with the value “no.”
Submit the product brand. If it’s a non-branded product, use your store’s name as the brand name.
To sum up, if your product data doesn’t match between WooCommerce and Google Merchant Center, it can lead to disapprovals. To prevent this, set up automatic syncing between WooCommerce and Google.
As you saw above, these are the 7 common Google feed errors that most people face, and they all have simple solutions.
If you put some effort into avoiding these errors in your Google product feed, then you can achieve a higher approval rate on Google Shopping and start getting your products listed without any issues.
The sooner you have your products listed, the sooner you can get potential buyers.
1. How can I identify Google errors in my product listings?
Start by checking your Google Merchant Center account for any disapproval notices. A quick review of your product feed should help pinpoint specific issues.
2. What are the main causes of product disapprovals?
Disapprovals often occur due to missing or incorrect data. Ensuring that your product information aligns with Google’s requirements can resolve most issues.
3. How do I fix Google errors in my feed quickly?
You can address feed errors by updating product details according to Google’s guidelines. Regularly checking your feed for discrepancies helps maintain approval.
4. How do I perform a product feed error diagnosis?
To perform a product feed error diagnosis, check for missing attributes or incorrect data in your feed. Use Google’s error messages to guide you to the exact issue.
5. Why do some warnings impact my campaigns?
Warnings can affect your product visibility and overall campaign performance. While not critical, they should be addressed to avoid potential disapprovals or suspensions.
Let me ask you a quick question. If you’re a WooCommerce seller in the UK, what’s one of the biggest challenges you face when trying to grow your sales?
Chances are, you’re already aware of how competitive the e-commerce world is.
With 62.1 million e-commerce users in the UK expected by 2025, standing out among thousands of online stores is no easy feat.
But here’s the good news: You don’t have to go it alone. The power of online marketplaces can help you promote your WooCommerce products and boost your sales in ways that you might not have thought of.
Wondering how to tap into these opportunities?
In this guide, I’ll walk you through the 9 best UK online marketplaces that can help skyrocket your business. Plus, I’ll share expert strategies to help you make the most of each platform and increase your sales effectively.
Ready to take your WooCommerce store to the next level?
Let’s dive in!
Why Sell on Online Marketplaces?
For any new business or a small e-commerce website, now it’s quite difficult to reach more people any time soon, even if there is a high popularity for online shopping.
87% of UK consumers shop online, with 55% of them placing orders at least once a week.
This is where UK online marketplaces play a big role.
These marketplaces usually have tons of buyers who regularly visit the sites and place orders.
But the main reason why you should value their audience is because you can list your WooCommerce products in these popular online marketplaces.
Some of these are great for any product, and some of them will give you extra results for certain types of products.
I will discuss all of these below.
Top 9 UK Online Marketplaces to Promote Your WooCommerce Products
Following are 9 UK online marketplaces that have statistically proven to generate the highest sales for most other e-commerce businesses.
1. Amazon UK
With millions of daily visitors, Amazon UK is a marketplace where potential buyers are already searching for items similar to what you offer.
According to cybercrew, 86% of people in UK shop at Amazon.
Amazon provides free shipping for many products. Their tagline is “Spend less. smile more”
and it’s totally TRUE!
If you list your products on Amazon UK, you can get a significant boost without spending a fortune.
When To Promote on Amazon UK
Youshould promote your WooCommerce products on Amazon UK when your goal is to expand your customer reach and your business has been around for a while.
Amazon charges quite high to list your products there.
You will definitely get good results if you list your products there, but it may not be a good ROI if you are a startup.
So, the only time you may list your products there as a startup is when you have a good amount of budget available.
The monthly fee for promoting on Amazon is $39.99. Plus, every sale you make has a commission fee of $0.99.
Another important consideration is the niche you are selling.
People rely on Amazon UK, especially in these niches electronics, health & beauty, Home and Kitchen, Books, Sports – DIY, etc.
While products in other categories also sell quite well, most of Amazon’s customer base are consumers of products in these categories.
So you will get more benefits if you are selling products in those niches. For those interested in exploring the online trading sphere, checking out a maverick trading review could provide valuable insights.”
Create a seller account on Amazon UK. Provide your business information, set up shipping options, and choose a product category.
List your products in the appropriate categories on Amazon UK. Make sure your listings are informative and go with Amazon’s guidelines.
Choose your shipping and fulfillment options.
If you want, you can also take advantage of Amazon’s advertising options.
2. eBay UK
With over 132 million active buyers, eBay offers you almost the same benefits as Amazon.
The main attraction of eBay is the auction and “BUY IT NOW” listings, which sets it apart.
The auction allows you to sell any product, even second-hand ones, fast and often, on a higher profit margin.
If a product is in high demand but rare, it may even sell at 2 to 3 times higher prices.
eBay UK also has “Promoted Listings,” which allows you to highlight your products at the top of search results to the right audience and ensure maximum visibility.
You may even observe the performance of your products on the eBay analytics dashboard to understand what changes you may require to improve your product data.
When To Promote on eBay UK
eBay serves almost all product category niches, so there’s no specific category to highlight.
For any niche you are selling on, you can take advantage of different types of listings on eBay and get fast exposure.
However, the different types of listings come with different selling fees.
So choose the one that suits you the most. (Most people simply go for the AUCTION.)
How To Promote on eBay UK
To sell on eBay,
You need to create a seller account and set up your store.
Next, you have to upload your product listing with high-quality images and competitive pricing.
Then You need to optimize your product listing to get the best results regularly.
You may also consider selling on eBay MIP which gives you better visibility and control over how your products are exposed
3. Etsy UK
Etsy UK is the go-to marketplace for personalized, creative, and artistic products.
If your WooCommerce store offers HANDMADE OR UNIQUE ITEMS, Etsy is the best option FOR YOU.
Here, you are promoting products only to consumers that you know are interested. This will increase conversion rates and help you increase sales really quickly.
One of the biggest advantages of Etsy is that this marketplace has a collaborative community to connect sellers with buyers.
As a WooCommerce store owner, being part of this community can help you build brand loyalty, gain feedback, and engage with customers who share your passion for unique products.
Moreover, Etsy makes it quite easy to list products, track inventory, and monitor exposure with its interactive dashboard.
When To Promote on Etsy UK
As mentioned above, Etsy will be the best option if you want to sell handcrafted and unique items.
Plus, if you are running a small business, Etsy will open up great opportunities for you because they are flexible with their fees.
How To Promote on Etsy UK
Selling on Etsy is pretty simple. You can make single listings or set up a whole store.
First, you need to answer some basic questions related to your products.
Then, you’ll create an Etsy account, build your shop, set up payment info, and manage your listings.
4. Google Shopping
Google is the number one search engine in the UK and offers you a powerful advantage for product promotion.
Basically, when people search for products on Google, they get some product suggestions on top of the search results.
All you need to do here is to make sure you have submitted the correct data about your products to Google Shopping. They will verify and match every detail you submit with your website before exposing them to potential buyers.
How To Promote on Google Shopping
First, you will need a Google Merchant Account, which you need to configure properly.
Next, you need to submit your product data in their required format along with the attributes they have requested (depending on the product category).
If all the data is correct, your products will be listed immediately.
If there are any errors, you will be able to see the reasons in the Google Merchant Center.
5. Zalando
Zalando is one of Europe’s largest online fashion and lifestyle marketplaces.
Zalando offers an intuitive shopping experience, making it easy for customers to explore and discover new products.
Moreover, you can access all your analytics and business insights through a powerful platform tool called zDirect.
When To Promote on Zalando
If your WooCommerce store specializes in fashion, accessories, or lifestyle products, then you can take advantage of a massive customer base who are interested in your niche.
Also, you might need to consider the promotion cost for selling on Zalando. The selling fee on Zalando has 2 categories:
Selling Commission
Fixed monthly charges
The commission depends on the product type and the price of the product. It usually ranges between 5% and 25%.
How To Promote on Zalando
To sell on Zalando, you need to join their partner program.
You must register your business on the platform. Then, you can decide the product range and prices.
Zalando can also handle payment processing and customer service. Plus, with additional fees, you can use Zalando Fulfillment Services and other marketing options.
6. OnBuy
OnBuy is the fastest-growing online marketplace in the UK right now.
Since it’s new, OnBuy offers a typically lower fee structure compared to most UK marketplaces. Also, it covers a wide range of product categories, from electronics and fashion to home and garden.
So, you can easily find a suitable category for their offerings and take advantage of its diverse customer base.
When To Promote on OnBuy
The most popular categories of OnBuy are – Electronic, entertainment, home furniture, household, gardening, care, fitness, etc.
So, if you are selling products in one of these niches, OnBuy should be among your go-to marketplaces.
The fee is 5% for consumer electronics and 9% for everything else.
And there are no listing fees. So it is perfect for startups to explore.
How To Promote on OnBuy
To promote OnBuy, you need to first sign up as a seller on OnBuy and provide the necessary business details. Next, you have to create your product listings.
Once you are a seller, you can use OnBuy’s promotional tools like deals, discounts, and bundle offers to make your listings more attractive.
7. Fruugo
Fruugo is a UK-based marketplace that currently has sellers from all over Europe.
One of the best aspects of Fruugo is that it translates product data depending on the location of the buyer. So it’s much easier for buyers to understand if they want to purchase.
As a seller, you will get a dedicated account manager to help you list products and plan proper advertisements.
This personalized approach is why many large businesses consider Fruugo as their go-to online marketing place for the UK.
When To Promote on Fruugo
Consider promoting your WooCommerce products on Fruugo when you clearly understand your target audience.
You have to make sure you identify the correct category for each of your products because Fruugo’s display algorithms will display products to buyers based on category.
If you provide offers during peak shopping seasons, holidays, or special events, Fruugo would be great as its traffic goes up by over 60% during such events.
How To Promote on Fruugo
To start selling on Fruugo, you need to follow some requirements of the marketplace.
You need to provide your company information, contact information, fulfillment capabilities, product information, and other technical information.
For product listing, Fruggo has some specific requirements.
All your products must have GTIN, product image background, and up-to-date product information.
8. Wayfair UK
Wayfair UK is a leading online marketplace dedicated to home goods, offering a wide range of furniture, decor, and other home essentials.
If your WooCommerce store specializes in FURNITURE, HOME DECOR, OR HOUSEHOLD GOODS, Wayfair is the ideal platform for you.
Wayfair connects sellers with millions of customers actively searching for home-related products. By listing your products on Wayfair, you tap into a highly targeted market, increasing the likelihood of higher sales and visibility. The platform provides robust marketing tools that help showcase your products to the right audience.
One of the major perks of selling on Wayfair is its user-friendly interface, which allows you to easily manage listings, track inventory, and adjust your products as needed.
When To Promote on Wayfair UK
Wayfair UK is the best marketplace for WooCommerce store owners in the home goods, furniture, and decor industries. If you have products related to improving living spaces, this platform is a great fit.
How To Promote on Wayfair UK
To sell on Wayfair, you’ll need to,
Create a seller account and list your products.
After registration, you’ll set up your store, manage your inventory, and make use of Wayfair’s marketing tools to boost visibility and sales.
9. ASOS UK
ASOS UK is a popular online fashion marketplace known for trendy clothing, accessories, and footwear.
If your WooCommerce store offers CLOTHING, SHOES, OR ACCESSORIES, ASOS is an excellent choice to expand your brand’s reach.
ASOS attracts millions of fashion-forward shoppers, providing a fantastic opportunity to promote your products to a large audience. It offers a seamless shopping experience with personalized recommendations, making it easier for buyers to discover your products. Additionally, ASOS’ strong brand presence can increase your credibility and sales.
For WooCommerce store owners in the fashion niche, ASOS also simplifies the process of listing and managing products, ensuring your items get maximum exposure.
When To Promote on ASOS UK
ASOS UK is perfect for WooCommerce store owners in the fashion, footwear, and accessories categories. If your business focuses on trendy, stylish products, ASOS is the marketplace for you.
How To Promote on ASOS UK
Selling on ASOS is simple.
First, you’ll need to sign up as a seller,
Then upload your products and start managing your inventory.
ASOS also provides helpful tools to track sales and improve your product listings.
How To List Your WooCommerce Products on UK Marketplaces Easily
Now you have a good idea of where to promote your WooCommerce products.
But you also need to learn how to list your products on these UK marketplaces without spending hours manually compiling product data or spending a fortune by hiring people.
Manually listing products is quite challenging if you have a large number of products.
Since you use WooCommerce, you can use different tools to make the process much easier.
And to promote your WooCommerce products on UK marketplaces,
You will find a reliable plugin that will help you generate product data in the right format for most UK online marketplaces in just a few clicks.
This plugin has pre-built templates so that you can generate the feed for almost any online selling sites UK and list your products real quickly. So you should check it out.
Now, it’s time you start looking into your options & budget and decide which marketplace you want to embrace.
The main focus here should be a balance between how much you may earn and how much you may have to spend. Only then you will get a high ROI.
So, which UK marketplaces do you think you will list your products on?
Share it with us in the comments below.
Cheers.
Frequently ask question(FAQs)
FAQ1: What is the most used online marketplace in the UK?
Amazon is generally considered the most used UK marketplace online. It has a dominant market share and is widely popular among British consumers for its vast product selection, competitive pricing, and convenient delivery options. Other significant online marketplaces in the UK include eBay, Etsy, and Wayfair, but Amazon maintains a clear lead in terms of user base and sales volume.
FAQ2: How can I promote my products on UK selling sites?
Promoting on UK selling sites involves optimizing product listings, utilizing paid ads, and leveraging customer reviews to boost visibility and attract more buyers.
FAQ3: What are the best UK selling websites for WooCommerce store owners?
Some of the top UK selling websites for WooCommerce stores include Amazon UK, eBay UK, and Etsy UK, offering massive visibility and sales potential.
FAQ4: How do I choose the right UK selling sites for my products?
To select the best UK selling sites, consider your niche, product type, and target audience. Popular platforms like ASOS and Wayfair UK are great for specific categories.
FAQ5: What is the difference between UK marketplace and a direct online store?
A UK marketplace offers a platform where multiple sellers can list products, whereas a direct store allows you to manage everything independently, like with your WooCommerce setup.
When it comes to promoting your WooCommerce products on online marketplaces, we understand the challenges you face.
You probably find it difficult to list products manually or may face product disapproval on the merchant site.
The whole WooCommerce product promotion process can be complex and leave you frustrated.
But don’t worry anymore!
Today, We are thrilled to announce a major transformation of our Product Feed Manager for WooCommerce plugin, designed to revolutionize your marketplace promotion.
Over the past few months, we have listened to your suggestions, feedback, and pain points. Based on that we made a solution that will make your feed generation simpler and more efficient than ever before.
The improved version of the plugin will ensure:
Seamless Feed Mapping
Enhanced Product Filtering
Faster Feed Processing
Let’s dive into the key enhancements you can expect from the latest version of our Product Feed Manager:
Improvement 1: Seamless Feed Mapping In 3 Simple Clicks
Feed mapping is the major part of the product listing. Because this is where you select the attribute values you want to display in your feed.
You might have tried different plugins where you need to go through sequential steps for feed generation.
We wanted to reduce this confusion and make the feed creation easier. When you open the Add New Feed tab, you will see this page –
With our new user interface, configuring your product feed is now just a few clicks away.
By selecting your desired merchant, you’ll automatically gain access to all the required attributes.
For example, if you select Google Shopping, you’ll see the listed attributes below –
Now, you don’t need to worry about where to configure the attribute values. As you see, almost everything is pre-configured.
But, if you want to make any changes you can do selecting the action button.
Once you’re done configuring the feed, you can just publish it.
We’ve eliminated all the unnecessary additional steps. It ensures a streamlined experience where you’re always in control.
Improvement 2: Enhanced Product Filtering For Better Feed Optimization
You can now take full control of your feed with our advanced product filtering capabilities.
In this version, we’ve introduced AND/OR conditions in custom filtering, allowing you to filter your products even more effectively.
You can set up conditions and decide if all the conditions apply together or any of will be applicable in the feed.
Let’s say, you want to include only the ‘Gucci’’ branded products.
So, you’ll set this condition –
But a product (id =28) is out of stock, so you want to exclude it.
So, you’ll put another condition if product availability is out of stock exclude.
Now, this two condition goes together, so you’ll keep it under AND condition.
But if there’s a situation where you have to select any of the condition, you’ll choose OR.
Now, imagine a different scenario.
Suppose,have to go for either ‘Clothes’ category or ‘Shoes’ category.
Then you’ll put OR between these two conditions.
See, that’s how easily you can filter your products and get the maximum results out of it.
Improvement 3: Faster Feed Processing For Hassel-Free Feed Management
We’ve listened to your concerns and taken action to ensure seamless feed processing.
You will now no longer face feed processing stuck issues or data loss, especially when dealing with a large number of products.
With the implementation of the action scheduler, you can now generate error-free feeds faster than ever before.
Now there will be no frustrating delays and only efficient, hassle-free feed processing.
What’s Next?
This update is definitely one of the biggest upgrades, but it’s not the last! We have some exciting features lined up for you in the upcoming weeks….
Table Rate WooCommerce Shipping Support
Display Google Analytics in the feed
Facebook API
So, are you ready to take your WooCommerce product promotion to new heights?
Try out the all-new Product Feed Manager for WooCommerce and experience the difference it can make in your online selling journey.
Ever tried manually listing your products on multiple marketplaces? It’s like trying to individually email 10,000 people about your new product—painful, slow, and absolutely not scalable.
Now, when submitting your products to online marketplaces, the main challenge you may face is maintaining the product feed format. Most marketplaces expect you to submit your product data in the form of an XML feed, which is quite complicated to create manually.
That’s where XML feeds come in. Think of them as a megaphone for your product data—automating the process, keeping things structured, and making sure your listings don’t look like a chaotic mess.
But let’s be real: creating an XML feed manually is about as fun as filling out tax forms. Luckily, you don’t have to.
In this guide, I’ll show you:
✅ What an XML feed actually is (minus the tech jargon)
✅ Why your WooCommerce store needs one
✅ The best tool to create an XML feed without losing your sanity
By the end, you’ll have a fully optimized product feed without breaking a sweat.
Let’s dive in.
What Is an XML Feed?
An XML feed is a structured data file that automatically updates and shares your product information with marketplaces, comparison shopping engines, and ad platforms.
Instead of manually updating product listings, the XML feed keeps everything in sync—pricing, stock levels, descriptions, and more—without any extra effort from you.
For a WooCommerce store, this means your products are always up-to-date across platforms like Google Shopping, Facebook, and Amazon. You make changes in one place, and the feed takes care of the rest.
Benefits of Using an XML Feed for Your WooCommerce Store
Manually managing product listings takes time and increases the chances of errors. An XML feed eliminates the hassle of automating the entire process.
Here’s how it helps:
Saves time – No need to update product details on multiple platforms one by one. The XML feed syncs everything automatically.
Prevents overselling – Your stock levels are updated in real-time, so you won’t sell something that’s already out of stock.
Ensures accuracy – No more outdated prices or missing product details. The feed keeps everything consistent.
Boosts product visibility – Your listings appear on multiple platforms without extra manual work, reaching more potential buyers.
Increases ad performance – Platforms like Google Shopping prioritize accurate and updated listings, helping you get better results from paid campaigns.
With an XML feed, you spend less time managing product data and more time growing your business.
Checklist To Choose The Right WooCommerce XML Feed Tool
When you look for an XML feed generator, you will find several tools out there. But not all of them are ideal for feed generation without any hassle. You have to consider a few important factors to understand if it is the right tool for you. Let’s put light on that-
1. Prioritize User-friendliness
As a WooCommerce store owner, you already have a lot on your plate and don’t have time to learn a complex tool.
A good tool should have a clear and structured layout that’s easy to navigate. You shouldn’t have to spend a lot of time searching for the functionality you need.
You need to look for an XML product feed plugin that’s easy to set up and use, even if you don’t have technical expertise. The plugin should have a user-friendly interface and clear instructions to help you generate and manage your product feeds.
Again, Before committing to a tool, it’s always a good idea to request a free demo or trial to see if it’s a good fit for your business.
2. Look For A Plugin That Is Compatible with Your Desired Marketplace
It will be a big time-saver if you can find a plugin that is compatible with your desired marketplace in some way.
For example, let’s say you want to upload your products on Ceneo. Look for an XML feed plugin that has a prebuilt feed format setup, and all you have to do is ensure the product data is mapped to the right tags.
This will not only save you from spending hours manually configuring tags but also help you ensure you have an accurate feed prepared before uploading on your marketplace.
3. Option To Customize The Feed Is A Plus
Apart from finding a tool with XML feed templates for certain online marketplaces, having the ability to customize the feed will give you more control.
For instance, if you have a local marketplace that requires specific tags to be included in the XML feed, then you may create a custom XML feed template to ensure you don’t need to use a separate tool for it.
Plus, the ability to customize the product data based on a few conditions can be a great added benefit. For instance, let’s say you want to sell your products on Google Shopping, which requires specific image sizes and categories. If your feed plugin does not allow you to modify the attributes, you may be unable to list your products on Google Shopping, resulting in lost sales opportunities. So, the customization option can be quite handy.
4. Easy Feed Management
Creating a product feed should not be complicated. You need to ensure you can start generating a product feed for a specific marketplace without spending hours of your time.
Seemingly, there are a few plugins in WordPress that help with this. But today I will introduce you to a plugin that will allow you to generate an XML feed for your desired marketplace in as low as 4 clocks, along with all the right data and tags.
But that’s not all. After generating the feed, you should have control over the feed – editing, scheduling, and configuring the feed.
For example, let’s say you decided to add a few extra attributes to your feed that you did not add earlier. You should be able to update your XML feed for this easily.
5. Automatic Feed Updates
It’s crucial to keep your product feeds updated with the latest information to avoid any discrepancies in pricing, inventory, or product details.
However, manually updating product feeds can be a time-consuming and tedious task, especially if you have a large number of products in your store.
That’s why it’s important to look for an XML feed plugin that can automate the process of updating your product feeds based on any changes you make in your WooCommerce store.
For example, if you have a product that’s out of stock or discontinued, you don’t want it to appear in your product feed and risk disappointing potential customers.
So an automated feed update process would be very helpful here.
6. Compatibility With Required WooCommerce Plugins
Since you use WooCommerce, it is possible that you may be using other WooCommerce extensions for various purposes.
For example, let’s say you use the plugin “Table Rate Shipping Plugin” to handle shipping options on your store. In this case, your plugin should have compatibility so that you can get the right shipping details for your product XML feed.
Likewise, you may be using various other plugins for dynamic pricing, product brands, and other such product customization tools. You need to check if your XML feed tool is compatible with these tools.
7. Multi-Language Support
If you sell products internationally, then you have to consider the language of your product data. Hence, you may use WPML, PolyLang, or Loco Translate to translate your website’s content into multiple languages.
Likewise, when uploading product feeds to various marketplaces, you probably want to upload separate feeds for separate countries, along with translated product data, to get a higher conversion rate.
Hence, your XML feed generator should be compatible with a multilingual plugin.
8. Consider The Team Behind The Tool
Since an XML feed plugin will play a vital role in your business, it is important to make sure there is a strong team behind the plugin.
You don’t want to use a tool that may shut down after a few months. Then you have to invest time in finding another tool all over again.
Meanwhile, you also don’t want a team that provides poor support. In fact, when choosing any plugin, one of your first priorities should be to investigate if the founding company has a strong support team.
Since you are choosing a tool for long-term business purposes, having a good support team is always a big advantage when facing issues.
9. Choose A Tool With More Value For Money
Since you are running a business, you probably have a planned budget. Hence, though little, one important thing you may consider thinking about is the price of a plugin.
You do not want to use a tool that is too expensive but has nothing extra to offer. You should rather look for a plugin that can give you more valuable use cases.
For example, you could ask for a tool that not only has XML feed templates for marketplaces but you could also generate CSV feed templates with it.
But more importantly, you have to see if the plugin is affordable and has all the right features.
Best WooCommerce XML Feed Plugin
Now that you’ve seen the essential aspects of a WooCommerce XML feed plugin let’s take a look at a plugin that comes with all the key features you would want in a proper XML feed tool.
It is the easiest WooCommerce plugin for generating product feeds and has built-in feed templates to generate product feeds for over 170+ large online marketplaces.
With the plugin, you can create an accurate product feed in a few clicks.
In addition, to feed creation, the Product Feed Manager for WooCommerce plugin offers various features to optimize your feed for the best results. It provides features like feed scheduling and advanced filtering to ensure that your feeds are up-to-date, error-free, and optimized for maximum performance.
So, if you are looking for an affordable and reliable WooCommerce XML feed generator, check it out here.
Summing Up
Having a good XML feed generator can make a big difference for your business. You can simply provide instructions and let the tool do its task.
And using Product Feed Manage for WooCommerce can help you get started with promoting your products on other online marketplaces in just a few clicks.
If you want to run a successful eCommerce business, WooCommerce is the best option you can consider.
WooCommerce comes with some amazing plugins and extensions that make it easy for you to manage products, orders, payments, and everything needed to run an eCommerce business.
Once you do the basic configuration, the next crucial step is to add your products to WooCommerce.
Today, you’ll get a complete guide on how to add products to WooCommerce to start selling effectively.
How To Add Products In WooCommerce – Step-by-step
WooCommerce has different configurations for different product types. So, you need to know each configuration type for adding them to your store.
Understanding The Default WooCommerce Product Types
WooCommerce has 4 default product types. They are simple, variable, grouped & external/affiliate product.
Before showing you how to add them, let’s quickly go through each of them.
Simple Products
Simple products are basically stand-alone products that you can directly sell in your WooCommerce store. These types of products are unique and have only one version.
For example, a pen can be a simple product if it doesn’t have any variation. Users can view it on the site and when clicking it, it will forward them to the cart page directly.
How To Add A Simple Product In WooCommerce
For adding a simple product, follow the navigation –
WooCommerce> Products> Add new
It will take you to the product adding page.
Step -1: Add product title and description
At first, you need to add your product name. The more engaging title you put, the more it is likely to be clicked by a potential searcher.
For the description, add a detailed overview of what your product is. It should highlight the key features of your product. Users should get the idea right.
Step 2: Configure Product Data
Below you will see separate sections for updating your product information.
General
In this option, you set the price of your product. There can be two prices Regular & Sale. While setting the sale price, you can schedule the dates of the discount.
Inventory
This is the option where you manage your product inventory settings.
SKU: SKU is the stock-keeping unit. You can track and manage your inventory levels with the SKU.
Manage stock? Here you can decide on the stock levels.
If you choose to manage stock, you’ll get the following options.
Here you can –
provide the stock quantity.
choose if you are going to allow backorder or not.
set the low stock threshold. This means at which point do you want to receive notification that you’re running low on this product.
limit purchase to one item per order. This depends on you. You might have some rich customers who will want to purchase on a larger level. So, it’s better to leave the box unchecked.
Let’s move on to the next option which is Shipping.
Shipping
Here, you’ll add the weight and dimensions of the product. If you have some shipping classes and want to assign a specific shipping class to the product, you’ll select it from the drop-down.
In the next sections, you’ll see Linked Products and Attributes, I’m gonna explain them in the next section.
Advanced
In the advanced option, you can
enable reviews.
add a purchase note; for example, you want to give your users a special thank you note.
And, the last tab is – get more options. This is required if you want additional options. As you’re just adding products, you should focus on the previous sections. We’re skipping this option for now.
Step -3: Add Category, Image, Tags
On the right, you’ll find some more options.
Add category – you can assign your product to a particular category or sub-categories.
Product tags – here you can add certain tags to your products.
Add product image – You must include an image of your product. It should be appealing enough so that customers will click on it.
Product Gallery images – Sometimes, only one picture is not convincing enough to attract customers. You can add those additional images from product gallery. And, try to provide every angle images to create a better impact on your potential buyers.
Step -4: Add Product Short Description
You can also add a short description of your products if you want.
Variable Products
Variable products are products with different variations that you can’t sell directly. Visitors need to see the variations before clicking on the purchase button.
Let’s say, you want to buy a T-Shirt. You can’t randomly select a T-shirt to purchase. You can have your size, color, design, material, etc preferences. So, there can be variations based on the attributes I just mentioned.
You need to add those variations to your WooCommerce store. A user will select a specific variation to purchase.
How To Add Variable Products In WooCommerce
To add a variable product, firstly you’ll add the title and description like before.
Then in the product data, select the variable product. Once you select it, you’ll see a new section will be added called Variations.
Now, a variable product will have different variations based on the attributes.
You’ll have to create the attribute first and then add those variations.
For example, your product has different colors.
Firstly, you’ll add the color attribute.
Give a name
Add the value.
Enable the visibility option on the product page.
Enable the variations.
Once you do that, click on the save attributes.
Now, go to the variations and add them.
When a user clicks on the variable product, he will be able to view the variations. And send to the cart his preferable variation for purchasing.
When you add a simple product, you’ll see two options – Virtual & Downloadable.
A virtual product on WooCommerce is a product that does not require any shipping like a downloadable file or service you’re providing.
If a virtual product is also a downloadable product like a file a customer can access those files from My Account > Downloads when logged into your WordPress installation.
So, if you’re product is virtual and downloadable you’ll enable the options.
Now, for the downloadable products, you’ll need to add additional information like downloadable files, limit and expiry.
Grouped Products
From the name you can guess that grouped products are composed of multiple products. Normally, several products together create a grouped product.
Let’s say, you sell sweatshirts in your WooCommerce store. And you want to show all types of sweatshirts in a product.
So, when a user will click on the product sweatshirt, he will see the products under it.
He then can view a particular product and add it to the cart.
How To Add Grouped Products In WooCommerce
To add grouped products, first select Grouped products in the product data.
Then go to the Linked Products section. Here, in the grouped products option you have to add the products in a particular group.
That’s it! These products will be displayed now as a group in your store.
How To Add External/Affiliate Product
These products are external products that you do not sell on your site.
Basically, you promote them on your site but they are sold on an external site.
So, in the external/affiliate section, you have to provide the URL. It will direct users to the page where they can purchase. You need to add a button text as well.
How To Import Products In WooCommerce Via CSV
So far I’ve shown the process of manually adding products to your WooCommerce store.
But, if you want you can bulk upload WooCommerce products.
You just need to create a CSV file where you will add the product details and then import the file on WooCommerce.
For importing,
Go to the Products Page and click on Import.
2. Choose the CSV file where you listed the product information.
3. Check if the column mapping is okay.
4. Now, Run the importer.
5. That’s it! Once the loading is done, your products will be imported successfully.
More WooCommerce Product Types
Now, there are more WooCommerce product types than the default WooCommerce product types. They are:
1. Bundled Product
From the name you can guess, A bundled product is a combination of other products. In a bundled product, you can add simple, variable or subscription products and assign a new price for the bundle.
2. Subscription Product
When a customer subscribes to a product and receives recurring invoices, that is a subscription product. It applies to any kind of product that uses the typical subscription model to collect payments from customers.
3. Composite Product
Composite products are a type of customized product that your clients create from various other products.
4. External/AffilaiteProduct
External or Affiliate products are products that you do not sell on your website. People will click on the link and it will redirect to the external site where it is sold.
5. DonationProduct
In WooCommerce, you can accept donations up to a customer-specified sum. Donation For WooCommerce is a powerful WooCommerce extension that allows you to take donations without charging your customers any transaction costs.
6. BookableProduct
A bookable product allows users to book a reservation, rental, or appointment without making a phone contact.
You need a subscription or additional plugin to add these products to your WooCommerce store.
Author’s Note
So, you have seen how easy it is to add WooCommerce products.
What are you waiting for?
Start adding products to your WooCommerce store and start driving sales.
If you want to read an article on WooCommerce SEO optimization, click here.
Let us know in the comment if you want any specific WooCommmerce guide.
Running a WooCommerce store can be extremely beneficial to your online business. However, to scale up, you need to put in extra effort to promote your products.
One of the best ways to increase WooCommerce sales is to list your products on large online marketplaces that have the potential to reach more potential buyers.
One of the platforms that can drive tons of sales without much effort is Pinterest.
With 518 million active users, Pinterest is currently the number one visual search engine that most WooCommerce rely on.
However, to promote on Pinterest, you first need to upload your products to the Pinterest merchant center in the right format. Moreover, you need to work on improving your title and description to maximize conversion.
In this article, you’ll get a complete guide on how you can prepare a WooCommerce Pinterest feed in the most optimized way, without wasting hours on formatting.
After reading the article, you will be able to
Create a proper Pinterest product feed with your WooCommerce products real quick.
Optimize the product data for higher conversion on Pinterest
Promote on Pinterest and start getting more sales.
Let’s dive in.
How Promoting WooCommerce Products On Pinterest Works?
Your Pinterest for WooCommerce strategy is entirely dependent on Pinterest product pins. By uploading your feed, you publish your products as product pins on Pinterest.
Product Pins contain information that customers want to know about, such as product name, description, price, availability, etc., and direct them to your website on click.
These pins show up organically when people search for relevant keywords on Pinterest or are displayed on other Ad platforms for Pinterest.
Once a prospect finds your pin,
Users can click on your pins and see website links, titles, buttons, etc. They get ideas about your product through these pins.
When they click on the image, they get more detailed information about your product.
If they are convinced enough, they can directly go to your WooCommerce product feed from the link you provided.
This ensures that the prospects you get have more potential as they already have a visualized idea of your product.
For a store with 5-10 products, it’s quite easy to add your products as pins manually, but, if you have a WooCommerce store with more than 100 products, it can get quite hectic and time-consuming.
Rather, it’s more feasible to prepare a Pinterest catalog feed with all your products and upload them in bulk. And that is easily possible if you have all your products hosted on a WooCommerce website.
This is the unique identifier of a product. You may use your product ID or SKU as the value for this attribute.
2. Product Name (title)
This is the name of your product. When submitting the title in your Pinterest feed, you need to focus on highlighting the core features of a product.
In fact, doing the same in your WooCommerce store itself will get more results and SEO rankings than simply naming the product as what it is.
For example, if you are selling a t-shirt from Versace, rather than naming it “Round-neck t-shirt,” name it “Black round-neck t-shirt by Versace.”
This is highlighting not only the product itself but also the color and the brand of the t-shirt.
Besides the image, this is a great way to grab the attention of the right buyers.
3. Product Description (description)
This will be a quick description of what features the product has and it’s the benefit of buying your product.
It’s best to write an SEO-optimized description so that it may rank for more potential search terms.
4. Product URL (link)
This will simply be the link to your product page where a buyer will be able to place an order for your product.
**You may add UTM parameters to your product links to get a useful performance report on your Google Analytics dashboard.
5. Product Image (image_link)
You should submit links to a few good images of your products. Make sure they are of high quality.
6. Product Price (price)
This will be the price of your product.
Try to observe other stores and offer a competitive price. People often decide to purchase a product based on the price.
7. Stock Availability (availability)
It refers to the stock status of your product. Usually, you may submit the value “in stock.”
Often you may have certain products that are no longer in stock, but you want your buyers to know you had them in the past. These are the products that you may upload to your Pinterest feed with an availability value of “out of stock” or “back order.”
These attributes help Pinterest better match your products with shoppers. The more attributes you add, the more Pinterest understands your product and who it is intended for.
So, make sure you add the optional attributes to your feed to enhance relevancy.
How To Generate An Accurate Product Feed For Pinterest From Your WooCommerce Store
To create a successful Pinterest product feed for WooCommerce, you can use a reliable plugin that can help you generate the feed in just a few clicks.
The plugin comes with more than 170+ pre-defined marketplace feed templates so you can promote products not only on Pinterest, but also on other popular marketplaces such as Google Shopping, eBay MIP, Idealo, or even on local marketplaces with custom feed data.
Let us look at how quickly you can generate a Pinterest shopping feed using this plugin.
First, install and activate the plugin, Product Feed Manager for WooCommerce.
Now, follow the steps below.
On your product feed dashboard, you’ll find a button that says ‘Add New Feed.’
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When you click the button, it will take you to the feed creation page.
On this page,
Give a title to your feed.
Select your preferred merchant.
Select your feed type.
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Once you do that, you’ll see the list of required attributes will appear automatically.
Now, if you want you can add any new or custom attribute. You can also configure the feed with different filters and settings options.
Once you’re done with configuring the feed, you can click on the ‘Publish’ button.
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And that’s it. Your feed will be generated.
You can download and upload the file to your merchant account for listing your products on Pinterest for your WooCommerce store.
Tips To Optimize Your Pinterest Product Feed For A Better Result
Now, let me share some valuable tips to optimize your Pinterest product feed for even better results.
1. Auto Update Your Feed In Certain Intervals
Pinterest investigates your feed every 24-48 hours and notifies you of any changes.
If it finds any mistakes while reviewing your feed, then your feed will be rejected.
Hence you should ensure that your product information is accurate and up to date.
The good news is Product Feed Manager for WooCommerce has an Auto Feed Generate feature that allows you to schedule your feed update in certain intervals.
This means that Pinterest will get the most up-to-date feed and save you from rejection.
2. Optimize Your Product Title For More Engagement
Product titles should be engaging enough to convince the pinners to be interested.
Hence, you should make the titles as descriptive as possible.
Include distinguishing features such as brand names, size, size type, color, gender, and age group in your title. This information is particularly useful if these attributes are not visible in the image.
Now, going to your WooCommerce products and manually updating the titles isn’t something you want. This would mean you would have to spend hours editing product titles, assuming you have 100+ products in your store.
This is why Product Feed Manager for WooCommerce allows you to combine multiple attributes to produce a detailed and engaging title.
3. Ensure Proper Categorization To Appear In Relevant Searches
A proper product categorization makes it easier to find your product and provides a good structure for your Pinterest shopping campaigns.
You can add the Google product category attribute to map your WooCommerce products according to the categories of Google product taxonomy.
You can easily achieve this using the Category Mapping Feature of the plugin Product Feed Manager for WooCommerce.
4. High-Quality Images and Rich Pins:
Using top-notch images and Rich Pins is key to supercharging your Pinterest shopping feed. Think about it like this: when you’re scrolling through Pinterest, what catches your eye? It’s those stunning visuals, right?
That’s what you want for your products too, high-quality images make your pins stand out and grab attention. And with Rich Pins, you’re giving users all the info they need right there on the pin – no extra clicks required.
It’s like having a mini storefront right on Pinterest. Plus, when people see your pins, they’re more likely to click through and check out your website. So, don’t skip on the visuals – they’re your secret weapon for Pinterest success.
5. Consistent Pinning Schedule:
Maintain a consistent pinning schedule to keep your audience engaged and your products visible. By regularly sharing new pins and content, you stay active in users’ feeds and increase the probability of your products being discovered.
Moreover, you can aim for a balance between promoting your products and sharing relevant content from others in your niche to keep your feed fresh and appealing.
Consistency is key to building a loyal following and maximizing your reach on Pinterest for WooCommerce. Additionally, using a scheduling tool can help you plan and maintain your pinning routine effortlessly.
Conclusion
As you’ve seen, it’s incredibly easy to generate a Pinterest product feed with your WooCommerce products. This process can significantly boost your visibility and engagement on Pinterest.
However, there are different WooCommerce plugins for Pinterest feeds available, but that can be overwhelming, as many of them are complex and not user-friendly. To simplify this process and enhance your productivity, try the Product Feed Manager.
This tool simplifies the creation of your Pinterest product feed and saves you time and money. By utilizing it, you can focus on other aspects of your business while effectively generating more revenue through Pinterest.
This easy integration ensures that your products reach a broader audience with minimal effort on your part. So try it now.
How often should I update my Pinterest product feed?
It’s best to update your Pinterest product feed at least once every 24-48 hours to ensure that your product information is always accurate and up-to-date. This prevents feed rejections and keeps your listings current.
Can I schedule automatic updates for my Pinterest product feed?
Yes, using Product Feed Manager for WooCommerce, you can set up automatic updates for your feed at specific intervals. This ensures your products are always up-to-date without manual intervention.
How can I make my product titles more engaging on Pinterest?
To make your titles more engaging, include key details such as brand names, size, color, and other unique features. Use the Product Feed Manager to combine multiple attributes into a detailed and appealing title effortlessly.
What should I include in my product descriptions for Pinterest?
Your product descriptions should highlight the key features and benefits of your products. You should also ensure that they are SEO-optimized to rank better in search results and attract more potential buyers.
How do I ensure my products are properly categorized on Pinterest?
Proper categorization helps your products appear in relevant searches. You can use the Category Mapping feature in Product Feed Manager to map your WooCommerce products to appropriate Google product categories. It helps to improve visibility and search accuracy.
The online jewelry industry is thriving, with plenty of new and established businesses in the market.
According to Statista, the online jewelry market is expected to reach $58.9 billion by 2027.
And with that, the market is quite competitive today. If you are in the jewelry industry, then it’s no longer as easy as running a website or promoting on a Facebook page.
You have to start using more reliable tactics to stay ahead of the competition.
Today, you will learn about a few proven tactics that you can embrace today and start selling jewelry online more effectively in your WooCommerce store.
These are all unique tactics that can prove to be game-changers for your business in the long run.
By the end of this article, you’ll be able to –
Encourage more online jewelry shoppers to buy from your WooCommerce store,
Market jewelry products effectively for increased conversion, and
Implement unique tactics to unlock the growth of your online jewelry business.
And eventually, you will start making more money from online orders.
So let’s begin.
5 Unique Ways To Selling Jewelry Online
Following are seven unique tactics that you can use to enhance your jewelry marketing online.
1. Promote New Arrivals With A Lucrative Offer
People usually buy jewelry out of emotions rather than necessity. And often, new collections can get them more excited. So it is important to restock with new designs and trendy jewelry from time to time.
However, when you bring in new items, it’s necessary to promote them actively because chances are, people may not even know about them yet.
And one way to create excitement about new items is to make attractive offers.
Following are some of the ways you can promote your new arrivals:
Offer a small discount for the first week since the arrival Discounts are always exciting, and offering just a 5-10% discount is more than enough to grab the attention of potential buyers.
So run a discount campaign on your new jewelry collection and promote it via Banners on the home page, notification bars, and via email. And surely promote it via Facebook & Instagram.
Run a giveaway contest If you have a good number of returning buyers in your store, then running a giveaway contest can be a great idea.
For example, you can set a target amount to spend to make an entry into the contest. Let’s say every time a buyer spends $1000, he/she will be enlisted into the contest once. After the contest period is over, a lottery will be conducted to nominate a random winner. And you can give away some attractive jewelry as the winning prize.
Set up Upsells & Order bumps along with old items When you have new jewelry, the norm is to reduce the price of the older ones. And many buyers may tend to order old ones from time to time.
In this case, you can offer relevant new jewelry along with old ones as an order bump. For example, if someone is about to purchase a pair of earrings from your old collection, you can make an order bump offer on the checkout page with a nose pin, maybe at 10% off, from your new jewelry collection. This will highlight your new nose pin designs, and many will take the offer as well.
You may also set up upsell offers after checkout with a better design than what someone is purchasing from your old collection. For example, if someone is purchasing a bracelet, you can offer him a better bracelet from your new collection at a discount as upsell.
Whichever tactic you use to promote your new jewelry collection, make sure to spread the news via email and social media to your regular buyers.
2. Sell On Online Marketplaces For A Greater Reach
If you are already an established jewelry supplier, then you probably have a lot of followers and regular buyers. But as a startup, selling jewelry online could be quite difficult without any extra support.
Whichever the case, you can still get more business by relying on online marketplaces.
As a WooCommerce store owner, one of the best ways to promote any product is by listing them on popular online marketplaces to enhance their online presence. And it’s no different for a jewelry business.
The way it works is, you list your jewelry on an online marketplace that has a huge regular amount of audience. When a buyer finds your product there, if they are interested, they will be redirected to your website, where they can complete the purchase or look into more of your products.
This works well because people already trust these online marketplaces, and you are more likely to get more potential traffic from them than on your own organically, this can help to build an online presence.
The best platforms where you can promote jewelry, and get a lot of potential buyers, include Amazon, eBay, Etsy, Walmart, and Google Shopping. You should surely list your jewelry collections on these marketplaces if you want regular traction.
Besides these, you should also consider the marketplaces under large social media channels.
Facebook & Instagram are two of the best social channels in the world, and they have their own marketplaces where you can promote your website’s jewelry collection.
**You may also promote on Facebook and Instagram via paid Ads using short videos. A good video to highlight the quality and beauty of the jewelry piece works wonders in attracting the right buyers.
Pinterest is one of the best social marketplaces for selling jewelry online. Since the platform is all about showing pictures, it’s much easier to showcase your collection there.
At the same time, buyers looking for specific designs may browse through Pinterest. So if you have an engaging product title with the right product details and a quality image, you may attract several potential buyers from there. Click here to learn how to promote on Pinterest.
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Snap feed is another great marketplace by Snapchat. People who use Snapchat are excited to look beautiful, and listing jewelry there can get great results.
It’s Quite Easy To List WooCommerce Products On Online Marketplaces
Listing products manually on online marketplaces is a daunting task, but if you are selling jewelry online using WooCommerce, then it’s only a matter of a few clicks.
Product Feed Manager For WooCommerce is a reliable plugin that makes product listing seamless by letting you generate feed accurately for your desired marketplaces. You just need to submit the feed link in the marketplaces, and your products will be listed there in minutes.
3. Run Exclusive Discounts During Special Occasions
This is the most common sales tactic for any online business, and it cannot be avoided. People purchase jewelry a lot during special occasions. So it’s important to make buyers feel your collection is affordable.
Valentine’s Day
Mother’s Day
Women’s Day
Christmas
New Year’s Eve
Black Friday
Thanks Giving
All these could be great occasions when you can run discount campaigns. You may simply offer a site-wide discount campaign.
But even a better option would be to offer discounts on jewelry that are more likely to be demanded during a particular occasion.
For example, a classic ring or customized necklace would be appropriate to offer on Valentine’s Day.
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A lovely pair of Christmas earrings would be a special gift for Christmas.
However, a mother’s day unique bracelet or ring can be a perfect gift for the mother.
As a seller, you must understand the jewelry demand based on the occasion and set offers accordingly.
4. Run Enticing Jewelry Set Offers
You might already know that product bundling is a classy tactic for increasing sales. But, not every bundle will bring sales. You have to be tactful while planning the jewelry set offers.
The idea is to create a bundle mixing some pieces of jewelry that people would love to buy together.
Here are some ideas for organizing a good jewelry set –
Matching Set: You can create a set matching 3 or 4 pieces of jewelry. For example, multicolored (hoop earrings + ring + bracelet) would be an excellent combination to create a funky look.
Casual Set: You can make a set suitable for everyday wear. A simple pendant with stud earrings would offer a perfect casual set.
Mixing category: The concept here is mixing any non-popular item with a popular item you sell. For example, you can pair the most-seller ring with a non-seller nose pin.
Once you have the set ready, make sure to value it at a lower price than what the buyer would pay if he/she would buy each of the items individually.
5. Free Shipping On Luxury Collections
Free shipping plays a vital role for buyers in making the purchasing decision. You may implement a free shipping strategy to trigger more sales for your luxury jewelry collections that are normally more expensive.
This is a psychological tactic than a marketing one. The shipping fee is usually not much for a buyer, who is ready to spend a high amount on jewelry, But this special offer makes them feel special and helps them to consider buying from you.
However, it can also be a way to attract buyers internationally. If you have a license to ship jewelry abroad, then offering free shipping can be a big deal.
Apart from these, you can also go for a creative way to use free shipping.
For example, you can offer free shipping if someone purchases more than two items at a time.
Or, you may set a target cart amount that will result in free shipping.
You may even consider a discount or a coupon for first-time buyers.
Bonus Tip: Stay Prepared For The Wedding Season
A huge chunk of sales that big jewelry stores enjoy are due to weddings. People not only look to purchase beautiful jewelry for the bride but their families and friends also look to get new jewelry sets to wear at the ceremony.
So you must take advantage of this and make sure to run attractive discount campaigns during the wedding season.
According to TheKnot, 80% of all weddings take place between summer and early fall. Seemingly, June, August, and October are the times when the highest number of wedding anniversaries are expected.
During this time, you should have a separate category on your WooCommerce store just for Wedding collections and run special discount offers on them.
Plus, you should run Paid Ads to highlight your offers by targeting individuals who have recently looked at diamond sets or wedding rings.
Not only that, you should make sure the jewelry pieces you have for weddings all have a detailed gallery to showcase the piece from every angle. The idea is to attract your buyer right then and there using the images and not worry about the price too much. And then, when you offer a discount, it just acts as the icing on a cake.
Also, make sure to highlight specific items which include a wedding ring, a tiara, a wide necklace, and nose pins. These items are more likely to sell if you can promote them properly with a good offer.
A wedding ring can be quite expensive. So, people take their time to buy engagement or wedding rings smartly. Making the right offer can help you sell wedding rings to the right couple.
Besides wedding rings, you can also focus on Engagement rings that most guys look to spend a fortune on to propose to their beloved life partner in the first place.
Here are some offer ideas you may use to sell more bridal rings:
Idea 1 – Keep A Budget Jewelry Set Among Expensive Ones
Normally, wedding jewelry is quite expensive, and many may not want to continue shopping at your online store if they see everything is out of their budget.
To avoid this, you may keep at least one jewelry set that is both attractive and affordable compared to the rest of the jewelry.
People with lower budgets will surely consider getting this budget offer. And the ones with higher budgets will go for better jewelry that is more expensive. So you have a chance to attract people from a broader budget range.
Idea 2 – Make A Bride & Groom Offer
For couples who are planning their own wedding programs, a bride and groom wedding jewelry bundle can be a great attraction.
Matching rings, bracelets & cufflinks, and even introducing matching bracelets & watches can be great bundles together.
And if you offer a discount on them, many couples may consider taking your offer.
Idea 3 – Take Pre-Orders For Limited Pieces Of Unique Designs
This is an out-of-the-box idea that you can use to attract couples that are concerned about showing off their status and fashion choices.
Seemingly, you can have an exquisite design of wedding jewelry that is not available on the market. You can promote a sneak peek of this exclusive jewelry and trigger couples to pre-order them even before you manufacture more pieces.
The catch here is, you have to promise a set number of copies you will sell for this design. For example, you could say you will only sell 20 sets of this piece, and you are taking pre-orders.
Since this will not be available to the masses, many will want to take it just to be unique compared to others.
**Of course, the design really has to be unique and beautiful. So you probably have to hire a good jewelry designer.
These are just 3 ways to promote wedding jewelry. But you can find countless other creative ways to promote your offers during the wedding season.
Author’s Note
Selling jewelry online may get quite challenging at times, but if you can invest enough effort in planning effective jewelry marketing tactics, you can grow your online reach much faster.
The abovementioned are highly effective marketing tactics to grow sales fast for your online jewelry store.
Tactics such as promoting on online marketplaces are a must today. So start using it if you aren’t already.
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